PODCAST · business
Commerce Beyond Borders
by Renee Hartmann and Chris Baker
Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
Episodes
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Predictability Over Speed: What Retail Supply Chains Need Now
Supply chain used to be treated as a cost center. Hans Elmegaard, who has held leadership roles at Agility, DSV, Maersk/Damco, Panalpina and Scan Global Logistics and is now co-founder and CEO of Moddule, explains why that has changed. Renee Hartmann and Chris Baker talk with him about why…
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Why Most DTC Brands Are Scaling the Wrong Way with Jon Blair
Most DTC brands pick their channel first and figure out the economics later. Jon Blair, Founder of Free to Grow CFO and founding team member of Guardian Bikes, says that's why so many struggle to scale. Drawing on work with hundreds of e-commerce brands, he joins Renee Hartmann and Chris Baker to...
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How Korea Became a Global Culture Engine, with Dominika Kustosz-Lee
Korea has just 51 million people and a GDP under 2 trillion dollars, yet it was the fifth-largest luxury market in the world in 2023 and continues to export culture, from beauty to fashion to retail experience, at a scale far beyond its size. On this episode of Commerce Beyond Borders, Renee...
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Attribution, AI Agents, and the New Rules of Discovery with Roshni Nambiar
Roshni Nambiar, Senior Director of DTC Analytics & Strategy at Unilever Prestige Group, joins Renee Hartman and Chris Baker to unpack how AI, social commerce, and shifting discovery habits are reshaping the customer journey in beauty and CPG. Roshni brings a rare full-circle view of e-commerce,...
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Web Summit's Casey Lau on Why China is Moving Faster Than Anyone Realizes
Guest: Casey Lau, EVP at Web Summit and Co-founder of Startups HK Casey Lau has spent close to 30 years in Hong Kong building community at the intersection of startups, tech, and global innovation. As EVP at Web Summit — which runs flagship events in Lisbon, Vancouver, Rio de Janeiro, and Doha —…
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Ribs and Robots: How Tony Roma's is Modernizing a 50-Year-Old Brand
Host Renee Hartman interviews Mohaimina (Mina) Haque, CEO of Tony Roma’s, about the brand’s international franchise operations and adoption of AI and robotics. Haque, a lawyer who led due diligence during the pandemic acquisition and later became CEO, discusses key differences in the restaurant...
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Inside Tesco With Dr. Sumit Mitra: AI at Scale and India's Retail Revolution
Dr. Sumit Mitra is CEO of Tesco Business Solutions and Tesco India, overseeing a team that spans payroll and finance to AI, property, supply chain, and customer contact — serving 90 million shopping trips a week. In this episode he gives us an inside look at how Tesco is applying AI across the...
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The Strategy Trap: Why Great Plans Fail at Execution
Most companies are pretty good at writing strategies. Far fewer are good at executing them. That gap — and what to do about it — is exactly what Kevin Ertell has spent his career studying, and now he's written the book on it. Kevin brings a rare perspective to this conversation. He started as a...
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Remove Friction, Not Humans: Rethinking Retail Technology with João Correia
What does it take to turn around 12 supermarkets during a COVID lockdown? Or build a centralized logistics operation under economic sanctions? João Correia has spent 25 years solving retail operations challenges across four continents—from Ghanaian supermarkets to Iranian department stores to...
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The New Wave of Chinese Brands Disrupting Everyone
Why are both international luxury brands and established Chinese players losing market share to local upstarts? In this episode, we sit down with Xiaofeng Gu, founder of Jingzhi Chronicle, to explore the rise of China's challenger brands—and why this disruption is about innovation, not…
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Content Is the Game: Inside the Real State of Social Commerce with Dave Morrissey (ex-TikTok & Meta)
In this episode of Commerce Beyond Borders, we go deep into what actually works in social commerce today — and what doesn’t. From London, former Meta & TikTok executive Dave Morrissey joins Renee (in Portugal) and Chris (in Shanghai) for a candid conversation about live shopping, the role of...
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Entertainment, Community, Trust: Palmstreet’s Playbook for Livestream Commerce
Palmstreet is building what they call the world’s online “Main Street”—and the engagement is wild. In this episode, Chen Li (Founder & CEO, Palmstreet) joins Renee and Chris to unpack the metrics behind their growth: shoppers spend an average of 2.5 hours per day on the app, first-year buyers…
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Make Your Own Luck: Scott Kronick on Global Growth, China Lessons & Saying Yes to the Meeting
In this episode of Commerce Beyond Borders, host Renee Hartmann and co-host Chris Baker sit down with communications leader Scott Kronick (ex–Ogilvy & Mather) for an energizing tour through three decades of brand building across Asia, the Olympics, and today’s AI-driven marketing landscape. Scott...
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Collaboration at Scale: How Indie Beauty Brands Grow Together with Lynn Power
In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker sit down with Lynn Power, a former advertising executive turned entrepreneur behind several innovative beauty ventures. After decades in the ad world, Lynn took the leap into entrepreneurship — launching MASAMI, a...
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Retail Is Everywhere: Platform Commerce, Trust, and the Future of Immersive Shopping
In this episode of Commerce Beyond Borders, Renee Hartmann and Chris Baker sit down with Michael Zakkour—founder of Five New Digital and Managing Director at The Sell Side Group—to unpack the biggest transformations shaping global commerce. From platform commerce and immersive video strategies…
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A VC’s View on the Future of Shopping: How Vincent Diallo Sees the Game Changing
In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker sit down with Vincent Diallo, venture capitalist, Investment Partner at Progression and General Partner at Interlace Ventures, to explore how commerce is being transformed—from the inside out. Vincent shares his...
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The Perfect Storefront: Digital Commerce Excellence with Swagat Choudhury
In this episode of Commerce Beyond Borders, hosts Chris Baker (Vancouver, Canada) and Renee Hartmann (Sintra, Portugal) sit down with Swagat Choudhury, Global Digital Commerce Director of the Perfect Store at Mars. With a background that includes years of global digital leadership at Diageo…
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Inside Barbour’s Global Strategy: Quiet Luxury, Localization & Growth with Neil Parker
In this insightful episode of Commerce Beyond Borders, hosts Chris Baker and Renee Hartmann engage with Neil Parker, Managing Director of Global Distributors at Barbour. With a rich background spanning leadership roles at Gant, Crocs, Levi's, and Tommy Hilfiger, Neil brings a wealth of experience...
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Deglobalization in Action: What’s Next for Brands and Borders?
Renee Hartman joins Chris Baker from opposite sides of the globe — Galway, Ireland and Seoul, South Korea — to unpack the latest developments in global trade, retail innovation, and shifting consumer behavior. This episode dives deep into the growing uncertainty caused by tariff threats and how...
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Commerce at a Crossroads
Welcome to another episode of Commerce Beyond Borders! This week, your hosts Renee Hartmann and Chris Baker sit down—just the two of them—for a candid, insightful conversation on the current state of global commerce as we close out Q1 of 2025. With both hosts recently crisscrossing Europe, Asia,...
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Global Retail Disruptors: AI, Omnichannel, and the Future of Shopping
In this episode of Commerce Beyond Borders, hosts Renee Hartman and Chris Baker sit down with Paula Macaggi, founder of the OFFbounds podcast, to discuss global retail innovation. Paula shares insights from her travels across Europe, Asia, South America, and North America, exploring the latest...
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The European AI Landscape: Balancing Ethics and Innovation with Michele Caruso
In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker welcome Michele Caruso, professor of AI and data marketing at the University of Paris Saclay and LIUC in Milan. Drawing from his extensive experience as former senior head of data and CX at WPP and as a consultant at...
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China's AI Ascent: DeepSeek, Constraints, and the Global Tech Race with Dan Wong
Join hosts Chris Baker (Hong Kong) and Renee Hartman (Portugal) on this week’s episode of Commerce Beyond Borders as they sit down with Dan Wong, AI Forum Director at the Conference Board, professor, and tech innovation veteran. Fresh off the buzz around China’s DeepSeek—a groundbreaking AI model...
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Why China’s Electric Vehicles Are Keeping Germany and Detroit Up at Night
In this episode of Commerce Beyond Borders, hosts Chris Baker and Renee Hartman are joined by Tu Le, founder of Sino Auto Insights, to unpack why China’s electric vehicle (EV) industry has become a major source of anxiety for traditional automotive powerhouses like Germany and Detroit. The...
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Digital Core, Human Layer: The Future of Global Retail Innovation
In this episode of Commerce Beyond Borders, hosts Renee Hartman and Chris Baker are joined by Carl Boutet, a seasoned expert in retail technology, digital media, and AI. Carl, a faculty lecturer at McGill University and author of Blind Spots, shares his insights on the global acceleration of AI…
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Rethinking Emerging Markets: Lessons from Orbit Startups' Global Innovation
In this episode of Commerce Beyond Borders, William Bao Bean, Managing General Partner of Orbit Startups, shares deep insights from his 28-year journey investing in emerging markets. Orbit Startups focuses on technology-driven impact across Southeast Asia, South Asia, the Middle East, and Latin...
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Global Commerce Insights: From China to Europe with Matthew Jung
In this episode of Commerce Beyond Borders, host Renee Hartman and Chris Baker sit down with Matthew Jung, global president of Jack Wolfskin and Topgolf Callaway Brands. Matthew shares his extensive experience navigating retail and marketing across Asia and Europe, offering unique insights into...
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ABOUT THIS SHOW
Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
HOSTED BY
Renee Hartmann and Chris Baker
CATEGORIES
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Frequently Asked Questions
How many episodes does Commerce Beyond Borders have?
Commerce Beyond Borders currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Commerce Beyond Borders about?
Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
How often does Commerce Beyond Borders release new episodes?
Commerce Beyond Borders has 27 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Commerce Beyond Borders?
You can listen to Commerce Beyond Borders on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Commerce Beyond Borders?
Commerce Beyond Borders is created and hosted by Renee Hartmann and Chris Baker.
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