Bring The Moxie Podcast

In Episode 5 of Bring the Moxie, we discuss one of the biggest traps entrepreneurs fall into: endless analysis. Too many business owners spend months or even years perfecting an idea instead of putting it in front of real customers. The truth is, the market is the ultimate judge of whether your product is viable.We explore why launching and taking action is far more valuable than overthinking, and how customer behavior provides the feedback you need to improve or pivot. If your product is easy to understand, easy to explain, easy to buy, and people are actually purchasing it, you're on the right track. Success comes from testing, learning, and adapting not from staying comfortable. Whether your idea succeeds or fails, taking action moves you closer to your next opportunity and helps you build the confidence every entrepreneur needs to bring the moxie. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

In this episode of Bring the Moxie, I sit down with Jamie Stevens, Broker/Owner of Sunkissed Properties of Florida, to discuss her remarkable journey from a career in nursing to becoming a successful real estate professional and eventually launching her own brokerage.Jamie shares the challenges, risks, and lessons she encountered along the way, offering an honest look at what it takes to build a business from the ground up. We talk about entrepreneurship, leadership, serving clients, and the courage required to step into a new chapter when opportunity calls. Whether you're considering a career change, growing a business, or dreaming of becoming your own boss, Jamie's story is filled with valuable insights and inspiration for anyone ready to bring the moxie to their own journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

In this solo episode of Bring the Moxie, I tackle one of the most common mistakes business owners make: discounting their prices. While lowering your rates may seem like an easy way to win more business, it often creates a dangerous cycle that can hurt your brand, limit your growth, and attract the wrong clients.We discuss how pricing affects perceived value, why clients often associate higher prices with higher quality, and how discounting can make it difficult to raise your rates later without losing customers. I also explore how underpricing leads to overwork, burnout, and an inability to scale, ultimately causing many business owners to deliver less value than they're capable of. If you're a business owner, freelancer, or entrepreneur struggling with pricing, this episode will challenge the way you think about your worth and help you build a stronger, more sustainable business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

In this episode of Bring the Moxie, I sit down with Daurine Wehbe, a top-producing Realtor, community leader, and dedicated volunteer whose impact extends far beyond real estate. We explore her journey of building a successful real estate business, the lessons she's learned along the way, and the advice she gives to those just starting out in the industry.Our conversation also dives into family, leadership, and one of the most valuable skills for any entrepreneur or volunteer: protecting your time. Daurine shares why learning to say "no" can actually make you more effective, allowing you to serve others at a higher level without sacrificing what matters most. Whether you're growing a business, serving your community, or trying to find better balance in your life, this episode is packed with practical wisdom and inspiration. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

In this episode of Bring the Moxie, I sit down with Dale Childress Jr., CEO and Founder of Shingle RX, to uncover the journey that took him from knowing virtually nothing about roofing to becoming a million-dollar roofing salesman. Dale shares the sales strategies, mindset shifts, and lessons that fueled his success, which eventually led other companies to seek his expertise in training their teams. That demand evolved into a thriving sales training business before Dale launched Shingle RX, an innovative roof rejuvenation company that has expanded nationwide in just 11 months. If you're an entrepreneur, sales professional, or business owner looking to scale, this episode is packed with practical insights and inspiration. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

Small businesses often believe they need complicated marketing strategies to stand out online.Fancy cameras.Perfect lighting.A polished commercial.But one of the most effective videos you can make is incredibly simple.It’s called the “Myth vs Truth” video.And it works because it does one powerful thing:It educates while building trust.People love learning what’s real and what’s not.Why Myth vs Truth WorksEvery industry has myths.Misconceptions.Old advice.Things people believe that simply aren’t true.When you create a video addressing those myths, you position yourself as the expert who clarifies confusion.That builds credibility.And credibility builds business.Example: A RealtorMyth: You should wait for interest rates to drop before buying a house.Truth: Waiting could cost you more if home prices rise faster than rates fall.A quick 30-second video explaining this could help dozens of potential buyers understand the market.Example: A RestaurantMyth: Fresh food always takes longer to prepare.Truth: Many fresh ingredients actually cook faster and taste better.This type of content lets customers see the thought behind your food.Example: A Tree ServiceMyth: Topping a tree makes it safer.Truth: Topping actually weakens trees and can cause long-term damage.That video not only educates people — it positions your company as the responsible professional.The Simple Video FormulaYou can film this with your phone in under a minute.Use this format:1. Hook“Here’s a myth about ___ that people get wrong.”2. Myth“Many people believe…”3. Truth“But the truth is…”4. Why It Matters“Here’s why this matters if you’re a homeowner/business owner/etc.”5. Close“If you ever have questions about ___, feel free to reach out.”That’s it.Why This Works on Social MediaThese videos perform well because they tap into curiosity.People naturally want to know:“Have I been believing something wrong?”And when they learn something useful, they’re more likely to follow you, trust you, and share your content.The Hidden BenefitThe real power of Myth vs Truth videos isn’t just views.It’s authority.When you consistently explain your industry clearly, people begin to see you as:The person who knows what they’re talking about.And when they need your service…They already know who to call.Your Challenge This WeekFilm one simple video answering this question:“What’s a myth people believe about my industry?”Keep it short.Keep it real.Keep it helpful.You might be surprised how powerful simple education can be. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

One of the simplest and most effective videos your business can create doesn’t require expensive equipment, fancy editing, or even a complicated script.It’s the Before and After video.And the best part?You can film it with just your phone.People are naturally drawn to transformation. Whether it’s a home renovation, a haircut, a car detail, or a freshly plated dish, audiences love seeing how something changes from start to finish.It taps into curiosity.What did it look like before?How did they do that?What does the final result look like?This kind of content performs well because it tells a complete visual story in seconds.Why Before & After Videos WorkTransformation content is powerful because it shows proof of your work instead of just talking about it.A good before-and-after video instantly communicates:• Your skill• Your process• Your resultsIn a world where people scroll quickly through social media, this kind of visual storytelling stops people in their tracks.It’s satisfying.It’s clear.And it builds trust.How to Film It (Using Only Your Phone)The process is incredibly simple.Step 1: Film the BeforeStart by showing the starting point.This could be:• A messy yard before landscaping• A cluttered room before cleaning• Raw ingredients before cooking• An unfinished project before construction• A client before a haircut or makeoverKeep the camera steady and capture a few seconds.Step 2: Capture the ProcessIf possible, grab a few quick clips of the work happening.These don’t have to be perfect.Just a few quick shots of the action can make the video feel more dynamic.Examples:• Cutting wood• Applying paint• Preparing food• Editing photos• Installing equipmentThese clips add energy and show that real work is happening.Step 3: Reveal the AfterNow show the finished result.Walk slowly with the camera or do a simple pan so viewers can see the transformation.This is the moment people are waiting for.A Simple Editing TrickMost editing apps make this easy.Just structure your video like this:Before → Process → AfterKeep the whole video between 10–20 seconds and add a simple caption like:“Wait until you see the transformation.”or“From this… to this.”That’s it.Businesses That Should Be Doing ThisBefore-and-after videos work especially well for:• Landscapers• Home builders• Cleaning companies• Hair stylists• Restaurants• Mechanics• Photographers• Real estate agents• Fitness coaches• ContractorsBut really, any business that creates, improves, or transforms something can use this idea.The Secret: Do It ConsistentlyThe real power comes when you start doing these regularly.One transformation video per week quickly builds a library of proof showing the quality of your work.Over time, potential customers start to see the pattern.They see the results.And they begin to trust your brand.Final ThoughtSome of the best content isn’t complicated.It’s simply showing what you do every day.The next time you start a project, pull out your phone and record the beginning.Then film the ending.You might be surprised how engaging that simple transformation can be. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com

A Simple Way to Capture Authentic Customer ReactionsIn marketing, authenticity is one of the most powerful tools you have. Customers trust real reactions far more than polished advertisements. One of the simplest ways to capture that authenticity is by borrowing a concept from one of the most famous marketing campaigns ever created, the Pepsi Challenge.In the 1970s and 80s, Pepsi invited people to taste two colas without knowing which brand was which. The results were filmed and shared with the world. The reactions were genuine, spontaneous, and powerful.Today, small businesses can use that exact same concept to create engaging, authentic video content using nothing more than a smartphone.The Idea: Blind Product ReactionsThe concept is simple.Have customers try your product or service without telling them what it is. Then film their reactions as they experience it for the first time.Because they don’t know what to expect, their reactions tend to be more honest, more surprised, and more entertaining.And those reactions make great video content.Why This Works So WellThere are a few reasons this type of video performs so well online.1. It feels realPeople trust genuine reactions. When viewers see someone honestly surprised or impressed, it carries more weight than a scripted testimonial.2. Curiosity hooks the viewerWhen people watch a blind test, they naturally want to see what happens next. That curiosity keeps them watching.3. It creates entertainment, not just advertisingInstead of feeling like a commercial, it feels like a fun experiment.How to Film This With Just Your PhoneYou don’t need a production crew to make this work. A simple phone video can be perfect because it keeps the content feeling natural.Here’s a simple setup:Step 1 — Set up your phone cameraUse a tripod or lean your phone against something stable. Vertical video works best for social media.Step 2 — Explain the challengeTell the participant they’re about to try something without knowing what it is.Example:“We’re going to let you try something, but you can’t see it yet. Tell us what you think once you taste it.”Step 3 — Capture the reactionFilm the moment they try it.Ask simple questions like:* “What do you think it is?”* “What does it taste like?”* “Would you buy it?”Step 4 — Reveal the productAt the end, show them what it actually was.That reveal moment is often the best part.Businesses That Can Use This IdeaAlmost any type of business can use this concept.For example:Restaurants & CafesBlind taste test a new menu item.BakeriesHave customers try a mystery pastry.Coffee ShopsAsk customers to guess the roast.Service BusinessesShow a “before and after” reaction when someone sees their car detail, haircut, or home cleaning.Retail StoresLet customers guess the price or brand of a product.The possibilities are endless.What Makes the Video WorkFocus on capturing real moments, not perfect production.The best clips usually include:* A surprised facial expression* Someone guessing completely wrong* Laughter* Someone saying “Wow, that’s actually really good”Those unscripted moments are what make the video shareable.Simple Video StructureYour video can follow a very simple format.Hook (First 3 seconds)“We’re doing a blind taste test with our customers today.”The ChallengeCustomer tries the product.The ReactionHonest thoughts and guesses.The RevealShow the product and capture their reaction.That’s it.Most of these videos will only be 30–60 seconds long.Why Small Businesses Should Be Doing ThisSmall businesses often think they need expensive marketing to compete.But in reality, simple authentic videos often outperform high-budget ads.A phone, a customer, and a genuine reaction can produce content that people actually enjoy watching.And the more entertaining your content is, the more likely it is to be shared.Your Challenge This WeekTry filming three blind reaction videos this week.They could be:* A new product* A popular product* A product people often overlookPost them on Instagram Reels, TikTok, or Facebook.You might be surprised how much engagement a simple idea can generate.Final ThoughtSome of the best marketing ideas aren’t new.They’re simply classic ideas used in a modern way.The Pepsi Challenge proved that people love to watch real reactions.Now it’s your turn to bring that idea to life for your own business.And all you need to start is your phone and a curious customer. 📱🎬 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joehancock1.substack.com