All Episodes
BUILDING & BREAKING with Nina L. Kovner — 146 episodes
Pro Beauty Brands: Trust, Brand Promises, and What Still Makes Them Professional
Discernment: What 2026 Is Asking of Salons, Stylists, and Pro Beauty Brands
GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist
The Internet: When Trust Was Traded for Attention
ENCORE Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
The Walmart Hairstylist: A Personal Brand Story of Care, Trust, and Value
The Brand Lesson Beauty Pros Need To Understand from Costco, Trader Joe's & In-N-Out Burger
Sundance Film Festival: How A Place Built A Brand and Why Leaving Changes Everything
Apple: How Brand Clarity and Experience Design Built Trust and Reinvented An Industry
Why I Resisted Creating My Personal Brand (And Why I Can't Anymore)
GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul
e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn't Expect
Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time
Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust
Southwest Airlines: What Happens When You Abandon What Made Your Brand Different
Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position
e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty
The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)
Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise
Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists
ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value
In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane
Trader Joe's: How Brand Story Creates Connection & Builds Trust Through Every Decision
Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust
Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand
Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value
Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value
Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value
The End, The Beginning, and Everything In Between
ENCORE EPISODE: What To Do When Your Salon Business Is Slower Than You'd Like
ENCORE EPISODE: Online Discourse and Its Impact On The Salon Industry
ENCORE EPISODE: 2024 The Year of Perspective for The Salon Industry
Calico Hair: Your Salon Brand Content Is Your Marketing
Let's Catch Up: Finding New Rhythms
Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones
Client Shaming, Building Trust, and Your Salon Brand
Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones
Growing Your Salon Business Without Relying Solely on Social Media
Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education
Let's Catch Up: Creative Slumps, Content Creation, Seeking Context
Salon Owner Insights: Sean Paisant of Entrust Hair
ENCORE EPISODE: What To Do When Your Salon Business Is Slow
Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa
The Year of Perspective for The Salon Industry: Adapting to New Salon Realities
Salon Owner Insights: Danielle Green of Radically Curly Salon
Elevated Salon Prices Require Elevated Salon Experiences
Salon Owner Insights: Kristen Peckich of La Pomponnee Salon
Online Discourse and Its Impact on Your Salon Brand and The Salon Industry
Non-Competes, Building Trust and Your Salon Brand
Generational Discourse: A Tale As Old As Time
The Trouble with Comparing Your Salon Brand To The One Down The Street
How Salon Clients Find You Online and The Missing Context of Charging Your Worth
Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More
ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients
Your Salon Social Media Content Is Your Marketing
SPECIAL GUEST Candice Moore On Emotional Fitness and Stepping Into Your Truth
ENCORE EPISODE: Justifying Your Value, Worth and Price
Things To Look At When Your Salon Business Is Slow
SPECIAL GUEST Ira Pope Sage On Becoming A Hairdresser, Educator, Navigating Fears and Healthy Mindsets
ENCORE EPISODE: Dismantling The 'Professional Salon Products Aren't Profitable' Myth
Salon Client Education, Haircare Myths and Lifetime Client Value
2024: The Year of Perspective for The Salon Industry
SPECIAL GUEST Roxan McDonald On Storytelling, TikTok, Not Being Nice and So Much More
Navigating Difficult Conversations with Salon Clients
Dear Salon Industry, We Need To Talk About Home Care Solutions for Your Clients
The $100K Email: Building Care, Trust, and Value with Your Existing Clients
ENCORE: A Different Look at Team Handbooks and Client Agreements
Healthy Boundaries: Conversation Framework for Pricing Discussions with Clients
Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset
It's Time To Dismantle The Salon Retail Narrative
Here Comes The Sun: Lessons About Trauma, Determination, Healing & Hope
My Take On Independence and Interdependence from 2013
Commission Percentages vs. Compensation Programs
A Different Look At Team Handbooks and Agreements
A Different Look At Team Handbooks and Agreements
Justifying Your Value, Worth and Price
BONUS Episode Nina Kovner on Branding
The Difference Between Brand Values and Brand Value
Aligning Your Words with Your Brand
Care, Trust and Value in 2023
What We Can Learn from New Year's Day
Making Decisions and Creating Awesome Client Agreements
Where You Stand As A Brand and How You Decide
The Not So Great Cancellation, Focusing On What You Can Control + Being Where Your Feet Are
Getting Back To What Matters On Social Media
ENCORE: Nina L. Kovner On Holidays + Boundaries + Britney Spears
ENCORE: Danielle Green On The Hair Love Book + Animated Short Film + The CROWN Act
Fifty Five Lessons + Wisdoms from 55 Years of Living
Nina L. Kovner On Business Integrity & Agreements + No Shows + Lifetime Client Value + Venmo Drama
Kristin Rankin on Pride + Creating Inclusive Salons + Pronouns + The Dress Code Project
Dr. Nancy Sobel on Mental Health + Wellness As We Enter Our Post Pandemic World
Dr. Nancy R. Sobel On Mental Health + Hope + Resilience with COVID-19
Nina L. Kovner On Communication + Community + Compassion In Crisis
Rebecca Taylor On Paying Artists + Salon Ownership + Mental Wellness
Keya Neal On Independent Education + Representation + Blackish
Danielle Green On Hair Love The Book + Animated Short Film + The CROWN Act
Kristen Peckich on The Power of Social + Digital Marketing for The Holidays
Nina L. Kovner On Exposure Doesn't Pay The Bills
Gordon Miller + Nina L. Kovner Decade In Review + Ramblings + Predictions
Nina L. Kovner On Holidays + Boundaries + Britney Spears
Andi Scarbrough on Energy + Serving Beyond The Service
Nina L Kovner On Instagram Hiding Likes + The Purpose of Social Media
Nina L Kovner On My Year of Daring Greatly
Melanie Guzzo on Brand Values + Leadership + Community
Tracy Ftacek on Building A Brand + Culture + Communication
Celeste Gonzalez on Advanced Education + Persistence + Finding Her Rhythm
Nina L Kovner On Client Shaming On The Socials
Katie Tellor on Salon Ownership + Growing Assistants + Social Media
Nina L Kovner On Reading Online Reviews + Gratitude
Brenda Amaral on Leadership + Self-Awareness + Inclusivity
Gina Bianca on Salon Ownership + Social Media + Purpose
Lisa Walker On Self Awareness + Priorities + Social Media
Stacey Rackham On Growth + Inclusivity + Leadership
Riawna Capri + Nikki Lee on Leadership + Communication + Respect
Alicia The Alchemist on Leadership + Judgement + Finding Her Rhythm
Caron On Finding her Passion + Lessons from the Military + Mental Health Advocacy
Tina DeSeta on Purpose + Community + Mental Health
Nina L Kovner on 3 Ways To Show You Care + Grow Consistently
Nina L Kovner on Courage + Being Brave + Walking The Talk
J Ladner on Living Out Loud + Purpose + Influencers
2018 Thoughts and 2019 Insights with Nina L. Kovner
Keya Artistically Neal on Texture + Race + Diversity + Inclusion
Benjamin Jay on Online Marketing + Recruitment + Passion
Dre Demry-Sanders on Vulnerability + Discrimination + Women of Color
Kellyn Anderson on Brand Vision + Purpose + Leadership
Danielle Green on Finding Her Voice + Purpose + Empowering Women
Gordon Miller On Disruption + Amazon + Retail
Nina Kovner On Perseverance + Comparison + Social Media
Kristin Rankin on Gender Free Haircuts + Safe Spaces + The Dress Code Project
Gordon Miller On Online Learning + Digital + Inspiration
Nina L. Kovner on Insta Experts + Context + Why
Erica Santos On Commitment + Growth + Career Paths
Nina L. Kovner on Control Issues + Perspective + Social Media Breaks
Nina L. Kovner on The Meaning of Social + the Vero App
Shurie Saxelby on Content Creation + Millennials + Empathy
Noelle Weatherwax on Community + Overcoming Adversity + Leadership
Mahogany Plautz on Salon Studios + Equality + Purpose
Gordon Miller On Entrepreneurship + Leadership + Self-Awareness
Jason McDonald on Ownership + Recovery + Passion
Nina L. Kovner on Positivity
Nina L. Kovner on Anxiety
Aura Mae on Burnout + Self Care + Purpose
Nina L. Kovner on Finding Your Rhythm
Ash Fortis on Early Career Lessons + Social Media + Creative Courage
Nina L. Kovner on Algorithms
Amber Ohara on Perseverance + Self Care + New Beginnings