PODCAST · business
Beyond The Funnel
by Louise Griffiths
Beyond The Funnel is a marketing podcast hosted by Louise Griffiths for online educators, course creators and content led businesses who have built the sales funnel, done the launch and are ready for what’s next! Through solo episodes, guests and Q&A style episodes we are going to explore all things marketing, launches, evergreen and scaling PLUS diving deep into topics like optimizing customer journeys, nurturing thriving communities, building a marketing dream team and so much more.
Episodes
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08: Launch not going to plan?
If a launch doesn't go to plan is it really a failure? Here are my top tips on how to approach launches and funnels that are not performing and my top strategies for turning a launch around!
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07: Black Friday and flash sales without the discounts
Today we are covering off the upcoming Black Friday promotions. Should you or shouldn't you!? We'll break down the pro's and con's as well as dive into offers that don't mean simply discounting, plus other tips and strategies for email marketing and content during the busy month of November.…
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06: Q&A: How I time block and manage my week over several projects and clients
We are covering off how I manage my time across multiple clients, projects and priorities. I haven't always had a great system for this but today wanted to show you what is currently working well for me so that if you are looking for a new and tweaked way of managing your own week you can take...
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05: Launch season burnout and peak performance with Vesna Hrsto
Today is our very first guest Vesna Hrsto! Vesna is a Naturopath, Executive Wellbeing Coach, Mind-body Peak Performance Specialist & Speaker who is passionate about making it easy for women in business to have energy, happiness & thrive at the top. Today we are covering how to identify and manage...
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04: Q&A - Is your niche too saturated and A.I. making it worse?
There's no denying that right now, every niche in the online education space is more saturated than it ever has been and AI is only feeding that, but that is today's question that I've selected to answer for our very first end of week wrap up episode. These episodes are going to cover off things...
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03: How well do you know your customers?
In this episode we are talking all about purchaser profiling. How well do you know the people buying from you? On average how long are they on your list before they buy? What was the first thing they did when they came onto your list? Do they actively open your newsletter? We'll be covering how I...
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02: Ads aren’t just for lead generation - 4 cost effective ad strategies you’ll love
Ever wondered how to get the most bang for your buck when it comes to Facebook and Instagram ads beyond just the stock standard lead generation campaigns and a little retargeting? Then, this episode is for you! We are covering four of my current favourite ads types to try and why I love them so...
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01: The future of funnels - do they still work?
We are starting the podcast with a big one - we are going to cover my take on the future of funnels and the framework I use to support my clients to scale. Lots to cover in this 30 minute episode but you'll get a deep sense of how I approach marketing after 10 years in this space. Thank you again...
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Welcome to Beyond The Funnel
Welcome to this introduction to the Beyond The Funnel podcast. I'm your host, Louise Griffiths and after 10 years as a Marketing consultant to online educators, course creators, and content led businesses I have strategized, built, managed, tracked and scaled my fair share in this industry. I,...
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ABOUT THIS SHOW
Beyond The Funnel is a marketing podcast hosted by Louise Griffiths for online educators, course creators and content led businesses who have built the sales funnel, done the launch and are ready for what’s next! Through solo episodes, guests and Q&A style episodes we are going to explore all things marketing, launches, evergreen and scaling PLUS diving deep into topics like optimizing customer journeys, nurturing thriving communities, building a marketing dream team and so much more.
HOSTED BY
Louise Griffiths
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