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BUILDING & BREAKING with Nina L. Kovner

BUILDING & BREAKING with Nina L. Kovner

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BUILDING & BREAKING with Nina L. Kovner is a business podcast hosted by Nina L. Kovner. It has 144 episodes, with the latest published January 2026.

BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building brands (and witnessing heartbreaking downfalls), Nina breaks down the moments that define a brand: the bold moves, the missed opportunities, the trust built, and lost. Whether you're leading a team, growing behind the chair, or navigating the noise of modern marketing, this podcast will help you slow down, get clear, and make aligned decisions that build trust and higher lifetime client and team value. No fluff. No BS. Just truth, context, and clarity from someone who's been behind the chair and inside the brands.

business ·en ·144 episodes

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1

GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist

2

The Internet: When Trust Was Traded for Attention

3

ENCORE Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position

4

The Walmart Hairstylist: A Personal Brand Story of Care, Trust, and Value

5

The Brand Lesson Beauty Pros Need To Understand from Costco, Trader Joe's & In-N-Out Burger

6

Sundance Film Festival: How A Place Built A Brand and Why Leaving Changes Everything

7

Apple: How Brand Clarity and Experience Design Built Trust and Reinvented An Industry

8

Why I Resisted Creating My Personal Brand (And Why I Can't Anymore)

9

GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul

10

e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn't Expect

11

Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time

12

Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust

13

Southwest Airlines: What Happens When You Abandon What Made Your Brand Different

14

Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position

15

e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty

16

The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)

17

Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise

18

Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists

19

ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value

20

In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane

21

Trader Joe's: How Brand Story Creates Connection & Builds Trust Through Every Decision

22

Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust

23

Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand

24

Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value

25

Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value

26

Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value

27

The End, The Beginning, and Everything In Between

28

ENCORE EPISODE: What To Do When Your Salon Business Is Slower Than You'd Like

29

ENCORE EPISODE: Online Discourse and Its Impact On The Salon Industry

30

ENCORE EPISODE: 2024 The Year of Perspective for The Salon Industry

31

Calico Hair: Your Salon Brand Content Is Your Marketing

32

Let's Catch Up: Finding New Rhythms

33

Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones

34

Client Shaming, Building Trust, and Your Salon Brand

35

Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones

36

Growing Your Salon Business Without Relying Solely on Social Media

37

Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education

38

Let's Catch Up: Creative Slumps, Content Creation, Seeking Context

39

Salon Owner Insights: Sean Paisant of Entrust Hair

40

ENCORE EPISODE: What To Do When Your Salon Business Is Slow

41

Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa

42

The Year of Perspective for The Salon Industry: Adapting to New Salon Realities

43

Salon Owner Insights: Danielle Green of Radically Curly Salon

44

Elevated Salon Prices Require Elevated Salon Experiences

45

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

46

Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

47

Non-Competes, Building Trust and Your Salon Brand

48

Generational Discourse: A Tale As Old As Time

49

The Trouble with Comparing Your Salon Brand To The One Down The Street

50

How Salon Clients Find You Online and The Missing Context of Charging Your Worth

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