PODCAST · education
Cat & Cloud Podcast
by Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
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10 Years of Cat & Cloud (+ an Announcement from Chris)
On September 30th, 2016 we opened the doors of our first cafe and roastery on Portola street, Santa Cruz. Ten years later, we're still here, thanks to the enduring love and support our community has shown us. In this birthday special, we sit with Chris, Jared, and Charles to reflect on everything...
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Leadership Excellence @ Disney Institute 2026
Disneyland has been a long-time inspiration for us at Cat & Cloud in terms of their inspiring ability to completely immerse their guests in an experience. To compound this: they consistently do it at scale. This is something that a lot of small businesses struggle to maintain as they grow and...
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[Encore] The C Market: Where coffee prices come from
Originally aired March 10, 2025 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development....
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[Encore] Jorge Madrigal | Origin and Expertise
Originally aired March 11, 2024 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development....
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[Encore] Doing the Right Thing
Originally aired March 11, 2024 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development....
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[Encore] The Seven Steps of Service: How we train hospitality fundamentals
Originally aired January 25, 2025 Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development....
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Camp Coffee Shop 2026: Jared's Takeaways
Summer camp but for coffee professionals! Learn about what Jared & Charles were up to this week at Camp Coffee Shop, a brand new retreat hosted by Barista Magazine all about building community in the coffee industry. This was four days of coffee workshops and skill-building sessions, unplugged in...
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From Tech Industry to Coffee Industry: Meet Misha
This week Chris & Jared get carried away in conversation with a newer member of the Cat & Cloud team. Misha Holtz— who's been ramping up in the marketing team at Cat & Cloud for the last three months— gets pulled onto the mic without warning and grilled about her path from founding software...
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Interview with Chris Baca: 10 Years of Cat & Cloud, Building a Business Culture, and Keeping Specialty Coffee Accessible
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Interview with Chris Baca: 10 Years of Cat & Cloud, Building Culture, and Keeping Specialty Coffee Accessible Reflecting on nearing Cat & Cloud’s 10-year milestone, Chris Baca emphasizes valuing day-to-day progress over anniversaries…
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What's the Big Idea: Café Ownership Reality Check & Why Coffee Can't Be What It's Not
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Two Big Ideas: Café Ownership Reality Check & Why Coffee Can't Be What It's Not Episode Summary Chris Baca and Jared Truby dig into Casey's prompt "What's the big idea?" with a pair of hot takes on the state of specialty coffee. Jared...
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Interview with Rachel Keen, Green Buyer for Counter Culture Coffee - Ep# 458
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary Chris Baca and Jared Truby sit down with Rachel Keen, green coffee buyer at Counter Culture Coffee, about her winding path into the role — from barista in New Zealand to farms in Costa Rica and Colombia, teaching English…
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Part 2: Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 457
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Part 2: Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 457 Welcome to Part 2 of this live panel discussion hosted by Cafe Imports recorded at the World of Coffee, in San Diego, CA. Cat & Cloud’s own Chris...
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Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 456
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca Episode Summary Recorded live at the World of Coffee, in San Diego, CA, Cafe Imports hosts the second SOURCE event, a panel discussion focused on “Where do we go...
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Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455 Jared, Casey, and Chris try (and mostly fail) to follow the rules of a structured Ping Pong Q&A — but the detours are the good stuff. After a bird interrupts the...
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From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454
CAT & CLOUD PODCAST Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454 EPISODE SUMMARY Jared and Chris sit down with Herman Madrigal, Head of Retail and one of Cat & Cloud's longest-tenured team members at…
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From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd) - Ep# 453
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd)- Ep# 453 In this episode, the team continues the conversation with Marc to explore what great hospitality actually looks...
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From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452 Chris and Jared sit down to trace Marc’s full arc — from a listener and fan of the Cat & Cloud podcast, to becoming the...
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From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451 Chris Baca continues his interview with the Head of Coffee Roasting at Cat & Cloud, Jonson Henry and Connor…
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From Soil to Service Part 2: Interview with Cat & Cloud Roastery Leaders, Jonson Henry and Connor Doyle - Ep# 450
Cat & Cloud Coffee www.catandcloud.com/ In Part 2 of the From Soil to Service series, the Cat & Cloud Roastery team pulls back the curtain on what it actually takes to roast, organize, and ship tens of thousands of pounds of coffee while still staying connected to craft, quality, and intention....
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From Soil to Service Part 1: Interview with Cat and Cloud Green Coffee Buyer, Dulce Venancio - Ep# 449
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 1: Inside the World of Green Coffee - Ep# 449 In this episode of the Cat & Cloud Podcast, Chris Baca and Casey Ryan sit down with Director of Coffee Dulce Venancio to explore the journey of coffee “from soil to...
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Build a Café - Ep# 448
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary This episode explores what it really takes to build a café from the ground up—starting with a blank slate but bringing hard-earned experience along. The conversation moves from practical decisions like choosing the right...
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The World of Coffee 2026: Observations, Stories, and Lots of Love for the Community of Coffee - Ep #447
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ The World of Coffee Reflection: Observations, Stories, and Lots of Love for the Community of Coffee - Ep #447 In this episode, Chris, Casey, and Director of Coffee Marc Gessler, recap World of Coffee San Diego 2026: the caffeine…
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Coffee and a Danish Barista Champion, Christopher Hoff - Ep# 446
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Coffee and a Danish Barista Champion, Christopher Hoff - Ep #446 Summary: In this episode, Jared and Casey sit down with Danish Barista Champion Christopher Hoff, a top-six finisher at the World Barista Championships, to talk about...
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Taking Care of the Pack with Leah Wolff in HR - Ep #445
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com Taking Care of the Pack w/Leah Wolff in HR - Ep #445 Summary: In this episode, the team sits down with Head of HR Leah Wolff to explore what it really looks like to build people, culture, and leadership inside a growing coffee company.…
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What We Think Matters vs. What Actually Matters w/ Chris and Casey - Ep# 444
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ What We Think Matters vs. What Actually Matters w/ Chris and Casey - Ep# 444 This episode opens with an introduction to Casey Ryan—his background in filmmaking and eventually as an independent school principal, and how he found his way...
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Coffee Futures Fund: Community and Support for Emerging Coffee Shop Owners - Ep# 443
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Coffee Futures Fund: Community and Support for Emerging Coffee Shop Owners - Ep# 443 Summary In this episode, the crew sits down with Akshat Khandelwal, founder of Coffee Futures Fund, to unpack the reality of coffee shop ownership—and…
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Monday Morning Coffee Industry Check-in - Ep #442
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Monday Morning Coffee Industry Check-in - Ep #442 Summary In this episode, Chris, Jared and Casey cover a wide mix of coffee-industry updates, behind-the-scenes projects, and big-picture reflections on what makes specialty coffee...
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Finding Joy in Every Season of Work: Part II - Ep# 441
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part II – Ep #441 Summary In part two of this conversation on finding joy in every season of work, the team (Chris, Jared and Casey) digs deeper into the shift from barista life into leadership,...
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Finding Joy in Every Season of Work: Part I - Ep # 440
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part I – Ep #440 Summary In this episode, Chris and Jared (plus Casey) reflect on the early days that pulled us into specialty coffee and how those experiences shaped the work we’re still doing today....
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On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) - Ep# 439
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) – Ep #439 Summary In this episode, Jared, Chris, and Casey riff on authenticity and then dig into hospitality as “on-stage vs off-stage” work—treating a...
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Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438
Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438 EPISODE SUMMARY Chris, Jared, and Casey dig into a classic specialty coffee problem: the gap between “coffee nerd language” and what customers actually need to have a...
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The Evolution of Leadership - From Barista to Business Owner - Ep#437
Cat & Cloud Podcast The Evolution of Leadership: From Barista to Business Owner - Episode #437 Cat & Cloud Coffee www.catandcloud.com/ Summary In Episode #437, Chris and Jared explore the real shift that happens when you move from barista to business owner. What once felt like fast-paced...
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What Matters Most When Opening a Coffee Shop - Ep #436
What Matters Most When Opening a Coffee Shop- and Where to Spend Your Money - Episode #436 Cat & Cloud Coffee www.catandcloud.com/ Summary Thinking about opening a coffee shop? Here’s where your money actually matters—and where it doesn’t. In this episode, Chris Baca and Jared Truby…aka Dale ;)...
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Scaling Excellence Without Losing the Soul of Your Company
Scaling Excellence Without Losing The Soul of Your Company In this episode, Jared, Chris, and Charles wrestle with the challenge of scaling excellence while protecting culture. Drawing from a recent leadership offsite, they explore why growth doesn’t dilute a company’s soul—unprotected culture...
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Belief Beats Compliance: Getting Team Buy-in on New Systems
In this week’s episode, Jared and Chris explore the difference between creating procedures people follow and building systems people believe in. They explore New Zealand’s coffee culture, why team buy-in matters instead of just compliance, and what happens when employees are asked to adopt…
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Get Away From It All – How putting things down and stepping away can help
This week on the podcast we are chatting about what could be in the new year and ultimately touch on a few things that could go a long way to help – Getting away from it all. From things like vacations all the way to just not having your phone on you, especially during a shift behind the bar…
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More Than One Way to Help – Different ways to assist those around you
In this episode, we explore the collaborative spirit of the coffee industry and why we value sharing knowledge even with our peers and competitors. We discuss how adopting standards and certifications helps us evolve and allows us to better serve large-scale partners. Throughout the conversation,...
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Marc with a C – Helping our partners do what's right for them
This episode is a wide-ranging conversation about how coffee businesses support people at different stages, from new partners to experienced teams. Marc joins the show to talk about wholesale, training, and why the goal isn’t to force one “right” way of doing things, but to help partners find...
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Serving the Room – Hospitality in high-traffic environments
This week is a classic “how did we get here?” episode — starting with the pain of losing a recording, then jumping into what’s been happening in our world, from a surprise New York Times mention to a hospitality-heavy event with Mazzer at Sightglass. We talk about what makes coffee service feel...
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Care Over Perfection – The balance between craft and hospitality
This episode explores how company culture is shaped by the balance between craft and hospitality. We talk about what happens when standards exist without care, and when care exists without standards — and why both extremes create problems for teams and guests alike. Culture, in this sense…
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Culture in Practice – The everyday actions that make things happen
This week’s episode is all about culture — what it is, why it matters, and how it actually shows up in the day-to-day. We talk about how culture isn’t a slogan or a vibe; it’s the collection of choices, habits, and behaviors that shape how a team works together. From communication to expectations...
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Forward Thinking – Making the future easy to manage
This week we talk about what it really looks like to think ahead in a business. Instead of getting stuck reacting to today’s problems, we look at how small, intentional planning can make everything smoother — from scheduling and staffing to equipment, goals, and long-term projects. It’s about...
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The People Puzzle – Understanding your team in a new way
This week we dig into The Predictive Index and how tools like it can help leaders better understand the people on their team. Instead of guessing at strengths, motivations, or communication styles, PI creates a clearer picture of how someone naturally works — and how to set them up for success.…
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Defining Your Identity – branding in specialty coffee
This week we’re doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It’s a conversation about understanding who you are, what you’re trying to say, and how the choices you make — from design to...
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Passionate Experience – How obsession and passion shape creative work
This week’s conversation starts with a late-night rabbit hole on legendary chef Marco Pierre White and turns into a deeper reflection on obsession, mastery, and meaning. We explore the fine line between excellence and excess—how far to push detail before it stops serving the guest—and what that...
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Core Value – What is at the heart of your decision
This week, we dive into how defining your personal and professional values can simplify the choices you make every day. From career goals to family priorities, values act like a compass — helping you decide what to say yes to, what to let go of, and where to focus your time and energy. We explore...
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Substance over style – the hierarchy of branding in a cafe
This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it’s not just logos or design, but the promise you make to your guests and how you deliver on it. We emphasize that while...
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Reap what you sow – Investing in your team is never a money loss
This week we reflect on what it really means to invest in your team—beyond payroll, bonuses, or budgets. From traveling for competitions to origin trips and team dinners, we talk about how creating experiences, connection, and shared memories pays dividends that can’t be measured on a…
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Craft & Automation – Mahlkönig’s tools that empower baristas and not replace them
In this episode, we sit down with Sam Grant, Head of Sales for the Americas at Hemro Group — the company behind Mahlkönig, Ditting, Anfim, and Hey Café — to talk about how technology and craft coexist in modern coffee. We trace Sam’s path from retail to coffee equipment sales, exploring what he’s...
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Nine Years Down – keeping things interesting after years of growth
This week we look back on nine years of Cat & Cloud. From our earliest days roasting out of borrowed spaces to opening our first café on Portola, we reflect on what it took to build something from nothing—loans, late nights, quirky beginnings, and the people who believed in us along the way. It’s...
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ABOUT THIS SHOW
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
HOSTED BY
Cat & Cloud
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Frequently Asked Questions
How many episodes does Cat & Cloud Podcast have?
Cat & Cloud Podcast currently has 449 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cat & Cloud Podcast about?
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee...
How often does Cat & Cloud Podcast release new episodes?
Cat & Cloud Podcast publishes regularly with 449 episodes available. Check the episode list for the typical release schedule.
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You can listen to Cat & Cloud Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cat & Cloud Podcast?
Cat & Cloud Podcast is created and hosted by Cat & Cloud.
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