PODCAST · arts
Beauty Disruptors
by Jayd Hernandez
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded Hosted on Acast. See acast.com/privacy for more information.
Episodes
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S3E67: Uncut Series: BTS of a Mentee Coaching Call with Jayd
I wanted to pull back the curtains and show you exactly how I coach my mentees on building their businesses. This is the raw, uncut audio from our July coaching call where we talk about real numbers, real problems, and what I'm actually doing when business gets slow. Summer's been brutally slow…
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S3EP66: Increase Sales Conversions without Discounting Services with Kandis James
Podcast Title: S3EP66: Increase Sales Conversions without Discounting Services with Kandis James Episode Summary: In this episode, Jayd sits down with sales expert Kandis James for a candid conversation on how to sell with compassion—without feeling awkward or pushy. You’ll hear real-world...
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S3EP65: Follow Up: Practical Sales Strategies & Mindset Shifts
You guys were so sweet sending me messages after the last episode on sales! Since there was so much to cover, I wanted to follow up with the practical stuff - the actual questions and mindset shifts that completely changed my business. In this follow-up episode, I'm sharing: Why tracking your...
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S3EP64: My #1 Secret to Booking Clients
I recently had an amazing consultation day—my schedule was full with zero no-shows, and I closed nearly 90% of my appointments. In this episode, I break down how learning this one thing: selling, completely transformed my business. What I Share Today: Consultation Wins: How using a sales script...
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S3E62: Welcome to Beauty Disruptors!
I took a pause, followed my intuition, and let this podcast evolve into what it needed to become. In this episode, I'm sharing why Beauty Expanded transformed into Beauty Disruptors, and what this means for all of us forging our own paths in the beauty industry. What I'm opening up about: The…
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S3E63: Uncut Series: BTS Take 1
In this raw, unfiltered episode, I'm sharing what it's actually like building and running a six-figure paramedical tattoo business- from client no-shows to working with breast cancer survivors, and even getting fired by my accounting firm (yep, that happened!). I'm pulling back the curtain on…
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S2EP61: Beyond Bedside: Reinventing Careers for Burnt Out Nurses with Career Transition Mentor, Dr. Sharee Squires
Meet Dr. Sharee Squires—a career transition mentor with 25 years of nursing experience, including 18 years at the bedside. Dr. Sharee knows firsthand what it’s like to feel stuck in a career that no longer fits and the challenges that come with stepping away from a role that feels like part of…
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S2EP60: Sharing My Personal Secret Weapons This Year
In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable. What I Cover in This Episode Why comparing…
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S2EP59: Feeling Confident and Selling Confidence
This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing...
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S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads
In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process. Elizabeth shares her journey and emphasizes the…
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S2EP57: Social Media Is the Slowest Way to Grow
Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes. Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know…
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S2E56: Will I Be Successful in Paramedical Tattooing? 5 Questions to Ask Yourself
Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this? Then…THIS episode is for you! Before you take a...
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S2EP55: Mariah Sanchez: What It’s Like to Start From Ground Zero 2X and Open up a Licensing Esthetics Academy
In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a...
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S2E54: Medical Tattooing with Gina Lee from Elevated You Studio
Ever wish you could just hit the reset button on life? My guest on this podcast episode did exactly that! Meet Gina Lee, a paramedical tattoo artist and seriously inspiring woman. She went through a divorce, felt lost, and then totally reinvented herself in this incredible field. Gina's so honest...
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S2E53: How You Value Your Time Says A Lot About Your Business
Welcome back to another episode of the Beauty Expanded Podcast. Today, we're diving into the powerful connection between valuing your time, self-worth, and success in your business. Get ready because this one's going to hit deep. Lately, I've been in a bit of a funk when it comes to social media....
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S2E52: CPA, Tax & Accounting Expert Q&A for Beauty Professionals With Renesha
On this episode of the Beauty Expanded podcast, we're excited to pull back the curtains once more and give listeners exclusive access to one of our monthly mentorship coaching calls! Every month, we host coaching calls to continue educating our mentees on paramedical tattooing techniques and...
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S2E51: New Stretch Mark Rejuvenation Serum with Sean McDonald
We're pulling back the curtain and giving you exclusive access to one of our monthly mentorship coaching calls! Every month, we host coaching calls with our mentees to continue their education on paramedical tattooing techniques and support them on their journey to marketing and growing their...
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S2E50: Listener Asks: What To Do With Botched Camouflage Tattoos?
In this episode, I answer a question submitted by a listener named Maria from @inkedbyflawless.ego on Instagram who asked, what artists should do when a client comes in with a botched camouflage tattoo. This is an important issue to discuss as more and more people get into camouflage tattooing...
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S2E49: The Power of Your Voice with Tracy Goodwin
As humans, we crave that real, authentic interaction. And guess what? Your voice is like a window to your soul. It tells people who you are and whether they can trust you. In today's episode, we have a special guest, Tracy Goodwin, the founder of Captivate the Room and a voice coach. Tracy…
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S2E48: Spoon Bending Workshop: What I Learned
In this episode, I wanted to share my coolest experience at this spoon-bending workshop I recently did during a business mentorship program I attended. I know it sounds weird, but just listen and I promise you’re gonna be intrigued by how this workshop served as the ultimate metaphor for bending...
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S2E47: Your Clients Don't Want More Content from You
In this digital age, content is everywhere. But is more always better? Not necessarily. What truly resonates with clients is not the sheer volume of content but the authenticity and essence behind it. In this episode, we dive deep into: The significance of your energetic signature and how it...
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S2E46: Increase Sales Every Week - Behind the Curtain
Every business thrives on sales. Without consistent revenue and passion, sustaining your business becomes a daunting challenge. And today, I'm doing something I've never done before on this podcast. In this episode, I'm giving you a sneak peek, pulling back the curtain on one of our exclusive…
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S2E45: Can You Be Successful Without Becoming A Trainer?
Wondering if training is the only path to success in the Permanent Makeup (PMU) industry? You're not alone! Recently, I received a voice note from Tumi, one of our listeners, in which she asked, "Do I need to train others to make it big?" It's a question that many of us grapple with. What if…
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S2E44: Your Business Can Only Grow to the Level of Problems You Can Handle
In this episode, we delve into the heart of entrepreneurship and the mental hurdles that often stand in the way of business growth. The inspiration for this discussion came from a fellow paramedical tattooist who reached out to me, expressing her desire to grow her business but also her fear of…
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S2E43: When Business is Slow, My Top 5 Things I Focus On
S2E43: When Business is Slow, My Top 5 Things I Focus On Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season....
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S2E42: Small Town Camouflage Tattoo Artist, Riley Paul
In this episode, we sit down with the talented Riley Paul, a camouflage tattoo artist whose business has blown 6 months after her training despite working and living in a small town and being a brand new tattooist! During our conversation, Riley shares her journey from being a lash artist to...
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S2E41: Pep Talk for Imposter Syndrome
Welcome to another exciting episode of the Beauty Expanded podcast! Today I want to dive deep into a topic that's close to my heart: imposter syndrome. If you've ever felt like you're not good enough, like you're just faking it and waiting to be exposed, then this pep talk is for you. Storytime:...
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S2E40: Going Viral with 7 Million Views with Paramedical Tattooist, Tatianna from Perfect Match Tattoo
Join us on the Beauty Expanded podcast as we sit down with Tatianna, a remarkable paramedical tattoo artist from Perfect Match Tattoo. Tatianna takes us on a captivating journey from zero followers to an astonishing 7 million views in a single night. With hundreds of emails flooding her inbox and...
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S2E39: How Do You Trade Your Time & Energy?
In this episode, we explore the concept of trading time and energy in pursuit of our dreams and passions. Many of us often find ourselves waiting for the perfect time to invest in our careers or pursue our passions, but in reality, time is a precious and non-renewable resource. Whether we wait or...
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S2E38: An Objection is not a "No"
In the beauty industry, objections from potential clients are common. It could be concerns about cost, fear of pain, or uncertainty about the results, but an objection is not a definitive "no," but rather a chance to understand the underlying fears and offer solutions. In this episode, we…
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S2E37: Social Media Success: Tips, Mental Health, and Monetization Strategies with Candice Huff
Social Media Manager, Candice Huff went viral on TikTok with her useful and quick social media tips. She manages brands of all sizes and shares how you can monetize your content no matter your following size, but more importantly grow your community. She's also a mental health advocate and knows…
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S2E36: Becoming a Stand Out Trainer
Fly by the seat training programs run rampant in this industry, especially when there's little regulation and requirements to claim that you're an Educator, so how do we improve this and raise the standards? Listen here. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio...
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How Committed Are You?
Be inspired and motivated by one artist's journey into tattooing, which asks us all to reflect on how committed are we, truly in the pursuit of our dreams? You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded...
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S2E34: How to Legally Protect Yourself as a Beauty Boss with Attorney, Andrea Sager
Attorney and Author, Andrea Sager from LegalPreneur.com breaks down contracts, NDA's, non-solicitations, charge backs, and how to hire a lawyer when sh*t hits the fan in this episode. Owning a business and being an entrepreneur herself before getting into law, she's built a firm dedicated to...
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S2E33: New Year Intentions & How to Handle Negative Reviews
Happy New Years! I'm sharing my intentions for 2023 and also how to address negative reviews in business. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast, training and more. Also, we love to connect...
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S1E32: What Lessons I've Learned from Investing $20K+ in Mentors
I'm sharing the most impactful things I've learned for business after investing over $20,000 this year on mentors. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast, training and more. Also, we love to...
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S1E31: Provide. More Value Without Discounting Prices
With inflation on the rise, you can provide more value to your clients and brand without having to resort to discounts and flash sales. Here's 10 ways we provide value in our studio even in economic uncertainty. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal...
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S1E30: Mistakes are Inevitable
Trying to avoid mistakes is actually stunting your growth and development as an Artist. Learn how to accept mistakes in this episode and use them to accelerate your business. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the...
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S1E29: How to Price Your Services
Price is relative and it's marketing. What does your price convey about your brand, image and standard, but more importantly, what type of client are you attracting with your price? You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes…
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S1E28: From Accounting to Camouflage Tattooing, Meet Gincy from Invisimark
Meet someone who is not only a Camouflage Tattooist, but also someone who started out as a client getting this service done on her own stretch marks. Gincy Jacob is the Founder of Invisimark in New York. Her story is fascinating and inspiring, especially to think she's been at this for only a…
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S1E27: Stand in Your Power
It can be easy to be consumed by all the chaos, sadness and negativity in the world. All the reason more to stand as an Entrepreneur with the intention to bring forth good into the world. In this episode I talk about the importance of intention, commitment and detachment to stay focused on that…
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S1E26: The Transformation Happens at the Transaction
Have a hard time asking for what you want? Do you get stuck on how to price your services? Does talking about money cause you anxiety? This episode will help shift your perspective! You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes…
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S1E25: Knowledge vs. Knowing
Attaining knowledge vs. applying the action to truly know something. This one minor distinction can help master your craft and become a better artist... You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded…
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S1E24: How I Attract Money Abundance
Learn how to become a money magnet. This is going to be less about what do in your business, but more about the law of reciprocity. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast, training and more....
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S1E23: Uncovering Invisible Selling Methods
The sale begins wayyy before they contact you. Learn my invisible selling techniques that cultivate trust immediately and buyer confidence. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast, training…
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S1E22: Your Business Grows the Level of Problems You Handle
Want more followers but can't handle haters or being judged? Want to hire employees but hate confrontation? These may be some of the reasons why your business hasn't scaled to the degree you want... You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll…
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S1E21: Are Entrepreneurs Entitled?
Unpopular opinion: Entrepreneurs are entitled and I share my reasoning why on this episode. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast, training and more. Also, we love to connect via Instagram...
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S1E20: Online reviews: Here's what's behind all those 5 star ratings
It's the small details that make up for the large, overall client experience that I've learned from restaurants and have applied to my own business. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where you’ll find full episodes of the Beauty Expanded Podcast,...
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S1E19: Transform Your Business with These Podcasts, Books, & Self Help Programs
A listener asked what books, programs, etc have helped my business grow? I share the top places, people and books I find inspiration, motivation and expertise to enrich my life, mindset and business growth. You can learn more about Camouflage Tattoo Artist Jayd Hernandez at Studio Conceal where...
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S1E18: Carrie Hunt, 10 Years in PMU with 8,000+ PMU Procedures Performed
CEO of Browtique in Roanoke, Texas, Carrie Hunt openly shares her journey from zero to making over six-figures, her special relationship with God, confronting her ego, firing employees, scaling down her business and how she takes control of her calendar. and booking system. Be sure to follow…
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ABOUT THIS SHOW
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.
Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Jayd Hernandez
CATEGORIES
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