All Episodes

GUEST EPISODE: A Conversation with Katie, The Walmart Hairstylist

The Internet: When Trust Was Traded for Attention

ENCORE Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position

The Walmart Hairstylist: A Personal Brand Story of Care, Trust, and Value

The Brand Lesson Beauty Pros Need To Understand from Costco, Trader Joe's & In-N-Out Burger

Sundance Film Festival: How A Place Built A Brand and Why Leaving Changes Everything

Apple: How Brand Clarity and Experience Design Built Trust and Reinvented An Industry

Why I Resisted Creating My Personal Brand (And Why I Can't Anymore)

GAP: A Legacy Brand Finds Its Relevance Again by Reclaiming Its Soul

e.l.f. Cosmetics Revisited: The Broken Brand Promise We Didn't Expect

Red Lobster: Losing and Rebuilding Brand Trust, One Decision at a Time

Rihanna & Fenty: The Power of a Personal Brand in Business, Leadership, and Building Trust

Southwest Airlines: What Happens When You Abandon What Made Your Brand Different

Madison Reed: Filling the Gap Between Box Color and Balayage with Clarity of Brand Story and Market Position

e.l.f. Cosmetics: Low Price, High Value, and The Possible White Space in Pro Beauty

The Fundamentals of Brand Story and Building Trust From Costco to Taylor Swift (and Beyond)

Drybar: How Simplicity Built A Brand And Inconsistencies Are Testing Its Promise

Olaplex: How a Brand Built on Bonds Can Rebuild Trust with Salons and Hairstylists

ENCORE Costco: A Masterclass In Trust, Brand Promises, and Lifetime Team and Member Value

In-N-Out Burger: The Power of Simplicity, Brand Strategy, and Staying in Your Lane

Trader Joe's: How Brand Story Creates Connection & Builds Trust Through Every Decision

Starbucks: How Losing Focus On The Brand Experience Cost Them Barista & Customer Trust

Taylor Swift: How Storytelling, Emotional Connection, and Healthy Boundaries Built A Personal Brand

Target: How Knee-Jerk Decisions Break Trust and Erode Lifetime Customer Value

Aveda: From Salon Experience and Relationship Building Innovator To Fracturing Lifetime Customer Value

Costco: A Masterclass in Trust, Brand Promises, and Lifetime Team and Member Value

The End, The Beginning, and Everything In Between

ENCORE EPISODE: What To Do When Your Salon Business Is Slower Than You'd Like

ENCORE EPISODE: Online Discourse and Its Impact On The Salon Industry

ENCORE EPISODE: 2024 The Year of Perspective for The Salon Industry

Calico Hair: Your Salon Brand Content Is Your Marketing

Let's Catch Up: Finding New Rhythms

Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones

Client Shaming, Building Trust, and Your Salon Brand

Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones

Growing Your Salon Business Without Relying Solely on Social Media

Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education

Let's Catch Up: Creative Slumps, Content Creation, Seeking Context

Salon Owner Insights: Sean Paisant of Entrust Hair

ENCORE EPISODE: What To Do When Your Salon Business Is Slow

Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa

The Year of Perspective for The Salon Industry: Adapting to New Salon Realities

Salon Owner Insights: Danielle Green of Radically Curly Salon

Elevated Salon Prices Require Elevated Salon Experiences

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

Non-Competes, Building Trust and Your Salon Brand

Generational Discourse: A Tale As Old As Time

The Trouble with Comparing Your Salon Brand To The One Down The Street

How Salon Clients Find You Online and The Missing Context of Charging Your Worth

Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More

ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients

Your Salon Social Media Content Is Your Marketing

SPECIAL GUEST Candice Moore On Emotional Fitness and Stepping Into Your Truth

ENCORE EPISODE: Justifying Your Value, Worth and Price

Things To Look At When Your Salon Business Is Slow

SPECIAL GUEST Ira Pope Sage On Becoming A Hairdresser, Educator, Navigating Fears and Healthy Mindsets

ENCORE EPISODE: Dismantling The 'Professional Salon Products Aren't Profitable' Myth

Salon Client Education, Haircare Myths and Lifetime Client Value

2024: The Year of Perspective for The Salon Industry

SPECIAL GUEST Roxan McDonald On Storytelling, TikTok, Not Being Nice and So Much More

Navigating Difficult Conversations with Salon Clients

Dear Salon Industry, We Need To Talk About Home Care Solutions for Your Clients

The $100K Email: Building Care, Trust, and Value with Your Existing Clients

ENCORE: A Different Look at Team Handbooks and Client Agreements

Healthy Boundaries: Conversation Framework for Pricing Discussions with Clients

Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset

It's Time To Dismantle The Salon Retail Narrative

Here Comes The Sun: Lessons About Trauma, Determination, Healing & Hope

My Take On Independence and Interdependence from 2013

Commission Percentages vs. Compensation Programs

A Different Look At Team Handbooks and Agreements

Justifying Your Value, Worth and Price

BONUS Episode Nina Kovner on Branding

The Difference Between Brand Values and Brand Value

Aligning Your Words with Your Brand

Care, Trust and Value in 2023

What We Can Learn from New Year's Day

Making Decisions and Creating Awesome Client Agreements

Where You Stand As A Brand and How You Decide

The Not So Great Cancellation, Focusing On What You Can Control + Being Where Your Feet Are

Getting Back To What Matters On Social Media

ENCORE: Nina L. Kovner On Holidays + Boundaries + Britney Spears

ENCORE: Danielle Green On The Hair Love Book + Animated Short Film + The CROWN Act

Fifty Five Lessons + Wisdoms from 55 Years of Living

Nina L. Kovner On Business Integrity & Agreements + No Shows + Lifetime Client Value + Venmo Drama

Kristin Rankin on Pride + Creating Inclusive Salons + Pronouns + The Dress Code Project

Dr. Nancy Sobel on Mental Health + Wellness As We Enter Our Post Pandemic World

Dr. Nancy R. Sobel On Mental Health + Hope + Resilience with COVID-19

Nina L. Kovner On Communication + Community + Compassion In Crisis

Rebecca Taylor On Paying Artists + Salon Ownership + Mental Wellness

Keya Neal On Independent Education + Representation + Blackish

Danielle Green On Hair Love The Book + Animated Short Film + The CROWN Act

Kristen Peckich on The Power of Social + Digital Marketing for The Holidays

Nina L. Kovner On Exposure Doesn't Pay The Bills

Gordon Miller + Nina L. Kovner Decade In Review + Ramblings + Predictions

Nina L. Kovner On Holidays + Boundaries + Britney Spears

Andi Scarbrough on Energy + Serving Beyond The Service

Nina L Kovner On Instagram Hiding Likes + The Purpose of Social Media

Nina L Kovner On My Year of Daring Greatly

Melanie Guzzo on Brand Values + Leadership + Community

Tracy Ftacek on Building A Brand + Culture + Communication

Celeste Gonzalez on Advanced Education + Persistence + Finding Her Rhythm

Nina L Kovner On Client Shaming On The Socials

Katie Tellor on Salon Ownership + Growing Assistants + Social Media

Nina L Kovner On Reading Online Reviews + Gratitude

Brenda Amaral on Leadership + Self-Awareness + Inclusivity

Gina Bianca on Salon Ownership + Social Media + Purpose

Lisa Walker On Self Awareness + Priorities + Social Media

Stacey Rackham On Growth + Inclusivity + Leadership

Riawna Capri + Nikki Lee on Leadership + Communication + Respect

Alicia The Alchemist on Leadership + Judgement + Finding Her Rhythm

Caron On Finding her Passion + Lessons from the Military + Mental Health Advocacy

Tina DeSeta on Purpose + Community + Mental Health

Nina L Kovner on 3 Ways To Show You Care + Grow Consistently

Nina L Kovner on Courage + Being Brave + Walking The Talk

J Ladner on Living Out Loud + Purpose + Influencers

2018 Thoughts and 2019 Insights with Nina L. Kovner

Keya Artistically Neal on Texture + Race + Diversity + Inclusion

Benjamin Jay on Online Marketing + Recruitment + Passion

Dre Demry-Sanders on Vulnerability + Discrimination + Women of Color

Kellyn Anderson on Brand Vision + Purpose + Leadership

Danielle Green on Finding Her Voice + Purpose + Empowering Women

Gordon Miller On Disruption + Amazon + Retail

Nina Kovner On Perseverance + Comparison + Social Media

Kristin Rankin on Gender Free Haircuts + Safe Spaces + The Dress Code Project

Gordon Miller On Online Learning + Digital + Inspiration

Nina L. Kovner on Insta Experts + Context + Why

Erica Santos On Commitment + Growth + Career Paths

Nina L. Kovner on Control Issues + Perspective + Social Media Breaks

Nina L. Kovner on The Meaning of Social + the Vero App

Shurie Saxelby on Content Creation + Millennials + Empathy

Noelle Weatherwax on Community + Overcoming Adversity + Leadership

Mahogany Plautz on Salon Studios + Equality + Purpose

Gordon Miller On Entrepreneurship + Leadership + Self-Awareness

Jason McDonald on Ownership + Recovery + Passion

Nina L. Kovner on Positivity

Nina L. Kovner on Anxiety

Aura Mae on Burnout + Self Care + Purpose

Nina L. Kovner on Finding Your Rhythm

Ash Fortis on Early Career Lessons + Social Media + Creative Courage

Nina L. Kovner on Algorithms

Amber Ohara on Perseverance + Self Care + New Beginnings