Competitive Edge Podcast

In this solo episode, Brian unpacks the idea of training for the life you’re praying for instead of just hoping things will change. He shares how physical fitness, mental conditioning, and uncompromising character work together to expand your capacity, attract new opportunities, and sustain a higher level of impact in business, faith, and family. Brian dives into his own journey through Iron Tribe and CrossFit, the power of daily workouts to build resilience, and why your body often becomes the gateway to strengthening your mind. He also discusses the importance of reading, learning about money, understanding the economy (especially for mortgage professionals), and why your income rarely outgrows your thinking for very long. Finally, he addresses character as the ultimate separator, how hidden flaws can kill teams and culture, and why getting crystal clear on the life you truly want allows God to bless and expand your capacity. Share this episode with someone who’s hungry for the next level and ready to start training for the life they’ve been praying for. Timed Highlights: 0:00 – Why you must train for the life you’re praying for 1:05 – Training your body: Iron Tribe, CrossFit, and building daily discipline 2:40 – How physical workouts spill over into mental toughness 3:45 – Training your mind: books, podcasts, visualization, and growth mindset 5:05 – “Your income rarely outgrows your thinking” and why study matters 6:20 – Mortgage pros: understanding rates, the 10-year, and the economy 7:10 – The fatal flaw of high-performers: character when no one is watching 8:15 – Dealing with “cancers” on the team and extreme ownership 9:10 – Getting clear on the life you actually want, not what social media sells you 10:15 – Family, fitness, faith, and expanding capacity for greater impact 11:30 – How God uses people, podcasts, books, and events to shape your life 12:30 – Final challenge: What are you training for and what needs to change today? SUBSCRIBE & FOLLOW! BRIAN COVEY:  https://briancovey.com  https://instagram.com/thebriancovey  https://twitter.com/thebriancovey  https://www.facebook.com/TheBrianCovey/  https://www.linkedin.com/in/brian-covey/  https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s halftime. Are you where you thought you’d be by mid-year? In this solo episode, Brian walks you through his RACE framework (Reset, Alignment, Commitment, Execution) so you can get brutally honest about where you are, refocus on what matters, and build a focused 90-day sprint that actually moves the needle. You’ll learn how to reset by reflecting on your real wins so far, get aligned by matching your calendar and bank account to your stated priorities, move from being merely “interested” to truly committed, and finally execute at a higher level by sharpening your skills and closing the gaps in your process. Whether you’re in mortgage, real estate, or building a business in any industry, this is your mid-year gut check and playbook for the second half of the year. Timed highlights 1:10 – The power of gratitude and recognizing wins you’ve already created 2:20 – Introducing the RACE framework: Reset, Alignment, Commitment, Execution 3:48 – R: Reset – reflecting on investments, health, business and team growth 5:05 – Refocusing your priorities for the next 90-day sprint 6:10 – A: Alignment – how diluted focus creates diluted results 7:20 – Matching your calendar and bank account to what you say matters 7:43 – C: Commitment – the danger of being merely “interested” 9:00 – Rating your commitment across faith, family, fitness and finances 10:05 – Avoiding the trap of being “seduced by success” at mid-year 11:00 – E: Execution – why skills, coaching and personal development matter 11:32 – Identifying your execution gaps and conversion “leaks” 12:05 – Using your unique gifts to serve people and stack daily wins 12:28 – Halftime pep talk and how to use the RACE framework with your team SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you really competing…or just participating? In this episode of the Competitive Edge Podcast, Brian Covey sits down with sports psychologist Dr. Haley Perlus (20+ years working with elite athletes and corporate high performers) to break down how top performers think, train, and handle pressure without burning out.   You’ll learn: - The difference between true competition vs toxic comparison   - How to re-ignite your competitive fire in business, fitness and life   - Simple “mental games” to push for one more rep, one more email, one more call   - How to use flow, arousal, and control zones to perform on demand   - Practical one-liners you can use to instantly shift your mindset   - How to build a healthy relationship with failure and past setbacks   - Why focus is a superpower in an age of AI and information overload   - The difference between being emotional vs performing with emotion   - How to anchor your identity in who you are, not just in your roles and titles     If you’ve ever felt like you “used to be competitive” or that your mindset is the only thing keeping you from your next level, this conversation will give you the tools to get back in the arena.   No matter if you’re an athlete, entrepreneur, sales leader, or parent, you’ll walk away with practical phrases, frameworks, and stories you can use today. 2:17 – Dr. Haley Perlus on why competition gets a bad rap   3:25 – Coopetition: Thanking your opponent and using competition to elevate your game   5:22 – How to start competing again when you feel “off your game”   6:22 – Micro-challenges: five more emails, a few more reps, one more call   10:06 – Flow, arousal and control zones explained in simple terms   11:45 – Bike ride story: choosing arousal vs control and finding another gear   12:58 – Can mental toughness really be trained, or is it just talent?   14:28 – Reps, visualization, and planting “thought seeds” in your brain   17:19 – “Neurons that fire together wire together” and why one-liners work   17:55 – Family mantra: “We do hard things” and how to use phrases under pressure   18:58 – Powerful one-liners: “Let’s see what can happen when I…” and “What does this moment need from me?”   21:22 – Stuck on outcomes? How to shift back to process and your strengths   23:20 – Finding your top 3 strengths without personality tests   25:16 – Why too many options kill performance (psychology of persuasion)   27:27 – Making peace with past failures: informational vs nonsense   30:04 – Processing emotions vs overanalyzing game tape   31:15 – Social comparison vs real competition in the Instagram era   33:58 – AI, noise, and why focus is now an elite competitive advantage   36:04 – Concentration as the underrated mental skill for high performers   37:57 – “Not for me” focusing cue and the For Love of the Game “clear the mechanism” moment   39:02 – Teaching kids to refocus and compete in chaotic environments   40:52 – Emotional vs performing with emotion: using anger and energy wisely   42:26 – Butterflies in formation: turning nerves into fuel   43:47 – Pressure as an invitation: the $100 ski race story that changed Haley’s life   46:26 – When to drop unnecessary pressure and when to embrace it   48:29 – Coaches who bet on you before you believe in yourself   49:54 – Rebuilding confidence: writing down your wins and proof   51:11 – Identity vs roles: who you are beyond titles, careers and seasons   52:27 – Applying your core identity to every role in life   53:30 – Brian’s closing challenge: take one idea, implement it, and go compete     SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances. You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you. 1:10 – The people who pull you out of tough seasons and change your perspective 2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership 3:58 – Borrowing belief in wealth building and investments with real examples 5:05 – The missing step: believing it is possible for you, not just others 6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back 7:26 – Getting in rooms where people dream bigger and see your potential 8:15 – Aggressive patience: stacking daily wins and playing the long game 9:10 – Every setback prepared you for this season and what’s ahead 10:10 – Why this podcast exists and how you can help it impact more people SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances. You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you. 1:10 – The people who pull you out of tough seasons and change your perspective 2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership 3:58 – Borrowing belief in wealth building and investments with real examples 5:05 – The missing step: believing it is possible for you, not just others 6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back 7:26 – Getting in rooms where people dream bigger and see your potential 8:15 – Aggressive patience: stacking daily wins and playing the long game 9:10 – Every setback prepared you for this season and what’s ahead 10:10 – Why this podcast exists and how you can help it impact more people SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life. Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls. If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage. Timed Highlights:1:20 – Joe’s journey into storage and discovering “niches within the niche”3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets12:26 – The SBA advantage: 90% financing and why multifamily can’t compete13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts21:40 – The “gym membership” effect and why self storage customers rarely move out22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life. Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls. If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage. Timed Highlights:1:20 – Joe’s journey into storage and discovering “niches within the niche”3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets12:26 – The SBA advantage: 90% financing and why multifamily can’t compete13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts21:40 – The “gym membership” effect and why self storage customers rarely move out22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.   She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.   Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.   TIMED HIGHLIGHTS   01:56 Getting rejected by TED… then landing multiple TEDx talks   03:30 The brown eyes vs. blue eyes experiment and learning about prejudice   04:18 Raising Dexter and the tragedy that shaped her mission   05:27 Braces, headgear, and becoming an awkward loner   06:41 Visiting dad in the hospital and dreaming of the “rich people house”   07:21 Pageants, a nose job, and winning a scholarship to college   08:50 Brand Builders Group ad/read   10:00 Wanting to be a lawyer but secretly dreaming of the Oscars   10:45 Landing her first starring movie role in Splatter University   11:57 Being “too chunky” for Hollywood and becoming a fitness expert   13:17 The legendary “sell me this pen” audition that changed everything   15:00 Why people fail at pitching: features, benefits, and bad intros   16:21 What to really say when someone asks, “So what do you do?”   18:01 Live SpinGym example: how Forbes makes you want the product   19:24 SpinGym workout demo: instant intrigue and social proof   20:45 How Forbes sells anywhere (including the sauna)   21:03 Applying pitch skills to everyday life, dating, and conversations   21:38 Words that kill your credibility: actually, basically, like, you know   21:54 The Forbes formula: hub, discovery, relatability, and more   22:54 Using Shark Tank to understand your product and your gaps   23:25 Flipping the problem to call out your ideal client in real time   24:13 Forbes’ free weekly Pitch Secrets Training   24:34 Why your “perfect avatar” might be total nonsense   SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.   She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.   Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.   TIMED HIGHLIGHTS   01:56 Getting rejected by TED… then landing multiple TEDx talks   03:30 The brown eyes vs. blue eyes experiment and learning about prejudice   04:18 Raising Dexter and the tragedy that shaped her mission   05:27 Braces, headgear, and becoming an awkward loner   06:41 Visiting dad in the hospital and dreaming of the “rich people house”   07:21 Pageants, a nose job, and winning a scholarship to college   08:50 Brand Builders Group ad/read   10:00 Wanting to be a lawyer but secretly dreaming of the Oscars   10:45 Landing her first starring movie role in Splatter University   11:57 Being “too chunky” for Hollywood and becoming a fitness expert   13:17 The legendary “sell me this pen” audition that changed everything   15:00 Why people fail at pitching: features, benefits, and bad intros   16:21 What to really say when someone asks, “So what do you do?”   18:01 Live SpinGym example: how Forbes makes you want the product   19:24 SpinGym workout demo: instant intrigue and social proof   20:45 How Forbes sells anywhere (including the sauna)   21:03 Applying pitch skills to everyday life, dating, and conversations   21:38 Words that kill your credibility: actually, basically, like, you know   21:54 The Forbes formula: hub, discovery, relatability, and more   22:54 Using Shark Tank to understand your product and your gaps   23:25 Flipping the problem to call out your ideal client in real time   24:13 Forbes’ free weekly Pitch Secrets Training   24:34 Why your “perfect avatar” might be total nonsense   SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your brain is the real competitive edge you’ve been missing? In this episode, Brian sits down with licensed counselor and neurofeedback expert Angie Noack to unpack brain mapping, neurofeedback, dopamine overload, sleep, and practical ways high performers can train their brains for long-term success.   Angie shares her powerful story of traumatic brain injury, how neurofeedback completely changed her life, and how she now helps everyone from struggling patients to elite athletes and top producers build mental toughness, focus, and resilience.   You’ll learn how brain mapping actually works, why so many people are misdiagnosed with ADHD, why sleep and lifestyle are non-negotiables for cognitive performance, and simple daily habits to keep your brain sharp for decades. Angie also opens up about how her faith anchors her through business, adversity, and service to others.   Whether you’re in real estate, mortgage, business, or athletics, this episode will show you how to unlock the mental edge that separates short-term hustlers from long-term high performers.   2:28 Angie’s story: Underachiever to traumatic brain injury and purpose   5:00 What is brain mapping and neurofeedback really?   7:10 Subconscious, anxiety, and why “mind over matter” isn’t enough   9:55 Dopamine Nation: Overstimulation, instant gratification, and your brain   10:11 Brand Builders Group sponsor message   11:07 Why the dopamine hit is bigger on the journey than at the finish line   13:00 Misdiagnosed ADHD, fast brains, stimulants and cultural fallout   15:00 Diagnoses vs root cause: what brain maps really reveal   16:51 Neurofeedback for top performers and pro athletes   18:58 Mental toughness, decision-making and avoiding analysis paralysis   20:00 Angie’s superpower: self-discipline and atomic habits in real life   21:00 Fuel, movement, sleep and the basics of brain-friendly living   21:39 Sleep as compounding interest, not a “weekend catch-up”   24:39 Sleep hacks: Oura Ring, blue light, circadian rhythm and melatonin   25:00 Listening to your body vs pushing past every signal   28:58 Stress, inflammation and how elite performers play the long game   30:00 Where to start: bloodwork, functional medicine and realistic next steps   33:06 Alcohol, the “toxic cup” and real talk on brain health   35:00 Tradeoffs, fast food, sodas and picking your 10 percent   37:00 Practical brain hacks: puzzles, plasticity and cognitive longevity   37:30 Bilateral tapping to quickly calm stress and shift your state   37:30 Follow Brain Code Centers and free brain health education   37:30 Man’s Search for Meaning and finding purpose in suffering   40:00 Angie’s faith, calling, and building a purpose-driven business   42:30 Brian’s close: Your next edge in business, life and faith  SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your brain is the real competitive edge you’ve been missing? In this episode, Brian sits down with licensed counselor and neurofeedback expert Angie Noack to unpack brain mapping, neurofeedback, dopamine overload, sleep, and practical ways high performers can train their brains for long-term success.   Angie shares her powerful story of traumatic brain injury, how neurofeedback completely changed her life, and how she now helps everyone from struggling patients to elite athletes and top producers build mental toughness, focus, and resilience.   You’ll learn how brain mapping actually works, why so many people are misdiagnosed with ADHD, why sleep and lifestyle are non-negotiables for cognitive performance, and simple daily habits to keep your brain sharp for decades. Angie also opens up about how her faith anchors her through business, adversity, and service to others.   Whether you’re in real estate, mortgage, business, or athletics, this episode will show you how to unlock the mental edge that separates short-term hustlers from long-term high performers.   2:28 Angie’s story: Underachiever to traumatic brain injury and purpose   5:00 What is brain mapping and neurofeedback really?   7:10 Subconscious, anxiety, and why “mind over matter” isn’t enough   9:55 Dopamine Nation: Overstimulation, instant gratification, and your brain   10:11 Brand Builders Group sponsor message   11:07 Why the dopamine hit is bigger on the journey than at the finish line   13:00 Misdiagnosed ADHD, fast brains, stimulants and cultural fallout   15:00 Diagnoses vs root cause: what brain maps really reveal   16:51 Neurofeedback for top performers and pro athletes   18:58 Mental toughness, decision-making and avoiding analysis paralysis   20:00 Angie’s superpower: self-discipline and atomic habits in real life   21:00 Fuel, movement, sleep and the basics of brain-friendly living   21:39 Sleep as compounding interest, not a “weekend catch-up”   24:39 Sleep hacks: Oura Ring, blue light, circadian rhythm and melatonin   25:00 Listening to your body vs pushing past every signal   28:58 Stress, inflammation and how elite performers play the long game   30:00 Where to start: bloodwork, functional medicine and realistic next steps   33:06 Alcohol, the “toxic cup” and real talk on brain health   35:00 Tradeoffs, fast food, sodas and picking your 10 percent   37:00 Practical brain hacks: puzzles, plasticity and cognitive longevity   37:30 Bilateral tapping to quickly calm stress and shift your state   37:30 Follow Brain Code Centers and free brain health education   37:30 Man’s Search for Meaning and finding purpose in suffering   40:00 Angie’s faith, calling, and building a purpose-driven business   42:30 Brian’s close: Your next edge in business, life and faith  SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com  SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years. Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere. They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily. If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now. TIMED HIGHLIGHTS 1:02 – The original vision: Making real estate simple for agents and consumers 1:42 – How big portals are hurting buyers and adding complexity 3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision 5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise 6:13 – What consumers really care about vs industry “bubble” conversations 8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous 10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting) 12:03 – Scaling from 4 agents to 1,200 and changing the market‑expansion avatar 15:12 – Lessons from starting at zero: presence, pace, and missing the moments 16:22 – Boundaries, burnout, and leading a workaholic‑friendly culture responsibly 18:17 – Why 700,000 agents left the business and what top agents are doing differently 19:28 – Human connection vs commission breath: staying top of mind the right way 21:13 – The trap of “AI replacing you” and why tech clones won’t beat real humans 22:31 – Being a visible, present CEO and the impact of showing up in markets 25:22 – Sean’s weekly call cadence to keep a pulse on agents and the market 27:38 – Reading the housing market: rates, wars, and pent‑up demand 28:07 – The “new” skills agents need are actually the old, forgotten ones 29:39 – Phone calls, tonality, and delivering hard news the right way 31:04 – AI, delusion, and why some people lose touch with reality 31:28 – Recruiting for culture, blacklisting bad fits, and raising the bar 34:32 – Building an AI‑powered recruiting engine (Claude + data + GoHighLevel) 37:05 – From cold outreach to warm conversations and 90% close rates 38:09 – “Is now a good time to buy?” Sean’s investor‑minded framework 40:16 – Learning to be a CEO vs a manager and hiring entrepreneurial operators 42:29 – From best‑kept secret to going public: Simply Home’s next chapter SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years. Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere. They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily. If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now. TIMED HIGHLIGHTS 1:02 – The original vision: Making real estate simple for agents and consumers 1:42 – How big portals are hurting buyers and adding complexity 3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision 5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise 6:13 – What consumers really care about vs industry “bubble” conversations 8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous 10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting) 12:03 – Scaling from 4 agents to 1,200 and changing the market‑expansion avatar 15:12 – Lessons from starting at zero: presence, pace, and missing the moments 16:22 – Boundaries, burnout, and leading a workaholic‑friendly culture responsibly 18:17 – Why 700,000 agents left the business and what top agents are doing differently 19:28 – Human connection vs commission breath: staying top of mind the right way 21:13 – The trap of “AI replacing you” and why tech clones won’t beat real humans 22:31 – Being a visible, present CEO and the impact of showing up in markets 25:22 – Sean’s weekly call cadence to keep a pulse on agents and the market 27:38 – Reading the housing market: rates, wars, and pent‑up demand 28:07 – The “new” skills agents need are actually the old, forgotten ones 29:39 – Phone calls, tonality, and delivering hard news the right way 31:04 – AI, delusion, and why some people lose touch with reality 31:28 – Recruiting for culture, blacklisting bad fits, and raising the bar 34:32 – Building an AI‑powered recruiting engine (Claude + data + GoHighLevel) 37:05 – From cold outreach to warm conversations and 90% close rates 38:09 – “Is now a good time to buy?” Sean’s investor‑minded framework 40:16 – Learning to be a CEO vs a manager and hiring entrepreneurial operators 42:29 – From best‑kept secret to going public: Simply Home’s next chapter SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Competitive Edge Podcast, Ray Higdon shares his powerful journey from massive business success and new age practices to a supernatural encounter that led him to Christ. Ray and Brian break down how faith now drives Ray’s decisions, how he rebuilt his business approach around prayer and wisdom, and the practical sales and marketing frameworks he uses to help entrepreneurs stop chasing and start closing with confidence. Whether you’re in mortgage, real estate, entrepreneurship, or sales of any kind, this conversation will challenge how you think about money, purpose, content, and calling. 1:37 The “before and after” Ray: success on paper but something missing 2:45 Abusive upbringing, therapy, hypnosis, and two years of daily meditation 3:06 The Nashville connection and the first “I see a big vision for you and God” 4:50 The shocking public prayer at a networking event and the fork in the road 7:07 Accepting Christ on November 14, 2022 and waking up “different” 8:04 The “apology to God” livestream and 50,000 views in a day 8:54 People worldwide waking up at night to pray for Ray 10:00 Early church hurt and the “if you die right now” phone call 12:36 Religion vs relationship: praying with God, not to a distant God 13:40 Turning every major and minor decision over to prayer 15:06 What changed in business once faith became the foundation 18:34 Losing millions, the wilderness season, and praying for wisdom over results 20:36 God’s guidance in tough business calls and sales team decisions 21:36 Closing a new age sales team, then leading the leader to Christ a year later 23:24 The real mistake most people make in sales 23:52 You’re not in the plumbing/AC/mortgage business; you’re in the marketing business 28:03 Sales 101: focus on their problem, not your product’s features 29:30 Turning “it’d be nice” into “it’s not optional” in a sales conversation 33:23 Applying this to mortgage and real estate: rate vs real needs 35:02 Why you shouldn’t try to close every single person 36:59 Protecting your reputation by saying no, even when they have money 38:26 The key question: how will we know this is a successful transaction? 39:28 Becoming known online instead of a “best kept secret” 40:33 Defeating AI copycats with real stories and real results 41:10 Why you should sometimes work for free to build case studies 43:52 Create content people would consider paying for 44:17 Newsletter and content filter: would they pay to get this? 44:47 Would Ray change anything if he could go back? 46:12 Discovering that money alone doesn’t fix the emptiness 47:18 Getting “crushed” after finding Christ and what God revealed 48:24 The nightly self-bullying pattern God broke off 49:27 How God uses “fielding drills” to work on your weak spots 51:44 Faith as the ultimate personal development journey 51:48 Final encouragement: seasons, obedience, and letting God guide decisions SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Competitive Edge Podcast, Ray Higdon shares his powerful journey from massive business success and new age practices to a supernatural encounter that led him to Christ. Ray and Brian break down how faith now drives Ray’s decisions, how he rebuilt his business approach around prayer and wisdom, and the practical sales and marketing frameworks he uses to help entrepreneurs stop chasing and start closing with confidence. Whether you’re in mortgage, real estate, entrepreneurship, or sales of any kind, this conversation will challenge how you think about money, purpose, content, and calling. 1:37 The “before and after” Ray: success on paper but something missing 2:45 Abusive upbringing, therapy, hypnosis, and two years of daily meditation 3:06 The Nashville connection and the first “I see a big vision for you and God” 4:50 The shocking public prayer at a networking event and the fork in the road 7:07 Accepting Christ on November 14, 2022 and waking up “different” 8:04 The “apology to God” livestream and 50,000 views in a day 8:54 People worldwide waking up at night to pray for Ray 10:00 Early church hurt and the “if you die right now” phone call 12:36 Religion vs relationship: praying with God, not to a distant God 13:40 Turning every major and minor decision over to prayer 15:06 What changed in business once faith became the foundation 18:34 Losing millions, the wilderness season, and praying for wisdom over results 20:36 God’s guidance in tough business calls and sales team decisions 21:36 Closing a new age sales team, then leading the leader to Christ a year later 23:24 The real mistake most people make in sales 23:52 You’re not in the plumbing/AC/mortgage business; you’re in the marketing business 28:03 Sales 101: focus on their problem, not your product’s features 29:30 Turning “it’d be nice” into “it’s not optional” in a sales conversation 33:23 Applying this to mortgage and real estate: rate vs real needs 35:02 Why you shouldn’t try to close every single person 36:59 Protecting your reputation by saying no, even when they have money 38:26 The key question: how will we know this is a successful transaction? 39:28 Becoming known online instead of a “best kept secret” 40:33 Defeating AI copycats with real stories and real results 41:10 Why you should sometimes work for free to build case studies 43:52 Create content people would consider paying for 44:17 Newsletter and content filter: would they pay to get this? 44:47 Would Ray change anything if he could go back? 46:12 Discovering that money alone doesn’t fix the emptiness 47:18 Getting “crushed” after finding Christ and what God revealed 48:24 The nightly self-bullying pattern God broke off 49:27 How God uses “fielding drills” to work on your weak spots 51:44 Faith as the ultimate personal development journey 51:48 Final encouragement: seasons, obedience, and letting God guide decisions SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you stop chasing success and start building something real? In this episode of Competitive Edge, guest Chans Weber shares his journey from a struggling financial advisor to the founder of a multi-million dollar digital marketing company. He dives into the power of authenticity in business, the role of mentorship in accelerating growth, and how leveraging personal branding, especially through video, can set you apart in a crowded market. Chans also delivers a bold perspective on the future, warning of AI’s massive disruption to the workforce and emphasizing the urgent need for entrepreneurs to adapt, pivot, and stay ahead of rapidly evolving technology. This conversation is a wake-up call for anyone serious about staying competitive because those who embrace change will lead, and those who don’t risk being left behind. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you stop chasing success and start building something real? In this episode of Competitive Edge, guest Chans Weber shares his journey from a struggling financial advisor to the founder of a multi-million dollar digital marketing company. He dives into the power of authenticity in business, the role of mentorship in accelerating growth, and how leveraging personal branding, especially through video, can set you apart in a crowded market. Chans also delivers a bold perspective on the future, warning of AI’s massive disruption to the workforce and emphasizing the urgent need for entrepreneurs to adapt, pivot, and stay ahead of rapidly evolving technology. This conversation is a wake-up call for anyone serious about staying competitive because those who embrace change will lead, and those who don’t risk being left behind. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when life changes overnight and you have no control over it? In this episode of Competitive Edge, Brian Covey unpacks the critical distinction between what we can control and what we cannot, emphasizing the two paths people typically take: resisting change with frustration, or leaning into it with an opportunistic mindset.  Throughout the episode, he dives into practical strategies including identifying daily actions that compound into long-term success, adopting an “athlete mindset,” and sharpening key areas like positioning, communication, and preparation.  While change is inevitable, how you respond defines your trajectory - making this episode an opportunity for true separation and breakthrough in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when life changes overnight and you have no control over it? In this episode of Competitive Edge, Brian Covey unpacks the critical distinction between what we can control and what we cannot, emphasizing the two paths people typically take: resisting change with frustration, or leaning into it with an opportunistic mindset.  Throughout the episode, he dives into practical strategies including identifying daily actions that compound into long-term success, adopting an “athlete mindset,” and sharpening key areas like positioning, communication, and preparation.  While change is inevitable, how you respond defines your trajectory - making this episode an opportunity for true separation and breakthrough in your life. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do top mortgage producers simplify their tech and stand out in a noisy, AI-driven market? In this episode of The Competitive Edge, Brian Covey is joined by Michael McAllister - founder, tech strategist, and a transformative voice in the mortgage CRM space. Together, they unpack how top producers are simplifying tech stacks, mastering high-performance habits, and leveraging AI tools like GoHighLevel to scale smarter, not louder. Michael shares powerful insights on team building, recruiting with real value, and how to cut through the noise in today's fast-moving mortgage world. If you're a loan officer, team leader, or recruiting talent, this conversation is your tactical playbook for 2026 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do top mortgage producers simplify their tech and stand out in a noisy, AI-driven market? In this episode of The Competitive Edge, Brian Covey is joined by Michael McAllister - founder, tech strategist, and a transformative voice in the mortgage CRM space. Together, they unpack how top producers are simplifying tech stacks, mastering high-performance habits, and leveraging AI tools like GoHighLevel to scale smarter, not louder. Michael shares powerful insights on team building, recruiting with real value, and how to cut through the noise in today's fast-moving mortgage world. If you're a loan officer, team leader, or recruiting talent, this conversation is your tactical playbook for 2026 and beyond. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Visibility is the new currency in today’s market, and the leaders who understand how attention works will dominate the next decade. In this episode of Competitive Edge, host Brian Covey sits down with Leo Pareja, CEO of one of the fastest-growing real estate companies in the world, to break down the evolution of content, leadership, and personal brand in the AI era. Leo shares his journey from top-producing agent to leading a global organization and explains why the shift from traditional social media to “interest media” is changing how professionals attract attention, build trust, and grow their businesses. But this conversation goes beyond algorithms and content strategy. Leo also opens up about the realities of leadership, the importance of showing up for your family, and how successful leaders build sustainable careers without sacrificing the moments that matter most. If you want to understand where attention is going, how to build a brand that lasts, and what it really takes to lead in today’s digital economy, this is an episode you don’t want to miss! Learn more about your ad choices. Visit megaphone.fm/adchoices

Visibility is the new currency in today’s market, and the leaders who understand how attention works will dominate the next decade. In this episode of Competitive Edge, host Brian Covey sits down with Leo Pareja, CEO of one of the fastest-growing real estate companies in the world, to break down the evolution of content, leadership, and personal brand in the AI era. Leo shares his journey from top-producing agent to leading a global organization and explains why the shift from traditional social media to “interest media” is changing how professionals attract attention, build trust, and grow their businesses. But this conversation goes beyond algorithms and content strategy. Leo also opens up about the realities of leadership, the importance of showing up for your family, and how successful leaders build sustainable careers without sacrificing the moments that matter most. If you want to understand where attention is going, how to build a brand that lasts, and what it really takes to lead in today’s digital economy, this is an episode you don’t want to miss! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you building a brand for yesterday’s internet, or tomorrow’s discovery engine? In this episode of Competitive Edge, Brian Covey sits down with branding strategist John Seroka to unpack one of the biggest shifts happening in the mortgage industry today: the move from traditional SEO and social visibility to AI-driven discoverability, challenges leaders to use AI as an assistant, not a replacement, and to double down on authentic, human-driven messaging that educates deeply and builds credibility. They dive into the risks of “invisible revenue loss” when your brand isn’t legible to AI, the importance of conducting a brand insight assessment, and why relying entirely on AI for content creation can lead to what John calls “trained dementia.” For loan originators, executives, and marketing teams, this conversation is a wake-up call: the future of discoverability is already here. The question is, will your brand be trusted and recommended, or overlooked and left behind? Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you building a brand for yesterday’s internet, or tomorrow’s discovery engine? In this episode of Competitive Edge, Brian Covey sits down with branding strategist John Seroka to unpack one of the biggest shifts happening in the mortgage industry today: the move from traditional SEO and social visibility to AI-driven discoverability, challenges leaders to use AI as an assistant, not a replacement, and to double down on authentic, human-driven messaging that educates deeply and builds credibility. They dive into the risks of “invisible revenue loss” when your brand isn’t legible to AI, the importance of conducting a brand insight assessment, and why relying entirely on AI for content creation can lead to what John calls “trained dementia.” For loan originators, executives, and marketing teams, this conversation is a wake-up call: the future of discoverability is already here. The question is, will your brand be trusted and recommended, or overlooked and left behind? SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you building real equity in your business, or just chasing the next deal? In this episode of Competitive Edge, Brian Covey sits down with Eric Levin, founder of Model Match, to break down what it truly takes to win in today’s market. From humble beginnings in a small cubicle to leading a powerhouse mortgage team, Eric shares how mindset, consistency, and predictable leadership habits create long-term success. If you’re serious about sustainable growth and becoming a more intentional leader, this episode will challenge you to think bigger and execute smarter. Lean in, take notes, and ask yourself: where can you create more equity starting today? Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you building real equity in your business, or just chasing the next deal? In this episode of Competitive Edge, Brian Covey sits down with Eric Levin, founder of Model Match, to break down what it truly takes to win in today’s market. From humble beginnings in a small cubicle to leading a powerhouse mortgage team, Eric shares how mindset, consistency, and predictable leadership habits create long-term success. If you’re serious about sustainable growth and becoming a more intentional leader, this episode will challenge you to think bigger and execute smarter. Lean in, take notes, and ask yourself: where can you create more equity starting today? SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if AI doesn’t replace you, but someone using AI does? In this episode of Competitive Edge, Brian Covey sits down with entrepreneur and AI innovator Luke Shankula to unpack what’s really happening in marketing, content creation, and business growth right now. Luke shares how growing up in Ecuador shaped his grit and adaptability and how that mindset led him to go all-in on AI before most people were paying attention. Together, they break down practical ways loan officers, real estate agents, and business owners can leverage AI to save time, scale smarter, and stand out. But here’s the twist: the real edge isn’t automation: it’s authenticity. The human stories, the reps, the willingness to show up imperfectly is what builds trust and drives results. If you want tactical insight on using AI the right way while staying true to who you are, this one’s for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if AI doesn’t replace you, but someone using AI does? In this episode of Competitive Edge, Brian Covey sits down with entrepreneur and AI innovator Luke Shankula to unpack what’s really happening in marketing, content creation, and business growth right now. Luke shares how growing up in Ecuador shaped his grit and adaptability and how that mindset led him to go all-in on AI before most people were paying attention. Together, they break down practical ways loan officers, real estate agents, and business owners can leverage AI to save time, scale smarter, and stand out. But here’s the twist: the real edge isn’t automation: it’s authenticity. The human stories, the reps, the willingness to show up imperfectly is what builds trust and drives results. If you want tactical insight on using AI the right way while staying true to who you are, this one’s for you. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you showing up online in a way that actually builds trust and moves the needle, or just blending into the noise? In this episode of The Competitive Edge, Brian Covey sits down with Mike Faraci, founder of Red Button Media, to unpack what it really means to build a leadership brand in today’s digital world. From his roots in photography to helping mortgage and real estate pros master video content, Mike shares actionable insights on showing up with authenticity, avoiding the trap of AI overuse, and leveraging content to create lasting connections. If you’ve been wondering how to stand out online without selling your soul (or spending all your time editing videos) this one’s for you. Tap into the full episode for real strategies, real stories, and the edge you need to lead in the digital age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you showing up online in a way that actually builds trust and moves the needle, or just blending into the noise? In this episode of The Competitive Edge, Brian Covey sits down with Mike Faraci, founder of Red Button Media, to unpack what it really means to build a leadership brand in today’s digital world. From his roots in photography to helping mortgage and real estate pros master video content, Mike shares actionable insights on showing up with authenticity, avoiding the trap of AI overuse, and leveraging content to create lasting connections. If you’ve been wondering how to stand out online without selling your soul (or spending all your time editing videos) this one’s for you. Tap into the full episode for real strategies, real stories, and the edge you need to lead in the digital age. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What separates top producers from the rest in today’s mortgage market? In this episode of Competitive Edge, Brian Covey sits down with Allison Larson, a powerhouse mortgage producer with over $100 million in annual production. Allison shares the mindset, systems, and tools that drive her high-level success - from streamlining communication with clients and agents to leveraging innovative tech for better transparency and trust. She unpacks her team's ambitious goals, the importance of intentional follow-up, and how she’s maintaining balance while scaling. Tune in to discover how Allison is raising the bar and how you can too! Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates top producers from the rest in today’s mortgage market? In this episode of Competitive Edge, Brian Covey sits down with Allison Larson, a powerhouse mortgage producer with over $100 million in annual production. Allison shares the mindset, systems, and tools that drive her high-level success - from streamlining communication with clients and agents to leveraging innovative tech for better transparency and trust. She unpacks her team's ambitious goals, the importance of intentional follow-up, and how she’s maintaining balance while scaling. Tune in to discover how Allison is raising the bar and how you can too! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What If This Year Really Could Be Your Breakthrough Year? In this high-impact solo episode of The Competitive Edge, Brian Covey delivers a masterclass on the habits that drive transformation and sustainable success. With energy, authenticity, and practical wisdom from his own life, Brian challenges high performers to reframe the “New Year, New Me” mindset and turn intention into real results. Whether you’re already in momentum or feeling like you’ve fallen off, this episode is the reset button. It’s your personal playbook to create a life where success can’t escape you. Learn more about your ad choices. Visit megaphone.fm/adchoices

What If This Year Really Could Be Your Breakthrough Year? In this high-impact solo episode of The Competitive Edge, Brian Covey delivers a masterclass on the habits that drive transformation and sustainable success. With energy, authenticity, and practical wisdom from his own life, Brian challenges high performers to reframe the “New Year, New Me” mindset and turn intention into real results. Whether you’re already in momentum or feeling like you’ve fallen off, this episode is the reset button. It’s your personal playbook to create a life where success can’t escape you. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever feel like you’re doing all the right things, but something still feels off, like you're building a career but not really designing a life?In this solo episode of The Competitive Edge podcast, Brian Covey dives into four foundational pillars - faith, fitness, family, and finances - that are shaping not just his life, but the lives of high performers and purpose-driven leaders. Brian shares real-world coaching insights, personal reflections, and hard-earned lessons that will inspire listeners to reset, refocus, and finish the year strong. Whether you're building a career or designing a life, this episode will challenge you to close the gaps and take the next step toward your best self. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever feel like one setback throws off your entire momentum? In this solo episode of The Competitive Edge, Brian Covey unpacks the #1 trait he sees in ultra high performers: and it’s not what most people expect. It’s the ability to bounce back fast. Whether in sports, business, or life, Brian shares how resilience, not perfection, is what separates the good from the truly great.Using lessons from his time as a goalkeeper and now a leader in business, Brian introduces a practical framework: Reframe. Refocus. Reset. You’ll walk away with actionable steps to get your mind and body moving forward, even when things don’t go your way.If you’re ready to stop letting setbacks define your story, this is your playbook! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling stuck and wondering how to build real momentum without burning out?In this powerhouse episode, Katie Shive unpacks how she broke free from burnout and built momentum through clarity, daily discipline, and community. She shares the mindset shifts and habits that helped her turn obstacles into opportunities and why showing up with consistency beats chasing perfection every time.Whether you're building a business or a life you love, this episode delivers a blueprint for sustainable success. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you showing up to events as a thermostat or a thermometer? In this solo episode, Brian Covey unpacks high-impact lessons from Sales Mastery in Dallas covering the power of intentional energy, authentic connection, and simple, strategic implementation. If you’re serious about leveling up your brand, building real relationships, and actually taking action after events, this one’s for you! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Competitive Edge, Brian Covey sits down with Abdel Khawatmi - top 1% originator, coach, and powerhouse entrepreneur - to uncover the strategies that took him from law school to leading one of the most recognized mortgage brands in the industry. Known for his values rooted in faith, family, fitness, and finance, Abdel shares how he leveraged his background in law to create a high-performance business anchored in clear communication and client experience.From integrating AI tools like ChatGPT and Gamma to boost productivity, to developing a standout personal brand (gorilla logo and branded truck included), Abdel reveals the exact tactics that fuel his success.Whether you're in mortgage, sales, or leadership, you’ll walk away with practical takeaways to elevate your game. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling behind on your goals with the year almost over? In this episode of The Competitive Edge Podcast, Brian Covey lays out a clear, high-impact strategy to help you finish the year strong. Whether you're chasing breakthroughs in business, health, or your personal life, this 13-minute power session will help you cut through the noise, reset your focus, and sprint into the finish line with purpose.Tap in for mindset shifts, daily habits, and the one question you need to answer before the year ends. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the key to breaking through wasn’t talent or timing, but perseverance?In this episode of the Competitive Edge Podcast, Brian Covey sits down with mortgage industry powerhouse and transformational coach JJ Mazzo to uncover how personal setbacks can be turned into your greatest superpower. From leading a billion-dollar division to overcoming addiction, JJ shares raw stories, powerful mindset shifts, and proven strategies that built his success in life and business.You’ll hear how creating experiences over collecting things shaped his leadership style, why self-leadership is non-negotiable, and the essential moves you need to make now to set up your best year yet. Whether you're navigating a tough season or gearing up for growth, JJ’s seven Perseverance Principles will equip you to rise higher with clarity, confidence, and purpose.Listen now and discover what’s really possible when you stop reacting and start leading.Pre-order JJ's brand new book, Perseverance Principles, and unlock the blueprint for turning adversity into your advantage.https://perseveranceprinciples.com/ SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever looked at your calendar and thought, “Why did I agree to this call?”In this Competitive Edge episode, Brian Covey explores how to identify energy-drainers in your life and business and why your ability to build a winning team depends on noticing those red flags early.He shares a simple mindset shift and the five traits he now looks for in top team members: traits that go far beyond talent or production. Whether you’re a leader, recruiter, or just leveling up your circle, this episode will help you choose better and lead smarter. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Competitive Edge, Brian Covey sits down with Marine veteran and top mortgage professional Tyler Hodgson to uncover the daily disciplines and intentional mindset that fuel his winning lifestyle. From leading small teams with purpose to balancing family, fitness, and business, Tyler shares the tactical routines and leadership lessons that have shaped his success.Beyond business, Tyler opens up about overcoming personal struggles, the power of intrinsic motivation, and his commitment to health and fitness. He breaks down his “Three Buckets” framework (job, career, and lifestyle), offering a transformative lens for listeners looking to elevate their work and life.Packed with practical takeaways and inspiring insights, this episode is a blueprint for building not just a business, but a life of impact, purpose, and fulfillment. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling Called to More, But Unsure How to Be Seen and Heard?If you’ve ever wondered how to build a personal brand without chasing followers or faking who you are, this episode of Competitive Edge is your roadmap. Brian Covey sits down with AJ Vaden, co-founder of Brand Builders Group and co-author of Wealthy and Well Known, to unpack how real influence begins with authenticity, purpose, and serving the right people.Whether you’re building a business, launching a new chapter, or simply looking to show up more fully in your life, this conversation will help you understand why being “well known” by the right people matters more than being popular.Grab your copy of AJ and Rory Vaden’s new book, Wealthy and Well Known, and start building a brand that’s aligned with who you are: wealthyandwellknown.com SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to rebuild a brand, and a life, with purpose and grit?On this episode of The Competitive Edge, Brian Covey sits down with Lacey Newman - TV host, real estate powerhouse, and CEO of Elevated Agents. Lacey shares her bold journey of rebuilding from the ground up after stepping out of a successful partnership. She also dives into the mindset shifts, brand evolution, and leadership lessons learned along the way. From navigating the “messy middle” to leveraging AI tools like ChatGPT, Lacey opens up about how she’s creating impact beyond real estate through coaching entrepreneurs and inspiring working moms to find their own edge. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your influence grows faster than your character, the cracks will show.In this solo Competitive Edge episode, Brian shares why lasting impact comes from building your foundation first rooted in service, not self-promotion. Learn how to grow your influence and character together, avoid the trap of making your brand all about you, and create momentum through small, consistent “micro wins.” Packed with personal stories and practical insights, this episode will challenge you to finish what you start, stay grounded in your mission, and use your journey to inspire others SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if finishing the year strong came down to how you track your time, build your network, and connect with your deepest why?In this high-impact Competitive Edge episode, Brian Covey sits down with elite coach Khai McBride to unpack how a simple countdown clock can transform your daily focus, why high performers treat networking and non-negotiables as sacred, and the mindset shift mortgage pros need to authentically connect with Gen Z and millennials.Whether you're in leadership, sales, or simply leveling up, this one’s for the competitor in you. Tap in & recalibrate your edge! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Why do I feel burned out, even when I’m ‘winning’?”If you’ve ever asked yourself that question, this solo Competitive Edge episode is for you. Brian unpacks the hidden cost of chasing external validation and reveals how top performers stay energized and fulfilled: not by applause, but through alignment.Listeners will learn how to identify signs of misalignment, why saying “yes” to the wrong things leads to burnout, and how to recalibrate toward a more purpose-driven, powerful version of themselves. Brian shares real, in-the-trenches moments from building a new division and offers simple, practical questions to get back on track.This episode will help ambitious leaders stop reacting and start leading with clarity, energy, and intention. SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the moment you hit rock bottom was actually your launchpad?In this Competitive Edge episode, Ricardo Carrillo opens up about how getting fired from Chase in 2019 became the catalyst for building a $100M mortgage business by the age of 30. He unpacks the mindset shifts, client strategies, and relentless execution that turned his setback into serious momentum.From treating past clients like “mortgages under management” to creating viral “Deal of the Week” content, Ricardo is rewriting the playbook. Whether you're in mortgage, real estate, or just chasing your edge, this episode will fire you up! SUBSCRIBE & FOLLOW!  BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.