PODCAST · business
Consultancy Growth Podcast
by Craig Herd
Hosted by Craig Herd, this podcast is your ultimate guide to scaling your consultancy. Tune in for strategic insights, candid conversations with industry experts, and stories from seasoned consultancy founders. Uncover the real drivers of success and actionable advice to fast-track your growth. Subscribe now and take your consultancy to the next level.
Episodes
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The Value of Insight When We Are Drowning in Data | Anna Pantazi, KAE
Anna Pantazi is Managing Director of KAE, a consultancy specialising in banking and payments. She joined the firm as a research analyst in 2012, developing expertise in the techniques that help businesses understand customer choices and refine their propositions. After leading the analytics team,...
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Growing a Family, Growing a Business, and Staying Together | Deri & Jo Hughes, Honeycomb
Honeycomb Consulting Skills Training helps consulting firms develop their teams’ delivery, leadership and business development capabilities. Joining Craig Herd are Deri Hughes, Founder and Managing Director, and Jo Hughes, Marketing Director, to discuss their experience as business partners and a...
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He Built 2 Multi-Million Pound Consultancies Using Toyota's 70-Year-Old Playbook | Steve Boam, Develop Consulting
Steve Boam is CEO of Develop Consulting, a consultancy specialising in operational improvement, transformation and capability development across sectors including healthcare, manufacturing, rail and construction. Steve began his career as an engineer at Toyota, spending two years in Japan working...
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The Productised Diagnostic That Enabled This Consultancy To Sign 100+ Clients with David Watt
David Watt is a Partner at Kershaw Partners, a consultancy that has spent the last decade working with event businesses across the UK on growth, systemisation and exit. David's career in the events industry spans almost thirty years. He co-founded his first event business in 1996, before going…
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17 Years In and 9,500 Delegates Later: Mark Grice's Patient Path to a Global Consultancy
Mark Grice is CEO and Co-Founder of Total Negotiation Group, a global negotiation consultancy operating across Europe, the Middle East, the Americas and Asia Pacific. Mark co-founded the firm 17 years ago with Mark Cranstoun after the two met working at Guinness. Today the business has trained…
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What Purpose Driven Strategy Looks Like in Practice for a Specialist Consultancy with Belden Menkus
Belden Menkus is the Founder of Menkus & Associates and host of The Purposeful Strategist podcast. Belden started his career at McKinsey, where he worked with clients across the UK, Europe, the US and Japan, before going on to lead consulting and venture businesses in London. He founded Menkus &...
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What Change Exposes in a Consultancy Leader with Richard Jones
Richard Jones is a leadership coach at OLIA. Before founding OLIA, Richard spent nearly eight years as a partner and board member at Moorhouse, where he established and led the firm's health practice and was part of the leadership team that took Moorhouse through a management buyout in 2014. He…
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What 1,000 Consulting Leaders Taught Luke Badiali About Growing A UK Boutique Consultancy Firm
Luke Badiali is Co-founder of BeDeveloped, where he partners with boutique consulting firms and PE/VC-backed businesses looking to scale their business development capability. Over the past five years Luke and his business partner George Berrington have supported more than 1,000 consulting…
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How AI Adoption and a Better Business Model Built This Fast Growing Consultancy with Depesh Pankhania
Depesh Pankhania is Co-Founder and COO of Evotra, a specialist implementation consultancy serving the wealth and investment management sector. Depesh co-founded the business in 2020 alongside Sally Merritt after spending 15 years observing a persistent gap in the market: firms investing heavily…
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GTM Strategy for the £10 Million Boutique Consultancy with Danny Philamond
Danny Philamond is Partner at Magnus Consulting, a B Corp certified growth consultancy recognised by the Financial Times as one of the UK's leading management consultancies. Danny is also a Forbes Council Member and specialist in go-to-market strategy and complex enterprise account growth. In…
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How to Build a 10-Person Specialist Consultancy in 12 Months with Leo Chancellor
Leo Chancellor is Co-Founder of aro, a boutique consultancy serving the wealth and asset management sector. Leo spent the best 3 years at KPMG and then the best part of a decade at Penn Partnership. Joining Pen when it was around 20 people and riding that growth journey all the way to 80 before…
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They Built a Public Service Reform Consultancy Over 15 Years. The Next Three Are Their Most Ambitious Yet with Andrew Laird
Andrew Laird is Chief Executive and Co-Founder of Mutual Ventures, a specialist public service reform consultancy working with central government departments and local areas to make public services work better for the people who need them most. Andrew co-founded the business in 2011 and has spent...
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He Grew a £50k Project Into a £1.8 Million Engagement Just by Asking the Right Questions with Sam Gulliver
Sam Gulliver is Managing Director of Consult LDN, a commercially focused property consultancy specialising in technical due diligence, asset management and development consultancy across London and the UK. With over 15 years in the property world, Sam has worked across small partnerships and…
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He Learned Leadership in the Finnish Army and Now His Consultancy Runs the Same Way with Pekka Metsaranta
Pekka Metsaranta is CEO and founder of Sisua, a program management consultancy named after the Finnish concept of inner strength, resilience and determination. Before consultancy, Pekka served as a second lieutenant in the Finnish Defence Forces and the leadership principles he learned there,...
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How Specialising Earned bpmd Long-Term Programmes with Multi-Billion-Pound Companies with Liam O’Neill & Sam Lewis
Craig is joined by Liam O’Neill and Sam Lewis, senior leaders at bpmd, a consultancy that works with large, complex organisations to build lasting process, transformation, and change capability. Over the last decade, bpmd has grown from three people working out of a spare room with a single…
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How To Become The Firm Clients Call When Everything Is Going Wrong with Darryl Petticrew
In this episode Craig speaks with Darryl Petticrew, Director at Lancia Consult, a firm known for stepping into transformation programmes at the exact moment others step out. When projects stall, when plans unravel, when teams lose confidence, Lancia is the first call. This conversation explores...
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How Passion & Purpose Shaped Blue Sky Into a Consultancy Clients Never Want to Leave with Sarah Lyons & Hannah Bradshaw
In this episode Craig meets with Sarah Lyons and Hannah Bradshaw, co founders of Blue Sky, a consultancy that is fast becoming a top coaching partner for the UK's legal sector. Their client retention is exceptional. Their niche is clear. Their purpose is unmistakable. And their story is a…
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The Consultancy That Wins Clients by Standing Out, Not Chasing RFPs with Mark Green
In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first. We dig into…
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The Hiring Blueprint Behind Consultancies That Break £10M with Richard Longstreet
In this episode Craig is joined by Richard Longstreet, founder of Tarka Talent, to explore what really drives successful hiring in boutique consultancies. Too often, firms bring in senior hires with impressive CVs only to find they don’t deliver the growth expected. Richard explains why success…
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Purpose, Peace, Profit: The Simple Framework to Scale Your Consultancy Without Burning Out with Deena Priest
In this episode, Craig sits down with executive coach Deena Priest to unpack the three pillars of sustainable Consultancy leadership: Purpose, Peace, Profit. Along the way, they explore how to spot the early signs of unfulfillment, tackle the fear of selling, and break free from the…
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The Hidden Costs of Being the Boss: Mortgages, Mental Load, and The Family of Business with Mary Ewen
In this conversation, Mary Ewen shares her journey of founding MJV Consulting, the challenges and successes she has faced over the past decade, and the importance of family dynamics in running a consultancy. She discusses the significance of employee engagement, the necessity of having tough...
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He Turns Casual Conversations into £ Million Consultancy Clients with Leigh Adams
In this episode, Leigh Adams breaks down how real business development happens through curiosity, consistency, and conversation. He shares how a pub chat led to a £2M deal, why being genuinely interested in people beats any sales script, and how most consultants underestimate the long-term power…
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How This Consultancy Retained Clients for 25 Years and How You Can Too with Tim Kershaw
In this conversation, Tim Kershaw reflects on 25 years of leading Libra Europe Consulting — including how the firm has retained clients for over two decades. Tim shares hard-won lessons on building long-term relationships, emphasising adaptability, team dynamics, and deeply understanding client...
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Inside Project One: The Thinking Strategy That Built a £ Multi-Million Consultancy with James O’Sullivan
In this conversation, James O'Sullivan discusses the importance of mental simulations and scenario planning in both sports and business. He shares insights on how these techniques have shaped his approach to decision-making and leadership in consultancy. The discussion covers the challenges of...
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Refined Over 20 Years: The 7 Ps That Win High-Stakes Consultancy Pitches with John Timperley
For 20 years, John has helped consultancies win the kinds of high-stakes pitches where there’s only one winner and everything’s on the line—revenue, reputation, and momentum. In this episode, John breaks down the real mechanics behind successful consultancy pitches, sharing his 7 Ps framework and...
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How a Podcast Turned Into 60 Clients & Millions in Revenue with Nick Synnott
Nick and Craig delve into the intricacies of sales and marketing within consultancies. They emphasise the importance of listening to clients, understanding their problems, and creating value through effective content strategies. Successful consultancies are characterised by their commitment to...
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He Scaled from £5M to £34M by Building the Middle, Not Just the Top with Richard Goold
Too many consultancies rely on senior heroics to grow. Richard Goold did the opposite. In this episode, he shares how Moorhouse scaled from £5M to £34M by building a strong, empowered middle layer—one that could win work, lead teams, and grow the business without waiting for permission. We…
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He Scaled to £50M Without Capital. Then Helped 100 Founders Do the Same with Mike Kershaw
In this conversation, Mike shares his journey of building the Concerto Group into a £50 Million business through focusing on acquisitions. He discusses the challenges of leading a large team of 150 people, the importance of company culture, and the role of sales in business success. Mike also...
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He Spent 30 Years Building His Career. A Car Crash Made Him Rethink with Arun Dehiri
In this episode of the Consultancy Growth Podcast, I’m joined by Arun Dehiri as he reflects on his 30 years in the Industry, building his first consultancy which he then sold, and starting over anew founding Red Dawn Consulting which turns 15 years old, this month. But this isn’t just a story…
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They Call It a Lifestyle Business. He Calls It His Million Pound Cash Machine with Guy Beresford
In this episode I sit down with Guy Beresford, founding partner of ISP Leadership Advisors, to unpack what it takes to build a profitable, boutique consultancy without scaling headcount. We explore how Guy’s approach to growth differs from the traditional consultancy playbook, touching on the…
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One Conversation at a Time: The Quiet Strategy Behind Culture Change with Adam Woodroffe and Joel Greig
Adam and Joel from Practive join Craig to break down what great leadership actually looks like — and why most leaders miss it. They explain how culture is built (or broken) one conversation at a time, why roleplay is feared (and how they deal with that), and how they got 750 NHS leaders to…
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How One Founder Engineered His Freedom from Back Office to a Multi-Million Pound Exit with Campbell Fraser
In this episode of the Consultancy Growth Podcast, I’m joined by Campbell Fraser, telecoms consultant turned founder, turn chairman for an honest conversation about growing, systemising, and successfully exiting his consultancy. We unpack Campbell’s journey from working solo out of a client’s…
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He Turned a £3M Stale Consultancy Into a £24M Referral Machine with Mark Palmer
Mark Palmer shares how he transformed OEE Consulting from a £3 million business into a £24 million consultancy, earning recognition as one of the Sunday Times Top 100 Employers and winning the MCA Award for Client Service. Mark highlights key inflection points in the business's growth, the...
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The Neuroscience of High-Performing Teams: Why Trust, Psychological Safety & Play Matter with Mark Ashton & Ingmar Elm
Mark Ashton and Ingmar Elm are cofounders of MAD Business, a consultancy focused on delivering powerful experiential learning days to improve team cohesion and performance. MAD Business was founded in 2024 to provide MAD events in the UK and other countries outside Estonia. MAD itself was...
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How Military Thinking Builds Stronger Consultancies (and Calmer Founders) with Adam Wellesley Wood
In this episode of the Consultancy Growth Podcast, I’m joined by Adam Wellesley Wood, founder and CEO of W2 Strategy, for a conversation that challenges conventional thinking on leadership and strategy. We explore the core values behind W2 Strategy: boldness and humility. Adam unpacks common...
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How to Build a Consultancy Team That Scales to £10 Million with Caroline Boston
Host: Craig Herd Guest: Caroline Boston In this episode of the Consultancy Growth Podcast, I’m joined by Caroline Boston, Managing Director of New Minds. We dive into the critical role people strategy plays in scaling a consultancy to £10 Million and why getting your organisational design right…
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Escape the Grind and Build a Lasting Consultancy for Freedom & Legacy with Craig Herd
Host Craig Herd Guest Matt Hodkinson In this special crossover episode, Craig Herd, host of the Consultancy Growth Podcast, flips the mic as he joins Matt Hodkinson on The Consultancy Edge to talk openly about founder burnout, building a sustainable consultancy, and why most marketing advice for...
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He Scaled a Consultancy to 80 People, £10 Million, and a PE-Backed Exit with John Howard
Host: Craig Herd Guest: John Howard In this episode of the Consultancy Growth Podcast, I’m joined by John Howard to unpack what it really takes to move from founder-led sales to leadership-led growth, and why that shift is so critical if you want to scale sustainably. We dive into how to build a...
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How Consultants Go from £10k Projects to £100k Engagements with Mark Peacock
Host: Craig Herd Guest: Mark Peacock In this episode of the Consultancy Growth Podcast, I’m joined by Mark Peacock. We dig into one of the most overlooked levers in consultancy growth: pricing strategy. We unpack the common traps consultancies fall into, from undercharging to defaulting to hourly...
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Why The Future of Your Consultancy Depends on Understanding AI Today With Professor Joe O’Mahoney
In this episode of the Consultancy Growth Podcast, I sit down with Professor Joe O’Mahoney to explore the impact of AI on the future of consultancy and why it’s so much more than just another tool in the tech stack. We unpack the biggest misconceptions consultancy leaders have about AI, the risks...
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How To Empower Your Team to Win New Consultancy Work With James Stringer
In this episode of the Consultancy Growth Podcast, James Stringer of The Results Consultancy, joins me to break down what it really takes to build a strong business development function in a consultancy. We discuss why hiring for sales aptitude is just the start and how training, incentives, and...
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How to Grow 2X Faster While Outsmarting Your Competition With Matt Hodkinson
In this episode of the Consultancy Growth Podcast, Matt Hodkinson, CEO of Total Growth Ownership, joins me to break down why differentiation and market positioning are make-or-break for consultancies. We explore the common traps consultancy founders fall into—like mirroring competitors…
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Build Your Consultancy Around Your Life (Founder Market Fit) With Deri Hughes
Summary Most consultancy founders are told to chase product-market fit. But what if the real key to long-term success is founder-market fit? In this episode, Craig Herd and Clive Griffiths speak with Derry Hughes, founder of Honeycomb Consulting Skills Training, about how he reshaped his business...
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Why Your 'Unique Value Proposition' Is Holding You Back ( + The Fix )
Summary Most consultants are told their Value Proposition is everything. But is that really true? In this episode, Craig Herd and Clive Griffiths break down why the usual advice around value propositions often misses the mark—and what actually matters if you want to grow your consultancy. Craig…
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Why 90% of Consultancies Never Scale (And How to Be the 10%)
Host: Craig Herd Most consultancy founders are stuck in a dumb loop. You start out hustling, doing everything yourself—winning deals, handling clients, hiring, marketing, even buying the office biscuits. Then you grow, hire people… and somehow still end up doing everything. Sound familiar? In…
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AI Noise vs Authenticity: How One Consultant Beat 206 Competitors
In this episode of the Consultancy Growth Podcast, Craig Herd and Clive Griffiths dive deep into the evolving role of AI in consultancy marketing and sales. They explore the challenges and consequences of mass AI-generated outreach, the importance of authenticity in marketing, and the future…
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Use This Old School Strategy To Land £100,000 Projects In 2025
How do you secure meetings with senior executives without relying on cold emails, expensive paid ads, or personal introductions? In this episode, Clive Griffiths shares the precise strategy that landed him a meeting with a Times 100 CEO, and how you can apply the same principles to connect with...
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The Decline Of The Trusted Advisor & The Rise Of The Visible Expert
The Decline of the Trusted Advisor & The Rise of the Visible Expert If you're still relying on the trusted advisor model to grow your consultancy, this episode is for you. A major shift is happening in 2025—and those who don’t adapt risk getting left behind. In this episode: Why the Trusted…
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Build a £10M Consultancy with Just 100 Prospects (Here’s How)
If you're ready to unlock your consultancy's full potential, this is the episode for you. Today, we're diving deep into a game-changing strategy: Identifying Your Ideal Client Profile (ICP). Here's what to expect: Why Focusing on Your ICP Will Make You Millions: Learn how narrowing your target to...
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ABOUT THIS SHOW
Hosted by Craig Herd, this podcast is your ultimate guide to scaling your consultancy. Tune in for strategic insights, candid conversations with industry experts, and stories from seasoned consultancy founders. Uncover the real drivers of success and actionable advice to fast-track your growth. Subscribe now and take your consultancy to the next level.
HOSTED BY
Craig Herd
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