All Episodes
Cat & Cloud Podcast — 455 episodes
Camp Coffee Shop 2026: Jared's Takeaways
From Tech Industry to Coffee Industry: Meet Misha
Interview with Chris Baca: 10 Years of Cat & Cloud, Building a Business Culture, and Keeping Specialty Coffee Accessible
Interview with Rachel Keen, Green Buyer for Counter Culture Coffee - Ep# 458
Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 456
Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455
From Soil to Service Part 1: Interview with Cat and Cloud Green Coffee Buyer, Dulce Venancio - Ep# 449
Build a Café - Ep# 448
The World of Coffee 2026: Observations, Stories, and Lots of Love for the Community of Coffee - Ep #447
Coffee and a Danish Barista Champion, Christopher Hoff - Ep# 446
Taking Care of the Pack with Leah Wolff in HR - Ep #445
What We Think Matters vs. What Actually Matters w/ Chris and Casey - Ep# 444
Coffee Futures Fund: Community and Support for Emerging Coffee Shop Owners - Ep# 443
Monday Morning Coffee Industry Check-in - Ep #442
Finding Joy in Every Season of Work: Part II - Ep# 441
Finding Joy in Every Season of Work: Part I - Ep # 440
On-Stage, Off-Stage: Why Owners Stand in Line (And Other Hospitality Go’s & No-Go’s) - Ep# 439
Specialty Coffee Ambassador: Meeting Guests Where They Are - Ep# 438
The Evolution of Leadership - From Barista to Business Owner - Ep#437
What Matters Most When Opening a Coffee Shop - Ep #436
Scaling Excellence Without Losing the Soul of Your Company
Belief Beats Compliance: Getting Team Buy-in on New Systems
Get Away From It All – How putting things down and stepping away can help
More Than One Way to Help – Different ways to assist those around you
Marc with a C – Helping our partners do what's right for them
Serving the Room – Hospitality in high-traffic environments
Care Over Perfection – The balance between craft and hospitality
Culture in Practice – The everyday actions that make things happen
Forward Thinking – Making the future easy to manage
The People Puzzle – Understanding your team in a new way
Defining Your Identity – branding in specialty coffee
Passionate Experience – How obsession and passion shape creative work
Core Value – What is at the heart of your decision
Substance over style – the hierarchy of branding in a cafe
Reap what you sow – Investing in your team is never a money loss
Craft & Automation – Mahlkönig’s tools that empower baristas and not replace them
Nine Years Down – keeping things interesting after years of growth
Crafting A Class – Working to take our coffee education to the next level
Bevel Coffee - Connections and community
Price of Fame – Do famous coffees help the rest of the industry
PM the Show – How maintaining your space improves everything
Pressure Makes Diamonds – Nick Terzulli's journey into making incredible things
Shoulders of Giants – How learning from others helps you grow
Philz Venture Cap – What happens when money takes over
A Monday Morning – Just chatting in the office
The Sweetness Spectrum – Tasting coffee is complex
Do As You Say – Making the promise match the experience
COE Auction Extravaganza – Bidding, Bets, and a busy morning in the roastery
What Is It Good For – When is a certification required or just extra.
Guest Who – Chatting with Benjamin Richardson
Just Say No – Telling guests what they don't want to hear
Questions Quick Fire – So much info in not a lot of time
Identifying What You Want – Growing your beliefs as your company grows
Source – Audience Q&A from 2025 SCA Expo
Source – A green buying panel from 2025 SCA Expo
Road to Owner – Chucks journey to help start Cat & Cloud
What to Sell When You're Selling – How to think about wholesale
Spaces Make Places – Chatting about how a space looks and why it draws people in
Eyes On the Prize – How showing up today helps you tomorrow
It's Not So Black and White – Big money in small business
The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter
It's not you, It's Me – How changing consumer habits will save the economy
Automation of Craft – How much automation is too much
In the Business of Experiences – A legacy can be anything as long as it’s memorable.
Do Unto Others – Giving amazing service based on your own experience
Attention to Intention – Putting your focus on where it matters most
The Biggest Financial Impacts – Tips for having a business model that works
Do it Now – When is the right time to start your own thing
Training to Taste - Giving the tools to experience coffee
The C Market – Where coffee prices come from
Do Then Tell – How actions are more important than promises
Questions About Culture
The Seven Steps - Ushering guests into the rest of their day
Hierarchy of Competency – Knowing that you don't know
Pour Overs – A helpful overview
Cafe Finances – Tips for running a business that has healthy growth.
Finding the Fire – Keeping the spark going when your role changes as things grow
Jorge Madrigal | Origin and expertise
Foundational Knowledge – A great place to start when starting something new
Dulce Venancio | Green Coffee Team Lead
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are
The Best for the Guest – What goes into the experiences you create
Business or Pleasure - How personal goals mix with your business
Do It for the Passion - Your work is more than the money
Show It - Doing what you believe not just being flashy
Learning From Others - Insights from industry history
Control the Environment - Setting your business apart and being intentional from end to end
Make Your Dreams Come True - Seizing the opportunities you have to create something special
History & Impact - Where Cat & Cloud came from and the impact it has had
The Best Friends Club - Coffee doing good
What Drives Your Team - Things that inspire and drive people with every day actions
Having the Courage to Do - How anyone can make an extraordinary experience
Cafes Impacting a Community - How a small space can make a big impact
Hospitality Refresher Part 2 - The small things make a big difference
Hospitality Refresher Part 1 - Reviewing the fundamentals of caring for your guest
Competition Influence - How competing has impacted specialty coffee
Business Cents - Thinking about the finances of your business
Lessons Learned - The importance of company culture as you grow
Charles Babinski - The perspective from nine years ago
Learning From Others - How outside industries give your perspective and help your growth
Giving Ownership - How empowering team members can make everything improve
How Do You Rank - Comparing your work with others in the industry.
You Are More Than Your Work - Having hobbies gives perspective
Communicating Your Needs - How expressing your desires leads to growth
Roasting Development - How much flavor is from roasting the coffee
Managing vs. Leading - Fostering creative thinking in your team
Cat & Cloud x Valor Coffee - Burn Out, Human Dignity, Tacos & Dunking
Cost and Value - What goes into what you pay
Conversation with Beeline
Making an Impact - How your guest are left feeling
Mail Bag
SCA Retrospective - The Hot Goss'
Progressing Your Career - The mindset for how to move forward
Importance of communication - Clearly expressing yourself in order to do things better
Coffee Processing - Are exotic processing methods good or hype
Conversation with Kent Bakke
Connecting the Dots - How experience and practice come together
Learning by Doing - Allowing yourself the room to grow
Hopes and Dreams
Doing The Right Thing - Being true to yourself for your guests and producers
Gaining Perspective - How getting away can help you see things differently
Fostering Leadership - Giving your team what they need to grow
Investing In Your Growth - How community and mentorship help you achieve goals.
Your Work Matters - The Importance of Confidence
Scoring Yourself - The Importance of Guest Feedback
Transitional Energy
Say It Without Saying It
Questions and Answers
Solve For X
Automagic
Visualize The Win
Why Do You Work Here?
Something To Someone – A Conversation with Steven Monti
Putting In The Work
Get Out There
Roses Are Red, Bottles Are Blue
Comfy Like Kobe
I'm A People Person
Taste of Victory
This Is The Way
A Matter of Perspective
The Lost Coffee of South Sudan
Partner Program
Path Of Least Resistance
Gold Star Experience
Waystar Royco
Spark It Up
The Enemy of My Enemy is Me
Michelangelo Was A Hot Boy
The Seven
Impact
Gone Fishing
Put Me In Coach
From Hondo With Love
Agree To Disagree
Behind The Curtain
Not Just A Chapek
A Mental Warmup
Push the Boundaries
Diamond Dogs
Step and Repeat
Feedback Loop
Inside & Out
Respect the Priority
Maximum Effort
F is for Family
The Culture Bus
The Hike - A short Story About Connection
Trust the Process
Think Outside the Bunn
Your Work is Art
Coffee is a Catalyst
Built For Forever
Fully Committed
Coming Back Soon
Creating with Empathy
Life Is What You Make It
Very Rich and Very Sad
Creating Is Life
The Spice of Life
You Can Still Surprise Yourself
The Tip Reflects The Work
Getting By With My Friends
Kaila Hattis Pt 2
Kaila Hattis Pt 1
Nick Hart Pt 2
Nick Hart Pt 1
A Bunch of Dudes Throwing Fits
What's the Why again?
Show-up
You Get What You Pay For
Graded On A Curve
A Good Place To Start
Maybe They're Born With It Maybe It's A Kirkland Thing
Hospitality Part 2
Hospitality Part 1
What Do You Even Do?
Two People and a Day
Sustainability?
Leaders Gotta Lead
Stoke My Fire
That's Not My Bag, Baby.
What Else Could You Do?
I'm Not Crying You're Crying
Or, You Could Do Better.
The Chuck
Peep Behind The Curtain
Learn By Doing
Calibrate The Brand
The Mission.
Q&A, Part 2 | Capital YOU
Q&A, Part 1 | Get to the Hopper!
Owning Your Gifts
Of Origin and Empathy
Brewing at Home: It's All Just Fun
Artpresso Design | Creating with Empathy & Designing Baca's Dream Tamper
Barista Competition Innovations: Constraints That Inspire Creativity
Extreme Power Ballers
4PM In The Afternoon
Coffee: By and for the Black Community | Cxffeeblack
Through Thick and Thin | The Best Friends Club Initiative
Wildfire Updates + Coffee for Everyone
It's Been A Minute
Community & Hope | Culture Coffee Bar
From Ristretto to S.O. Espresso
Community as a Catalyst
Communicating What You Believe
IN-Q — Transforming Pain Into Growth. Inquire Within
Time For Friends: Transcending Status
Processing Loss
Big Picture Refocus
But Mostly, Star Wars.
Live at The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone
Creating Space For Connection
What Motivates Your Team?
Interactive Spaces & Connecting to Culture
Making The Waves That Matter
Define Your Own Success
Are We Going Too Far?
Dealing with Disappointment
Are You A Good Boss?
Fair and Square | Oxymoron?
Why Americans Are Idiots With Money
Coffee & Alcohol | "Rally Like A Grownup."
Where Is Your Money Going?
Nick Vargas | Artist Talk
What Sucks About Your Job?
Why So Serious?
Alex Banayan Is Back | The Third Door World Tour
Be A Show Off | Basketball Camp Part 1
The San Franciscan Roaster Co. | Bill Kennedy
High Brow Coffee + Tea | Wholesale Partner Special!
How Will A Barista Earn A Living Wage?
Show Up, Feel Better. | Q & A
Letting Your Guard Down
Partner Forum Planning And Tips for Interviewers
More Alike Than Different
These Are My Favorite Podcasts
Caveman Coffee | Choose Yourself
Being Sued By Caterpillar Inc.
Navigating Business Relationships
Jonathan Raymond of Refound | Good Authority | Professional or Personal Growth - Why Choose?
You Are Your Most Valuable Asset | Chris Baca + Jared Truby
Guy Kawasaki | Wise Guy - Thinking For Yourself & Finding Common Ground
Alex Banayan | The Third Door | Rethink What Is Possible
Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career
Matt D'Avella | The Worst Thing You Can Do Is Nothing
Fire Academy to Coffee Director | Life Lessons from Big Jay of Hawthorn Coffee
Coffee Is Not The Most Interesting Thing About You | Julia Mayer of Dune Coffee Roasters
What Is Relationship Coffee? | Truby Origin Trip Takeaways
Time Management Tips + The Cultural Cost of Employee Turn Over | Q&A Pt. 2
Storytelling Tips + Barista Competitions | Q&A Pt. 1
How to Ask Busy People for Advice
How to Pitch an Idea to Your Boss
Sorry Dave Asprey
The Lonely Life | Taking Risks + Owner Mental Health
Reezy Resells | Food Stamps To Freedom
Leaders Are Readers
Generation Whatever | Final Riffs of 2018
Owner Communication | Owner Offsite, Planning for 2019
Communicating With Your Boss | 2018 Sprudgies
The Power of "No." | Dichotomies in Leadership
James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts.
Leadership - Not Always What You Think
All About Espresso Machines
Enthusiasm + Energy: Destroy It Or Redirect It.
11th Hour Coffee | Finding Magic In The Ordinary
It Doesn't Have To Be Crazy At Work
All About Pour Over Coffee
There's Levels To This S**t | Skynet vs. John Connor
Thank You For Being A Friend | 2 Years Strong
Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!
Evan Morris, Calavera Coffee: From Dreams To Reality
Apologies, Off-Sites, Metrics of Success
I'm Done With This Beanie
What Makes A Business Special? | Cat & Cloud Coffee Podcast
Feedback: Not Just For Your Microphone | Cat & Cloud Coffee Podcast
Hotline Bling: Theft, Violence, and Music | Cat & Cloud Coffee Podcast
We're Tired, We're Sorry: A Wholesale Story
Taking Care Of Yourself Is Part Of The Job | Joel Kronenberg - Provision Coffee
Kat Melheim | Coffee People Zine
Get Money Get Paid | How Much Money Should I Be Making?
The Disney Dilemma | Cat & Cloud Coffee Podcast
How Do You Spend Your Money? | Cat & Cloud Coffee Podcast
Nick McPherson, Juno Coffee Roasters | Cat & Cloud Coffee Podcast
6 Week Project Cycle | Get Stuff Done, Basecamp Style
Valor Coffee | Excellence & Empathy
Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down
My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan
Brant Curtis Of Wilbur Curtis (Imagine That)
Pre SCA Edition: Breaking Into New Cultures, Imposter Syndrome, Not Being A Jerk
Direct Trade, Coffee Marketing | Employee/Farmer Disconnect
Being An Assistant To Discovery - Educational Preparation And Execution With Mckenzie Laird
Noah Namowicz - Cafe Imports | Being Of Service
Dana Andrews - Coffee Trader, InterAmerican Coffee | Green Coffee Magic | Technical Difficulties
Grace Lee | Specialty Coffee Superhero Origin Story
Nicely + Derek G Taylor - Menotti's Coffee Stop
Online Courtesy | Magical Business Forum Moments
On A Floor In A Room | Cat & Cloud Coffee Podcast
Gross Profit Per Labor Dollar - How Can Baristas Earn More Money? | Cat & Cloud Coffee Podcast
Starting Your Coffee Career? | Cat & Cloud Coffee Podcast
How Old Is Too Old?
Happy New Year! | Cat & Cloud Coffee Podcast
Turtle Talk. It's (Almost) Christmas. | Cat & Cloud Coffee Podcast
A Journey Through Wholesale With Alex Marse aka @marsemallow
Is Geisha / Gesha Worth The Money + What's The Deal With Cash Flow?
Titles Are The Worst And Baca Thinks Baristas Suck
The Not So Special Thanksgiving Special
Wall Street Journal Says Coffee Market Is Saturated - We Say No.
Steeped Coffee - Now You Can Dunk More Than Just Donuts | Sorry For The Reverb Folks
Who Influenced Us Early On? | Light The Coffee Spark
Congratulations Jonathan and Samantha! | No Fresh Underwear
New York Coffee Festival Recap | Q&A Friday!
Maria Cleaveland - Hospitality : Coffee : Innovation
Tovara Salley + Talya Strader = Winning | National Coffee Day Podcast!
Are Secrets Really Worth Keeping?
Finding Your Sweet Spot
Seed to Cup? Something's Missing.
Whatever Man, We Just Want To Be Popular
All We Have Is Our Integrity | Breville Coffee Thinkers Summit, Diversifying Your Skill Set
Why Is My Boss So Lazy? Moving Away From The Bar | Self Imposed Guilt
Got Money? | Q&A
Internal Promotion | Finding The Right Fit, Discovering Hidden Talents, Encouragement
External Education, Is It Worth It?
Kevin Tudball - Designing For Coffee And So Much More
Roast Ride Along Minisode! Coffee Roasting + Talking = Fun
Multiroaster? Building a Wholesale Program on Solid Ground
What’s The Deal With Orientation?
Jared Truby Birthday Special!
Converting Consumers To Specialty Pt. 1 | Baca's SCA Expo Presentation
Creating & Sustaining an Engaging Culture pt 2.
Creating & Sustaining an Engaging Culture pt.1
We Just Keep On, Keepin On
Taylor Gresham - Evocation Coffee
We Blew It...
SCAA Then and SCA Now
T & T Music Factory - the Bureau Collective
McDonalds Came Hot
Dedication, Motivation, Activation
Our Brains Hurt
Modifying Techs for Different Drinks & Hard Guests
No Pedestal for Baristas
Why $20 and External Education
When did we know?
live @ LA Marzocco
High, Low & Give it Away?
Tips, Sharing, La Croix, Service Intentions
Anne Nylander & Sprudgies
Liz Chaiamericano
Scott Rao of Light
Thanksgiving, Sprudge Article
Hawthorn Coffee, San Diego
1st, 2nd, 3rd Waves
BTC By the Cup, Etc.
Hoppers, Grind Settings, Reducing Waste
Service, Authenticity, Failure, The Flu
Honduran Coffee Producer Benjamin Paz
Soft Open? Sure.
How do we benefit? Dial in?
French Press is Tight, 2nd wave isn't bad either
Jasper Wilde of Ritual Roasters
Training, Wholesale & a New Market
The World Famous Jen Apodaca
Roasting Approach, Location Approach, Final Approach...
Slate, Liberty Bar, Co-Ops, Brandon Paul Weaver
Age? Gesha? Lots of Chatter.
Manage That Time
Cold Brew? Bourdain? Ok...
Casual Q & A (semi short)
Tonx Pt 2. Man, Myth, Legend, Locol
Tonx, Man, Myth, Legend. Pt. 1
Social Media & Authenticity
Deaton Pigot-Take Flight Coffee
Interviews without Values are Poop to Us
Happy Birthday 1&1 + Q&A
TV's Trevor Corlett
Survey Review & Our Thoughts
Opposites Extract Collab
Bethany Hargrove of Barista in Portland
Cue & Aye!
Atlanta Debrief
Values, Philosophies and Blowing Off Steam
Reunion Q&A Santa Cruz
Jordan Barber
Barista Magazine: Ken & Sarah Pt 2
Barista Magazine Ken & Sarah
Sam Lewontin Pt. 3, Everyman Espresso, NY
Sam Lewontin, Everyman Espresso pt 2
Sam Lewontin, Everyman Espresso NY
Lug Nut, Fixed IT
Trubaca Q&A
El Tigre Pt 2
El Tigre Pt. 1
Guatemalan Bungalo Party
Part 2 | Chuck & JT Rekindle the Fire
JT and Chuck Get Wicked on the Mic
2015 Sprudgie Awards | We Cast Our Votes
Roman Leal of Evocation Coffee | Part 2
Flashback. Pilot Episode 001: When Jerry met Geo | Horrible Audio Quailty
Roman Leal of Evocation Coffee | Part 1
Almost a Q&A Part 2 | We Actually Answer Questions!
Almost a Q&A Part 1 + Limited Elixir Holliday Collab
Q&A Car Cast! | We Drive Dangerously So You Don't Have To
Part 4 | Elixir Specialty Coffee | Nick Griffith & Lee Safar
Part 3 | Elixir Specialty Coffee | Nick Griffith & Lee Safar
Barista Film Part 2 | Digging Behind the Documentary
Barista Film | Digging Behind the Documentary
Part 2 | Elixir Specialty Coffee | Nick Griffith & Lee Safar
Elixir Specialty Coffee | Nick Griffith & Lee Safar | Part 1
Chris & Amy Elliot | Slayer Espresso + Baratza Grinders | Husband & Wife Power Team
Verve Coffee Roasters | Charles Jack, Sr. Financial Analyst
World Barista Champ | Pete Licata and USBC Head Judge Holly Bastin | roastratings.com Part 2
Chromatic Coffee's Cris Mendoza Part 2
Chromatic Coffee's Cris Mendoza Part 1
Acaia Scales Marketing, Social Media, & Sponsorship Guru - Jenn Chen | BGA Camp 2015
Q&A With Trubaca | Investing in Employees, Blends, Building a Coffee Community
Castle Coffe Roasters Julia Mayer Part 3
Castle Coffe Roasters Julia Mayer Part 2
Kyle Ramage of Mahlkönig USA On A Bus!
Castle Coffe Roasters Julia Mayer Part 1
Frank La Part Copa Vida Go 2 of 2
Frank La of Copa Vida Go Part 1 of 2
Equator Coffee | Alexandra LittleJohn | Part 3 of 3
Equator Coffee | Alexandra LittleJohn | Part 2 of 3
Julia Mayer Turns The Tables And Interviews Us!
Equator Coffee | Alexandra LittleJohn | Part 1 of 3
Truby & Baca Q&A Session Part 2
Brent Fortune Part 3 of 3 - Coffee at TED, Coffee Common, Mentorship
Truby and Baca Answer Your Questions
Brent Fortune - USBC Behind the Scenes Part 2 of 3
Brent Fortune Barista Competitions Galore! Part 1 of 3
Truby and Baca Talk Espresso Brewing Philosophy and Scales
U.S. Barista Champion Charles Babinski - Part 3 of 3
U.S. Barista Champion Charles Babinski - Part 2 of 3
U.S. Barista Champion Charles Babinski - Part 1 of 3