PODCAST · technology
Big Roofs Podcast
by ProLine
Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.
Episodes
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Roofing Cash Flow from 133 Days to 13 w/ Jim Johnson | Ep. 93
Jim Johnson built a roofing company to $40M in annual revenue, spent 28 years in the industry, and now coaches contractors through the system that cut his cash flow cycle from 133 days to 13. In this episode of the Big Roofs Podcast, Jim and John break down the big squeeze hitting roofing...
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Stop Judging Homeowners w/ Michael Fredricks | Ep. 92
Michael Fredricks has been in home improvement sales since 1990, long before mobile apps, CRMs, or instant credit decisions existed He watched the industry go from paper loan applications faxed to human underwriters to GreenSky's first mobile app to what Skeps is building now: a financing…
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The $40 Nail That Wins More Roofing Sales w/ Mike Rains | Ep. 91
Mike Rains built LumaNail around one frustration: dropped nails on a finished job that cost contractors five-star reviews. The fix turned into a powder-coated, electro-galvanized nail that outperforms every standard coil nail on corrosion resistance, glows under black light for end-of-day…
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Why Your Best Roofing Sales Reps Keep Quitting w/ Riley Omanson | Ep. 90
Riley Omanson from Sequifi breaks down why roofing sales reps walk out the door. It has nothing to do with the commission percentage. The real problem is transparency. Reps don't know what they're owed, when they're getting it, or why it changed. This episode covers commission structures that...
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The Automation Mistake That's Killing Your Close Rate | Ep. 89
Most roofing contractors think they're using automation to grow. They're actually using it to destroy trust. In this episode, John DeLaurier breaks down why the wrong automation pushes homeowners away, what the biggest follow-up mistake in roofing is, and how the right automation sells jobs while...
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The Easiest Competitive Advantage in Roofing Right Now | Ep. 88
Most roofing contractors don't have a lead problem. They have a priority problem. In this episode, John DeLaurier breaks down the three biggest ways to change your roofing business in 2026: speed to lead, sales follow-up, and review generation. He walks through the real math on what a missed call...
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Why the "Best CRM for Estimates" Question Is the Wrong Question | Ep. 87
Most roofing contractors treat their estimate like paperwork. Send a number, hope for a callback, move on. In this episode, John DeLaurier explains why your estimate is actually the continuation of a trust-building process that should already be halfway done before the customer even sees a price....
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Here's Why You Aren't Making $5M in Roofing | Ep. 86
Every roofing company hits a ceiling, and it's almost never a revenue problem. In this final episode of the series, John DeLaurier breaks down why leadership and talent are the real multiplier behind profitable growth. He explains why promoting your best sales rep into management is one of the…
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Why Most Insurance Roofers Can't Sell Retail | Ep. 85
Most insurance restoration contractors don't have a sales process. They have a storm process. In Episode 5 of the $1M Gross Profit series, John DeLaurier breaks down why insurance dependency is killing roofing businesses and what retail-first companies actually do differently to build…
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How One Roofing Sales Rep Built a $2M System From Scratch | Ep. 84
Jacob McCallum had no sales team, no big budget, and no roofing background. He had a phone, a Facebook ad account, and a process he wrote down from day one. 8 months later: $2 million in roofing sales. Solo. In this episode Jacob breaks down exactly how he did it: the ad formula, the sales…
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The Follow-Up Math Roofing Companies Get Dead Wrong | Ep. 83
Most roofing companies don't lose deals because of price. They lose them because they quit following up. In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months...
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Roofers, Are You Secretly Losing $100,000 a Year? | Ep. 82
In this episode, John breaks down exactly where roofing contractors lose profit after the sale — and most of them never even notice. From material waste to communication failures to delayed change orders, these are the silent killers eating into your gross margin job by job. If you're doing 200...
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Roofers, Watch This Before You Spend Money On Marketing | Ep. 81
In this episode, John breaks down why speed-to-lead is the single biggest lever most roofing businesses ignore. You'll learn why the first contractor to respond usually wins the sale (regardless of price), how instant follow-up actually reduces competition by stopping homeowners from shopping...
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How a Better Brand Took This Roofing Company from $2M to $24M | Ep. 80
Most roofing contractors are bleeding money and they don't even know why. The leads aren't converting. The close rates are low. The roofing marketing spend keeps climbing. But the real problem isn't your ads, your roofing sales training, or your lead generation strategy. It's your brand. In this...
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Roofers Are Wrong About Their Lead Generation Problem | Ep. 79
Roofing contractors don’t have a lead problem — they have a trust problem — and building a brand that feels safe, obvious, and professional is what protects your profit margins and drives real growth. 0:00 – Trust over Leads 1:45 – From Busy to Profitable 3:30 – The Trust Stack Framework 5:15 –...
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This One Thing Changed His Client's Exit Multiple with Reggie Brock | Ep. 78
John and Reggie Brock break down why roofing companies don’t have a recruiting problem—they have a retention and culture problem—and how clarity, trust, and alignment build teams that actually stick. 0:00 — The Real Problem: Retention 4:40 — “Airbnb Roofing Companies” 9:20 — Culture Is the Whole...
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The Recruiting Trick PE Firms Don't Want Roofers to Know with Andrew Henke | Ep. 77
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Roofing Marketing in 2026 That ACTUALLY Works with Cory Cullather | Ep. 76
In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job. Plus: the roofing CRM rehash...
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Free Roofing Lead Generation with Brad Akers | Ep. 75
Brad Akers is a roofing systems consultant. His Four Growth Engines have helped dozens of roofers stop relying on systems they don't control to grow their businesses. Check him out: https://bgb-enterprises.com/ 0:00 - Intro 3:13 - What is Wabo Roofing? 6:04 - The inspection day strategy that…
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What's WRONG With The Roofing Industry with Larry Janesky | Ep. 74
In this episode, John DeLaurier sits down with Larry Janesky, a 40-year contractor, founder of Contractor Nation, and owner of 40 companies across 35 states, to break down what's actually broken in the roofing industry and how to build a business that doesn't destroy your life in the process.…
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Roofing Sales Training That Makes Revenue 'Inevitable' with Ryan Groth | Ep. 73
In this episode, John DeLaurier sits down with Ryan Groth, founder of Sales Transformation Group (STG), to discuss how roofing contractors can build predictable revenue through real sales systems, accountability, and leadership—without burning out in the process. 0:00 - Introduction 7:09 - How to...
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Best Roofing Software for Lead Generation with Travis Harvego | Ep. 72
In this episode, John DeLaurier sits down with Travis, CEO of Roofle, to discuss how modern roofing contractors are using instant quote technology to transform their lead generation and slash customer acquisition costs. Travis reveals how Roofle helps contractors be available 24/7, turning…
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How To Close Roof Sales Even If You're The Most Expensive Roofer in Town with Dean Tally | Ep. 71
In this episode, John DeLaurier sits down with Dean Tally, co founder of Smart Tarp Company, to discuss roofing lead generation strategies that actually move the needle. Dean shares how Smart Tarp grew 48% in a single year by transforming job site protection into a powerful marketing tool with QR...
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Cheap Roofing Lead Generation That Converts at 10X with Daniel Dixon | Ep. 70
In this episode, John DeLaurier sits down with Daniel Dixon from SendJim to completely rethink roofing marketing. Spoiler: Blasting out thousands of postcards is dead. The new playbook for roofing lead generation? Send fewer cards, more frequently, to the RIGHT people—starting with your…
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How to Name Your Roofing Company with Adam Nussbaum | Ep. 69
In this episode, John DeLaurier sits down with Adam Nussbaum of Nussbaum Roofing to discuss the realities of building a profitable roofing business—from surviving multiple rebrands to refusing to chalk roofs. Adam shares his fascinating transition from federal IT work to restoration and…
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How Content Can Grow Your Roofing Business with Jason Reisman | Ep. 68
In this episode of Big Roofs Podcast, we talk with Jason Reisman. The former race car driver and the powerhouse behind Eustis Roofing shares how competition, content, and craftsmanship drive his company’s growth. He and John dig into how introverted roofers can still win big with video.0:00 Meet...
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The TRUTH About Personal Roofing Branding With Jonathan Cater | Ep. 67
In this episode of the Big Roof Podcast, we cover how roofers can use personal branding and storytelling to build trust, win more jobs, and attract talent — even if you're not a natural on camera. Guest John Cater shares practical strategies to create content that connects and converts.0:00 Intro…
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Close More Roofing Jobs With Jamie Sharpless | Ep. 66
In this episode of the Big Roofs Podcast, we dive into how Hover is transforming the contractor sales experience with 3D design, AI-powered lead tools, and instant homeowner visualizations. Hover’s Jamie Sharpless breaks down how modern contractors can close more jobs, increase ticket size, and...
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How to Build and Sell a Roofing Company — PE Playbook w/ William Pauly
Today on Big Roofs Podcast, John sits down with M&A advisor William Pauly to unpack what makes a roofing company truly sellable. We cover how private equity roll-ups work, why clean books and SOPs matter more than hustle, what buyers actually value (EBITDA, consistency, systems), and realistic...
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The Good Contractors Win with Randy Hurtado | Ep. 64
On this Big Roofs Podcast, host John DeLaurier sits down with Randy Hurtado—roofer, operator, and now COO of The Good Contractors List—to talk about a nationwide rollout that backs every job with a $25,000 third-party guarantee. We cover Randy’s leap from IT security into roofing, how DT Roofing...
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Making Your Roofing CRM Actually Work w/ Ronnie Smith | Ep. 63
John sits down with Ronnie Smith of Next Level Solutions (formerly one of the early JobNimbus team members) to break down the real reasons roofing companies struggle with CRM setup and adoption. They cover how to map processes, align teams, and use automations the right way—so you boost profit,...
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Close 50% of Your Leads with Chuck Thokey | Ep. 62
John DeLaurier interviews Chuck Thokey, owner of Top Rep, on building a repeatable sales process, training reps from competent to pro, and follow-up systems that push close rates toward 50%+. We also compare inside–outside teams vs. rehash models and where ProLine helps keep follow-up consistent....
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Michael Gogan, HireBus | Ep. 61
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Jay Bradley, Roof Nuts | Ep. 60
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Crystal Williams, Lemon Seed Marketing | Ep. 59
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Levi Ostlund, locallegends.marketing | Ep. 58
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Dakota Weddle, Big Lick Roofing | Ep. 57
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Chris Scoville, Improvifi: Funding Fetched Fast | Ep. 56
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Claudio Vilas, The Roofing Biz Broker | Ep. 55
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Remko Bloemhard of SuppTrax | Ep. 54
Struggling to keep track of insurance supplements? In this episode of the Big Roofs Podcast, John sits down with Remko Bloemhard, founder of SuppTrax, a bolt-on roofing software built to handle the messy, time-consuming world of supplementing. Want a Roofing CRM that sells more jobs for you? Go...
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Corey Cullather, WebFX | Ep. 53
If your roofing CRM and marketing agency aren’t fully connected, you’re leaving serious revenue on the table. In this episode of the Big Roofs Podcast, John talks with Corey Cullather of WebFX about why CRM–marketing integration is critical for roofers, how to track every lead source accurately,...
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Roofing Video Marketing Is the Missing Piece in Your Business Strategy w/ Patrick Carr | Ep. 52
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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How to Get the BEST Employees for Your Roofing Business w/ Michael Gogan | Ep. 51
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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How to Start a Roofing Business With No Experience w/ Emily May | Ep. 50
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Is EagleView Worth the Cost? w/ Piers Dormeyer | Ep. 49
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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How to Automate Your Roofing Business With AI Agents | Ep. 48
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Roofing Business Growth Is Now On Easy Mode w/ Dave Sullivan | Ep. 47
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Take Control of Your Roofing Business w/ Brad Akers | Ep. 46
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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From Roofing Business Chaos to Clarity w/ Chris Diroll | Ep. 45
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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Build a Roofing Business That People Feel w/ Tim Brown | Ep. 44
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our...
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ABOUT THIS SHOW
Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.
HOSTED BY
ProLine
CATEGORIES
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Frequently Asked Questions
How many episodes does Big Roofs Podcast have?
Big Roofs Podcast currently has 93 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Big Roofs Podcast about?
Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.
How often does Big Roofs Podcast release new episodes?
Big Roofs Podcast has 93 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Big Roofs Podcast?
You can listen to Big Roofs Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Big Roofs Podcast?
Big Roofs Podcast is created and hosted by ProLine.
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