Becoming an Entrepreneur

I've never gone this in depth before, I've never made sure I had this detailed of a plan, and I feel like there is only one way I could fail. In this episode, I'm walking you through the simple process I used to create what I'm calling my "Audacious List", a list of bold moves broken down into a 90-day plan designed to help me build real momentum in the areas I've wanted to grow and change in for a while. I'm sharing how Lori Harder's audacity framework sparked this, how I used ChatGPT to get painfully honest about my self-sabotage patterns, and how I turned the whole thing into an actual execution plan inside Asana. If you're ready to stop letting fear dictate your decisions and start taking the kinds of actions that make your next level inevitable, this episode will give you a clear, doable way to start. HIGHLIGHTS How to get yourself to make bigger, bolder, more audacious moves FASTER. How to quickly identify the next best step toward your biggest goal (especially when you feel stuck). One simple process to turn big dreams into a clear, 90-day action plan you can actually follow. How to build real consistency, without relying on motivation or "being in the mood." RESOURCES + LINKS Thinking about launching a podcast? Need a podcast team for your existing show? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  The Podcast Agency: @thegoodinmedia

Ever feel like you're building the plane while you're flying it? Same. In today's episode, I'm sharing what I'm learning in real time about following the plan and why planning ahead is the only way I've found to feel grounded, productive, and way less reactive. I'm giving you a little NYC life update (SoHo errands still blow my mind), a behind-the-scenes peek into interviewing candidates for a leadership role in my business, and the weekly rhythm Danny and I have been doing so we can execute with clarity and actually enjoy our downtime. If you're a visionary who resists structure but knows you need it to hit your next level, this one's for you. HIGHLIGHTS Why "follow the plan" is my theme for 2026 and how it reduces stress fast. The planning layers that make execution easier: annual planning, quarterly check-ins, Sunday weekly planning, and nightly prep. How to stop being reactive when life and business get loud (literally, NYC streets included.) What I learned after interviewing six candidates in one week and why reps build confidence. How to protect your creative energy while still building routines that keep you consistent. The mindset shift that turns planning into freedom, not restriction. RESOURCES + LINKS Thinking about launching a podcast? Need a podcast team for your existing show? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  The Podcast Agency: @thegoodinmedia  

If you've ever had a big dream on your heart and wondered, "Okay… but how do I actually make this happen?" this episode is my real-life reminder that clarity + execution changes everything. I'm sharing what it's been like living in NYC after dreaming about it for a decade, and the simple framework that took me from wishing to doing: get organized, make a plan, and follow it even when your feelings want to hijack the moment. I'll walk you through how I'm setting goals for my health, marriage, family, and business this year and the practical systems I'm using to stay consistent, so you can build your own "success is inevitable" plan too.   HIGHLIGHTS A simple way to turn a huge dream into a clear plan you can actually follow. The "follow the plan" mindset shift for when motivation dips and your vices get loud. A practical strategy for using your calendar and alarms to create consistency without relying on willpower. Permission to set goals that are productive and purely for joy, creativity, and personal growth A motivating reset to start your year feeling organized, focused, and genuinely excited about what's ahead   RESOURCES + LINKS Thinking about launching a podcast? Need a podcast team for your existing show? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  The Podcast Agency: @thegoodinmedia  

We finally did it! On Tuesday, my daughter Naveya and I moved to NYC, and my boys will officially arrive with the rest of our stuff today. This has been a dream a decade in the making and last night after soaking in the first 24 hours of this being home base I had to record some thoughts into my phone before I went to bed. I intentionally left this episode unedited. I wanted this to feel like a voice note from a friend. You'll hear the ac in my room kick on, some city sounds in the background and pauses as I was thinking. I hope this episode makes you want to write down a list of things you love about your life, or maybe even do something crazy like we are, putting all your special things in storage and traveling. Trying on a favorite new place to call home. This is just the beginning of something BIG.  HIGHLIGHTS What it feels like finally living out my dream of moving to NYC. The moments I've been grateful for most in this first 24 hours. Lessons from small inconveniences + problem solving. The gratitude practice I did for perspective + presence. How I feel about MYSELF following through with a long held dream.   RESOURCES + LINKS Thinking about launching a podcast? Need a podcast team? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  The Podcast Agency: @thegoodinmedia  

One of my new team members recently quit. Instead of seeing it as a setback, I'm sharing why I chose to thank the problem and what I'm learning from it. We just got back from filming Chris and Lori Harder's Elite Entrepreneur Mastermind and one of the exercises Lori walked through taught how setting big goals actually attracts the exact challenges you need to become the entrepreneur you're meant to be. If you're feeling overwhelmed by obstacles or wondering how to level up your business and leadership skills, this episode is going to give you a fresh perspective on turning problems into your greatest teachers. HIGHLIGHTS Goals attract the exact challenges you need to achieve them. The biggest lessons I learned from a team member quitting. How you become the entrepreneur you dream of becoming.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

Hey friend! In this episode, I'm getting real about self-love and what it actually looks like in practice. I'm sharing how a simple haircut sparked some major reflections about how I treat myself, why discipline is the highest form of self-care, and how the little choices we make every day either set us up for success or hold us back. If you've ever struggled with keeping promises to yourself or wondered how to level up your confidence, get ready for some tough love and real talk about becoming the person who can make your biggest dreams happen!   HIGHLIGHTS The realization I had in a salon chair of how I need to show up for myself later. Why discipline is the most important form of self-love. How to focus on the end goal vs temporary "treat yourself" moments. The ROI of investing in yourself and getting dressed up. RESOURCES + LINKS Listen to the Chris Harder show episode I mentioned HERE! Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

I'm realizing if I want to do big things, I'm going to need to BE SEEN on a bigger level first. Even if that means the person seeing all of you FULLY, clearly, and deeply–is YOU! And that comes with a lot of fears. In this episode, I'm sharing what I discovered during a breathwork session that helped me understand not only that I had a deep rooted fear of being seen, but the underlying reasons WHY, so I can finally stop letting that fear hold me back. If you've been struggling with putting yourself out there, and sense there's a bigger calling you're meant to answer, this episode is for you!   HIGHLIGHTS The hidden belief that was keeping me "small" I discovered in breathwork. What I'm working through as I'm putting myself out there to be seen. Things to keep in mind as you're starting something new you aren't great at (yet!) How I'm working through the fear of being misunderstood.   RESOURCES + LINKS Let's chat via email! I love to send little lessons and love notes - join my newsletter HERE! Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

If I want more, I need to expand my capacity to hold more. This is something that's been top of mind for me lately as I've been writing down and putting my goals for this year in front of me everywhere I can. I have some big goals this year, including some changes I've wanted to make for years that I'd start working towards and fizzle out. If we're going to create that bigger life we dream of, then we better be ready to expand our capacity. In this episode, I'm sharing 3 major things I'm focusing on to make room for the big things I'm calling in.  HIGHLIGHTS Two keys to accomplishing any big goal. Ways I'm expanding my capacity to handle more opportunities. Gratitude over complaining expands your potential. Positive mindset trumps victim mentality every time. Steady progress with faith leads to inevitable success.   RESOURCES + LINKS Thinking about launching your own podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

I'm calling my shot on two BIG goals I've wanted to make happen for YEARS. I don't want to be cheesy and say "this is my year" but at the same time, when I accomplish these 2 goals this year I know when Danny and I are toasting some champagne on New Years Eve I'm going to be so damn proud of myself. Tune in to hear what they are (hint: they have to do with feeling HOT and having a change of scenery!) and hopefully this episode inspires you to call your shot on a few goals this year and share them with someone as some added motivation to make them happen.   HIGHLIGHTS The power of speaking your big goals OUT LOUD to create accountability. Why I'm taking time to visualize the journey, not just the end result. How I'm replacing unhealthy coping habits with positive self-care practices. My plan to make these big goals finally happen.  RESOURCES + LINKS Thinking about launching a podcast? Or looking for a podcast team for your existing show? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

Proof that we'll be successful is closer than we think. I was listening to a podcast recently that reminded me - once we've created success in one area, we can duplicate it in other areas again and again. In this episode, I'm sharing lessons I've learned from being a mom that I can apply to creating success in business.    HIGHLIGHTS The power of making a decision and backing it up with consistent action. Nurture key relationships like you do your business. What I'm focusing on for long-term success. How values and priorities shape the results you create.   RESOURCES + LINKS Thinking about launching a podcast? Or looking for a team to support you with your show? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

If you're feeling like you're running on fumes and need a serious energy boost to crush your goals this year, this episode is for US my friend! I'm getting real about the habits and activities that have been draining my energy, and the simple swaps I'm making to feel more alive and energized. From optimizing my sleep and nutrition to intentionally scheduling white space in my calendar, I'm sharing the practical steps I'm taking to glow-up my health, wealth, and happiness (aka operation get HOTTER, healthier, and wealthier this year!) This isn't about an overnight transformation - it's about making small, sustainable changes that add up over time. HIGHLIGHTS Prioritize energy-boosting habits for sustainable growth. Eliminate energy-draining activities like mindless scrolling. I'm ditching foods that leave me feeling shitty. Schedule intentional white space for rest and creativity. Invest in yourself as the "golden goose" of your life. RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE! FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

I'm trading in the painful "stop-and-go" hustle for steady growth. Cycles of burnout and inconsistency that have held me back in the past - and in this episode I'm sharing how I'm determined to break free this year. We'll talk about the power of reviewing past goals, and the simple daily habits I'm implementing to achieve steady, sustainable progress. Whether you struggle with avoidance, all-or-nothing thinking, or just the general chaos of entrepreneurship, you're going to walk away with a clear action plan to make consistent action your superpower. It's time to avoid burnout and actually enjoy building your business.    HIGHLIGHTS Big moves coming this year.  What I'm reflecting on from last year to set up this year for success. How I'm scheduling consistent daily action to avoid burnout.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

HAPPY NEW YEAR! A "small" but special milestone - this first episode of the new year is the one that will cross 500 downloads on the podcast! I'm so grateful you've tuned in and I hope you've gained some value from these episodes. We're just getting started!! In this episode, I'm sharing one of my favorite visualization exercises that I learned from my friend Kara Ayala to gain wisdom from your future self and visualize the things you will be celebrating that you've accomplished 1 year from now.    HIGHLIGHTS Celebrating our first 500 downloads of Bae. One of my favorite visualization exercises from my friend Kara Ayala. How to leverage visualization for motivation AND remind yourself to be present on the journey of reaching your biggest goals   RESOURCES + LINKS Listen to my friend Kara's episode of the 10 year visualization exercise HERE! Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

What would happen if you FULLY COMMITTED to your goals this year? The past few years I've had a few goals that I haven't accomplished that end up rolling into the next year. Our family went to church for the first time in years and there are a few things I'm taking away with me this into the new year as I get clear on my goals, fully commit to taking different actions than I have in the past, and following through on the plan.    HIGHLIGHTS One of the most powerful experiences of my life. The power of fully committing to your goals and following the plan. How I'm setting myself up to reach my goals in 2025.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

As we set financial goals for the new year, I wanted to be a reminder that abundance is all around us. Money is flowing everywhere, all the time, and it's up to us to align our offers, serve our clients, and continue showing up to raise our revenue and income. I hope this episode is a quick burst of inspiration to kick off the new year and remember—the success you're working towards is inevitable when you keep growing.   HIGHLIGHTS How the holidays remind me of the abundance that is out there waiting for us. Money is always flowing (it's time to tap into it.) Thoughts I'm having as I set financial goals for next year.    RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

If we don't stop to let the gifts and accomplishments sink in, did we ever really have them? This time of year it can be especially easy to think of what we don't have, or focus on what's next, setting our new years goals. I wanted to take a second with you to let the things you used to dream and pray for sink in with one of my favorite gratitude exercises. Whether you're celebrating big wins or navigating challenges, this episode will inspire you to embrace the sweet spot of where you are right now and make the most of it. I hope this episode is a powerful reminder of the importance of being present and truly savoring the milestones you've worked so hard for.   HIGHLIGHTS How to intentionally have more joy in your life. The simple gratitude practice to grow your ability to be present. What it means to be in the "sweet spot". How to feel more joy in great times and challenging ones too.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

I lost my mom unexpectedly last year and it rocked me. In this episode, I open up about navigating one of the most challenging seasons of my life—losing my mom unexpectedly—and how it affected me, my business, and my outlook on growth. Together, we'll explore the lessons I've learned about navigating grief while keeping your momentum as an entrepreneur. I share the tools and perspectives that helped me regain focus, the importance of surrounding yourself with a strong support system, and how to prepare for challenges in life and business. Whether you're facing grief, burnout, or just a tough season, this episode is here to remind you that growth is always possible, even in the messiest moments.   HIGHLIGHTS What I've learned through experiencing grief. The emergency contact list you need when challenges hit. How to support yourself as the "vessel" for your business. Your success in business is a reflection of your personal growth. How to avoid unnecessary stress, missed opportunities, and long-term setbacks in business and life RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

The tips in this episode apply to ANYTHING you're launching. Before we dive into episode 4, I just want to point out how excited I am to hit this milestone. It may not seem like much, but 90% of podcasts don't make it past episode 3. So we're already crushing it! I just got off a call with two new clients that are launching a podcast and it made me want to share a few tips for when you're preparing for a launch. Listen in for tips from how to choose the name of your podcast to ways to make sure you have gotten your community excited and don't have crickets on launch day. If you're launching something I'd love to hear about it! DM me on Instagram @briannehoefelmann    HIGHLIGHTS How to choose a good name for your podcast. Tips to make sure there aren't crickets on launch day. What to post as you're leading up to your launch. How to get your community excited about what you're launching.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

The fastest and funnest way to accomplish a goal is to surround yourself with people who are also running towards that goal with you. To say I'm grateful for all the support and excitement you've shared with me for the launch of this podcast feels like the craziest understatement. As I set out to create this podcast I felt so confident, obviously because I've done this a ton for others - but also because I knew that in my circle of friends, launching a podcast is a cool thing to do. I've spent the last few years building friendships where the cool thing is to start a business, to do personal development, pick up a healthy habit, ditch a shitty one, or launch a new offer. So my quick episode for today is the reminder to seek out friends who are doing the things you want to do. Not only because they'll be able to give you tips and support, but also because some positive peer pressure (aka accountability) goes a long way.   HIGHLIGHTS How to find friends that encourage and support your goals and dreams.  The power of leveraging positive peer pressure. The best places I've met friends with similar goals. What to do when you want more support in your life.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia

Crazy how many of our biggest lessons in life come wrapped in the form of a challenge. If you haven't heard my "story" here is a sneak peek of two major gifts that came from hitting rock bottom in 2016—losing everything, and navigating my husband's mental health struggles, leading me to discover the power of personal development. The hard truth and visualization exercise I learned not only got me through that hard time, but they changed my life. I've been able to go back to those same lessons to build the life and business I have today!   HIGHLIGHTS A peek into our story and how hitting "rock bottom" led to finding personal development. The hard truth that has become one of the greatest gifts for unlocking potential. How to use visualization and creating an "alter ego" to step into your higher self.   RESOURCES + LINKS Watch the Jim Carrey interview on Oprah HERE!   Thinking about launching a podcast?  Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

For most of my life I had this negative connotation of being a "dreamer". As if being a dreamer somehow meant I wasn't (or could never be) a doer. Like most things in life, it's not all or nothing, it's "yes, and…" Yes, be the dreamer, and take action. In this very first episode, I'm sharing how I'm using my superpower of being a dreamer (aka Visionary) as a leader. I also tell the story of the time I faked my way into getting a cute pair of glasses, and what I can learn from my 6 year old self about business.    HIGHLIGHTS What I can learn from my 6 year old self about business. 2 ways I'm using my superpower of being a visionary (especially leading my team!) How I'm planning in moments to "touch the dream" on the way to my goals.   RESOURCES + LINKS Thinking about launching a podcast? Book a call HERE!   FOLLOW Brianne: @briannehoefelmann  My Podcast Agency: @thegoodinmedia  

Welcome to Becoming an Entrepreneur (BAE for short!) As entrepreneurs we're always learning, growing, and realigning in life and business to make our biggest dreams come true. This podcast is our place to connect and do it all together. I'm so grateful you're here!! Follow along on Instagram @briannehoefelmann as well and shoot me a DM so we can become real life Entrepreneur besties!