PODCAST · business
Customers & Profits
by Natasha Starcheski
Welcome to the Customers & Profits show, hosted by Natasha Starcheski. She’s an entrepreneur, marketer, and content creator, who has generated millions in revenue through her copywriting and creative storytelling. On this podcast you will learn about how to build a successful online business that attracts, nurtures, and converts ideal clients that pay more and stay longer. As well as the lessons learned, mistakes made, and personal stories of what happens behind the scenes when building a business and brand. Follow The Company: @customersandprofits Follow Natasha: @natoutofoffice
Episodes
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Episode #52 | Why Your Content Attracts Freebie Seekers — and How to Fix It
In this episode Nat talks about what needs to shift in order for your content and marketing efforts to stop attracting freebie seekers. Both internally and strategically within the business. Discover: *Why your content keeps attracting freebie seekers *What part of you keeps tolerating and...
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Episode #51 | How to Figure Out Your Core Values (And Actually Live Them In Business & Life)
In this episode Nat breaks down how to figure out your core values, what that looks like in practice, and how to build a business and life you actually want to be a part of. There's nothing more painful than pouring time and energy into things that don't align with what you want long-term. ...
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Episode #50 | Rolling Averages & Using Discernment When Making Decisions
In this episode Nat talks using discernment when seeing things in a snapshot moment. The results you have in your life right now are a rolling average of the work accumulated prior. Discover: * Snapshot in time and using discernment * Social proof misses context * Limiting your emotional…
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Episode #49 | Great Marketing Divides The Audience
In this episode Nat talks about being able to craft as strong message in your marketing is what gets you paid. Strong messaging magnetizes your ideal clients and repels the wrong ones. Discover: * Marketing to emotions and creating a message that divides the audience * Questions you need to…
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Episode #48 | The Biggest Reason Your Social Media Isn't Growing
In this episode Nat talks about what it takes to create content that grows your account and drives massive visibility. If you have aspirations of using social media to grow your business you have to overcome the discomfort of being seen. Discover: * The biggest reason people don't grow on social...
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Episode #47 | Fix Your Attitude Problem
In this episode Nat talks about the perspective and energy in which you build your business. If you operate from a place of pessimism and negativity, your life will reflect it. You will never outgrow your current psychology. Discover: * Your attitude reflects your actions * What do people think…
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Episode #46 | The Uneducated Majority vs. The Strategic Minority
In this episode Nat talks the difference between business owners that focus on the pursuit of "more" vs. making strategic decisions. Discover: * The pursuit of "more" creates blindspots * Uneducated majority vs. strategic minority * Run your business like it's a business Join our FREE Content &...
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Episode #45 | What Content & Grand Slam Offers Have In Common
In this episode Nat talks about how content creation and creating a grand slam offer aren't much different. The way you package a video determines the level of engagement you receive from your audience. The better the packaging, the easier it is for the consumer to say YES. Discover: *...
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Episode #44 | From Wanting To Burn The Business Down To Profitable w/ Christina Slater
In this episode Nat interviews one of the clients in Customers and Profits about their experience in the program. Christina talks about her journey with business and how she went from wanting to get a job to fixing her model. Discover: * Journey from in person to full-time online * Dealing with…
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Episode #43 | Being Entitled About Content Creation Kills Consistency
In this episode Nat talks about how creating content and driving marketing initiatives for your business is ongoing requirement to build a successful business. Discover: * You are a marketer first * Kill your entitlement around content and marketing * Become a study and put in the hours to study...
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Episode #42 | You NEED To Know Your Numbers
In this episode Nat talks how you need to know and understand your numbers in business. You can't just say you want "more" of something without being able to quantify what that means and what is required to achieve it. Discover: * Knowing your numbers * Stop saying you want "more" * What...
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Episode #41 | Social Media Is Smoke & Mirrors
In this episode Nat talks how social media is smoke & mirrors and full of fake vulnerability. The level of vulnerability missing on social media is sacred and shouldn't be on these platforms to begin with. Discover: * Social media highlight reel * Smoke and mirrors * Unique vulnerability * Fuck…
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Episode #40 | How To Become A Strong THINKER (And Why It Matters In Business)
In this episode Nat talks about strengthening your ability to think and clarify thoughts in business. Your ability to critically and creatively think will determine the quality of problems you solve. Discover: * The power of THINKING and CLARIFYING thought * The positive and negative impacts *...
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Episode #39 | Either Get In The Arena Or Get Out
In this episode Nat talks about what is required to create lasting change in our lives and break through a "lull." Momentum is created through commitment and a willingness to go all in on your goals. Lingering problems can be solved when commitment to the outcome is present. Discover: * The...
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Episode #38 | How Your Emotional State Impacts Your Outcomes
In this episode Nat talks about how our emotional states influence our ability to make decisions and see the constraints in our lives. In order to move things forward in our life and business we need to identify constraints and the best plan to remove them. Discover: * Our emotional states...
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Episode #37 | The 3 R's Needed To Create Content That Converts
In this episode Nat talks the 3 R's needed to create content that converts and how to contexualize content to the platform. How you create content for one format is not the same across all mediums. Discover: * Contexualizing content to the platforms * The 3 R's of converting content Join our FREE...
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Episode #36 | How To Get Back Into Momentum With Content When You Fall Off
In this episode Nat talks about how to get back into momentum with content when you have fallen off track. Content creation is often more emotional than it is tactical. Discover: * Falling out of momentum with content * 3 ways to overcome the mental block Join our FREE Content & Lead Generation...
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Episode #35 | The Purpose Of Business Is Solving Your Customers Problems
In this episode Nat talks about the purpose of business and reconnecting ourselves to being of true service to our ideal customer. Business is about solving peoples problems and supporting them to achieve the desired outcomes they want, in exchange for money. Discover: * Reconnecting to being of...
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Episode #34 | Social Media Is Like A Bank: Deposits vs. Withdraws
In this episode Nat talks about building pipeline equity on social media and the difference between deposits and withdrawals. If you want consistent and predictable lead generation, you need to master the balance of gives vs. asks. Discover: * Social media is like a bank * Deposits vs. withdraws…
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Episode #33 | There's 2 Types of Coaches In The Fitness Industry
In this episode Nat talks about the 2 paths that most online fitness coaches take in the industry. There's 2 main types of coaching businesses you see in the space and the way decisions are made are fundamentally different. At some point if you want to grow, a shift needs to be made. Discover: *...
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Episode #32 | The C&P Way: Offer Marketing Sales
In this episode Nat talks about developing the front end of your business and what is needed to build a successful online fitness coaching business. Offers, profitable pricing, marketing, content, and sales. She dives into every piece of it. Discover: * Where TVAC started * What is Customers &...
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Episode #31 | Optimizing Your Workflow To Get Needle Moving Projects Done
In this episode Nat talks about how to optimize your workflow to create the space to work on projects that move your business forward. She breaks down simple frameworks she uses to get months worth done with ease. Discover: ROI projects vs. transactional tasks Optimizing your morning or evening...
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Episode #30 | If You Want Inbound Leads Market To The Benefits Not Deliverables
In this episode Nat talks about how to drive more inbound leads through your content and marketing. When you are creating content you need to meet the consumer where they are and speak to the benefits of the solution. Discover: *People only do things that benefit them * How to generate more…
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Episode #29 | Pivoting, Low Profit, & Building A Business You Love w/ Jason Meland
In this episode Nat interviews Jason Meland on the struggles of building a business, pivoting a model, and the behind the scenes of low profit. Seasons in business are inevitable and learning how to navigate them is the difference between people who quit vs. evolve into the next iteration....
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Episode #28 | What Gifts Are Unique To You?
In this episode Nat talks about spending time understanding yourself and your own unique gifts. Creating awareness to your own unique gifts and what you want to create in the world. There is no one size fits all to life, it's individualized to each of us. Discover: *It takes a village to build a...
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Episode #27 | Identify Your Sticking Points & Plan For Them
In this episode Nat talks about how consistency is mastered by acknowledging your sticking points and making a plan for them. Perfect execution is an unreasonable ask, so plan for the things that have the potential to derail your progress. Discover: *Identify sticking points and future landmines…
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Episode #26 | Managing Stress
In this episode Nat talks about how to manage stress when you are going through big changes and evolutions in your business. The work needs to be done regardless, the state in which you do it determines your fulfillment during the process. Discover: *Being consistent with your messaging * How to...
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Episode #25 | The Price of Admission
In this episode Nat discusses the price of admission when it comes to building a business. The no bullshit, tell it as it is, and don't sugar coat it side of entrepreneurship. Discover: * What's required to go full-time in your business * What's required to solve problems * The truths of building…
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Episode #24 | Belief In Sales and Marketers vs. Closers Role w/ Ryan Kalan
In this episode Nat interviews Ryan Kalan, a former sales closer for high ticket fitness sales and the head of client services at TVAC. Discover: *Belief in what you sell * Raising prices * Marketer, setter, closer * Pre-call process Connect with Ryan: https://www.instagram.com/coachryankalan_13/...
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Episode #23 | What Are You Building This Business For? w/ Zakk Colburn
In this episode Nat interviews Zakk Colburn the owner of PTBI a company that helps online coaches go from 0-10K/mo. Discover: *Ad accounts shutting down and payment defaults * What type of business do you want to build * Finding fulfillment outside of business * Leadership and developing culture…
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Episode #22 | Impactful Messages Require A Willingness To Be Misunderstood
In this episode Nat talks about sharing a message on social media that resonates with the masses. Being willing to be misunderstood and rejected in pursuit of sharing your truth. Discover: * Creating a message that speaks to the masses * Being willing to being misunderstood * Impactful messages...
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Episode #21 | Listen When You Feel Overwhelmed & Alone
In this episode Nat talks going through transition periods in life and business. Entrepreneurship can be lonely and present you with challenges you didn't think you'd ever have to overcome. That's the beauty of it. It's the ebbs and flows. Discover: * Feeling overwhelmed going through hard times…
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Episode #20 | What Unhealthy Relationships & The Coaching Industry Have In Common
In this episode Nat talks about the overlaps of the coaching industry and unhealthy romantic relationships. When you are not living in a way that supports your values, vision, and dreams it becomes tiring. The industry perpetuates toxic, neurotic, and dysfunctional behavior that burns…
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Episode #19 | 3 Tricks To Improve Your Copywriting Skills
In this episode Nat talks 3 simple ways to instantly improve your copywriting skills. Skill development is everything and copywriting is something that PAYS. Discover: * Skill development helps you across industries * 3 tricks to improving copywriting skills Join our FREE Content & Lead…
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Episode #18 | Dealing With Insecurities
In this episode Nat talks dealing with insecurities. Becoming aware of what your struggles are and shortening the gap between implementation. The things you struggle with the most are the things that hold you back from becoming the person you're destined to be. Discover: * Identifying…
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Episode #17 | I Promise, It's Not A Mindset Issue
In this episode Nat talks about the struggles around anxiety, overwhelm, and lack of fulfillment. The issue isn't mindset, it's lack of integration. Not being clear on who you are, what you value, and the direction you want your life to go. Discover: * Is it a mindset problem or nah? * What does...
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Episode #16 | Why "Killing" Parts Of Yourself Never Works Long-Term In Personal Development
In this episode Nat talks about the importance of learning to appreciate the past and how it made you the person you are today. Everyone wants to be a better creator yet nobody wants to explore different parts of themselves. Discover: * Understanding where you came from * Learning to communicate...
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Episode #15 | Are You Even A Good Coach Anymore?
In this episode Nat talks about why most online coaches start and what happens to them overtime as they become disconnected from their mission. Chasing record highs and being devastated by record lows. Discover: * Reconnecting to WHY you got started * Re-evaluating the business and the direction...
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Episode #14 | Email Marketing 101
In this episode Nat talks about the basics of email marketing and why it's such a powerful form of marketing within your business. If you aren't building your email list you are sleeping on long-term growth. Discover: * The benefits of email marketing * The 5 key metrics to track * Why email...
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Episode #13 | 3 Things To Implement That Will Help You Become Better At Content + Marketing
"In this episode Nat talks about 3 simple things you can do to create better content and become a better marketer. Sales is the only thing that brings money INTO a business, everything else costs money. Which means it's crucial to learn how to attract, nurture, and convert the attention of your...
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Episode #12 | Different Types of Content You Need For Marketing & The Purpose of Each
In this episode Nat talks about the different mediums and types of content you can use to market your message. Depending on the type of content you will create specifically for it. Discover: * Organic vs. paid ads * Short form drives visibility * Creating a content funnel Join our FREE Content &...
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Episode #11 | What Content Should You Create?
In this episode Nat talks about why you struggle with coming up with content ideas and how to attract your ideal customers on social media. Discover: * Why you struggle with content ideas * Understanding your ideal customer * Studying big brand * Becoming a marketer Join our FREE Content & Lead...
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Episode #10 | PIF vs. Monthlys Pros + Cons
In this episode Nat talks about the benefits of paid in full vs. monthly's and the implications of both. Discover: * Benefits of paid in fulls * Benefits of monthly * The pros and cons of both * The math of 200K/yr business Join our FREE Content & Lead Generation Community here:...
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Episode #9 | Building Your Business From The Inside Out
In this episode Nat talks figuring out what you want and designing your business from the inside out not the outside in. Instead of responding to whats happening, start actively creating it. Discover: * Identify what you want to create * What do you need to stabilize the business * The decision…
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Episode #8 | Trauma Dumping vs. Storytelling In Your Content
In this episode Nat talks about the difference between trauma dumping in your content vs. using storytelling to connect with your audience in a powerful way. She also dives into the discomfort of creating content on social media in the various formats and what creators face when expressing their...
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Episode #7 | What Is The Life You Are Optimizing For
In this episode Nat talks about identifying the person you want to become and the life you want to create. If you don't know what you are creating or why, the rest becomes messy. Discover: * principles > methods * who do you want to be? * Identity crisis * Shedding old identities Join our FREE...
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Episode #6 | Were You Just In The Right Place At The Right Time During COVID Building An Online Business?
In this episode Nat talks about how COVID created an illusion that building a business is easy and created a lot of false starts for online business owners. This past year the economy has shift, buyer behaviour has changed, and whether anyone wants to admit it or not the recession plays a role in...
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Episode #5 | Handling Dishonesty & Having Grace
In this episode Nat talks about how having grace and compassion as a leader is what develops a strong team culture. Team members are going to make mistakes and it's your job as a leader to learn how to navigate those conversations and create an environment that allows people to grow within it and...
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Episode #4 | Refusing To Live By Invisible Limitations
In this episode Nat talks about refusing to live by invisible limitations and roadblocks in life. We are able to create whatever we want and design a life on our terms, most of the things we feel that hold us back are an illusion or a story we create in our minds. Discover: * How we create self...
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Episode #3 | The Fine Line of Excellence & Neuroticism
In this episode Nat talks about perfectionism and how to work with that part of yourself. It's easy to overlook certain behaviours we have if they don't fit into the initial definition that we were given. Discover: * A different perspective on perfectionism * Learning what perfectionism for you *...
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ABOUT THIS SHOW
Welcome to the Customers & Profits show, hosted by Natasha Starcheski. She’s an entrepreneur, marketer, and content creator, who has generated millions in revenue through her copywriting and creative storytelling. On this podcast you will learn about how to build a successful online business that attracts, nurtures, and converts ideal clients that pay more and stay longer. As well as the lessons learned, mistakes made, and personal stories of what happens behind the scenes when building a business and brand. Follow The Company: @customersandprofits Follow Natasha: @natoutofoffice
HOSTED BY
Natasha Starcheski
CATEGORIES
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Frequently Asked Questions
How many episodes does Customers & Profits have?
Customers & Profits currently has 391 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Customers & Profits about?
Welcome to the Customers & Profits show, hosted by Natasha Starcheski. She’s an entrepreneur, marketer, and content creator, who has generated millions in revenue through her copywriting and creative storytelling. On this podcast you will learn about how to build a successful online business that...
How often does Customers & Profits release new episodes?
Customers & Profits publishes regularly with 391 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Customers & Profits?
You can listen to Customers & Profits on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Customers & Profits?
Customers & Profits is created and hosted by Natasha Starcheski.
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