Creative Entrepreneurship

Episodes

1. 12

   Ep. 12 - Objectives of a Creative Entrepreneur

   Ep. 12 - Objectives of a Creative Entrepreneurs

   Aug 28, 2019

   7m
2. 11

   Ep. 11 - The Creative Professional

   Ep. 11 - The Creative Professional Javier J. Hernández Acosta

   Aug 28, 2019

   6m
3. 10

   Ep. 10 - New Ideas

   In this last episode, the author discusses 5 new ideas to support the creative economy, mainly directed to training programs and public policy makers.

   Sep 1, 2018

   11m
4. 9

   Ep. 9 - Innovation, Ecosystem and Citizenship

   This episode discusses the last three chapters of the book. The culture of innovation is presented as one of the key aspects in cultural and creative management. The different types of innovation that enterprises can generate are discussed. Likewise, some tools that ventures must establish to...

   Sep 1, 2018

   10m
5. 8

   Ep. 8 - Finances

   This episode discusses some key concepts needed to understand the financial condition of an enterprise. The episode emphasizes on budget development, determining start-up investment need and financing alternatives.

   Sep 1, 2018

   12m
6. 7

   Ep. 7 - Marketing

   This episode explores the discipline of marketing as the main resource to reach customers. The importance of market research and consumer behavior is analyzed to develop an effective strategy. Accordingly, the elements of a tactical plan are discussed, with direct actions that implements the...

   Sep 1, 2018

   10m
7. 6

   Ep. 6 - Organizational Design

   This episode presents organizational design as a determining factor to implement the strategy of the creative venture. Aspects such as the organizational structure and the importance of human resources, processes and leadership in business management are discussed. Different models are presented…

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   Sep 1, 2018

   9m
8. 5

   Ep. 5 - Business Models

   This episode presents tools to design a new venture. It also discusses the multiple components of a mission and the development of a value proposition that consider elements beyond the creative product or service. Also, the importance of identifying revenue streams, cost structure and the legal...

   Sep 1, 2018

   10m
9. 4

   Ep. 4 - Market Analysis

   This episode presents the importance of incorporating market analysis at all stages of business management and entrepreneurship. We will discuss the aspects of the external environment that affect creative entrepreneurship. The analysis of the value chain is also presented as a tool to understand...

   Sep 1, 2018

   11m
10. 3

    Ep. 3 - The Cultural and Creative Labor Market

    This episode presents an analysis on the main research on the cultural and creative labor market. The main challenges of artistic work and the labor profile of artists and creatives are presented. Topics such as labor flexibility, income generation, career selection, second jobs and geographic...

    Aug 31, 2018

    11m
11. 2

    Ep. 2 - The Importance of Culture

    This episode presents some of the main discussions about culture as a development infrastructure. Some debates between culture and development, globalization, the economic dimension of culture and an introduction on the scope of cultural policies are presented.

    Aug 31, 2018

    11m
12. 1

    Ep. 1 - Introduction

    In this episode, the project and its structure are explained. The audiences to which it is addressed include artists, creatives, cultural managers, entrepreneurs, academics and public policy makers. Each episode will address one or more chapters of the book Emprendimiento Creativo (Creative...

    Aug 31, 2018

    12m