PODCAST · business
Boost Your Boutique with Emily Benson
by Boost Your Boutique with Emily Benson
Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
Episodes
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Why Boutiques Financially Fail
3 reasons your boutique isn't as profitable as it should be: 1. Your financial plan only looks at sales — not loans, taxes, owner pay, or savings. If those aren't in there, the plan doesn't work. 2. You're buying inventory with your gut instead of a buying plan by department by month. That gap...
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The Whole Truth About My ADHD Diagnosis
On my YouTube channel I shared that I was diagnosed with ADHD. That was true — but it wasn't the whole story. In this episode I'm sharing the full picture: I have AuDHD — autism level one and ADHD together — and what that combination actually looks like in a business context. I'm talking about...
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Is 2026 Weird? What are other boutique owners doing?
This week I'm pulling back the curtain on one of my Inner Circle membership calls — a raw, unfiltered strategy session with boutique owners who are navigating the second half of 2026 in real time. We cover inventory, marketing, content, and the one question most boutique owners are too scared to...
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How to Start a Boutique in 2026 | Online vs Brick & Mortar
If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift...
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Boutique Owner FAQ 2026: Top Boutique Owner Questions Answered
Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and founder of Boutique...
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Boutiqueland Digest: Boutique Update Fall 2025
If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll...
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Which POS System For Boutiques is Best in 2025? Shopify vs. Square vs. CommentSold
Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique. As a boutique owner, your POS system is…
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How to Choose a Name For Your Boutique Business, Retail Store, or E-Commerce Site
How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's...
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Summer To Fall Boutique Strategy: How to Plan Promotions & Time Your Fall Launch
The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it! From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock,...
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What Inventory to Buy For Your Boutique This Fall | Summer To Fall Profit Plan Part 2
If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data…
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How To Boost Boutique Summer Sales (Should You Run a Semi-Annual Sale?!)
If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still...
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Boutique Pricing: A Deep Dive on How To Price Clothing in Your Boutique (Step-By-Step Guide + Profit Formula)
If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells...
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Smart Inventory Management for Boutique Success: Boost Sales and Maximize Cash Flow
Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell...
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Boutique Owner Real Talk: Summer Chaos, Fall Forecast & Why Women Deserve More
Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood. Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist,...
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Plan Your Boutique Inventory: How to Plan Your Product Assortment and Price for Profit
If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO. Whether…
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How to Start a Clothing Brand and Manufacture Your Own Clothes (Step-By-Step)
If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom…
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Building a Plus Size Clothing Boutique: How Sante Grace Is Changing the Face of Plus Size Fashion
If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went...
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What to Post on Social Media for Your Boutique | Social Media Marketing for Boutiques
If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media…
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Boutique Owner Success Story: From Underpaid and Overworked to Aligned and Profitable with Sydnie Rushing
If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie...
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How Tariffs Could Impact Your Boutique Business 2025 (+ Smart Inventory Tips for Small Business)
If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs...
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How Much Inventory Do You Need To Start A Boutique? What To Buy For Your First Boutique Order
If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items…
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My Print on Demand Strategy That Makes $5K Every Month
In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners. You’ll get an insider look at: 🛠️ The product development process from idea…
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Brick and Mortar Advice for 2025
These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar...
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My Advice for Boutique Owners 2025
If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this…
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Spring Boutique Must-Haves and Must-Do’s | Spring Ahead Series for Boutique Owners Part 4
Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for boutiques, the best spring inventory essentials, and how to strategically stock your boutique to...
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Spring Boutique Mindset Shifts For Boutique Success | Spring Ahead Series for Boutique Owners Part 3
Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch this video to learn the retail success mindset shifts that will help you attract more customers and...
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Spring Visuals to Boost Boutique Sales | Spring Ahead Series for Boutique Owners Part 2
Are you ready to make your boutique stand out this spring? In this episode, Emily discusses how to use spring visuals to drive more traffic, increase customer engagement, and boost your boutique sales in spring - and beyond! Whether you run a brick-and-mortar store or an online boutique, these...
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Spring Boutique Strategies for Business Success Q1 | Spring Ahead Series for Boutique Owners Part 1
If you want to build a successful boutique business, your business strategy needs to start in spring! These spring boutique business strategies will make a big difference in your boutique success all year round. From Spring boutique marketing strategies, to more general spring boutique tips, to…
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How to Start A Boutique in 2025 | Step-by-Step Guide for New Boutique Owners
If you want to start a successful boutique business in 2025, you need to have a plan. This episode is Emily's step by step guide for new boutique owners on how to start a boutique in 2025. Whether it's a women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise…
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$10 Million Online Boutique Client Scaling Story
If you want to scale your online boutique business to $10M, or if you simply want to grow your online boutique business and increase sales, then you'll want to listen to the entire podcast to learn my secret strategies to make more money in your online boutique business. If you want to start and...
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Slow Sales? 6 Mistakes Boutique Owners Make
If you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them. In this conversation, Emily Benson discusses common mistakes made by boutique...
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The #1 Mistake New Boutique Owners Make (And How To Avoid It!)
If you're a new boutique owner there's one major mistake you need to avoid if you want to build a successful boutique business! Many boutique owners start their boutique business full of passion but overlook this critical strategy that can make or break their boutique success. If you want to make...
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Future-Proof Your Boutique: Tariffs, Trends, and Planning for 2025
Is your boutique prepared to thrive in 2025 and beyond? If you want to make profit in your boutique business in 2025, this episode is for you! Emily shares tips for preparing for upcoming tariffs, planning your buying and markdown strategies, adapting to trends, and much more. This rant-style...
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From Zero to $300K: How Juana Built a Six-Figure Boutique Business in Under 2 Years
Have you ever dreamed of starting your own clothing boutique business or being your own boss? Juana first discovered Emily on YouTube while dreaming of starting her own clothing boutique business. Fast forward to today - she’s launched both a brick-and-mortar boutique and an online store, scaling...
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[EXCLUSIVE] Underpaid Training for Boutique Owners
You don't work this hard in your boutique business to never pay yourself! That's why, as promised in my last episode, here is the exclusive recording of my recent training sessions: Underpaid. >>> Sign up for Profit Power Tools with the exclusive limited-time discount here. In this training…
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Boutiques are closing | AHHH! Are you freaking out? BONUS
Monday November 4, 2024 LIVE type recording- not edited! Getting my thoughts to you quickly Article Referenced: https://www.nytimes.com/interactive/2024/10/26/upshot/census-relative-income.html Create a Profitable 2025: https://youtu.be/WiD-wEGr-18 How Do You Get Rid of Dead Inventory?...
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STOP dreading January! Boutique Money Advice to Prepare for a Profitable Q1
If you want to increase profits in January in your boutique and learn how to prepare your boutique for Q1, this episode is for you! The J-months in boutiques are often dreaded by boutique owners, but with the right fall financial strategy for boutiques you can prepare your boutique for j-months…
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How do I get rid of old inventory in my boutique? | Dead stock, old stock, too much inventory
How do I get rid of all my old inventory? How can I sell through old stock in my boutique? Why is my boutique inventory not selling? If you are asking yourself any of these questions, you're in the right place! Today I'm sharing ideas for how you can get rid of old inventory you're stuck with in...
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Here's how I would plan the next 12 Months to Make More Money in my Boutique [BOUTIQUE CALENDAR]
Want to make more money from your boutique business? Listen to this episode to learn how to plan the next 12 months in your boutique business, so that you don't miss out on any money! In this episode, I break down the exact steps you can take to plan your year for more profit, increase sales...
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Black Friday Boutique Success Plan (Inner Circle Training Sneak Peek)
Get an exclusive sneak peek into the Boutique Training Academy’s ‘Inner Circle’ membership community! This episode offers a look into an exclusive live Black Friday preparation training, offering strategies to help boutique owners like you create a profitable plan for the biggest shopping event…
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Marketing Your Boutique Around Your Time of the Month with Deb Laflamme
Did you know that you can more effectively market your business with less stress, by syncing up your content creation with your monthly cycle?! It's true, and in this episode we're breaking it all down for you! In this episode, host Emily Benson is joined by special guest Deb Laflamme, a content...
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Why Your Kids Boutique Will Fail UNLESS You Do THIS | How To Start A Successful Kids Boutique
Why do so many kids clothing boutique businesses fail? There are unique challenges of starting a kids boutique that you need to consider if you want to start and scale a successful children's boutique or kid's boutique. Listen to this episode to learn top kids boutique store tips and the best...
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Boutique Owner Horror Stories | Shopify problems, truck crashes, payout holds
Boutique owners beware! Payout issues, payment holds, account freezes, and missing funds... all this and more can come up when you own a boutique! In this episode, Emily discusses some of the biggest roadblocks that boutique owners face, and what you can do if problems like Shopify holding your...
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The Real Reason Sales Are Slow In Your Boutique | How To Save Your Boutique Business
If you’re wondering why you are not making money in your boutique or why your boutique sales are down, listen to this episode to learn how to fix slow sales in your boutique! I’m sharing exactly how I’ve helped many of my clients to increase their boutique sales revenue and make more profit from...
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How to Shop at Market for Your Boutique, Without Overwhelm
If you’ve ever wondered how to shop at market as a boutique owner, what market to shop at for your boutique, or how to buy inventory at wholesale prices for your boutique you’ll want to watch this video in its entirety to learn the ins and outs of strategically buying inventory for your boutique....
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3 Habits of Successful Boutique Owners | Key Tips For Boutique Success
If you want to start or scale a profitable boutique business, then you’ll want to listen to learn my top 3 tips for boutique owners. If you want to become a successful boutique owner, then you need to learn the habits of successful boutique owners. There are certain growth strategies for boutique...
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How Much Inventory Should I Buy For My Boutique? + My Secret To Never Overbuying
If you’ve ever asked the question “how much inventory should I buy for my boutique?” or “how much inventory do I need?”, then you’ll want to tune in to this episode to learn my secret strategies for knowing exactly how much inventory you need for your boutique business. If you want to know how…
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How The Luxury Resale Boutique Business Market Has Evolved with Megan Druckman of Lola Saratoga
If you’ve been thinking about getting started with reselling luxury bags, or starting a luxury resale business, then you’ll want to watch this entire interview! Some claim that the luxury resale market is dying, while others say that luxury fashion’s secondhand business is booming – which one is...
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What Type of Boutique Owner Are You? How To Grow Your Business Based on Where You Are RIGHT NOW
If you’ve ever wondered what type of boutique owner you are or where your boutique business is on the path to success, then you’ll want to watch the entire video to learn my secret strategies to grow your boutique business and be a better boutique owner based on where you are in boutique world...
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How To Start A Children’s Clothing Boutique Business: 3 Simple Steps
If you’re looking to start a children’s clothing boutique business or start a kid’s clothing brand, then you’ll want to watch this entire video to learn my step-by-step strategy to get ready to launch your kids clothing boutique business! If you want to launch a kids clothing brand, then you need...
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ABOUT THIS SHOW
Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
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Boost Your Boutique with Emily Benson
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