At Home In Waterloo Region with Cheryl Goetz

In this episode of At Home in Waterloo Region, Cher sits down with Morgan, the owner and operator of The Three, a health-focused eatery located in the Marsland Centre in uptown Waterloo. Morgan shares the journey behind her business, her passion for health, and how she integrates holistic nutrition into the meals she serves. The Three, established in 2021, offers health-conscious meals, a meal prep service, catering, and care packages. In this episode you will hear:[03:48] A discussion on Morgan’s favourite dishes at The Three that she brought, including the Spring Into It Salad and the Fiesta Bowl, and the importance of offering comfort food with a healthy twist. [06:14] The story behind the name “The Three” and its connection to Morgan's hockey number and the philosophy of mind-body-spirit health.[08:31] Morgan’s approach to customer service and how she builds meaningful connections with customers, especially through personalized menu advice.[10:41] The concept of rotating and static menu items at The Three and Morgan’s favourites like the Harvest Crunch Salad and Pad Thai.[13:42] Local suppliers Morgan works with, including Eby Manor for their dairy products, Rogers Ranch for local beef, McIntosh Farms for pasture raised chicken and her efforts to support small, local businesses.[18:31] Morgan’s reflections on the challenges of owning a food business, especially navigating personal identity and managing a business through tough times.[23:09] The emotional toll of running a small business and the reality of balancing personal life with entrepreneurship.[27:03] Advice for aspiring food entrepreneurs on starting small and testing ideas before diving in.[30:11] Managing a team, the importance of leadership, and how Morgan nurtures her employees.[35:02] Morgan’s thoughts on personal growth, leadership, and creating a healthy business culture.[35:55] What Morgan loves about running The Three, including the beautiful food and the opportunity to learn and grow each day.[43:00] The challenges small business owners face with fluctuating costs, like the price of ingredients, and how it impacts the bottom line.[45:51] The community in Waterloo Region, what Morgan loves about the area, and how small businesses contribute so much heart and energy to the area[47:56] Morgan shares her favourite local businesses in the region such as Full Circle Foods, Legacy Greens, and why it’s so important to support local farmersSpecial Offer: Use the code ATHOME33 to get 33% off your meal at The Three, available both online and in-store.Connect with Morgan:Instagram: @thethreekwWebsite: https://www.thethreewellness.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Chris Kufske, an Ontario-based photographer with over 21 years of experience capturing portraits, events, and everyday moments. Chris shares her journey from working as a child and youth worker to building a photography business rooted in storytelling and connection. She reflects on the evolution of her work, the importance of relationships and referrals, and how creativity continues to shape her path. Chris also opens up about her recent exploration into art journaling and fine art photography.In this episode you will hear:[02:15] Chris shares her background as a child and youth worker and how she transitioned into photography[04:05] Photographing her brother’s wedding in Italy and assisting another photographer helped launch her career[06:03] The story behind the name “Click Photography” and starting her business[08:33] Early challenges balancing motherhood, long hours, and building a business[09:53] Advice for photographers: finding your own style and avoiding comparison especially locally [12:44] Building a business through word-of-mouth referrals and long-term client relationships[15:18] Reflecting on longevity in the industry and evolving mindset over time to go with the flow [19:22] Funny and memorable moments from shoots, including unexpected situations during events[24:58] Chris shares her art journaling workshops and creative process outside of photography[36:00] Chris explains fine art photography and her interest in creating prints for clients[38:19] What makes her business unique, focusing on client experience and capturing personality[43:08] How to choose the right photographer through connection, communication, and reviewing their work[48:01] Chris shares her future plans, including moving out west, expanding her art and print work, and continuing in the creative field[50:38] Chris shares some of her favourite local businesses such as Fiddleheads, BJ Photos, her love of all the thrift stores, and Pho TranConnect with Chris:Instagram: @click.photography.chris.kufskeWebsite: clickphotography.ca Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this special episode of At Home in Waterloo Region, Cher reflects on one year of sharing local stories and supporting businesses in Waterloo Region. This episode celebrates the milestone of reaching 29 episodes and highlights key lessons learned from interviewing local business owners. Cher also shares her favourite moments from the past year and discusses her hopes for the future of the podcast.In this episode you will hear:[00:37] Cher reflects on how it feels to hit the one-year milestone[02:22] Five things I’ve learned from interviewing local businesses:The power of communityCollaboration over competitionThe importance of taking a leap of faith when starting a businessServing this region with passionThe importance of evolving and pivoting in business[06:10] Cher shares her favourite moments and stories from past interviews[06:28] Ainsley from Harp + Finn shares the importance of measuring success by personal fulfillment.[07:51] Jackie from Den 1880 discusses the rich history of the building and its role in supporting local businesses[08:48] Banter with Sarah from MCAT Social and Amanda from Saltbox Mortgages[09:33] The inspiring origin stories of:Suits and Sawdust (service industry transition)Grazing Daisy (stay-at-home mom to thriving business)Fearless Cookin’ (pivoting to private chef services)Becks Broth (building a successful business with integrity)[17:13] Cher discusses the importance of supporting local businesses like Holly's Cafe and community-owned butchers[19:35] Cher shares her thoughts on slowing down and visiting local spots like farmers markets and butchers[20:20] Cher shares her recommendations for listeners who are looking to try something new this year. There is truly something for everyone.[27:45] Cher’s hopes for the next year of the podcast, including exciting guests and new content that is coming[29:52] Cher thanks listeners and shares her gratitude for the support over the past yearDo you know a business that should be on the podcast? Send me a DM and I would love to shine light on another business who makes our community amazing!!Thank you for celebrating one year of the At Home in Waterloo Region Podcast!Connect with Cher:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Dr. Kristin Spark, a passionate naturopathic doctor and the founder of Verdure Wellness Clinic in Uptown Waterloo. Dr. Kristin shares her journey from working in multiple clinics to founding her own business, the challenges she has overcome, and the joy she finds in helping her patients transform their health. The conversation touches on a variety of important health topics, including women's hormonal health, gut health, and holistic approaches to wellness.In this episode you will hear:[01:52] Dr. Kristin’s journey of starting Verdure Wellness Clinic after facing clinic closures, how she pivoted to business ownership, and the importance of surrounding herself with a supportive team.[06:30] The challenges faced when starting the clinic, including navigating commercial real estate and the pandemic.[10:40] Dr. Kristin’s focus on women’s health, specifically hormonal concerns like PMS, menopause, and postpartum issues.[14:31] Hormonal health tips for women, including myths surrounding cortisol, exercise, and dietary recommendations.[20:37] Key dietary recommendations for women, including high-protein, high-fiber foods and the Mediterranean diet.[27:19] Dr. Kristin’s approach to gut health, bloating, and the importance of the microbiome for overall well-being.[40:16] Discussion on weight loss diets, including Dr. Kristin’s take on keto, and the growing trend of GLP-1 medications like Ozempic.[50:17] A personal discussion about Dr. Kristin’s work with Cher on her health journey, addressing blood sugar levels and weight loss resistance.[54:19] Insights into mental health support, including natural remedies for anxiety and depression, especially during postpartum.[55:30] Dr. Kristin’s approach to mental health as a naturopath and the importance of taking a holistic view of health.[58:05] The lack of postpartum care and how Dr. Kristin helps women navigate the challenging postpartum period.[01:02:08] Dr. Kristin’s vision for the future, including offering more affordable group programming to make naturopathic care accessible to more people.[01:04:33] Dr. Kristin’s love for Waterloo Region, highlighting local businesses such as Cyclone Spin Studio, Brightside Yoga, Fiddleheads, and Café Pyrus.Visit the link in Dr. Kristin’s Instagram bio to download her free Gut Health Guide & 7-Day Reset ChallengeConnect with Dr. Kristin:Instagram: @drkristinsparkWebsite: verdurewellnessclinic.comLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Sanum, founder of Grazing Daisy, one of the fastest growing charcuterie companies in Waterloo Region. A stay-at-home mom of two, Sanum launched her business from her condo just under two years ago and has since been featured on CTV Kitchener twice, nominated for Kitchener Waterloo Oktoberfest Women of the Year Rising Star, and recognized by the Greater KW Chamber of Commerce for New Business of the Year. Sanum shares the honest story behind her leap into entrepreneurship, the mindset shifts that helped her grow quickly, and how she balances business with motherhood. In this episode you will hear:[02:15] The pivotal moment that sparked Grazing Daisy, realizing she had zero income of her own and launching the business within three weeks of the idea.[07:50] Hosting a strategic launch party (without inviting close friends and family) and using that event to generate her first holiday orders.[09:21] Posting in local Facebook groups and sharing consistently on personal social media to secure early clients and build brand visibility.[16:04] The daily mindset practices she relies on, including protecting her mornings and becoming her own cheerleader in business.[19:30] Navigating entrepreneurship and motherhood, including living with her in-laws for six years so she could stay home with her children.[31:42] Her perspective on competition — choosing abundance over scarcity and trusting that what is meant for her business will reach her.[41:24] How her interactive charcuterie workshops evolved into collaborative community events that spotlight other local businesses.[45:00] The workshops selling out, building waiting lists, and becoming a social night-out experience for groups in the community.[48:15] Her commitment to ongoing personal growth and becoming the “next version” of herself to grow alongside the business.[51:03] What makes Grazing Daisy unique, the human connection and turning client relationships into genuine friendships.[52:44] Why Waterloo Region has been an ideal place to grow her business and the balance of community feel and opportunity for scale.This episode is a reminder that building a successful business doesn’t require perfection or massive scale, it starts with courage, clarity, and the willingness to take the first step. Special Offer: Mention this podcast ATHOME with Cher Goetz and receive a discount off your next charcuterie workshopConnect with Sanum Yousaf:Instagram: @grazingdaisy_Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Brie Pointer, a multi-talented artist, brand designer, illustrator, and farm enthusiast living in the Waterloo region. Brie discusses her creative journey, from her early aspirations in high school to becoming a community-driven entrepreneur. She shares her experiences running Wayward Farm with her partner and her extensive work within the region, including murals, branding projects, and building strong local connections.In this episode, you’ll hear:[04:43] From being an artist at heart to the unexpected journey of becoming a brand designer and illustrator.[05:38] Brie reflects on her path, from photography to graphic design, and the importance of being open to change.[08:35] Brie shares her involvement in several community projects, including her work designing murals at Cellar 52 and Gaukel Block, and her branding work for local businesses like Talula Fields and The Conscious Farm Kitchen.[12:24] Brie talks about running the farm with her partner Mike, managing the CSA program, and their journey to new farming methods after relocating to a new property.[14:02] Brie opens up about the intense juggling act between running a business, managing the farm, and raising two kids.[16:02] Brie discusses how recognizing the need to pause allowed her to focus on the farm's soil health and ultimately improve her operations.[26:03] Brie reflects on how starting her career as a freelancer was daunting but led to a greater understanding of the shared experience among creatives and entrepreneurs.[28:35] Brie shares her thoughts on the value of being part of a local community and how working with clients who are starting out offers both creative freedom and learning opportunities.[41:35] Brie talks about her excitement for upcoming projects and her plans for both personal and professional growth in the next few years.[43:16] Brie discusses what makes Waterloo Region special for both business and personal growth, emphasizing the supportive, interconnected community that continues to foster creative collaborations.[1:02:13] Brie shares her favourite local spots in the region, from cafes to hidden gems in Cambridge, Kitchener, and Waterloo.From her journey as a creative entrepreneur to her commitment to building a strong, supportive community, Brie’s story is a beautiful reminder of the power of connection, vulnerability, and following one’s passions. Connect with Brie Pointer:Instagram: @briepointer @waywardfarmLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Chef Nicole, a passionate food educator, mentor, and entrepreneur whose journey has taken her to the forefront of hands-on culinary education. As one of the early adopters of the personal chef movement, Chef Nicole built a thriving business that has now evolved into a mission-focused career bringing nutrition, creativity, and curriculum-aligned food programs into local classrooms. With experience serving thousands of students, supporting local organizations, and cooking for Tiny Home Takeout, Nicole shares how food is a tool for connection, empowerment, and joy.In this episode, you’ll hear:[02:35] Chef Nicole’s journey to launching a personal chef business rooted in family experience and food allergies.[03:30] How teaching at the Kitchener Market led to her passion for food education and empowering kids with kitchen skills.[07:05] Insight into her work at Tiny Home Takeout and why it's a fulfilling community-based initiative.[13:09] Behind the scenes of her popular summer cooking camps for kids aged 8–12, and how they help build cooking skills and confidence.[17:40] Chef Nicole shares how embracing pivots and saying “yes” to new opportunities shaped her entrepreneurial journey.[19:25] Her curriculum-aligned school food program for grades K–6, how it works, and the impact it’s making in classrooms.[30:00] Tips for introducing kids to cooking at home, including age-appropriate tasks, starter recipes, and confidence-building techniques.[35:02] Chef Nicole’s personal favourite meals, from tacos to berry salads, and her food philosophy around nutrient-dense eating.[40:26] Bulk buying local meat, freezer prep tips, and how to simplify last-minute dinners with smart planning.[46:59] What Nicole loves most about living in Waterloo Region, including nature trails and favourite local food spots like Color Blend Co. and Darlise Café.This inspiring conversation is full of practical ideas for parents, educators, and anyone looking to connect with others through food. Chef Nicole shows us that cooking isn’t just about meals — it’s about confidence, creativity, and community.Connect with Chef Nicole:Instagram: @chef.nicoleLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout social media presence, and a mission to challenge the norms in a traditionally male-dominated industry.In this episode, you’ll hear:[02:20] Alex shares how Suits and Sawdust began as a side hustle in her parents’ garage and has now grown into a full-time business approaching its 10-year anniversary.[04:21] Megan and Alex explain how their backgrounds in hospitality shaped their approach to client communication and why Suits is committed to being the “anti-contractor contractor.”[06:38] The team discusses their emphasis on professionalism, reliability, and job site etiquette and how they’ve become known for “fixing” bad contractor experiences.[11:59] Candid conversation on navigating sexism in the trades industry and how Suits has built a reputation as a women-led business with strong values and a supportive, respectful team.[18:23] The secret to their company culture? Hiring based on character, not just credentials.[23:37] How having a team with both male and female energy has opened space for authentic check-ins, mutual respect, and mental health support on the job.[32:54] Why being visible online builds trust: clients feel confident working with Suits because of their transparent, public presence and personality-driven content.[36:45] Alex and Megan reflect on growth goals, including scaling the business without sacrificing freedom, and maintaining work-life boundaries for a more sustainable future.[50:39] How setting clear business boundaries (like not working evenings or weekends) has helped attract dream clients who respect their time and values.[55:13] Why Waterloo Region is the perfect place to grow a small business with a strong community, local support, and endless inspiration from fellow entrepreneurs.[57:19] Local shoutouts include: Holly’s Neighbourhood Cafe, Disko Coffee, Red Bicycle, Nitro Music, Fusion Fitness, and ProActive Training.This episode is a celebration of craft, community, and bold business-building done the Suits and Sawdust way—with intention, creativity, and heart.Special Offer: Mention this podcast ATHOME or Cheryl when booking and receive 10% off any built-in or millwork project.Connect with Alex and Megan:Instagram: @suitsandsawdustWebsite: https://www.suitsandsawdust.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ivonne Hammoud, registered social worker and founder of New Moon Counselling, to talk about her journey from agency work to building a thriving private practice in Waterloo Region. Ivonne shares her honest experiences as a business owner, mother, and therapist, offering insights into the emotional work that happens both inside and outside the therapy room. With a passion for providing accessible, client-centered mental health care, Ivonne discusses the growth of her practice, the realities of supporting others while managing personal roles, and the deep value of human connection.In this episode, you’ll hear:[01:12] Ivonne shares her journey from agency work to launching New Moon Counselling, inspired by the need for more immediate support and encouragement from former clients.[04:41] The name “New Moon” represents new beginnings and embracing every phase of life, an intentional metaphor for the therapeutic process.[05:40] Ivonne talks candidly about being both a therapist and a mom, navigating human imperfections while holding space for others.[11:00] The energy and warmth of the New Moon Counselling team is central to the client experience, designed to offer safety and comfort from the moment they walk in.[14:01] Ivonne gives insight into how therapists care deeply about their clients, even outside of sessions, often putting in unseen emotional and practical work.[31:59] Loneliness and lack of authentic connection are major struggles among women Ivonne sees in her practice, alongside burnout and perfectionism.[39:47] For men, common issues include wanting deeper friendships, emotional processing, and unlearning emotional suppression tied to societal expectations.[43:51] Ivonne introduces her podcast, Outside the Therapy Room, which explores real-life mental health topics like mom guilt, fear, and friendship dynamics.[45:21] A nuanced take on forgiveness, explaining it isn’t always necessary, but learning to move forward is, especially when we can’t control others’ actions.[52:08] Looking ahead, New Moon will host community events like “Clay and Connect” to help reduce isolation and build connection.[53:12] Ivonne shouts out her favourite local businesses, including Mediterraneo Family Restaurant and fun family spots like The Museum.This episode offers an honest look at the realities of therapy, the challenges of building meaningful connections, and the passion behind creating a supportive mental health practice, be sure to listen for insights that might just resonate with your own journey.Connect with Ivonne:Instagram: @newmooncounsellingkwWebsite: newmooncounselling.comLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes back sponsor and returning guest Amanda Walczyk, a licensed mortgage agent at Saltbox Mortgages. Together, Cher and Amanda share updates from the real estate and mortgage markets, break down current financial trends affecting homeowners, and reflect on takeaways from a recent women’s financial conference. This episode focuses on strategies for navigating mortgage renewals, consolidating debt, and taking control of your financial future with practical and approachable advice. Amanda brings her deep knowledge and warmth to conversations that are often stressful, and Cher compliments this with real talk from the housing market.In this episode, you’ll hear:[01:29] Amanda shares that interest rates are finally coming down, but most mortgage renewals are more complex now due to additional debts, car loans, and renovations added during COVID.[02:07] Many clients are seeing $400+ increases in monthly payments, Amanda explains why it’s crucial to plan renewals at least 90 days in advance.[06:30] Amanda introduces OwnWell, a personalized monthly report for clients that shows their equity, payoff progress, and opportunities to save on their current mortgage.[07:47] Cher and Amanda discuss the benefits of 30-year amortizations and the power of being in control of your cash flow rather than being overwhelmed by multiple high-interest payments.[17:55] Cher breaks down her current approach to setting realistic price expectations in today’s housing market and how she helped clients successfully sell their homes this year.[22:31] Cher highlights the importance of managing days-on-market for listings and shares how her pricing and marketing strategies outperformed local medians.[26:17] Real estate tip: buyers should explore listings slightly above their budget, sellers are increasingly open to negotiation and price drops.[27:57] Amanda and Cher recap key insights from a recent women's investment conference, including the importance of understanding different investment tiers and tools like TFSAs and RRSPs.[37:40] Amanda advises clients to move cryptocurrency investments out of crypto platforms 90+ days before using funds for a down payment.[40:55] Final takeaway: Financial literacy is power. Amanda and Cher urge listeners to learn one new thing, start a conversation, and reach out for help without shame.This episode is full of empowering insights and practical tools for navigating your finances and real estate decisions with clarity and confidence. Tune in to hear Amanda and Cher’s expert perspectives and stories from the field!Connect with Amanda:Instagram: @saltboxmortgage_agentLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ajoa Mintah, chemical engineer turned ice cream entrepreneur and founder of Four All Ice Cream. Ajoa shares her journey from a 15-year engineering career to launching an inclusive ice cream brand built on the values of creativity, science, and community connection. From sourcing A2 milk locally to designing flavours based on her family of four, Ajoa discusses how she’s built an ice cream company that is thoughtful, accessible, and uniquely Waterloo Region. The conversation also highlights her reflections on entrepreneurship, local collaborations, and the joy of serving simple pleasures to all.In this episode, you’ll hear:[01:47] Ajoa’s career shift from chemical engineering to founding Four All Ice Cream.[04:49] The story behind the name “Four All” and how it reflects her family and inclusive values.[08:46] How her technical background informs the science of making ice cream, including balancing flavours and textures.[11:08] Early obstacles in starting her business, including licensing challenges and finding motivation to keep going.[14:20] The evolution of Four All’s retail spaces and how customer connection became her favorite part.[17:15] Working with local farms and suppliers to source A2 dairy and create clean-label, gluten-free, and plant-based ice cream.[25:32] Unique sourcing stories, like sea buckthorn from a Shakespeare farm and matcha from a student-led venture.[28:50] The freedom and satisfaction of entrepreneurship and creating without limits.[30:33] Programs like “Behind the Scoop,” advent calendars, and kids’ birthday parties that bring people behind the scenes.[34:15] Where to find Four All Ice Cream in KW and beyond, and their goal to expand across Ontario.[35:22] Ajoa’s future goals for growth, feeling “unlimited,” and advice for new entrepreneurs: keep talking about your idea.[40:54] How community generosity and creativity shape her business, from artist collaborations to local partnerships.[42:54] Social content initiatives like Free Scoop Friday and reflections on being based in Waterloo Region.[45:17] Stories of community support during the pandemic and local businesses she loves collaborating with.This episode is a heartfelt look at how passion, science, and community come together to build a business that truly serves everyone, one scoop at a time.Connect with Ajoa:Instagram: @fourallicecreamWebsite: shop.fourall.ca2Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Destiny Moser, founder and executive chef of FoodZen. After 17 years in the tech industry managing mergers and acquisitions, Destiny pivoted during the pandemic to launch a personal chef and pre-made meal service rooted in Indigenous values. As a working mother of three, she’s built a business focused on making whole, locally sourced food accessible to busy families while advocating for greater awareness of what true Canadian food means. Destiny shares her passion for sustainable eating, cultural reconnection, and community collaboration through food.In this episode, you’ll hear:[04:22] How FoodZen began by solving her own family’s food challenges.[06:34] The FoodZen approach: from reducing waste to offering customizable, sustainable meal options.[09:09] What sets FoodZen apart: following Indigenous food philosophies and cutting out processed ingredients.[11:08] The role of hyperlocal, ultra-seasonal eating and surprising local ingredients like sumac.[15:07] Challenges of sourcing Indigenous foods due to colonial laws and limited access in urban areas.[20:02] Why rethinking industrial farming and supporting Indigenous food systems matters for sustainability.[24:06] Barriers in marketing and misconceptions about meal delivery services.[29:10] Introducing FoodZen’s kids’ meal program - nutrition-packed versions of childhood favorites.[37:15] Upcoming programs and FoodZen’s teaching kitchen launching in May 2025.[43:31] Destiny’s mission to remove the label “exotic” from Indigenous foods in Canadian legislation.[45:55] Why Waterloo Region’s access to farmers and markets is ideal for hyperlocal cooking.Connect with Destiny: Instagram: @foodzen.caWebsite: foodzen.caLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond.In this episode, you’ll hear:[04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet. [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.[10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.[21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.[27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.[33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.[40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy.Special Offer: Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN. If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!Connect with Kristina: Instagram: @kristina.bartoldWebsite: www.thesocialsnippet.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kitchener-born Sandra — a first-generation Portuguese Canadian, foodie, and the creator of Fearless Cookin’ and Pragmatic Consulting. Sandra shares how personal health challenges and a love of flavour launched her clean spice blend business, while her passion for problem-solving in sales led to a second venture helping businesses grow with strategy and heart. With deep local roots, Sandra is bringing bold spices and big impact to the community, without compromising her values or pace.In this episode, you’ll hear:[02:45] How Fearless Cookin’ started with an Instagram page, a few seasoning blends, and a push from friends, and why Sandra chose to grow it slowly and intentionally.[07:59] The hidden additives in store-bought seasonings and how Sandra’s blends fill a clean, flavourful gap in the spice industry.[13:31] Why “Rub-A-Dub-Dub” is the go-to blend for BBQ lovers, and how to turn it into a paste with maple syrup or honey for ribs, chops, steak and more.[15:48] How Sandra’s Portuguese roots and family traditions influenced the flavours and stories behind blends like Casa Portuguesa.[25:30] The power of slowing down: how Sandra is shifting from digital hustle to intentional in-person connection through cooking and community.[35:11] Sandra’s second business, Pragmatic Consulting, helps small businesses and seed-stage startups organize their sales systems and grow with purpose.[46:08] Why she’s choosing to build deep roots in Waterloo Region, and how the local support system fuels both of her ventures.Sandra’s story is a reminder that building a business, and a life, doesn’t have to be rushed. By choosing quality over quantity, community over noise, and values over speed, she’s created two ventures that are as grounded as they are growing.Special Offer: Use the code "ATHOME20" for 20% off your purchase from Fearless Cookin’Connect with Sandra: Instagram: @fearlesscookinWebsite: fearlesscookin.com LinkedIn: Pragmatic ConsultingLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Brittany Schmidt, a psychic medium, energy healer, and subconscious mind coach. Brittany shares her path from working in finance and real estate to stepping fully into her intuitive gifts. She opens up about her early spiritual experiences, her transition into mediumship, and the blend of science and spirituality that guides her work today. The conversation covers Reiki, sound bowl healing, subconscious mind coaching, and the importance of authenticity and self-care in both business and life.In this episode, you’ll hear:[02:21] Brittany’s transition from a career in finance and real estate to mediumship and energy work.[05:30] Personal stories of intuitive experiences from childhood and adulthood that shaped her journey.[12:59] A clear explanation of Reiki, including the differences between Usui Reiki and Holy Fire Reiki.[21:25] How sound bowl healing works and why Brittany combines it with Reiki for deeper results.[23:00] Coaching practices that help women reconnect with their voice, intuition, and empowered selves.[28:55] Practical tips for starting a spiritual journey, from setting intentions to recognizing intuitive “glimmers.”[42:03] How to tell the difference between intuition and anxiety, with examples from Brittany’s own practice.This episode offers practical insights into mediumship, energy healing, and the power of living authentically. Tune in to hear Brittany’s story and how she helps others connect with their intuition and create more balance in life.Connect with Brittany: Instagram: @itsbrittanybewitchedWebsite: http://www.brittanyschmidt.caLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Tanya Thompson, the founder of Thompson Soap Co., to discuss her inspiring transition from the corporate world to natural product creation. Tanya shares how becoming a mother sparked her awareness about everyday toxins, ultimately leading her to create a line of all-natural soaps, body oils, and household products. From inspiring soap-making classes at Little City Farm, Tanya walks us through how she’s intentionally crafted a life—and business—rooted in sustainability and wellness. The conversation covers her love for slow living, the challenges and rewards of small business ownership, and how she’s built a local brand that prioritizes intention, quality, and connection.In this episode, you’ll hear:[02:51] Tanya’s path from the hair industry to logistics to founding Thompson Soap Co.[05:45] How motherhood sparked a lifestyle change and the beginning of her soap-making journey.[08:22] Living intentionally: growing her own herbs, raising chickens, and embracing the homestead lifestyle.[11:15] The challenges of entrepreneurship and putting yourself out there as a small business owner.[14:50] What makes her product line unique—including compostable packaging and locally grown botanicals.[21:49] The joy of connecting with customers and getting product feedback at local markets.[39:40] Tips for starting a more natural lifestyle, from switching soap to growing herbs at home.Tune in to hear how Tanya has built a business that reflects her values and encourages others to slow down, be intentional, and embrace a more natural way of living—one bar of soap at a time.Special Offer: Use the code "ATHOME" for 15% off your purchase from Thompson Soap Co.Connect with Tanya:Instagram: @thompsonsoapcoWebsite: www.thompsonsoap.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with returning guest and sponsor Amanda Walczyk, Mortgage Agent at Saltbox Mortgage, for a cozy conversation full of laughs, mortgage insight, and real talk. Between bites of chocolate chip cookies, the two dive into unique mortgage products, lessons learned in their careers, and their personal lives—from irrational fears to guilty pleasure TV shows. Amanda shares some eye-opening mortgage strategies and shines a light on why working with a broker can provide options and support you won’t find at a bank.In this episode, you’ll hear:[01:58] Amanda introduces Fraction, a unique mortgage product with no payments for up to five years and explains scenarios where it's especially helpful—like spousal buyouts or funding a new business.[06:49] The importance of having an exit strategy with any mortgage product and how brokers help guide clients through it.[07:38] Amanda outlines home warranty mortgage products offered by certain broker-partnered banks—covering everything from HVAC to plumbing, often free the first year.[10:04] Post-closing support: Amanda’s 12-month email campaign teaching clients how to shave years off their mortgage.[12:25] Why mortgage rate isn’t everything—real-world example of a client almost breaking their term within three months.[15:35] Amanda shares her surprising background in psychology, forensics, and wrestling![24:19] Fun, personal reflections on being Aquarius, irrational fears (needles and manhole covers!), and peaceful Sunday routines.[42:53] What’s lighting Amanda up in life and business—finally settling into her forever home, seeing client systems click, and feeling reconnected to her work and life balance.This episode is both informative and delightfully relatable, covering everything from financial empowerment to failed basil plants and hidden talents. Whether you're mortgage-curious or just in for a good conversation, this one is packed with gems.Connect with Amanda:Instagram: saltboxmortgage_agentLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Jacklyn (Jackie) Warminton, Chief Operating Officer of Den 1880, a boutique co-working and event space in Waterloo. Jackie shares her unique journey from hospitality and small business ownership—including running a tattoo shop and lash lounge—to helping build Den 1880 into a thriving hub for connection and collaboration. With honesty and warmth, she reflects on the challenges, pivots, and community spirit that have shaped both her career and the growth of Den 1880.This episode shines a light on the value of creating spaces that feel both professional and homey, the lessons learned in leadership, and the exciting projects on the horizon for Den 1880.In this episode, you’ll hear:[03:20] Jackie’s journey from hospitality and entrepreneurship in Hamilton to finding her place at Den 1880.[12:19] How Den 1880 was built from the ground up, including the vision, early pivots, and history of the building.[21:01] Striking the balance between professionalism and making the space feel like home for members.[29:21] Jackie’s personal rhythms and how she structures her days around energy and creativity.[37:26] The biggest challenges in running a multifaceted co-working and event space—and lessons in patience and persistence.[42:20] Memorable moments and unique events that showcase Den 1880’s vibrant community.[47:06] Exciting upcoming projects, including wellness facilities, a lobby café and bar, and expanded member programming.[55:14] Jackie’s love for Waterloo Region and her shoutouts to favorite local spots like Hustle & Flow, Poppy’s, and hidden gem restaurants.Tune into this episode to hear Jackie’s inspiring story, the evolution of Den 1880, and the exciting vision for its future in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who would love learning about this unique community space.Connect with Jackie:Website: @den1880.coInstagram: www.den1880.coLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder and creative director of The Sunday Social Co., a visual and event planning agency that blends photography, marketing, and community-building. Amy shares her journey from personal blogging while raising her kids to running a full-service creative agency that supports both product and service-based businesses. With honesty and warmth, she opens up about the pivots in her business, the lessons she’s learned, and the passion she has for elevating brands through intentional imagery and memorable events.Amy’s story highlights the beauty of following your instincts, embracing community, and building a business that aligns with your lifestyle.In this episode, you’ll hear:[04:51] How Amy’s love for visuals and storytelling grew out of blogging and evolved into opening The Sunday Studio during the pandemic.[07:12] The challenges of securing a commercial space and why she pivoted to a service-based model that better aligned with her lifestyle.[11:54] Amy’s personal routines and habits that help her balance entrepreneurship and family life.[16:27] A behind-the-scenes story from a chaotic but successful brand shoot—and the tips she gives for efficient, intentional photo shoots.[20:47] The full-service approach The Sunday Social Co. brings to brand photography, video, and event planning.[30:10] Honest reflections on balancing motherhood and entrepreneurship, and why going slow in business growth is sometimes the right path.[36:49] The types of clients and projects Amy is most passionate about, from wellness brands to creative launch events.[55:13] Why Amy loves Waterloo Region’s small but mighty entrepreneurial community and her favorite local businesses.Tune into this uplifting episode to hear Amy’s entrepreneurial journey, gain practical tips for elevating your brand, and get inspired by the power of community in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who could use a boost of inspiration.Connect with Amy:Website: www.thesundaysocial.coInstagram: @thesundaysocialcoLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business while raising a family—and the joy of watching KW Moms Club grow alongside her children.This conversation is a powerful reminder that moms are stronger together, and that local connection can make all the difference.In this episode, you’ll hear:[01:20] How Kerri’s transition into motherhood sparked the idea for KW Moms Club.[04:15] From playdates to packed events—how the club grew organically with community support.[10:00] Why Kerri believes in progress over perfection when juggling parenting and entrepreneurship.[16:25] The importance of creating spaces where moms don’t feel alone in their journey.[21:40] Behind the scenes of running large-scale events while being a full-time mom.[26:50] How Kerri has built partnerships with local businesses to bring value and joy to families.[33:30] What’s ahead for KW Moms Club—and why Kerri’s vision continues to evolve with love.Tune in to hear how one mom’s mission to create connection is changing the parenting experience in Waterloo Region. Subscribe, share this episode with a mom who needs it, and discover how powerful a community can be.Find KW’s Moms Club Online:Join the newsletter using the link below and get discounts on KW Moms Club + other local businessesInstagram: @kwmomsclubWebsite: kwmomsclub.comLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens up about motherhood, entrepreneurship, and the lessons she’s learned while building a values-driven business from the ground up.This conversation is an empowering reminder of what’s possible when personal passion meets purpose—and why the slow simmer of broth can offer more than just flavor.In this episode, you’ll hear:[01:15] How Beckie’s health crisis in her early 20s inspired her to seek out food-based healing.[03:00] The birth of Becks Broth—how one mom’s passion project became a local wellness staple.[05:45] What makes Becks Broth different: local ingredients, transparency, and zero shortcuts.[10:30] The power of trusting your intuition while growing a business as a mother of three.[15:50] Beckie’s advice on starting where you are and building a business with heart.[21:40] How Waterloo Region’s community spirit helped shape Becks Broth—and continues to fuel it.[27:15] What’s next for Beckie and her mission to make healing nourishment more accessible.Tune in to hear how Beckie is blending wellness, motherhood, and entrepreneurship in the most soul-nourishing way. If you believe in the power of real food and community, this episode is for you. Don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration today.Beckie’s Links:Use code ATHOME20 for 20% off Becks Broth!Instagram: @becksbrothWebsite: becksbroth.comLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.In this episode, you’ll hear:[01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.[06:45] The importance of play in marketing—and how it transforms even the most serious industries.[10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.[16:15] Why storytelling and meaningful content matter more than trends on social media.[23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.[32:30] Her favorite project ideas using gamification to create real-life connection and fun.[37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.[44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!Elaine’s Links:Instagram: @joymedia.io @thelocaladvocateWebsite: https://www.joymedia.io/ https://www.thelocaladvocate.ca/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden toys to finding her stride in helping brands tell their stories through words that feel authentic. She offers invaluable insight into building brand messaging that resonates, challenges industry norms, and supports meaningful client relationships.With a passion for helping entrepreneurs who don’t fit the mold, Maddy breaks down how "honest copy" can be both strategic and soulful. Whether you're a creative, a professional, or just someone who wants to market from a place of integrity, this conversation is packed with both heart and practical tools.In this episode, you’ll hear:[02:00] From academia to toy making to finding her voice in brand messaging [06:00] Helping the “Cool Professionals” stand out. From supporting lawyers, accountants, and therapists who break the mold[10:20] What honest copy really means. Writing that’s empathetic, specific, and avoids sleazy tactics [13:00] How to avoid rent-shaming and instead lead with compassion[27:00] The biggest pet peeves in online marketing. Sharing why vague captions and “expert culture” fall short[47:00] How to make fun facts work for your brand – A live mini workshop on adding personality to your copy [51:00] Maddy’s favourite spots in the Waterloo Region and why local libraries deserve more loveTune into this episode to learn how to write with clarity, lead with empathy, and stand out without shouting. Whether you're building a brand or just refining your message, Maddy offers inspiration and actionable wisdom every step of the way.Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!Maddy’s Links:Instagram: @bymaddyaucoinWebsite: https://www.bymaddyaucoin.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz welcomes brand designer and creative entrepreneur Amy Esplen for an inspiring and lighthearted conversation about building a design business rooted in creativity, clarity, and community. Amy shares her journey from creating quirky Facebook collages to studying design at George Brown and working at the acclaimed Him & Her studio, to launching her own freelance business tailored to support small businesses with strategic, standout branding. She opens up about motherhood, work-life balance, and why she’s obsessed with helping entrepreneurs feel proud of their visual identity—even on a tight budget.Listeners will walk away with valuable insight into what goes into great design, why branding matters for small businesses, and how structure, strategy, and support can help creatives and parents alike thrive.In this episode, you’ll hear:[02:15] Amy’s bold move to land a job at Him & Her—and how it kick started her design career.[06:50] What “design intensives” are, and how they offer premium branding on a small business budget.[13:35] Common branding mistakes businesses make—and how to avoid butchering your beautiful new logo.[16:00] Why freelancing offered Amy more balance as a parent than returning to a traditional 9–5.[20:00] How Amy and her partner juggle entrepreneurship together, with a little help from the village.[34:15] Trends Amy is loving: bold colours, handcrafted vibes, and “naughty” design choices.[38:50] Why she’s obsessed with Waterloo Region, and all the amazing local businesses she supports.Tune in to hear Amy’s refreshing take on balancing creativity, business, and real life—all while helping others shine. If you’re a small biz owner looking to level up your brand or just need a little inspiration, this episode is for you. Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!Amy's Links:Instagram: @amy_esplen Website: https://www.amyesplen.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this inspiring episode of At Home In Waterloo Region, host Cheryl Goetz chats with Sarah Laing, owner of MCAT Social—a full-service boutique social media marketing agency specializing in foundations, messaging, and authentic connections. Sarah opens up about her journey from a soul-draining corporate job to building a thriving business that not only aligns with her passions but also allows her the freedom and fulfillment she craved. Sarah's candid storytelling brings to life the power of community, the importance of trusting your instincts, and the courage it takes to pivot toward a life you love. If you've ever felt stuck in a job that no longer serves you, Sarah's journey will leave you feeling empowered to make your own leap.In this episode, you’ll hear:[01:45] Sarah’s journey from corporate burnout to building MCAT Social from the ground up.[04:20] Practical advice for those dreaming of leaving their 9-5: listen for triggers, build strategic foundations, and plan your exit.[13:45] Entrepreneurship and motherhood: finding balance, outsourcing, and letting go of perfection.[21:30] How outsourcing transformed Sarah's business and why investing in support is crucial for growth.[32:15] MCAT Social’s unique approach to social media marketing—why connection and authentic messaging matter.[48:00] Community over competition: finding your people and building lasting business relationships.[59:50] Shoutouts to local businesses in Waterloo Region that inspire Sarah's journey.Tune in to hear Sarah's powerful story of transformation and learn how you too can build a life and business that lights you up. Subscribe, share, and leave a review to support more inspiring local stories!Sarah’s LinksInstagram: @mcatsocialWebsite: mcatsocial.com Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Crystal and Savannah, the inspiring co-founders of Something Beyond Mom, a vibrant community built to support moms in reclaiming space for themselves beyond their parenting roles. What began as a casual conversation at a playdate has grown into monthly events designed for connection, self-care, and personal growth. Crystal and Savannah share their journey of creating safe, welcoming spaces where moms can feel empowered, supported, and, most importantly, seen. Their story is one of community and carving out moments of joy for mothers in every stage of life.In this episode you will hear:• [01:15] How Something Beyond Mom was born: from a casual playdate conversation to creating meaningful spaces for moms to connect and grow.• [03:38] Tackling mom guilt: why it's okay to feel it — and how showing up for yourself makes you a better mom, partner, and person.• [08:14] What sets their events apart: welcoming vibes, easy conversation, and a refreshing break from "just mom talk."• [12:31] The hidden work behind the scenes: balancing event planning, social media, full-time jobs, and building an authentic, thriving community.• [18:40] Dreaming big: upcoming plans for yoga brunches, retreats, and even more ways to support moms in Waterloo Region and beyond.Feeling inspired? Support the podcast by subscribing, leaving a review, and sharing this episode with a friend who would love to feel a little more connected. Let’s keep celebrating the incredible people who make Waterloo Region such a vibrant place to call home.Something Beyond Mom Links:Instagram: @somethingbeyondmomDM them with code ATHOMECO for a special discount off your first event!Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ainsley Poirier, the vibrant force behind Harp & Fin, a boutique and floral studio rooted in creativity, authenticity, and connection. Ainsley shares about her transition from leading one of KW’s largest event businesses to building a brand that feels deeply aligned with who she is today. Her story is one of resilience, reinvention, and the pursuit of a life that prioritizes joy, family, and meaningful experiences. Whether you’re a fellow business owner or simply navigating a personal crossroads, Ainsley’s journey will leave you feeling inspired and empowered.In this episode you will hear:[01:02] Ainsley’s creative roots, launching Fresh Look Design, and building a high-volume event business that ultimately led to burnout.[07:30] How the pandemic became the turning point for reflection, healing, and the decision to open Harp & Fin in Belmont Village.[13:06] What sets Harp & Fin apart: from the in-store experience and personal customer connection, to overcoming challenges like floods and financial setbacks.[21:57] Life as a mom and entrepreneur: setting boundaries, finding flow, and creating a business that brings joy back into her home life.[45:53] What’s next for Harp & Fin: a unique café, community events, mentorship, and the power of sharing her story to lift others.Enjoying the podcast? Share your support by subscribing, leaving a review and sharing this episode with a friend so we can continue to grow our community in this beautiful region!Harp & Fin Links:Use code ATHOMECO for 15% off!Website: www.harpandfin.caInstagram: @harpandfinLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz invites guest Amanda Walczyk, better known as Saltbox Mortgage Agent. Amanda’s path into the mortgage world was anything but conventional, beginning with a degree in film and a career in events before pivoting into mortgages during the pandemic. With a passion for real estate, a flair for community building, and a people-over-profit philosophy, Amanda brings her whole heart to helping clients navigate one of the most significant financial decisions of their lives. Amanda and Cher discuss the importance of honest service, empowering others, and cultivating connection in what can often be isolating industries. Amanda isn’t just a mortgage professional, she’s a connector, educator, and collaborator. Tune in to hear how her passion for lifting others up has blossomed into retreats, workshops, and one unforgettable speed-networking event.In this episode, you’ll hear:[02:00] How Amanda transitioned from creative work and events to launching a career in mortgages during the pandemic—and why it stuck.[05:28] The origin of Better Your Business workshops and real estate retreats, and how they’ve created space for connection, collaboration, and growth.[16:26] How Amanda and Cher reimagined networking with “speed dating for realtors,” and why it’s helping break down barriers in the industry.[21:45] Amanda’s people-over-profit approach: why she often takes a pay cut to do what’s right for her clients, and a powerful success story that saved one family $40K.[30:21] The biggest myths around mortgage rates and renewals, and Amanda’s mission to educate clients so they can make confident, informed decisions.Whether you're a homeowner, a realtor, or simply someone who values community and integrity, this conversation is packed with inspiration, laughter, and plenty of real talk. Amanda is making mortgages more human, and creating powerful ripple effects in Waterloo Region! Don’t forget to subscribe, rate, and review the podcast! Follow along at @at.home.co or visit www.athomecompany.ca for more inspiring local stories.Amanda’s Links:Instagram: @saltboxmortgage_agentWebsite: https://saltboxmortgages.com/Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Irene Divaris, founder of Meal in a Jar. From a successful career in the fitness industry to an unexpected journey into food entrepreneurship, Irene has built a business that focuses on nutritious, convenient meals with a sustainable approach. What started as a simple solution for her family quickly evolved into a thriving venture, capturing national attention on Dragon’s Den. Irene shares the lessons she’s learned along the way, the challenges of scaling a food business, and her passion for addressing food insecurity in local schools. This conversation is packed with insights on innovation, resilience, and community impact.In This Episode You Will Hear:[02:07] Irene’s transition from the fitness industry to the accidental start of launching Meal in a Jar, and how the business quickly gained momentum.[08:49] Irene’s experience pitching on Dragon’s Den and how the opportunity unfolded.[15:15] How Meal in a Jar is tackling food insecurity by providing healthy school lunches.[19:48] The challenges of scaling a food business, from production to distribution.[31:33] Expanding product offerings and entering new markets while maintaining quality.[40:54] Irene’s vision for the future, including expanding the school lunch program and potential business growth.Whether you're interested in entrepreneurship, business operations, or food sustainability, there are plenty of insights to take away. You can also support the podcast by subscribing, leaving a review and sharing this episode with a friend so we can continue to grow our community in this beautiful region!Irene’s LinksUse code ATHOMECO for 20% off your first Meal In A Jar order!Website:https://mealinajar.comInstagram: https://www.instagram.com/mealinajarLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz sits down with Megan Schnarr, an operations manager who specializes in helping small businesses streamline their systems and manage operations efficiently. Megan's expertise lies in supporting creative entrepreneurs and business owners by organizing their day-to-day tasks, improving processes, and freeing up their time to focus on growth and what they love most about their business. Megan shares her journey from owning a brand and web design agency to embracing her love for systems and efficiency in her current role. This conversation is packed with actionable insights on business operations, the power of delegation, and how to strike a balance between business and personal life.In this episode you will hear:[00:00] An introduction to Megan, from brand and web design to operations management.[02:58] The concept of fractional support and how it helps small business owners manage growth efficiently.[10:18] The importance of a detailed onboarding process and how it sets the stage for successful business operations.[16:25] Megan's struggles with burnout and how her past experiences led to her current business model.[27:15] Systems and routines Megan uses to manage both her business, personal life and being a mother effectively.[39:56] Future goals: Building a balance between being a business owner and spending time with her family.This episode offers a comprehensive look at how strategic operations management can transform a business. Whether you're an overwhelmed entrepreneur or just looking for tips to streamline your day-to-day tasks, Megan's insights will provide practical advice to help you thrive!Kindly help spread the word about this new podcast by sharing this episode on socials, leaving a rating or review and hitting subscribe so you never miss a future episode! Megan’s LinksInstagram https://www.instagram.com/meganschnarrWebsite: https://meganschnarr.comLet's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Andrea Mondoux, a transformation coach, speaker, four-time published author, and former host of The Balance and Bliss podcast. With over a decade of experience, Andrea has dedicated her career to helping individuals reframe the narratives they tell themselves and embrace their personal growth journeys. During the conversation, Andrea shares her insights on her transition from social services to coaching, the challenges of entrepreneurship, and the power of embracing transformation one step at a time. This episode is packed with honest reflections, actionable advice, and a lot of inspiration for anyone looking to live a more empowered life.In This Episode You Will Hear:[00:00] IAndrea’s journey from frontline social services to transformation coaching.[02:44] How early experiences in social services shaped Andrea's approach to helping others.[10:44] Overcoming anxiety and the power of self-compassion in personal growth.[19:20] Common challenges in building a coaching business and overcoming self-doubt.[32:32] The Bloom Socials: Creating supportive spaces for women in Waterloo Region.[53:31] Exciting future projects from women's retreats and evolving the Bloom events.This episode offers a deep dive into Andrea’s path to becoming a transformation coach and the powerful lessons she has learned along the way. Whether you’re an aspiring entrepreneur, a busy professional, or someone seeking inspiration for personal growth, you’ll find valuable takeaways in Andrea's story.Find more to love, right here at home in Waterloo Region, and take a moment to subscribe and review this podcast so we can continue to share this with others! Andrea’s Links Website: https://www.balancebliss.blogInstagram: https://www.instagram.com/the.balance.blissBalance + Bliss Podcast Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co

In the very first episode of At Home in Waterloo Region with Cheryl Goetz, Cheryl introduces herself and the inspiration behind starting this podcast. Cheryl shares her journey from a childhood marked by travel and adventure, to building a career in real estate in the heart of Waterloo Region. She discusses the challenges and rewards of entrepreneurship, her passion for supporting local businesses, and her dedication to creating amazing experiences for her clients. Tune in to get to know Cheryl and what you can expect from future episodes. In this episode you will hear:[00:45] Cheryl’s background, from growing up on the move, to settling in Waterloo Region.[01:41] Cheryl’s adventure with backpacking in Southeast Asia and working in Australia.[07:30] What Cheryl loves about her business and the people.[8:37] What's unique about this industry and the relationships that get built.[10:40] Cheryl’s favorite local spots and the diverse food scene in Waterloo Region.If you love hearing local stories and discovering what makes Waterloo Region unique, you won’t want to miss this! Let’s stay connected and be sure to share this episode with a local friend who would enjoy it too!If you are a local business interested in being on the podcast, don’t hesitate to shoot me a DM on Instagram @ or email [email protected] Let's Connect:Instagram: https://www.instagram.com/at.home.coWebsite: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/podcastContact: [email protected] you to our Sponsors:• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360Instagram: https://www.instagram.com/saltboxmortgage_agentContact: [email protected]• Den1880Website: https://www.den1880.coInstagram: https://www.instagram.com/den1880.co