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All Episodes

CMI Weekly Wrap — 88 episodes

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Title
1

Episode #86 - Why is It Harder to Stop Than to Start?

2

Episode #85 - Should Your Brand Enter Controversial Conversations?

3

Episode #84- Do Me a Favor: Playing Chicken With Audience Trust

4

Episode #83 - Can You Add More to Scale Your Content Strategy?

5

Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?

6

Episode #81 - How Are Marketers Embracing the Chaos?

7

Episode #80 - Wants vs. Needs: Is the Debate Even Necessary?

8

Episode #79 - All Audiences Are Not Good Audiences

9

Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity

10

Episode #77 - The Bad News (and the Good) about 2020

11

Episode #76 - Are You Squeezing Out All the Big Ideas and Great People?

12

Episode #75 – Are You Working With Flat-Earth Marketers?

13

Episode #74 - Are You Measuring the Right Things?

14

Episode #73 - The Power of a Pause: More Effective Than Words?

15

Episode #72 - Bounce Back? Nope. What You Should Prepare for Now

16

Episode #71 - You Can Never Save Time, But You Can Use It Wisely

17

Episode #70 - Patience Wearing Thin? How to Fatten it Up

18

Episode #69 - Break the Rules the Right Way

19

Episode #68 - Follow the Search for Better Answers

20

Episode #67 - Time to Ask What, So What, and Now What?

21

Episode #66 - Do You Really Care How Your Audiences Are Doing?

22

Episode #65- Take Time to Do Nothing for Better Productivity

23

Episode #64 - What Is Your Brand's Responsibility to Content Now?

24

Episode #63 – Which Content Marketers Will Do Well in the Post-Shutdown World?

25

Episode #62 - The New and Future Reality of Virtual Events

26

Episode #61 - How to Make Content Your Brand's Safety Net

27

Episode #60 - Don't Stifle Your Opinions or Your Creativity

28

Episode #59 - Avoid Predictions and Analyze the Possibilities of the Future

29

Episode #58 - The Truth in Content Marketing: What Is and What Ought to Be

30

Episode #57 - Stop Wasting Time on Lengthy Content Strategy Docs and Learn to Love Planning Again

31

Episode #56 - Under Pressure? Don't Worry, Stop Overthinking

32

Episode #55 - The Power of Disruption and Risk in Content Marketing

33

Episode #54 - Don't Crumble After Privacy Laws and Google Cookie Practices Change

34

Episode #53 - Is Your Work a Passion, a Love, Or Something Else?

35

Episode #52 - Your Prescription for Healthier Perceptions and Content Impact

36

Episode #51 - This is What to Do When People Don't Get Content Marketing

37

Episode #50 - Why You Should Stress Out Your Fans

38

Episode #49 - Mistaking Failures for Mistakes

39

Episode #48 - Should Data Really Be in the Content Driver's Seat?

40

Episode #47 - Through the Lens of Gratitude

41

Episode #46 - Digging Into the Marketing Measurement Myth

42

Episode #45 - Leaders who can't teach, can't change

43

Episode #44 - The Future of Happiness

44

Episode #43 - How to Plan for Spontaneity

45

Episode #42 - What Are You Afraid Of?

46

Episode #41 - Is TV Advertising the Next Frontier for Content Marketing?

47

Episode #40 - Are You the Most Interesting Voice in the Room?

48

Episode #39 - Is Culture Eating Your Content Strategy for Breakfast?

49

Episode #38 - You Won the Yes. Now What?

50

Episode #37 - Don't Bury the "B" Story

51

Episode #36 - Going Off Script For The Worst Practices

52

Episode #35 - Deleting The Obligatory Scene

53

Episode #34 - The Value of Teams

54

Episode #33 - Forget Creative Freedom – Content Thrives on Constraints

55

Episode #32 - Data Makes Content Marketing Better

56

Episode #31 - It's Time to Do Something About Diversity

57

Episode #30 - For Unskippable Content, Focus on Quality Things

58

Episode #29 - Transplant Yourself

59

Episode #28 - Are You Too Special?

60

Episode #27 - Be Bored to Avoid Being Boring

61

Episode #26 - The Art Of Content

62

Episode #25 - How Long Should It Last?

63

Episode #24 - Don't Think About Creating Content

64

Episode #23 - Anchors. A Way to Tell Your Story

65

Episode #22 - Should A Business Create Works of Art?

66

Episode #21 - Your Story Is A Lens Not A Window

67

Episode #20 - Friction Can Be A Drag

68

Episode #19 - The Summit Isn't The Point

69

Episode #18 - Are You Building A Privileged Asset?

70

Episode #17 - Managing The Drift - The Long Term

71

Episode #16 - Happily In The Middle

72

Episode #15 - What Is Your Most Expensive Opportunity?

73

Episode #14 - Haven't We Seen That Before?

74

Episode #13 - Deliver The Expected Unknown

75

Episode #12 - Waiting to Speak Your Content

76

Episode #11 - Build a Purple Audience

77

Episode #10 - Based On A True Story

78

Episode #9 - Maximizing Strengths or Minimize Weakness

79

Episode #8 - Are You Constructing Or Creating?

80

Episode #7 - Are you the cobbler's children?

81

Episode #6 - The Art Of Signal & Noise

82

Episode #5 - Striving For Classic Instead of Evergreen

83

Episode #4 - Are you comfortable with uncertainty?

84

Episode #3 - Gillette and the unreliable narrator

85

Episode #2 - Who is your brand's villain?

86

Episode #1: Boldly go where no one's …