Cozy Business With Katherine
by Katherine Mackenzie-Smith
Join me for this series as I share more of my cozy business philosophy, tips and strategies for you to implement, and loads of goodies and value for you to take and mull over as you navigate your own dream business. Here's a little sneak peek of what you can expect from the podcast: - Strategies, steps, and stories to go deeper with your own business journey and implement in alignment with your goals and desires. - Incredible guest interviews with others on a mission to make an impact with the Do Business Differently interview series. - Practical processes and sustainable steps for you to try in your own business. - Other audio content that I've created or been involved in that I think you'll get a lot out of. And so much more!
Episodes
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Before You Make a New Offer for Black Friday: 5 Ways to Refresh and Relaunch What You Already Have
Before you build something new for Black Friday or the end of the year, look at what you already have. In this episode I share 5 types of offers that are probably sitting in your digital archives right now, and how to refresh and relaunch them quickly so your business keeps going while you take a...
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How To Know What To Work On Next (When You Have Too Many Ideas)
If you've got a handful of half-built offers, a dozen ideas you haven't shared yet, and a plan that only works once every piece is ready, this video is for you. In this video, I'm walking you through the ecosystem inventory, the exact framework I use with my members inside Cozy Business Quest to...
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The Path To Monetising Before You Have Build Trust and Credibility
If you're building something new and don't have social proof yet, this is the video for you. I break down what I told a community member who was wondering if they should launch a paid group with just 7 people, and why rushing to monetize can actually work against you. In this episode you'll…
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Why Repurposing Content Isn't the Shortcut You Think
Stop thinking of your platforms as stand alone and bring them into your ecosystem with a free 7-day trial of Cozy Business Quest: https://www.skool.com/cozy-business/about Repurposing content across platforms feels like the ultimate content strategy shortcut right now, especially with AI turning...
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How I Give Old Content A New Life
If you've been creating content for a while, whether it's YouTube, blog posts, Substack, email, or social, and it's starting to feel disposable (something new to make every single week, with a backlog of stuff nobody's even seen yet) this video is for you. In this episode, I cover: → How to…
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How to Stop Overthinking and Start Reflecting with Chloe Wigan
You already know you should probably slow down. You've read the books, you've saved the posts, and you genuinely believe that reflecting on your life and business would help. But somehow it never actually happens. In this episode, life coach and reflection practitioner Chloe Wigan shares how she...
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The Pressure to Be Good Is What's Making Your Content Worse (Part 4 of the Underthinking Series)
Most people think the goal of creating content is to get good at it. But the pressure to be good is actually the thing making your content worse, and keeping you from posting at all. In this final session of the Underthinking Content series, Katherine talks about why content is a practice, not a...
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One Idea, Multiple Angles, and Why Your Best Content Deserves to Be Heard More Than Once
Get the Free Companion here: https://katherinemackenziesmith.com/underthinking-social-media-method/ If you're spending more time trying to think of what to post than actually posting, this video is going to change the way you approach content creation for good. This is Video 3 of the…
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Micro Messaging, Your Unique Magic, and Why Done Beats Perfect Every Time with Tahryn Bolt
If you've ever felt like you're creating content constantly but nothing is really landing, the problem probably isn't your platform, your posting schedule, or even your strategy. It's your messaging. Tahryn Bolt is a messaging and marketing strategist who spent seven years learning exactly why…
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How to Grow Your Audience Without Social Media with Kylie Kelly
What if you could grow a thriving email list, build a loyal community, and run a real business, without relying on social media? Kylie Kelly went from wedding photographer to six-figure growth strategist and she built her entire business without relying on social media. In this conversation…
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How to Solve Small Problems and Build Trust With Your Ideal Clients
If your content isn't connecting, it might not be your expertise - it might be that you're trying to say too much in one post. In this episode (Part 2 of the Underthinking Content series), I'm sharing how big picture thinkers and neurodivergent solopreneurs can simplify their content by solving...
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How I'm simplifying my content ecosystem to do more with less
If you've been trying to show up on every platform, in every format, with a new idea every single day (and still feeling behind), you're not alone. Most solopreneurs don't struggle with consistency because they're lazy or not trying hard enough. They struggle because the system they've built has...
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Building Your Personal Brand in the AI Age with Suz Chadwick
Personal branding is something that most people get dropped into the deep end of when they decide to start an online business. It's just another thing you have to learn and think about. But not Suz Chadwick. With 20+ years in sales, marketing, and branding, she's the founder of Personal Brand...
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10-Minute Content: How to Build Trust and Visibility Without the Overwhelm
If content feels like a heavy, time-consuming task that never quite delivers the results you want, this episode is for you. I'm sharing my 10-minute content approach: a mindset and habit shift away from perfectionism, pressure, and overthinking, and towards micro consistency, real human…
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How to share your work before it's "perfect"
Most introverted, highly sensitive, and overthinking entrepreneurs know this pattern well: You work on your website and offer copy You grow, learn something new, or have a big personal shift Suddenly everything feels outdated before it ever went live So you go back to the beginning... again The...
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My Low Key Community Launch (And Why Social Media Didn't Matter)
This week I ditched all the instincts to do a "big launch" of my new offer and how you can take the overwhelm out of putting something new into the world. In this episode, I'm documenting what actually happened when I quietly opened the Visibility Vault last week - 70 people joined, and the...
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Why Visibility Is Still My "Thing" (And Probably Yours Too)
Most people think visibility gets easier the longer you do this. It does. But it also just shows up in new ways. In this episode, I unpack why I closed a community that was technically working, why I'm rebuilding something new, and what I'm learning about the one step most solopreneurs skip…
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When “I’m Fine” Isn’t Enough: The Shift from Healing to Thriving (with Jaci Rogash)
What happens when you’ve done the healing work… but something still feels missing? In this conversation, Jaci Rogash shares how her work evolved from supporting early-stage self-discovery into helping women move beyond “being okay” and into true expansion, joy, and self-led growth. We explore the...
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The offer I've tried to launch six times that refuses to play by the "rules"
This week's podcast episode is a recording from inside one of my private group calls - something I NEVER share. Unedited. Unplanned. Just me, arriving at something in real time that I'd never consciously understood before about an offer I've been running for five years. An offer I've launched six...
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What is the Quest and why should you care...
For years now, I've used a fantasy quest as a way to understand and navigate my personal journey and "purpose" - and where my business fits into that. It's not just a fun analogy, it literally gets me through the toughest weeks. But I've never properly explained it, until now. In this episode, I...
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It's time we reclaim what consistency looks like
Consistency is a pretty controversial subject these days - especially for those of us who self identify as "inconsistent" people because of our energy, capacity, or how our brain works. So let's talk about what consistency ACTUALLY is and reclaim and redefine it in a way that serves us in our...
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How I'm navigating a "messy" start to the year
If you've been easing into the new year but you're actually starting to feel more disoriented and uncertain about your next steps forward than you are aligned and at ease, this episode is for you! I'm sharing the 3 things I notice the most about how people start the new year that can actually get...
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My 2026 Online Business Predictions - Part 2
This is part 2 of my "predictions" for 2026 - but more just the things that I'm noticing in the online business space and how I'm evolving or thinking differently in my business with the changes that I'm observing. If you missed Part 1, go back and listen to last week's episode first and catch up...
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My 2026 Online Business Predictions - Part 1
I know this time of year is fraught with every business coach and their grandma predicting what they think is going to be a theme or trend for the year ahead. Yes, we know AI is going to "change everything" but *yawn* let's talk about how your audience might be feeling about AI instead. Yes,...
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Why the New Year Doesn’t Need a Hard Reset
If your January is not all about go, go, go like social media might be telling you it should be, never fear. My January "re-entry" after the holidays has been more of a slow stumble than a hard launch. This is less about "new year, new me" and more about gently getting back into my rhythm,...
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Reactive vs Proactive Business (for Introverted & Neurodivergent Solopreneurs)
If your business constantly feels chaotic, scattered, or reactive - you’re not imagining it. For many introverted and neurodivergent solopreneurs, chaos can actually feel safe, and structure can feel uncomfortable. In this episode I break down why we keep switching strategies, chasing novelty…
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How to Plan Your December–January Offer Rollout With Ease and Flow
Most solopreneurs try to run December and January like a normal business season…and that’s exactly why things feel confusing, slow, and exhausting. In this week's episode, I’m walking you through The REAL Plan for Dec–Jan: a seasonal strategy that works with your audience’s energy, your capacity,...
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What a difference 28 days can make...
The thing about change and growth is.. you have to connect the dots backwards. It's so easy to get lost in the day to day minutiae that you don't see it happening. Except, this month I did something different that allowed me to gain more clarity, self trust, and consistency than... maybe ever in…
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Ugh Black Friday - why I'm opting out this year...
I had a Black Friday plan MONTHS ago. And last week I decided to opt out completely and focus on taking care of myself and my people (you!) This is not a diss on BF, it's about being discerning about what's right for you right now - so let me share where I'm at and if you're feeling pressure…
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Sometimes your work needs time to simmer
It's been 11 months since I first started mapping out the core program for my membership. And last week I realised why. I took a big side quest this year, moving forward gently, because one important piece still needed to drop in. If you feel behind or like you move too slowly, or that you've…
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The information age is over...here's what's next
Last week I heard someone say that we have moved out of the information age and into the implementation age. And it makes so much sense as I have witnessed some of the biggest changes in the online business space this year. So let's talk about it and what I'm doing to navigate this new way of...
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The Lie of Productivity (and Why Eat That Frog Is Not For Me)
The day I learnt that doing the hardest thing first (ie eating that frog) is terrible advice for neurodivergent brains, it was like a revelation. All my life I've been trying to fit myself into systems that I just don't fit into. If you're tired of feeling stuck, frustrated, or like nothing is...
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How I Re-Centered After Getting Derailed (Again)
I've been contemplating not sharing this. I came up in the world of the "aspirational" lifestyle coach and so sharing the messy behind the scenes still feels like I'm diminishing my "expertise". And that's the point. This whole journey is about unravelling, examining, and recreating a new way of...
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Stop Waiting for the Perfect Step - Do This Instead
Talking to my community this week, I realised we all do the same thing - we create these road blocks for ourselves made out of hypotheticals and wanting to have all the steps ready and lined up before starting. So I got out of my own way and in this episode, I'm sharing how I did it, where I see...
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What I’m Learning About Staying Grounded When Things Wobble
Last week I had one of those heart sinking disappointments that used to leave me in nervous system shut down for weeks. But these 2 things helped me bounce back and I'm sharing how you can use them to keep moving - even just one small step at a time. I didn't think I was going to share this story...
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The power of streamlining your core offer (and how to do it with ease)
After 10+ years in business, I finally stumbled across a strategy that nearly every marketing guru teaches… and I’d somehow missed it. I wasn'nt sure how I could apply it retroactively with all my offers and content, but I figured it out and it has simplified my business SO much already, even…
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The Easy Peasy Content Strategy To Build Trust, Proof, and Sales
Creating a simple daily flow and focusing on this one content strategy have been my anchors in what has otherwise been a pretty tumultuous year. Learn my favourite strategy to not just have endless content ideas, but also build deeper trust and connection with your audience in a way AI generated...
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Moving forward when feeling frustrated
I almost didn't record this episode because this week I've been SO frustrated. I can see the big shifts and changes and the next phase of my business but it feels like it's taking too long. So, of course, I am getting my own medicine and being reminded exactly how important this challenge is…
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My Low-Lift Community Strategy That Builds Trust and Engagement
Whether you're building an email community or a space for people to gather, I know there can be a lot of pressure to "get it right" the first time - which often leads to procrastination and spending months behind the scenes "perfecting" content. In this episode, I take you behind the scenes of a...
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10 lessons from 1 year of the Cozy Business Common Room
Join the Cozy Business Common Room before the price rises September 8th: https://www.skool.com/cozy-business/about Last week I realised that the Cozy Business Common Room was turning one year old and, when I sat back to reflect on it, I realised that so much of the big shifts and changes from the...
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Why I built a free community (and why it's different)
I can't believe, after all these years swearing off free communities once I shut mine down, I have just started a brand new FREE community. Come and check it out here: https://www.skool.com/the-cozy-community-7211/about In this episode, I'm sharing why I changed my mind, how I'm building this one...
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Are You Half In or All In? The Energy Your Business Feels
If your business feels heavy no matter what you try, chances are it’s not your strategy - it's your energy (or your nervous system). In this episode, I’m breaking down the “half in, half out” trap that quietly sabotages momentum. We’ll talk nervous system survival mode, why burning it all down...
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The Way Small Shifts Lead to Big Impact
What if the “perfect answer” you’ve been chasing… doesn’t actually exist? In this episode, I’m sharing how I’ve been approaching decisions differently (from pricing to content to launch timing) and the surprising ripple effect it’s had on my business and my clients. As well as: Why “unsolvable...
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How I'm rebuilding trust...with myself
You've probably heard me or another business/marketing person talk about the trust recession we're experiencing in the online space this year. But this has led me to exploring trust on a much deeper, more personal level. Trust with myself. Join me for this episode and let's talk about what…
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I started thinking differently about overwhelm (and how you can too)
In this episode, I'm sharing some new insights I've had recently on overwhelm - how I think differently about it and how it is now a signal, not a curse that helps me in my business. This is for you if you feel stuck right now or find yourself saying that you're overwhelmed a lot. I'll share the...
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How my mid year check in saved me from burnout
This year, I fell into a trap I swore I’d avoid - and I want to share how I’m resetting in real-time, not after a burnout crash. But, because I do regular check ins, I was able to see what was happening and start course-correcting to do the second half of the year even more aligned and energised....
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My passionate, unfiltered response to handling burnout as a solopreneur
Join the Cozy Community Implementation Camp: https://www.skool.com/cozy-community This is a question that has come up a LOT over the 11 years I've been supporting introverted, highly sensitive, and neurodivergent business owners. But more intensely in the past couple of weeks. So I'm doing...
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How to Show Potential Clients Your Expertise (my exact system)
When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them. In this video I share…
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Make ads work for your solo business with Zach Spuckler
Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads In this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the...
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3 Signs You're Ready To Create a Cozy Community
Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about…
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About this show
Join me for this series as I share more of my cozy business philosophy, tips and strategies for you to implement, and loads of goodies and value for you to take and mull over as you navigate your own dream business.
Here's a little sneak peek of what you can expect from the podcast: - Strategies, steps, and stories to go deeper with your own business journey and implement in alignment with your goals and desires. - Incredible guest interviews with others on a mission to make an impact with the Do Business Differently interview series. - Practical processes and sustainable steps for you to try in your own business. - Other audio content that I've created or been involved in that I think you'll get a lot out of. And so much more!
Hosted by
Katherine Mackenzie-Smith
Categories