All Episodes
Apptivate: App Marketing Explained — 245 episodes · page 1 of 3
Inside AppsFlyer's vision for AI-powered measurement - Gal Ekstein (AppsFlyer)
The science and psychology behind app onboarding flows - Nicolas Tissier (Purchasely)
How mobile marketers can stay relevant in the age of AI agents - Piper Martz (Table Stakes Media)
Solving affiliate attribution for app businesses - Michael Butler (Insert Affiliate)
How to make your app visible in ChatGPT searches - Alexandra De Clerck (AppTweak)
The psychology behind better in-app conversion - Irwin Hau (Chromatix, ConversionCow)
The future of ASO in an AI world - Yevhen Tarasenko (Apptonomy)
Using incentives as your primary growth channel - Natasha Saviuk (Wealthsimple)
AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)
Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
What mobile gaming learned from AI-driven creatives - Michal Bubernik (Pixel Federation)
Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
How to find the leaks in your app’s marketing funnel - Bani Malhotra
Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
Dissecting app growth - Louis Tanguay (App Growth Summit)
How AI is reshaping trip discovery at booking.com – Jyoti Pannu (Booking.com)
The new era of rewarded traffic - Lenny Rabin (Brown Boots)
Ask the experts - Top app marketing insights of 2025
From leisure to loyalty: How KashKick pays for downtime - Lisanne Vera (KashKick)
Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Authenticity and performance in a privacy-first world – Shilpa Reddy
AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Behind the scenes of the App Growth Summit – Louis Tanguay (App Growth Summit)
Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN)
Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower)
The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
How an airline's app is turning loyalty into currency - Udhara de Silva (Singapore Airlines)
AI in ad production - Hype, hurdles and human touch - Andre Kempe (Admiral Media)
Data and growth: Reaching new heights with Skyscanner - Daniel Lupu (Skyscanner)
Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
How Uber unified its marketing strategy - Liam Branaghan (Uber)
Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
The evolution of rewarded UA networks - Yoni Nijboer (exmox)
Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
Secrets to successful mobile game launches - Aaron Diaz (2K)
Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)
Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)
Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)
AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)
App marketing with data-based storytelling - Drew Hampton (Varo Bank)
Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)
The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)
Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)
Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)
Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)
CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)
The science behind media mix optimization - Paul Kovalski (Self Financial)
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Building Your In-App Community - Amadeus Norén (Amity)
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)
Designing Your App’s Creative & Growth Strategy
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
A Product Manager’s POV on Building an App - Reut Lazo (Akili)
The Power of Deep Linking in Apps - Amanda Vandiver (Branch)
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)
Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)
Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)
Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)
Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)
How to Market and Grow EdTech App Products - Lomit Patel (Tynker)
Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)
Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)
How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)
What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)
The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)
Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)
Roundup: Women in Mobile - Maria Lannon (Remerge)
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru)
Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)