BUILDING & BREAKING with Nina L. Kovner
BookmarkNina L. Kovner
BUILDING & BREAKING with Nina L. Kovner is a business podcast hosted by Nina L. Kovner. It has 144 episodes, with the latest published January 2026.
BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building brands (and witnessing heartbreaking downfalls), Nina breaks down the moments that define a brand: the bold moves, the missed opportunities, the trust built, and lost. Whether you're leading a team, growing behind the chair, or navigating the noise of modern marketing, this podcast will help you slow down, get clear, and make aligned decisions that build trust and higher lifetime client and team value. No fluff. No BS. Just truth, context, and clarity from someone who's been behind the chair and inside the brands.
business ·en ·144 episodes
GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist
The Internet: When Trust Was Traded for Attention
ENCORE Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
The Walmart Hairstylist: A Personal Brand Story of Care, Trust, and Value
The Brand Lesson Beauty Pros Need To Understand from Costco, Trader Joe's & In-N-Out Burger
Sundance Film Festival: How A Place Built A Brand and Why Leaving Changes Everything
Apple: How Brand Clarity and Experience Design Built Trust and Reinvented An Industry
Why I Resisted Creating My Personal Brand (And Why I Can't Anymore)
GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul
e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn't Expect
Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time
Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust
Southwest Airlines: What Happens When You Abandon What Made Your Brand Different
Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty
The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)
Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise
Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists
ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value
In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane
Trader Joe's: How Brand Story Creates Connection & Builds Trust Through Every Decision
Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust
Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand
Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value
Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value
Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value
The End, The Beginning, and Everything In Between
ENCORE EPISODE: What To Do When Your Salon Business Is Slower Than You'd Like
ENCORE EPISODE: Online Discourse and Its Impact On The Salon Industry
ENCORE EPISODE: 2024 The Year of Perspective for The Salon Industry
Calico Hair: Your Salon Brand Content Is Your Marketing
Let's Catch Up: Finding New Rhythms
Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
Client Shaming, Building Trust, and Your Salon Brand
Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
Growing Your Salon Business Without Relying Solely on Social Media
Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education
Let's Catch Up: Creative Slumps, Content Creation, Seeking Context
Salon Owner Insights: Sean Paisant of Entrust Hair
ENCORE EPISODE: What To Do When Your Salon Business Is Slow
Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa
The Year of Perspective for The Salon Industry: Adapting to New Salon Realities
Salon Owner Insights: Danielle Green of Radically Curly Salon
Elevated Salon Prices Require Elevated Salon Experiences
Salon Owner Insights: Kristen Peckich of La Pomponnee Salon
Online Discourse and Its Impact on Your Salon Brand and The Salon Industry
Non-Competes, Building Trust and Your Salon Brand
Generational Discourse: A Tale As Old As Time
The Trouble with Comparing Your Salon Brand To The One Down The Street
How Salon Clients Find You Online and The Missing Context of Charging Your Worth
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