Crickets to Cha-Chings

Want financial independence faster? Learn how digital products and smart investing can turn side hustles into long-term wealth with Cody Berman, author of Retire By 30. https://retireby30book.com In this episode, Cody Berman shares how he reached retirement by 30 using scalable digital products, resourceful strategies like house hacking, and consistent investing. Discover how small wins from passive income can grow through compound interest, and why retirement is less about age and more about your numbers and cash flow. You'll also see how simple mindset shifts—and even family communication—can accelerate your personal finance journey and help you build sustainable wealth over time.   Chapters 00:00 Introduction to Financial Independence 02:21 The Journey of Digital Products 04:56 Investing for the Future 08:11 Understanding Retirement as a Number 09:44 Maximizing Income and Minimizing Expenses 13:10 Resourcefulness in Financial Independence 15:21 The Power of Compound Interest 17:44 The Future of E-commerce and AI 19:26 Starting the Journey to Financial Independence 20:44 The Importance of Micro Goals 22:39 Building Momentum and Confidence 24:12 Investing Basics for Beginners 27:53 The Role of Family in Financial Goals 30:57 Creating a Family Financial Vision 34:00 Encouraging Young Entrepreneurs   Resources 👉 Retire by 30 Book 👉Cody's Podcast: The Financial Independence Show 👉 Watch on YouTube: https://youtu.be/h6XtKlVA_nc   --------------------  Follow Cody on:  Instagram: @codydberman Follow Julie and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Want to win Q2 with Etsy print on demand? Discover how personalized seasonal gifts can drive real sales for Mother's Day and Father's Day. 👉 Join Emily LIVE on April 29 for an exclusive Print-on-Demand training where you'll learn how to turn ideas into income. https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=chris 👉Get the Free 30-Day Trial of Anywhere POD when you use code GOLDCITY30: https://go.goldcityventures.com/anywherepod/ In this episode, Chris from Anywhere POD reveals a hidden product opportunity and shows how AI-powered personalization can transform simple items into high-converting listings. Learn how to use tools like Variant Wizard to offer more options, streamline your workflow, and stand out in a crowded e-commerce space. If you're looking to grow your Etsy shop with smarter product strategies, this is a must-watch. Chapters 00:00 Introduction to Anywhere POD and Seasonal Products 02:47 Exploring the Deco Plate: A Unique Product 05:57 Personalization and AI in Print on Demand 08:43 Leveraging AI for Unique Designs 12:00 Variant Wizard: Simplifying Product Listings 15:05 Engaging Kids in the Creative Process 18:01 Conclusion and Resources for Sellers Resources 👉 Sign up for the April 29 POD Training with Emily: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=chris https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course ($100 off through May 4th at Midnight Eastern) 👉 Watch on YouTube:  https://youtu.be/vPEnUBHHVmM   --------------------  Follow Chris on:  YouTube: @AnywherePOD   Follow Julie and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Want to sell candles on Etsy using print on demand—even with zero design skills? In this episode, Emily Odio-Sutton reveals how simple candle labels and smart niche marketing helped her turn ideas into thousands of sales. 👉 Join Emily LIVE on April 29 for an exclusive Print-on-Demand training where you'll learn how to turn ideas into income. https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=emily Learn how to create clean, high-converting designs, use templates to scale faster, and connect with your audience through words that resonate. You'll also see how product testing and understanding your customer can transform your small business and online selling strategy—without overcomplicating the process.   Chapters 00:00 Introduction and Emily's Etsy Success 01:04 The Power of Simple Candle Designs 02:28 Using Templates for Consistent Branding 04:22 Color and Background Trends in Candle Labels 07:38 Understanding Your Customer and Niche Marketing 09:35 Testing Variations and Product Experimentation 11:34 Managing Variations and Product Testing Strategies 13:27 Upcoming Webinar on Etsy Niche Selling 14:49 Emily's Road to Nearly $900K in Etsy Sales 16:05 Community and Collaboration in Print on Demand   Resources 👉 Sign up for the April 29 POD Training with Emily: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=emily https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course 👉 Watch on YouTube:  https://youtu.be/wd6qwqaOIyw --------------------  Follow Emily on:  Instagram: @ecommemily YouTube: @ecommemily   Follow Julie and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Summary Join Julie Berninger and Etsy expert Courtney Buteau as they explore her journey from handmade ornaments to top 1% Etsy seller of digital printables. Discover strategies for niche selection, product creation, shop organization, and balancing business with family life. Signup for the POD Webinar with Courtney & Emily on 4/29: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=courtney   Takeaways Etsy shop success strategies Product research and niche selection Balancing family life with entrepreneurship Chapters 00:25 Starting on Etsy: Handmade Beginnings 00:55 Transition to Digital Products and Success 06:01 Finding Profitable Printables: Keyword Research 09:52 Using Etsy Favoriting and Snooping for Insights 10:59 Understanding Shopper Behavior and Trends 15:21 Expanding into Print on Demand 17:12 From Handmade Ornaments to Digital Success 18:47 Editable vs. Non-Editable Printables 20:10 Customer Feedback and Product Pivoting 22:30 Current Trends in Kid and Party Products 24:03 Upcoming Webinar and Closing Remarks Resources ➤ Signup for the POD Webinar with Courtney & Emily on 4/29: https://event.webinarjam.com/kn3pk/register/8m43zunm?webinar_id=45&utm_source=podcast&utm_medium=description&utm_campaign=partypod&utm_content=courtney ➤ Free Digital Products Workshop: https://goldcityventures.com/workshop-pdcst Watch this episode on YouTube: https://youtu.be/LA8y8w0m9nU -------------------- Follow Julie and Gold City Ventures: https://www.instagram.com/goldcityventures https://www.facebook.com/goldcityventures  

Summary Hannah Gardner from Profit Tree shares high-ticket digital product ideas for over $20 each. Discover how to identify trending products and use Profit Tree's features to boost your online business. Takeaways 3 High-ticket digital products on Etsy Profit Tree tool for market validation Trend analysis and product research Leveraging TikTok and social media for sales Chapters00:00 Introduction to Digital Product Trends 02:59 High Ticket Digital Downloads: Wedding Templates 06:00 Custom Digital Banners: A Low Competition Opportunity 09:02 Stained Glass Wedding Welcome Signs: High Demand 11:55 Exploring Profit Tree: Data-Driven Insights 18:02 Iterating for Success: The Importance of Experimentation Resources ➤ Free Digital Products Workshop: https://goldcityventures.com/workshop-pdcst   Watch this episode on YouTube: https://youtu.be/T9gIHFo4Kp8 About ProfitTree LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree -------------------- Follow Julie and Gold City Ventures: https://www.instagram.com/goldcityventures https://www.facebook.com/goldcityventures

The April 30-day Printables Challenge will help you list 4 new competitive products on Etsy. Join Gold City Ventures co-founder Julie Berninger and VIP E-Printables Coach, Sasha Hutchison, as they take you through the templates, ideas, and process of the super popular challenge. Watch the "From $0 to $4,000 Per Month Selling Digital Products" webinar with Cody of Gold City Ventures here to learn more: Watch Here   ☆ CHAPTERS ☆ 00:00 Introduction to the 30-Day Etsy Challenge 01:01 Live Events and Resources for Success 03:44 Using the Challenge Tracker Effectively 06:13 Product Ideas for the Challenge 09:29 Templates and Mockups for Success 12:26 Community Engagement and Prizes   ☆ RESOURCES ☆ ➤ "From $0 to $4,000 Per Month Selling Digital Products" webinar: Watch Here ➤ E-Printables Course: Sign Up Here. ^ Enrollment ends Monday 3/30   If you join E-Printables now, you'll get the pictured challenge templates, tracker, an Etsy listing audit, and daily support in our VIP group.   -------------------- Follow Julie and Gold City Ventures: https://www.instagram.com/goldcityventures https://www.facebook.com/goldcityventures

Summary 👉 Join The Gift Lab for the lowest price ever: https://goldcityventures.com/gift-lab-podcast Want to turn your Etsy shop into a thriving gift-product business? In this episode, Emily shares how she launched The Gift Lab from her own Etsy experience and reveals the secrets behind creating products buyers can't resist. Learn how SEO, photography, and market research can transform your listings, why positioning items as gifts skyrockets appeal, and how print-on-demand can give your shop flexibility. Discover actionable strategies to understand your audience, build a unique brand, and continuously adapt for long-term online selling success. 👉 Subscribe for weekly tips on Etsy printables and print-on-demand success.   Takeaways The Gift Lab was born from selling on Etsy. It teaches how to start an Etsy shop from scratch. Researching buyer preferences is crucial. SEO and photography are key components. Positioning products as gifts enhances appeal. Understanding the target audience is essential. Gift products can cater to various relationships. Print-on-demand offers flexibility in product offerings. Creating a unique brand identity is important. Continuous learning and adaptation are necessary. Chapters 00:00 – Emily's POD Success Story 02:00 – Q4 Sales, Momentum & Starting Strong 03:55 – Why Gifts Sell Better Than Apparel 06:55 – What Are "Giftable Products"? 08:55 – Why Candles, Journals & Ornaments Explode in Sales 09:47 – How AI Changed POD Workflow 11:40 – Evergreen vs. Trend-Based Designs 13:52 – The Two Things That Grew Emily's Revenue 40% 15:57 – The Events Niche Deep Dive 17:26 – Automating Personalization With AnywherePOD 19:03 – Breaking Seasonality With Event-Based Products 21:19 – What Is The Gift Lab? 22:50 – Bonuses Inside The Gift Lab 25:31 – AI Lab Assistants (Custom GPTs for Students) 28:01 – Bonus Workshops & Advanced Tutorials 29:43 – Student Wins & Success Stories 33:14 – Emily's Advice for Beginners 35:10 – Bite-Sized Lessons for Busy Schedules 36:56 – The Black Friday Challenge 38:26 – Final Thoughts + Black Friday Offer Resources https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course 👉 Watch on YouTube: https://youtu.be/msgpszdjLvY   --------------------  Follow Emily on:  Instagram: @ecommemily YouTube: @ecommemily   Follow Cody and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Summary Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success. 👉 Subscribe for weekly tips on Etsy printables, digital products, and passive income strategies! Takeaways Nancy Badillo has over 15 years of experience in the Etsy space. Market research is crucial for identifying trends and opportunities. Niche down to create specific product variations that attract buyers. Avoid vague keywords and focus on long-tail keywords for better visibility. User experience is key; provide clear instructions and support for customers. Boost average order value by offering bundles and upsells. Personalization can increase customer satisfaction and sales. Design mistakes often include overcrowded images and poor formatting. Utilize keyword research tools to find high-demand, low-competition keywords. Engage customers with valuable freebies to build trust and encourage repeat purchases.   Chapters 00:00 Introduction to Nancy Badillo and Her Journey 03:00 Understanding Market Trends and Keywords 05:52 Effective Keyword Research Strategies 09:05 Niche Down: Creating Variations of Products 12:09 Common Keyword Mistakes to Avoid 14:57 Design Mistakes and User Experience 17:57 Boosting Average Order Value and Customer Retention 21:02 Final Thoughts and Where to Find Nancy Badillo   Resources https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online 👉 Watch on YouTube: https://youtu.be/Y6V8rG1v8NY   --------------------  Follow Nancy Badillo on:  Instagram: @nancybadillo13 YouTube: @NancyBadillo Official Website: nancybadillo.com   Follow Cody and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Summary Discover how Passive Income Angel hit a $10K month on Etsy by mastering trends, timing, and creative strategy. In this episode, Cody Berman dives into Angel's journey from early struggles to thriving in the print-on-demand world. She reveals how to spot seasonal product trends, time listings 8–12 weeks before holidays, and use micro niches to boost visibility and sales. Learn how AI tools, personalization, and bundling can set your shop apart — and why understanding keyword research and aesthetics across holidays can unlock year-round sales. 👉 Subscribe for weekly tips on Etsy printables, passive income, and digital product success. Takeaways Angel achieved a 10K month in her first year on Etsy. Understanding trends is crucial for seasonal product success. Timing your listings is key; aim for 8-12 weeks before holidays. Digital products can be listed closer to the holiday. Micro niches can significantly increase conversion rates. Personalization helps products stand out in a crowded market. Bundling products can enhance average order value. AI can be a powerful tool for creating unique designs. Identifying gift trends can drive traffic to your shop. Combining aesthetics from different holidays can create unique offerings. Chapters 00:00 Introduction to Passive Income on Etsy 02:44 Angel's Journey to Etsy Success 05:58 Understanding Trends and Seasonality 10:14 Timing Your Listings for Maximum Impact 15:01 Utilizing Tools for Product Research 18:14 Identifying Top Gift Recipients for Christmas 22:06 Trending Christmas Products and Aesthetics 25:27 Niche Marketing Strategies for Christmas 27:23 Milestones and Memory-Making Gifts 29:24 Leveraging Seasonal Trends 29:50 Cross-Holiday Trend Integration 33:04 Identifying Low Competition Keywords 35:00 Exploring Trends on Etsy 39:09 Creative Product Ideas and Trends ResourcesEmail marketing and digital sales tools that bring your brand to life - Free Etsy Christmas Trends cheat Sheet! https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online 👉 Watch on YouTube: https://www.youtube.com/watch?v=yTBZNFHWnxs --------------------  Follow Angel on:  Instagram: @passiveincomeangel Youtube: @passiveincomeangel Follow Cody and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Summary Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want. 👉 Subscribe for weekly tips on Etsy printables, Canva design hacks, and digital product success. Takeaways Market research is crucial before creating products. Utilize Etsy's search bar for keyword research. Niche down your product ideas for better visibility. Canva's brand kit streamlines the design process. Magic Resize allows for quick adjustments to product sizes. Bulk Create can save time when generating multiple designs. Canva Sheets simplifies spreadsheet creation for digital products. Using Canva tools can significantly enhance productivity. Understanding market demand can prevent wasted effort. Canva continues to innovate and expand its features. Chapters 00:00 Introduction to Digital Products and Design 03:02 The Importance of Market Research 06:04 Quick Editing Tips in Canva 08:57 Utilizing the Brand Kit in Canva 11:49 Magic Resize: Creating Multiple Formats 14:41 Bulk Create for Guided Journals 19:21 Exploring Canva Sheets 24:17 Conclusion and Resources   Resources https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online 👉 Watch on YouTube: https://www.youtube.com/watch?v=xgkJFsOtPLs   --------------------  Follow Jen Michele on:  Instagram: @imjenmichele  Jen's Canva Course: https://go.goldcityventures.com/jen-michele-canva-course Follow Cody and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

In this episode, Julie Berninger chats with Bailey Vann, who went from handmade crafts to thriving in sublimation and digital products. Bailey reveals why bundling designs boosts sales, how unexpected themes like ghosts, chickens, and raccoons are trending, and why collage aesthetics are taking over Etsy. She also shares customer insights that help small businesses stand out, plus the design tools she relies on—including Kittle—for creating products buyers love. Whether you're exploring print on demand or scaling your Etsy shop, this episode is packed with strategies to spot trends early and turn them into revenue. Time Stamps 00:00 Bailey's Etsy Journey 02:10 Hidden Gems in Digital Design 09:36 Understanding the Customer Base 12:44 Staying Ahead of Trends 15:31 AI Tools for Design Resources Bailey's AI & Design Club: https://go.goldcityventures.com/bailey-vann-ai https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website Kittl: https://go.goldcityventures.com/kittl 👉 Watch on YouTube:  https://youtu.be/BEfR3C_EPms --------------------  Follow Bailey on:  https://www.youtube.com/@digitalbailey Follow Julie and Gold City Ventures: Instagram: @goldcityventures Facebook: @goldcityventures  

Summary Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables. Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast Chelsea shares her journey from being an elementary school teacher to excelling in the printable space on Etsy. The conversation explores various evergreen product ideas, including games, scavenger hunts, gift tags, signature drink signs, and brain dump templates, emphasizing their potential for consistent sales throughout the year. Chelsea also discusses the importance of using existing templates creatively and the role of keywords in product visibility. Takeaways Evergreen printables can sell month over month, year over year. Bingo is a trending printable that can be customized. Scavenger hunts are versatile and can be themed for any occasion. Gift tags can be repurposed for various events beyond holidays. Signature drink signs are popular for weddings and parties. Brain dump templates help organize thoughts and are gaining popularity. Using AI can assist in generating creative ideas for printables. Repurposing existing templates saves time and effort. Evergreen products help maintain consistent sales throughout the year. Keywords are crucial for improving product visibility on Etsy. Chapters 00:00 Introduction to Evergreen Printables 02:46 Exploring Evergreen Product Ideas 05:42 Diving into Scavenger Hunts 08:47 The Importance of Year-Round Sales 11:20 Creative Gift Tag Concepts 14:26 Innovative Brain Dump Templates Resources Live Webinar Sept 23rd: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=youtube E-Printables Course: https://goldcityventures.com/e-printables-course/ Watch this episode on YouTube: https://youtu.be/5ovUEbeVZks

Julie sits down with Dori, an Etsy business veteran who's been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You'll also hear surprising trends—like leopard print and puff embossed apparel—that are shaping Etsy right now.  👉 Register for the LIVE event September 23rd "Your First $50,000 Selling Printables" with Gold City Ventures: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast   Time Stamps 00:00 Dori's Etsy Journey and Multi-Passionate Business Ownership 05:00 Trends in Etsy: Hidden Gems for Success 09:03 The Power of Personalization in Products 19:02 Navigating the Digital Space: Planners and Baby Products   Resources 1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial 👉 Watch on YouTube: https://youtu.be/jNrnv7vOxAw   --------------------  Follow Dori on:  https://www.instagram.com/youretsybestie/ https://www.tiktok.com/@youretsybestie   Follow Julie and Gold City Ventures: Instagram:   / goldcityventures   Facebook:   / goldcityventures   

Summary In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.   Takeaways ProfitTree helps sellers track profits and optimize ads. Personalized baby books are a growing niche in the market. Embroidered products can be sourced locally for customization. Cruise shirts are popular for group sales and bulk orders. Personalized dog shirts are trending and can be customized easily. Digital patterns are a low-cost entry point for sellers. AI can assist in creating digital products and patterns. Etsy favors listings that encourage bulk purchases. Understanding minimum order quantities can reduce startup costs. Networking with local artisans can enhance product offerings. Chapters 00:00 Introduction to Etsy Trends 02:46 Exploring the First Trend: Personalized Baby Books 08:00 Second Trend: Embroidered Blankets 11:16 Third Trend: Cruise Shirts 14:48 Fourth Trend: Personalized Dog Shirts 17:00 Fifth Trend: Digital Patterns Resources https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ About ProfitTree 1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial  LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree  

Summary In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs. Takeaways Jay is about to cross 125,000 shirts sold on Amazon. Stress can manifest physically and is a silent killer. Designing for the customer is crucial for success. Niche marketing is essential for effective selling. Utilizing technology tools can streamline the design process. Selling emotions is key to connecting with customers. Competition in the market validates demand for products. A year of commitment is necessary for business success. Implementing what you learn is as important as learning itself. Quality design is essential; ugly designs won't sell. Chapters 00:00 Introduction and Milestones 01:58 Transitioning from Corporate to Print on Demand 07:34 Understanding Customer Needs 10:23 Niche Marketing Strategies 15:35 The Importance of Emotion in Design 24:34 Tech Stack and Tools for Success 31:05 Navigating the Algorithm: Understanding Customer Confusion 31:54 Targeting Big Niches: The Balance of Competition 33:13 Defining Your Ideal Customer: Niche Down for Success 35:07 The Importance of Keywords: Broad vs. Long Tail 36:50 Shopping Mindset: Understanding the Buyer's Perspective 39:00 Creative Chaos: Organizing Your Design Process 41:11 Emerging Trends: Summerween and Beyond 45:57 Nutrition Label Parodies: A Unique Design Opportunity 48:53 Researching Trends: Finding Your Target Demographic 52:59 Mindset Matters: Resilience in Business 57:44 Setting Realistic Expectations: The Long Game in Business   Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo   Resources Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst Gold City Ventures Website: https://goldcityventures.com/pdcst Follow Jay on YouTube: https://www.youtube.com/@jayswayworks Check out Jay's Membership: https://go.goldcityventures.com/jays-way

Summary Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market. Takeaways Emily crossed $600,000 in revenue from her POD shop. Wedding vow journals are a surprising bestseller on Etsy. Funny career candles connect with specific audiences. Teacher tote bags offer a unique gift option. Ornaments can sell year-round, not just during holidays. Hidden message mugs are a trendy gift idea. Etsy is a go-to platform for unique gifts. Understanding customer needs is crucial for product success. Simple designs can lead to significant sales. Print on demand allows for easy entry into e-commerce. Chapters 00:00 Introduction to Print on Demand Success 05:36 Exploring Wedding Vow Journals 10:51 The Rise of Funny Career Candles 13:43 Innovative Teacher Tote Bags 18:06 Year-Round Sales of Ornaments 22:53 Hidden Message Mugs: A New Trend Resources https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course https://goldcityventures.com/pdcst - Gold City Ventures Website Follow Emily on: https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube

Summary In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the importance of quality over quantity in design, the role of AI in enhancing creativity, and practical strategies for success in the print on demand space.   Takeaways Juna has been in print on demand since 2005. AI tools can significantly speed up the design process. Quality of designs is more important than quantity. Using unique typography can make designs stand out. Good use of color is essential for eye-catching designs. Creating interesting layouts can differentiate your products. AI can help generate ideas for phrases and designs. It's important to fill space effectively in designs. Designs without text can still be successful. Experimenting with different tools can enhance creativity.   Chapters 00:00 Introduction to Print on Demand Apparel 02:51 Exploring Technology in Print on Demand 05:34 The Role of AI in Design 08:27 Comparing AI Tools for Print on Demand 11:41 Maximizing Design Listings for Sales 14:31 Quality vs. Quantity in Design 17:28 Five Tips for Effective T-Shirt Design 20:56 Designing with Detail: The Importance of Elements 22:54 Creating Unique Designs: Standing Out in the Marketplace 26:10 Typography Matters: The Art of Text in Design 32:03 Color Choices: Using Color to Enhance Designs 38:31 Layout Creativity: Making Designs Visually Engaging Watch on YouTube: https://youtu.be/cVHEOcHs8TM Resources: https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website Kittl: https://go.goldcityventures.com/kittl Follow Juna on YouTube: https://www.youtube.com/@DetourShirts 

Summary In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast). They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market. Takeaways Cody achieved $10,000 in sales in a new Etsy shop. Spending 5-10 hours a week can yield significant results. Main listing images are crucial for attracting buyers. First sales can happen quickly with the right strategies. The new eBook offers detailed strategies for Etsy success. The podcast will feature actionable insights from successful sellers. Many sellers are underpricing their digital products. Emerging aesthetic trends can influence product design. It's important to align product themes with market trends. The new podcast format aims to provide concise, actionable content. Chapters 00:00 Introduction to Gold City Ventures 02:24 Cody's Etsy Success Story 05:01 Scaling with Digital Products 09:02 The Importance of Listing Images 15:24 New eBook Launch 17:41 Introducing the Hidden Gems Format 20:48 Trends in Wall Art and Aesthetics   Resources https://goldcityventures.com/1000-podcast - Ebook to learn how to scale an Etsy shop to $1,000/month https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online https://goldcityventures.com/pdcst - Gold City Ventures Website

Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups. Takeaways: - Cassie's mock-up store has generated $70,000 in sales. - Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes. - The Laws of Creativity is a recommended read for aspiring creatives. Resources: Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/9lmp4nfasdY  

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17 They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).  The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability. Takeaways: 1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.  2 TACOS provides a more holistic view of ad performance than ROAS.  3 Organic sales should be established before running ads.  4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.  5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.  6 Etsy may favor sellers who invest in ads, creating a competitive edge. Resources: 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17  LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40  Gold City Ventures: https://goldcityventures.com/  Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04  

The Gift Lab print-on-demand course ^ 50% off through Monday night at Midnight making it $147 Beyond ^ $397 package deal for annual membership plus The Gift Lab

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey. Takeaways 1 Deanna started her Etsy journey by creating custom stuffed monsters.  2 Creative marketing strategies can significantly enhance visibility.  3 Collaboration with local businesses can drive traffic and build community.  Resources Gold City Ventures: https://goldcityventures.com/ Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/ The Playhouse:  https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/ Watch on YouTube: https://youtu.be/2ukb25dDaLU    

Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways Emily generated nearly $450,000 in her first two years on Etsy. Q4 is crucial for print on demand sellers, with sales often doubling. You don't need to sell holiday-specific items to succeed. Personalization can significantly boost sales and customer satisfaction. Customer service is vital during the busy holiday season. Investing in your shop year-round is key to success. Ornaments and gift-friendly items can be great alternatives to apparel. Setting clear shop announcements can help manage customer expectations. Sales peak around Black Friday and remain high until early December. Planning for post-holiday sales is essential for continued success. Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/  

In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy.   Takeaways: Creating gift guides can significantly boost sales during the holiday season. Etsy sellers can benefit from participating in promotional sales without feeling pressured. Collaborating with other sellers can expand your audience and increase visibility. Engaging your audience early about upcoming sales can create excitement and anticipation. Rethinking sales strategies beyond just Black Friday can lead to greater success. Adapting product listings to seasonal trends can attract more customers. Utilizing social media effectively can enhance marketing efforts for Etsy shops. Building relationships with other sellers can lead to fruitful collaborations. Understanding Etsy's promotional strategies can help sellers make informed decisions. Exploring additional revenue streams can help grow an Etsy business beyond the platform. Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends   Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup   Other Resources: Watch on YouTube Gold City Ventures Beyond Program

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing. Try Everbee: https://go.goldcityventures.com/everbee Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space. Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare. Chapters 00:00 Introduction and Guest Introduction 03:36 Trends in Etsy Selling and Personalization 07:53 Niche Markets and Successful Selling Strategies 10:48 The Role of Social Media in Etsy Sales 13:44 Holiday Sales Trends and Insights 17:44 Summer Sales and Market Activity 19:47 Upcoming Features in Everbee 24:07 Data Accuracy and Sources 30:48 Final Thoughts and Advice Resources:  Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/zE4LiP4jIEk

Etsy's Cat Craze: A Purrfect Opportunity for Sellers The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend. Key Takeaways: Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy. Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers. Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after. Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers. Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes. Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise. Specific Product Ideas: Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys. Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits. Home Decor: Cat-themed pillows, blankets, and furniture. Accessories: Cat collars, cat hats, and cat backpacks. Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons. By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products. Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc Everbee: https://go.goldcityventures.com/everbee Gold City Ventures: https://goldcityventures.com/

This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market. Key Points: Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology techs, lab techs, surgical techs. Use tools like eRank to estimate search volume for specific keywords.  Product ideas include digital study guides, notes, flashcards, printable gifts, badge reels, funny jokes, and more.  Resources: Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/FOGhPLsQF1A    

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming. Key Points: High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more. Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased appeal. Niche-Specific Ideas: Explore subcategories like dog weddings, Halloween costumes, and memorial items. Vintage-Inspired Trends: Capitalize on the popularity of vintage-themed dog products, as seen with 90s-style personalized shirts. Profit Potential: Discover examples of Etsy listings generating substantial revenue from dog-related items, including custom phone cases and personalized shirts. Resources: About Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee  

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link. They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies. Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link below and then navigate to the second linked page to sign up for the free trial. Resources: eRank Account: https://go.goldcityventures.com/erank eRank Free Trial: https://members.erank.com/a/goldcityventures Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/5KaYX3fesSw  

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche. Key Takeaways: Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility. Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers. Personalized Products: Customizing items with teacher names or grade levels can make them more appealing. Teacher-Related Accessories: Items like pens, tote bags, bracelets, and classroom decor are in demand. Seasonal Themes: Incorporating holiday-themed elements can boost sales throughout the year. Digital Products: Printable resources like worksheets, classroom decor, and hall passes are popular. By focusing on these areas and understanding the specific needs of teachers, sellers can effectively tap into this lucrative niche on Etsy. Gold City Ventures: https://goldcityventures.com/ eRank: https://go.goldcityventures.com/erank Everbee: https://go.goldcityventures.com/everbee Watch on Youtube: https://youtu.be/7H_1t9gUa5k    

Nurse Niche Etsy Opportunities Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales. Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand.   Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales. Customization: Holiday-themed and personalized products can stand out in a competitive market. Repurposing: Existing products can be relabeled to appeal to nurses, such as labeling a retirement gift for a nurse. By focusing on these areas and leveraging Etsy's search features, sellers can tap into the lucrative nurse niche and increase their sales. About Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee eRank: https://go.goldcityventures.com/erank Watch on YouTube: https://youtu.be/ETkOL5DW8iY  

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for viral marketing. Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/Nb9VHAg07sY  

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie emphasizes the potential for sellers to repurpose their existing products as gift baskets and highlights the importance of understanding trends and using social media to promote these unique gift baskets. Takeaways Etsy has new creativity standards for gift baskets, including having a clear theme and sourcing items from different companies. Traditional gift baskets for women and men are popular, but sellers can explore unique gift basket ideas to stand out. Creatively assembled gift baskets that meet Etsy's standards include seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. Other unique gift basket ideas include book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Sellers can repurpose their existing products as gift baskets and use social media to promote them.   Resources: Gold City Ventures: https://goldcityventures.com/ Everbee: https://go.goldcityventures.com/everbee Watch on YouTube: https://youtu.be/ITvaH0XGNI0    

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content.  Contact Emily: https://www.instagram.com/ecommemily/ Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/AeBYEexJZeA

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos.   Takeaways Having a flagship product to sell can help drive sales and establish your brand. Participating in bundles and creating email sales sequences can be effective strategies for promoting your products. Creating videos on social media can be a fun and engaging way to connect with your audience. Watch on YouTube: https://youtu.be/AOFfA5lgWgM Connect with Meagan: https://printstouplift.com/ Gold City Ventures: https://goldcityventures.com Beyond: https://goldcityventures.com/beyond  

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences. https://goldcityventures.com/beyond Watch on YouTube: https://youtu.be/kMHEoaBG3Wg  

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them.  Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/ Contact Lisa: https://www.instagram.com/midwestprintableco/ Watch on YouTube: https://youtu.be/pL74eiK5-Ww  

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art. eRank: https://go.goldcityventures.com/erank Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/9vSCfZRO3aY  

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses. Takeaways Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants. Understanding your target demographic and their needs is crucial for building a successful business. Consider exploring trends and niches within your niche to find new opportunities for growth. Building a Facebook group can be an effective way to connect with your target audience and create a community. Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low Collaborations and bundles can be effective in reaching a wider audience and generating sales Building a following and validating the demand for products is important before investing too much time and effort Contact Stephanie: https://thebusymamabee.com/ Watch on YouTube: https://youtu.be/pXIDaur0Pw8 Gold City Ventures: https://goldcityventures.com Beyond: https://goldcityventures.com/beyond    

In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of UGC on Etsy sales and the value of testing different types of content to see what converts best. Contact Lauren: https://lauren-likes.com/ Gold City Ventures: https://goldcityventures.com/ Watch on YouTube: https://youtu.be/vgcvBFvLeLc    

Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts.  We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups, floral craft countdown   Takeaways The crafting community has grown, especially since the pandemic, with a predominantly female audience. Crafters use SVG files to create their projects, which can be customized and uploaded to the Cricut Design Space. Trends in crafting include gnomes, dog breeds, and personalized items. Selling digital files is more popular than selling finished crafts due to scalability and lower costs. The price of digital craft files can vary depending on the complexity and time investment required to create them. Layered paper crafts command a higher sale price due to the time investment and complexity involved. Sublimation crafting is growing in popularity, especially with the availability of affordable sublimation printers. AI is starting to impact the crafting industry, but there is still a demand for hand-drawn and unique designs. Joining crafting communities on Facebook can provide valuable support, inspiration, and learning opportunities. The floral craft countdown summit is a great way to learn new techniques and try out different crafts. Chapters 00:00 Introduction and Overview 01:56 The Crafting Community and its Audience 03:56 The Popularity of the Cricut Machine 08:49 Trends in Crafting 20:31 The Pricing of Digital Craft Files 22:51 The Popularity of Layered Paper Crafts 26:10 The Growing Trend of Sublimation Crafting 32:54 Joining Crafting Communities on Facebook 39:24 The Floral Craft Countdown Summit   Resources:  Get your free ticket to the Floral Craft Coundown Summit from Craft with Sarah: https://go.goldcityventures.com/floral-countdown   Learn more about us: https://goldcityventures.com/   The Episode on YouTube: https://youtu.be/exXxqJNCOTg

Julie Berninger and Janet LeBlanc of Paper and Spark discuss the steps to take when starting an Etsy shop from a CPA's perspective. They cover topics such as understanding the difference between a business and a hobby, obtaining a DBA permit, opening a business bank account, and the importance of bookkeeping. They also touch on the issue of Etsy shop suspensions and the need for proper tax ID information. The conversation emphasizes the importance of treating an Etsy shop as a business and making informed decisions based on accurate financial data.   This is not legal or tax advice. Please obtain your own professionals. Resources: Janet's Etsy Seller Spreadsheet Janet's Get Legit Toolkit Course training **we are affiliates for both products Takeaways: Before starting an Etsy shop, it's important to understand the difference between a business and a hobby, as well as the legal requirements for running a business. Obtaining a DBA permit (Doing Business As) is often necessary for running an Etsy shop under a name different from your own legal name. Opening a business bank account can make bookkeeping and tax filing easier, even if it's not legally required. Proper bookkeeping is crucial for tracking expenses, understanding profitability, and making informed business decisions. It's important to provide accurate tax ID information to Etsy, and to keep track of all business-related transactions for tax purposes. Etsy shop suspensions can occur for various reasons, and it's important to understand and comply with Etsy's policies to avoid suspension. Sellers should be aware of their tax responsibilities, including sales tax and income tax. Janet LeBlanc's GetLegit Toolkit is a valuable resource for product sellers to navigate their financial responsibilities. Learn more about Gold City Ventures and Crickets to Cha-Chings: https://goldcityventures.com/ Episode on YouTube: https://youtu.be/0K-1qYQTpVo

Laura Winston, Principal and Chair of the Intellectual Property Practice Group at Offit Kurman, answers your questions on common trademark and copyright issues Etsy sellers face. Note: This is not legal advice. Please review your own situation with professionals. Questions covered: How do I search on the USPTO web site and understand the results? Is the word FRIENDSGIVING trademarked? Can I use a song title on a t shirt or baby shower bundle of products? What about song lyrics? How about an illustration of a famous pop star? Is parody on a song title allowed? What about a t-shirt that says "In my Swiftie era"? Trivia games – can you use the names of songs? Artists? Candies? Can you use a picture of a candy to show how a printable works with that candy? Can you sell reproductions of vintage art? Let's talk about Winnie the Pooh. Can I use this image in my product? Can I copyright my printable? What if something is trademarked in one country and I live in a different country? Someone copied my printable…but it doesn't look like it exactly…what do I do? Should I be using legal templates that I can purchase on the internet? How can I be sure an artwork is in the public domain? If listeners need further advice on trademark and copyright issues, they can contact Laura at [email protected] or connect on LinkedIn at https://www.linkedin.com/in/laurawinston/ Watch the Episode on YouTube here Learn more about Gold City Ventures

Etsy put out a spring/summer trend report​​ and Julie reviews it in this episode of the Crickets to Cha-Chings podcast. Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report: +266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for cozy home items +465% YoY increase in searches on Etsy for host or hostess gifts +2,159% YoY increase in searches on Etsy for lawn games +105% YoY increase in searches on Etsy for wildflower art +50% YoY increase in searches on Etsy for pickleball gifts We're also seeing major vibes for western and pasta night here. You may be like "eh, my product doesn't fit in these trends" but I would encourage you to think a little deeper about how you can incorporate trending ideas into the product that you already make. Watch on YouTube: https://youtu.be/R5wfzV7pQoQ Etsy Marketplace Report: https://www.etsy.com/seller-handbook/article/1255437605579?ref=handbook Watch our free workshop at: https://goldcityventures.com/

In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to connect with the target audience. The hosts also highlight the need for traffic generation and suggest exploring Facebook groups as a potential avenue for growth. In this conversation, Julie and Sasha discuss the importance of trying new things and not being afraid to fail in business. They also explore the target audience for Naomi's products, including Sunday school teachers, camp directors, and homeschooling parents. They emphasize the need to understand the specific needs and interests of these target customers in order to create relevant and valuable products. The conversation also touches on the potential for affiliate marketing and the importance of staying focused on the core topic of the business. Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ Takeaways Building an email list is crucial for growing an Etsy business off of the platform. Repurposing content for social media can help save time and reach a wider audience. Creating YouTube videos can be an effective way to showcase products and attract customers. Niching down and finding the right platforms to connect with the target audience is essential for business growth. Generating traffic is a challenge for Etsy sellers, and exploring Facebook groups can be a potential solution. Don't be afraid to try new things in your business and allow yourself to fail. Understand the specific needs and interests of your target audience to create relevant and valuable products. Consider the potential for affiliate marketing to promote complementary products to your target audience. Stay focused on the core topic of your business to avoid confusing or losing your audience.

If you missed our Live Q&A, here is the replay on YouTube. Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase. Special pricing ends April 30th at 11:59PM ET. Resources: https://goldcityventures.com/beyond/

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!   They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.   Links:  Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ This episode on YouTube: https://youtu.be/TU_L6OaA5UQ   In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.   Takeaways Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy. Collaborations and sponsorships can be effective ways to expand your reach and attract new customers. Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms. Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel Consider affiliate marketing as a way to leverage the networks of others to promote your products Build an email list to capture leads and nurture relationships with potential customers Outsource tasks to save time and focus on high-value activities Collaborate and network within the crafting community to expand your reach and opportunities     Chapters 00:00 Introduction and Background 02:00 Competitor Analysis and Insights 04:06 Understanding the Woobles and Differentiating Your Products 09:06 Taking Advantage of Competitors and Building the Market 12:24 Repurposing Content and Driving Traffic with Video 15:18 Exploring Collaborations and Sponsorships 22:16 The Role of Video Content in Attracting Customers 25:49 Experimenting with Different Platforms and Strategies 28:03 Understanding the Customer Journey and Tailoring Content 35:24 The Potential of Affiliate Marketing and Building an Email List 45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities 52:07 Creating Efficient Workflows and Maximizing ROI 58:22 Collaborating and Networking within the Crafting Community

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The conversation provides valuable insights and ideas for Jenny to grow her business. In this conversation, Julie and Sasha discuss different strategies for monetizing an Etsy shop that sells golf-themed products. They explore options such as affiliate marketing, creating video content, and targeting specific niches within the golf community. They also discuss the importance of understanding the target audience and their preferences. The conversation ends with rapid-fire ideas for expanding the product offerings and leveraging affiliate marketing. This is another coaching call-style podcast and there will be two more following in the series! They discuss: The customer journey of people searching for niche printables Why picking a niche once you start selling off Etsy is the way to go Where Etsy sellers posting on social are messing up What to post on social media to attract your ideal customer Ways to monetize with YouTube and affiliate marketing by performing product reviews How the Gold City Ventures team can improve their new offering Beyond & more! Stay tuned to learn more about Beyond which launches mid-month to the Gold City Ventures community! Resources: Episode on YouTube: https://youtu.be/3VCSKIx5bUM 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures. They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand, growing your email list if you sell in person, and more. Resources: Gilded Butterfly Shop: https://www.etsy.com/shop/Gildedbutterflyshop E-Printables Course: https://goldcityventures.com/e-printables-course/ Episode on YouTube: https://youtu.be/2IYLYb-NEG4 ^^ The E-Printables Course is open for enrollment until Monday 4/1 at Midnight! 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast. They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more! Resources: Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Our Friendly World Website: https://ourfriendlyworldcrochet.com/ E-Printables Course: https://goldcityventures.com/e-printables-course/ Gold City Ventures YouTube Episode: https://youtu.be/qIc90wmEgLQ 🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟 Learn more about Gold City Ventures -- https://goldcityventures.com