PODCAST · business
Channel as a Service (CaaS)
by CaaS
Interviews and insights with the SaaS channel leaders of Europe coming soon. Check out www.channelasservice.com for more information on B2B SaaS channel partnerships.
Episodes
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Setting Up The Channel Partnership Like A Joint Venture
Whenever starting a business one of the first considerations is risk. Fortunately, with the help of business partnerships, you can proceed as a joint venture with other partners. Successful joint ventures help spread risk, increase expertise, access new markets, and, ultimately, achieve a...
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Tactical Channel Incentive Programs using Targets, Trackers & Themes
Find out more at www.channelasservice.com
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How to Support Partner Innovation and Why You Should
Every organizational leader recognizes the value of creativity, so why do so many firms struggle with it? Internal research and development groups can only carry companies' innovation efforts so far. For example, over 90 percent of CEOs polled by Accenture thought innovation was crucial to...
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How to Get and Use Channel Partner Data
Historically, the realm of multichannel partnerships has been forced to make judgments based on connections, intuitions, and out-of-date practice guidelines owing to a lack of relevant data. Smart channel workers are turning to the next generation and the potential of data to carry their previous...
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3 Reasons Why Your Partners Reduce Your Lead Conversion Time
Partners are essential to your success as an entrepreneur. You'd rather collaborate with people who have vested interests in representing and selling your brand. After all, you've put in the time, labor, and money to create efficient collaborations that will benefit both your business and your...
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Employee Turnover
Partnerships are increasingly being used to drive business. Companies of all types, capacities, and sectors are capitalizing on the advantages of indirect sales and developing channel programs as part of their go-to-market strategy. Find out more at www.channelasservice.com
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Best Channel Partner Performance Metrics to Monitor
A channel program is an excellent investment these days. Given people’s ever-increasing interest in this industry, there is potential for huge returns. However, you need to put in a lot of work to get to the point where you make money. So keeping a close eye on your investment and managing it...
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Get The Most Out of Your Channel Partner Training
Your channel partners act as an extension of your brand, presenting your items to clients daily. However, how much effort do you spend considering their training requirements? In the majority of cases, the response is "not enough." Find out more at www.channelasservice.com
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2 Problems Deal Registration Creates
Deal registration is a typical element of companies' channel partner programs. It refers to the process through which a channel partner, such as value-added resellers (VAR), notifies the vendor about qualified leads. If the vendor approves, the partner receives precedence for the lead. Find out...
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How to Communicate Effectively With Sales Team About Partnerships
Developing a communication system with your sales department can be difficult because each team member works on individual accounts and is frequently out of the office or in separate meetings. Find out more at www.channelasservice.com
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Tips On How to Expand Internationally Using Channel Partners
Tips On How to Expand Internationally Using Channel Partners If commercial globalization has ensured one thing, successful businesses will eventually dip their toes in international market waters. In any profitable business model, channel partners play an essential role by expanding your product…
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5 Reasons Why You Should Survey Your Channel Partners
Many companies often overlook the importance of providing partners with a platform to register their needs and concerns. A communication breakdown could be the reason why a channel partner opts for a different vendor. An easy way to measure partner satisfaction and strategize for better product...
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How to Quickly Ramp Up A New Channel Manager
Successful businesses understand the importance of channel partners and treat them like an extension of the sales team. Therefore, you need an excellent channel manager who can manage your partners and come up with channel marketing activities that drive sales. A good channel manager is essential...
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Build Lasting Relationships With Your Channel Partners
Channel partners bridge the gap between your company and your current and potential consumers. With every business fighting for customer attention, many rely on channel partners for promotions and distribution. Strong relationships between companies and channel partners allow for increasing sales...
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Should You Provide Marketing Automation for Your Channel Partners?
In today’s day and age, thanks to recent advances in technology, we’ve come up with different ways to effectively automate many work processes, saving individuals as well as businesses significant quantities of time and effort in the process. Marketing is no exception to this rule — many…
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Exclusive Partner Deals
At some point during their lifetimes, many companies on the market start feeling the need to build a channel program in order to strengthen their demand and supply chain, or even enter new markets and reach out to a broader audience. That's why almost all company heads have had to ask themselves...
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How to Improve the Partner Experience
When working with your business partners, the way you decide to build your professional relationship with them can go a long way towards improving your own business’s position. If done right, your attitude towards your partners can help improve their overall experience of working with you, which...
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Post Pandemic New World
Business leaders of today must be thinking that partners are the best thing ever. One year after the pandemic shut down businesses across the country, it’s safe to say that a lot has changed. Businesses have been scrambling to adjust and a lot of digital transformation projects have been...
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Partnership Teams - org charts
If you run a business, then you’ll know how important it is for you to bring in your partner manager, your marketing manager and of course, your operations manager. You have to make sure that they are all working well with one another and you also need to make sure that they bring your...
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How to Set up Partner Program Tiers
If you want to set up a partner program tier, then you have come to the right place. Here you can find out everything you need to know about that, while also giving yourself the chance to make strong and educated choices for the future. Find out more at www.channelasservice.com
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4 Channel Program Practices that Save Time
A lot of people often wonder how they can improve their channel practices so that they can save time, effort and money. If you are one of them then the only thing that you need to do is take a look below so that you can begin transforming your current process. Find out more at...
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Sales Incentives
It’s Time to Look Beyond Sales Incentives and Partner Programs If you want to make sure that your sales incentives and your partner programs are the best that they can be then you first need to make sure that you are doing everything you can to look beyond the basic elements so that you can...
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Best Practices for Sales Discovery Calls
A discovery call is essentially the first conversation that you have with someone after they show some interest in your product. It’s your chance to get to know them so you can find out if they would be a good fit for you in general. Find out more at www.channelasservice.com
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Partnering is Personal - Here’s Why
If you ask any leading channel executive what keeps them up at night, then you may think that it is partner sales or even driving customer adoption. That’s not true though. In fact, what most partners are worried about is actually the major damage that social distancing has done to their...
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Integration Partnerships can Give you a Much Better Experience with your Partners
If you want to make sure that you are working with your partners and getting the best experience then you need to try and focus on integration. If you want to find out more about that then this is the guide for you. Find out more at www.channelasservice.com
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What’s the Difference between PRM and PRE?
If you work in the business of sales then you may have PRM, which stands for Partner Relationship Management and PRE, which is Partner Revenue Enablement. If you aren’t quite sure of the difference between the two or if you want to find out more, then you can find out everything you need to know,...
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Key Skills You Should Be Looking for in a Partner Manager
If you want to boost sales and also vastly expand your customer base, then you should know that partner programs are a fantastic way for you to do this. It’s no wonder at all why so many companies are now investing more and more in strategizing and design. They’re also investing in things such as...
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Why do leaders like to co-sell?
The idea of co-selling is for you to deploy your resources so that you can effectively sell more. It’s a fantastic way for you to achieve the sales goals that you have set, and it also helps you to build a very agile organisation. A lot of people think about co-selling as being a software…
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Channel Partner Recruitment Best Practices + Common Mistakes
Partner recruitment is going to keep on occurring throughout the life of your channel program. It’s essential that you learn the best practices so that you can understand some of the most common pitfalls out there. Find out more at www.channelasservice.com
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Working with partners doesn't work !!!
The job of a channel marketer is quite often undervalued. Channel marketers often have so many jobs to do and very little time to do it all in. A channel partner is expected to recruit new partners, find out what they are doing, why they are doing it and even distribute MDF as well. Learn more…
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Creating a SPIFF Program to Incentivise Channel Partners with these simple steps.
SPIFFs otherwise known as Sales Performance Incentive Funds are contests that essentially accelerate sales. Even though SPIFFS are usually short-term incentives, it’s important to know that they help you to achieve long-term goals for your revenue and they also help you with your business growth...
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Developing a partner business plan in 2021: Why is it so important?
If you want to establish a business plan in 2021 for your partners, then you’ll be glad to know that this is super easy to do. In fact, there are numerous benefits to establishing a business plan and if you are able to implement yours properly, then you’ll certainly experience more success and...
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Partner Relationship Management is it a Necessity?
Having services that operate in isolation and that do not share with the rest of your company will usually cause visibility problems. You may also find that you lack collaboration between all of your teams as well. It may be that it hinders your partner management, and this can make it hard to...
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What Makes a Partner Manager Good at What they Do?
If you want to try and boost your sales, it’s safe to say that partner programs are essential. So many companies spend time, energy, and money on developing and tweaking their reseller programs because it is one of the best ways to drive results. But what about the partner managers?
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What is Account Mapping and Why do you Need It?
If you have never explored the concept of account mapping before then you’re certainly missing out. This guide will give you a crash course in mapping your accounts, while also teaching you the benefits it can offer.
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Distribution (DIrect) or Reseller (Indirect)
If you want to get your product out there and in the hands of your target audience, then you need to focus on your distribution channel. This is easier said than done, and sometimes you might find yourself torn between reseller partners and distributors. With SaaS expected to achieve over 17.7%...
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5 Measurable KPI metrics you should be tracking in your channel program
When companies focus on key performance indicators or KPIs, they think about revenue most of the time. While measuring your revenue is absolutely crucial, you have to know that it does not paint the whole picture of what is going on. https://vurbl.com/station/9ESGI3rH2Jh/
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What is the difference between PRM and CRM?
A lot of people wonder if they actually need PRM or CRM. After all, time is always moving too fast and at times it may seem that there is always a new software tool that is constantly vying for attention. You also have the partnership ecosystem which is exploding right now, and all of it is…
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Do Account Executives Typically Get Any Commission On Channel Sales?
When you explore a channel sales model, you will see that the company sells through a third partner. These are known as affiliate partners, who gain commission on every purchase that is made. You also have resellers and value-added partners. Value-added partners are providers who will bundle your...
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How to drive more revenue from partners
There is a universal challenge when it comes to both scaling and generating partner revenue. Strategic partnerships can easily help you to source and accelerate sales. On top of this, it can also help you to attract customers that will lock in and reduce your overall churn rate. Learn how to gain...
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How To Create Engaging Channel Partner Newsletters
You have probably heard quite a lot that email inboxes are now being overwhelmed and bombarded. There are huge amounts of newsletters out there and it’s important that you are able to stand out from the crowd. Newsletters are also a fantastic way for you to aggregate a lot of information at once…
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Why Should My Direct Sales Team Care About Channel Sales?
A partner will help a vendor to extend the presence that they have. A vendor can then hire another direct rep and then build a team. The vendor will be outsourcing sales to others in this instance. One direct rep can easily cover a huge amount of territory, but a partner rep can cover multiple...
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You need a Referral Program for your B2B SaaS like Dropbox and you need it now
Referral program – Yes or No? I get enquiries or asked all the time do I need to start building out sales through a third party? This can take a second to answer or a full hour-long conversation, but as with anything it’s your B2B SaaS business with a sales price point to the market, but the…
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Partners need to sell, but they need the help of vendors
Help of Vendors Solution providers know more than anyone that certification is important but they also know that it isn’t the key to producing value either. Vendors need to try and step up so that they can evaluate their programs and the requirements of their channel as well.
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Think Vertical
Program Elements All channel professionals are known for caring very deeply about their program elements. If you are one of those people who spend weeks or even months on end designing programs then you will probably benchmark the industry. You will also assess your programs against the…
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Building a B2B SaaS Channel – let’s get started.
If you are interested in developing your very own B2B channel strategy then you know you have come to the right place. Here you can find out everything you need to know when it comes to channel marketing as well as finding out more information about some of the hurdles that you might experience...
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Who got funded this week
Here are some of the latest investments in startups this week.
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The best SaaS partner Programs – what makes them stand out.
When you look at the best SaaS programs out there, it’s safe to say that a couple of themes stand out. Nearly all of the companies below are able to offer co-marketing support to all of their customers, and this also helps them to manage their partner relationships too. Two-thirds of them pay for...
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Partner Program KPI's You Should Be Measuring
If you know that you are operating a partner program or if you know that you need to try and manage your program much more efficiently than you are right now then here is some information to try and get you started.
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The Transaction is Overrated, You need to Focus on Influence
It may seem daft, to declare a sales process worse, or even overrated but the acquisition of the general purchase order is, as it stands, absolutely meaningless. Revenue is paramount in this day and age, and the act of transacting business with customers may seem to be the most relevant course of...
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ABOUT THIS SHOW
Interviews and insights with the SaaS channel leaders of Europe coming soon.
Check out www.channelasservice.com for more information on B2B SaaS channel partnerships.
HOSTED BY
CaaS
CATEGORIES
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Frequently Asked Questions
How many episodes does Channel as a Service (CaaS) have?
Channel as a Service (CaaS) currently has 56 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Channel as a Service (CaaS) about?
Interviews and insights with the SaaS channel leaders of Europe coming soon. Check out www.channelasservice.com for more information on B2B SaaS channel partnerships.
How often does Channel as a Service (CaaS) release new episodes?
Channel as a Service (CaaS) has 56 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Channel as a Service (CaaS)?
You can listen to Channel as a Service (CaaS) on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Channel as a Service (CaaS)?
Channel as a Service (CaaS) is created and hosted by CaaS.
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