EP1: Targeted Employee Activation Model
from AMPlify Hosted by GaggleAMP
Tristan Bishop Senior Director of Digital Customer Experience at McAfee previously worked with Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 employees in less than three years. His TEAM method made it easy for employees to share content and actively support the brand at conferences and other venues; bringing to Informatica a new level of market awareness it previously didn’t have. Let’s listen in to hear what Tristan had to share.
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