PODCAST · business
Builder Funnel Radio
by Spencer Powell
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
Episodes
-
437 - Owners: How to Remove Yourself & Get Time Back
Answering a listener question from Instagram, Spencer digs into the real trade-off behind delegation: it's not just handing off tasks, it's transferring judgment — and that takes time. He walks through his own hiring and training journey, from a part-time first hire to "sous chef" hires with...
-
436 - Don't Lose $8M+ Like this Remodeler
When a $20M design-build firm found they'd lost $8.5 million in deals that made it all the way to the presentation stage, the instinct was to blame marketing. Instead, Spencer breaks down why "we need more leads" isn't always the right diagnosis and shares the benchmark conversion rates at every...
-
435 - Do AI Made Websites for Remodelers Suck?
In this episode, Kai and Spencer analyze AI-generated websites for remodelers and builders, highlighting what works, what doesn't, and how to improve them for better SEO and user experience.
-
434 - Builder Funnel vs. Guy with AI
AI has made it faster than ever to spin up websites, blogs, and email sequences, but faster isn't the same as effective. Spencer breaks down the difference between quick-and-cheap marketing production and results that actually drive revenue, walking through Builder Funnel's...
-
433 - Showing Off AI Search in the Remodeling Industry Live
In this episode, Kai and Spencer explore the latest in AI search technology, comparing ChatGPT, Gemini, and other tools to understand how they source and cite local business information, especially for remodelers and builders.
-
432 - We Made the Inc 5000 List for the 3rd Straight Year (5 Business Lessons)
After landing on the Inc. 5000 list for the third year running, Spencer Powell shares five hard-won lessons behind Builder Funnel's growth, from niching down and trusting scary data, to stepping out of sales and operations, and measuring every stage of the funnel. Practical takeaways for...
-
431 $4.7M from Marketing: How Builder Funnel Helped a Local Custom Builder
This week we're sharing a great conversation from our friends at Remodelers on the Rise, featuring our client Jimmy Moore of Petra Custom Builders. Jimmy gets real about leadership, core values, and what it actually took to shift his mindset on marketing, from something he tolerated as a cost to...
-
430 - AI Podcast Episode 38 A New & Free AI Search Tool We Love
In this episode, we explore Google's new generative AI feature in Search Console, how it helps track AI search performance, and strategies to optimize content for AI search rankings. Perfect for marketers and SEO professionals looking to leverage AI tools for better visibility.
-
429 - Two Paths to Doubling Your Construction Business: More Volume or Bigger Projects
Every remodeling and custom home building owner says the same thing: "I want to double my business." In this episode of Builder Funnel Radio, we break down the two paths to get there: Path A (more volume: more marketing, more sales, more projects at the same size) and Path B (bigger projects: new...
-
428 - We Took Two Months Off. Here's What Changed in AI
In this episode, Kai and Spencer discuss the latest developments in AI models like Claude 5, the impact of AI on local business searches, and the evolving landscape of AI advertising and pricing strategies. They share insights on how businesses can adapt to these rapid changes and leverage AI for...
-
427 - The 4 Levels of Proof: How to Really Evaluate a Marketing Agency's Results
Not all marketing "results" are created equal. In this episode of Builder Funnel Radio, Spencer breaks down the four levels of proof agencies use (or avoid) when reporting their impact from basic deliverables to true ROI. Learn why most agencies stall out reporting on traffic and keyword…
more -
426 - Intention Toxic Business Coaching - FLASHBACK
FLASHBACK: In a world full of business coaches telling you what you should do, how do you know what's actually right for you? In this episode, Spencer Powell challenges the one-size-fits-all advice that's everywhere online and shares why intentionality is the missing ingredient. Learn how to…
more -
425 - How to Find A LOT of Money in Your Remodeling Business - FLASHBACK
FLACHBACK: Spencer Powell shares one of the biggest opportunities most remodelers and custom builders are overlooking: follow-up. From nurturing top-of-funnel leads to staying connected with stalled sales opportunities, you'll learn practical strategies to increase conversions, build trust, and...
-
424 - 3 Sales Plays to Generate Demand - FLASHBACK
FLASHBACK: Not every sales opportunity is truly gone, sometimes it just needs the right follow-up. Spencer shares three simple but effective sales plays that can help remodelers generate more demand from leads already in their pipeline. Learn how to reconnect with prospects whose timelines didn't...
-
423 - "It's a Bloodbath Out There" - What a $10M Builder Learned About Slow Markets
Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing...
-
422 - Tactics vs. Strategy: The Difference That Changes Everything
Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into...
-
421 - The $30 Million Math Problem
Want to double—or even triple—your remodeling business? Simply throwing more money at marketing isn't enough. In this episode of Builder Funnel Radio, Spencer Powell breaks down how to scale strategically by identifying your highest-performing marketing channels, improving sales conversion rates,...
-
420 - Your Biggest Opportunity With AI and Your Website
In this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.
-
419 - The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?
Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals...
-
418 - AI Search for Remodelers: A Mid-2026 Check-In
In this episode, Kai and Spencer reflect on the rapid evolution of AI search platforms and their impact on marketing strategies. They explore key platforms like Google AI overviews, ChatGPT, Perplexity, and Gemini, discussing how businesses can optimize their content for AI visibility, the...
-
417 - How to Get Recommended by AI A Remodeler's Guide to the New Search
AI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts…
more -
416 - Why You Keep Hiring the Wrong Marketing Agency
Have you hired a marketing agency, waited months for results, and then found yourself back at square one searching for a new partner? You're not alone. In this episode of Builder Funnel Radio, Spencer Powell breaks down the frustrating cycle many remodelers and custom home builders experience…
more -
415 - How Much Will Adopting AI Cost Your Remodeling Company?
In this episode, Kai and Spencer break down the costs of adopting AI for remodeling and construction businesses, exploring various tools, pricing tiers, and strategic recommendations to maximize ROI within different budgets.
-
414 The Hidden Cost of Running a Referral-Only Remodeling Business
Relying only on referrals might feel safe, but it could be the very thing limiting your growth. In this episode, Spencer breaks down the hidden costs of running a referral-only remodeling or custom home business. He walks through the five-pillar framework Builder Funnel uses to help builders and...
-
413 - How Remodelers & Builders Should Feel About AI
This episode explores how remodelers and builders can strategically adopt AI in their businesses. It covers structuring AI integration, choosing tools, security considerations, and fostering innovation to stay competitive.
-
412 - We Gave Claude a Job. It Became Our Sales Coach.
Spencer and Kai explore how to leverage AI tools like Claude and Cowork to automate sales call analysis, provide instant feedback, and improve sales team performance. They share practical steps, real-world results, and future possibilities for AI-driven sales coaching.
-
411 - Growth is Hard. Lean into It.
The moment your business gets busy is often the exact moment you’re tempted to pull back on marketing, but that decision could be holding your growth back. Spencer explains why scaling back marketing during busy seasons creates long-term problems and how successful remodelers and builders use…
more -
410 - What Are Money Keywords, Plus, How to Rank for Them
Getting more website traffic doesn’t matter if it’s not turning into real projects. Spencer breaks down the difference between “vanity” SEO metrics and what actually drives revenue. If you want your SEO strategy to generate real opportunities instead of just clicks, this episode shows you how to...
-
409 - How to Double Your Remodeling Business
Setting a big revenue goal is easy, actually hitting it is where most builders get stuck. This episode breaks down how to reverse engineer your revenue targets into a clear, actionable plan by working backward from your goal to the number of projects, leads, and marketing investment required....
-
408 - Claude MCPs Have Changed How We Work
We tried ChatGPT's integrations and they were... fine. Then we tried Claude's MCPs and everything changed. In this episode, we demo the integrations we actually use every day - pulling live CRM data from HubSpot, searching sales call transcripts in Fireflies, checking SEO rankings in Ahrefs, and...
-
407 - Breaking the Feast/Famine Cycle How Remodelers & Builders Build a Consistent Pipeline
If your business swings between overwhelming workloads and worrying about where the next project will come from, you’re not alone. This episode tackles the feast-or-famine cycle that so many remodelers and custom builders face. Spencer breaks down why this cycle happens, especially in an industry...
-
406 - How to Successfully Hire Your First Sales Person
Struggling to step away from sales in your remodeling or custom building business? This podcast breaks down the five critical steps to building a sales system that doesn’t rely on you to close every deal. Drawing from real-world experience, Spencer shares how to document your process, create a...
-
405 - My Thoughts on Social Media for Marketing - FLASHBACK
Many remodelers expect social media to be a major lead generator, but the data tells a different story. In this throwback episode, Spencer explains why social media typically drives only a small percentage of leads and is far more valuable as a trust-building and nurturing tool. He walks through...
-
404 - 10 Marketing & Sales KPIs that Actually Matter for Remodelers & Custom Builders - FLASHBACK
Most remodelers focus on vanity metrics like clicks and impressions instead of what actually drives revenue. In this throwback episode, Spencer breaks down the marketing and sales KPIs that truly matter, starting with cost to acquire a customer and how it compares to your gross margin. He walks...
-
403 - State of Marketing Report What Remodelers Need to Know
In this episode, Kai and Spencer analyze HubSpot's 2026 State of Marketing Report, exploring key trends like AI's impact, multi-channel marketing, and content strategies for remodelers and builders. They discuss how to leverage these insights to boost marketing ROI and stay ahead in a competitive...
-
402 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic Leads - FLASHBACK
Many remodelers ask how to shift their marketing budget, especially when moving from heavy paid ads to a more organic strategy. In this throwback episode, Spencer walks through how to evaluate whether you should actually reduce your ad spend or simply add new channels alongside it. He explains…
more -
401 - Intro to Claude: The Tool Our Team Can't Stop Using
In this episode, Kai and Spencer explore the capabilities of Claude AI, its skills system, and how it compares to ChatGPT. Learn practical workflows for content audits, SEO, and content creation using Claude's advanced features.
-
400 - Builder Funnel vs. Hiring an In-House Marketer
Many remodelers wonder whether they should hire a marketing agency or bring someone in-house. Spencer breaks down the pros and cons of each approach and explains why the right choice often depends on your stage of growth and marketing budget. He discusses the challenge of expecting one in-house...
-
399 - Is AI Going to Replace Marketing Agencies (Our Honest Take)
This episode explores the capabilities and limitations of AI in marketing, focusing on its impact on marketing agencies and how businesses can leverage AI effectively. Hosts Kai and Spencer share insights on AI's current functions, strategic considerations, and the human element essential for...
-
398 - Why Most Remodeling Marketing Fails (And How I Fix It)
Many remodelers believe marketing doesn’t work, but in most cases, the real problem isn’t the marketing channel, it’s the system behind it. Spencer breaks down the most common reasons remodeling marketing fails, from slow lead response times and weak website trust signals to chasing cheap clicks,...
-
397 - If I Had to Build a Lead System for a $3M Remodeler from Scratch
What would you rebuild first if all your leads disappeared tomorrow? Spencer walks through how to build a predictable lead generation system for a $3 million remodeling company starting from scratch. At this stage of growth, owners are often still deeply involved in sales and production, budgets...
-
396 - AI vs. Human Who Should Write Your Remodeling Content
In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of writing in the age of AI. They explore the debate between AI-generated content and human writing, emphasizing the importance of a partnership approach where AI assists rather than replaces human creativity. The...
-
395 - When & Why Remodelers Should Re-Design Their Website - FLASHBACK
In this flashback episode of Builder Funnel Radio, Spencer Powell answers one of the most common questions we hear from remodelers and custom builders: when should you redesign your website — and when shouldn’t you? Too often, companies jump into a redesign without a clear strategy, even though...
-
394 - Remodeler Growth Framework #5: MEASURE (The Scoreboard)
Measure: The Fifth Pillar of the Remodeler Growth Framework In this episode, we’re wrapping up the Remodeler Growth Framework with Pillar #5: Measure—because if you’re not measuring your entire revenue funnel, you’re essentially guessing with your marketing and sales decisions. You’ll learn how…
more -
393 - Remodeler Growth Framework #4: CLOSE (Sell the Next Step)
Close: The Fourth Pillar of the Remodeler Growth Framework In this episode, we’re diving into Pillar #4 of the Remodeler Growth Framework: Close, the sales side of “team revenue.” Marketing generates the opportunities, but sales is what turns those leads into booked projects. You’ll learn the…
more -
392 - Remodeler Growth Framework #3: NURTURE (Now → Next → Always)
Nurture: The Third Pillar of the Remodeler Growth Framework In this episode, we’re diving into Pillar #3 of the Remodeler Growth Framework: Nurture. Once you’ve attracted visitors and converted them into leads, what happens next? The reality is most homeowners aren’t ready to start today. That’s...
-
391 - 3 Areas Remodelers and Builders Should Focus Their AI Efforts
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss the overwhelming landscape of AI for builders and remodelers. They emphasize the importance of focusing on key areas for AI implementation, including establishing systems and SOPs, leveraging data analysis, and...
-
390 - Remodeler Growth Framework #2: CONVERT
In this episode, we’re diving into Pillar #2 of the Remodeler Growth Framework: Convert. Once you’ve attracted the right people to your website, how do you turn more of them into qualified leads? Spencer breaks down the difference between the small percentage of homeowners who are ready to start...
-
389 - Remodeler Growth Framework #1: ATTRACT (The Bullseye Method)
Attract: The First Pillar of the Remodeler Growth Framework We’re kicking off a new series breaking down our proven Remodeler Growth Framework, starting with Pillar #1: Attract. In this episode, you’ll learn how to get more of the right prospects to your website by building a strong foundation,...
-
388 - We Connected ChatGPT Into Our Other Tools… Here’s What Changed
In this episode, Kai and Spencer explore the world of AI integrations, specifically focusing on ChatGPT and its various applications. They discuss the differences between one-way connectors and two-way apps, demonstrate how to connect tools like Zoom and Asana, and test the functionality of these...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
HOSTED BY
Spencer Powell
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Builder Funnel Radio have?
Builder Funnel Radio currently has 500 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Builder Funnel Radio about?
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
How often does Builder Funnel Radio release new episodes?
Builder Funnel Radio publishes regularly with 500 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Builder Funnel Radio?
You can listen to Builder Funnel Radio on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Builder Funnel Radio?
Builder Funnel Radio is created and hosted by Spencer Powell.
URL copied to clipboard!