PODCAST · business
CRE Playbook Podcast
by John Heisler
John Heisler spent years in residential real estate before making the switch to commercial, and it changed everything! Now he's sharing the playbook he wishes he'd had from day one. Solo breakdowns of deals and strategies that actually move the needle. Raw conversations with experienced operators and investors actively in the game, some with decades of wins, some right in the middle of their first deal...No fluff. No theory. Just real conversations about building wealth through Commercial Real Estate.New episodes every week on Spotify, Apple Podcasts, and YouTube!
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Wholesaling is a Grind With No Equity. Commercial Real Estate Builds Wealth While You Sleep!
Hey folks! John’s back for a brand new episode of the CRE Playbook Podcast, and he’s joined by: JOHN KLEISCH. Talking about real deals on the show that takes you from zero to one in getting your first commercial building!In this episode , John sits down with student John Kleisch for his full origin story. John K has been grinding in real estate for years, from a brutal W2 at a Chevy dealership, to building a wholesale operation that hit $350K in a single month, to pivoting to land, to eventually shutting it all down and starting over. He's not a guru. He's someone who kept searching for the right vehicle, and finally found it in commercial real estate.In this episode:✅Quitting a W2 and getting a job offer in real estate✅Building a wholesale business that peaked at $350K/month, then collapsed when rates rose✅Why he walked away from land investing even when it was working✅The honest truth about running a real estate team (and why he thinks it might be the hardest business to run)✅What finally made him go all in on commercial real estate✅His superpower, his weakness, and how both show up in CREDISCLAIMER ⚠️ This episode was recorded in August, 2025If you've been grinding in real estate and wondering if there's a better way, this episode was made for you!🎙️ New episodes every week. Real students. Real deals. No fluff.📩 Want to learn how to get your first commercial deal? Comment "CRE" down below!Follow us on our socials!Instagram: https://www.instagram.com/cre.playbook Facebook: https://www.facebook.com/profile.php?id=61572282477159 X: https://x.com/cre_playbook Spotify: https://open.spotify.com/show/033kjB56cEZQ7OJwuUDkaD?si=Z16dre_QSL-LcKeOzqJlfQ Apple Podcast: https://podcasts.apple.com/es/podcast/cre-playbook-podcast/id1896868504 Follow John Heisler on his socials!Instagram: https://www.instagram.com/john.w.heisler/ Facebook: https://www.facebook.com/john.heisler.142/ Follow John Kleisch on his socials!Instagram: https://www.instagram.com/john.kleisch/ Facebook: https://www.facebook.com/john.kleisch
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Why Commercial Real Estate? The Smartest Way to Invest
What is commercial real estate, and why should you care? 🏢💰In this first episode of our CRE Playbook series, we break down:✅ What commercial real estate really is (and why it’s better than residential)✅ The 2 Buy Boxes every CRE investor needs to knowIf you’re tired of chasing small rental profits and want to start investing smarter, this is the video for you!
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I Bought a Commercial Building by Complete Accident… Here’s What Happened
In 2021, I bought my very first commercial building… completely by accident.I wasn’t looking for it. I wasn’t ready for it.And honestly? I had no idea what I was doing.But that unexpected phone call, and the deal that followed, completely changed the direction of my life, my career, and my family’s future.In this video, I’m breaking down:🏢 How I stumbled into my first commercial deal😅 The mistakes I made (yes… there were many)🧠 The lessons I learned the hard way💰 Why that one deal changed everything🚀 And how it led me to build a multi-million-dollar CRE portfolioWhether you’re coming from residential real estate, a W2 career, or you’re just curious about how to get started in commercial, this story will show you that you don’t need experience, luck, or a fancy background.You just need the courage to say yes when opportunity shows up.
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One Phone Call Turned Me Into a Commercial Real Estate Investor
I was a critical care PA working 80 hours a week. One random phone call about a warehouse I never asked about led me to Commercial Real Estate... and completely changed my life. Here’s the full story!In this video, I share how I went from working nights, weekends, and holidays in the ICU to owning 15 commercial buildings across every asset class. I’ll walk you through the accidental phone call, the first deal, the mistakes, and what I’d do differently.
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ABOUT THIS SHOW
John Heisler spent years in residential real estate before making the switch to commercial, and it changed everything! Now he's sharing the playbook he wishes he'd had from day one. Solo breakdowns of deals and strategies that actually move the needle. Raw conversations with experienced operators and investors actively in the game, some with decades of wins, some right in the middle of their first deal...No fluff. No theory. Just real conversations about building wealth through Commercial Real Estate.New episodes every week on Spotify, Apple Podcasts, and YouTube!
HOSTED BY
John Heisler
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