PODCAST · business
Digital Hive Podcast
by Honey Pot Digital
Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
Episodes
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When Niching Works: Marketing a niched business
In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to...
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Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses
In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business. Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle…
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Calm Collaboration and Connection with Rachel Posner
Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit harder, but working together can limit this. Even if you don’t have a business partner or team, collaborations can be a...
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Captivating Stories To Transform Your Emails with Joanne Homestead
In this episode, I chat with Joanne Homestead about copywriting and the stories we can tell in our businesses. She shares some great insights into what we can tell stories about and how to turn them into captivating emails. Joanne Homestead, founder of Desk Plant Creatives, is an email…
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Curating Impactful Customer Journeys for Brand Loyalty
In this episode, host Emma dives deep into the art of customer experience orchestration and marketing. Emma outlines how every detail, from customer engagement to brand promises and emotional connections, shapes the customer journey. She offers strategies for setting clear brand expectations,...
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Navigate Change With Confidence with Joan Russell
On today's episode, I chat with Joan Russell about change, and how we can embrace it, take steps and ride the wave as it all comes at us. Joan is the founder of The Leap Lounge, host of its podcast, and creator of the signature talk Get Cozy with Change, inspiring audiences to reframe fear…
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Elevating Your Offer Through Web Design with Paige Aileen Design
In this episode, I’m chatting with Paige, a designer of brand identities and websites for course creators and entrepreneurs about how to elevate your offer on your website to give a more premium experience to your visitors. This can be important for all brands, even if your offer is kind of more...
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Embodying Your Brand Visually with Megan Kranzler of Olive Ridley Studios
This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this important investment. I hope this episode gets you thinking about your brand identity differently, and even if you already…
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Reviewing your Verbal Brand Identity with Jillian Bright
My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their messaging and build marketing systems that support their unique values, capacity, and goals. We chat about what your verbal…
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Art vs Commerce with Author Cleo Childs
In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of pieces of this discussion where this is relevant for many businesses, so even if you never want to write a thing, I hope…
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Making Authentic Video For Your Business with Andrea Stenberg
On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand. As a video marketing strategist, Andrea shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their...
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Building a marketing roadmap that improves your customer's journey
The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase. We can work to optimise for this journey, giving people what they are looking for…
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Pricing & Promotions: The options are endless
In this episode I dive further into one of the things that impacts our revenue so much: pricing. I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential…
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Before You Blame Marketing: Identifying problems and their solutions
Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I...
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The Post-Burnout Pause: Creating more ease in your marketing
It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I have planned for the rest of 2025. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey...
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Money Mindset in Business & Marketing with Rachelle Siebke
Rachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women. Women who have the time, energy, money and decision-making skills to live, love, and leave any situation without...
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Improving the Everyday with Lea Durante
Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction…
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Four Routes for Profit Growth
We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column. Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their...
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Curiosity in Content with Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility,...
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Understanding Self-Respect with Dr Katherine Iscoe
Dr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships and awards. Despite these achievements and perceived public success, Katherine’s mental health was teetering on...
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Routing your marketing action plan
At the start of any new year or quarter, we all love to make a plan or make decisions on how we’re going to do our marketing, but making it actionable and sustainable is how you’ll actually make real progress. A marketing action plan is different to a strategy or an approach, because it’s the...
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Setting my focus and phrase of the year for 2024
At the start of every year, I like to set a bit of a focus. I also do this monthly most of the time, but the year is more an overarching one. I’m not totally one for resolutions, but I love to think about where I want to be in a year, then what’s actually achievable and make a goal from there.…
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Season 4 Starts Monday
I'm excited to announce the podcast will be coming to you weekly for 2024! On guest episodes we chat about either how they found their approach or letting you know all about their niche marketing expertise. Solo episodes break down parts of marketing, aspects of approaches you might like to...
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Wrap Up: 2023 in review
Let's review the year that was. I share the highs and lows, and what I changed this year in my business and in personal life. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their...
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Plotting the Course: Navigating new marketing hires
Working with people isn’t just about hiring the right person. You still need to manage the project and collaborate to get the most out of your investment. Just because something is a project, doesn’t just mean you should just get it ticked off and done. You’ve invested in your business and you...
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The Hiring Roadmap: the crucial path to finding your best marketing team
This is part two of a mini series all about hiring for marketing help. If you missed the last episode, I highly recommend starting there since I covered everything you need to think about and prepare before you start the hiring search. In this episode, I'm breaking down how you can hire without…
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The Pre-Hire Puzzle: decisions you need to make before making a marketing hire
You're busy, and in need of a change, but before you jump in with both feet and make a marketing hire, we need to assess some things. In this episode, I break down each of the decisions you need to make ahead of starting to research for this new hire. Access the editable Workbook:...
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Brand Voice in the age of AI, automation and collaboration with Rachel Rennie of Frankly Write
Frankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on. Find Rachel online: https://www.instagram.com/frankly.write/...
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Attracting the right-fit clients with Jolinda Anderson of Shapes & Colors by Jolinda
Founded in June 2009, Shapes & Colors, by Jolinda is a graphic and web design company. For years, Jolinda worked on one to three independent client projects per year but registered her LLC officially in 2016 and began serving clients full-time in October 2019. As a former high school teacher and...
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Customer Interviews: Conversations that shape marketing strategies with Kathryn McGarvey of The Meaningful Marketing Co
Kathryn McGarvey has more than 20 years’ marketing experience, from marketing for small local businesses, through to the types of big city soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints. She now runs The Meaningful Marketing...
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Crafting Connections: Word of mouth and relationship marketing with Rachel Andersen of Aurora Interiors
Rachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your…
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Exploring private podcasting and niche communities with Rosa Sarmento of Ideablossoms
Rosa Sarmento is a quirky latina — born and raised in Rio de Janeiro, Brazil — who empowers mission-led women leaders to launch binge-worthy podcasts to amplify their message, and scale their impact and income. Find Rosa online: https://ideablossoms.com/ https://www.linkedin.com/in/rosa-sarmento/...
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Marketing a science backed brand with Chanel Clark of Arepa
Chanel Clark is the Marketing Manager at Arepa, a business created to make brains work better. We chat about her role and how the business has grown in her time there.
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Marketing a multi-hyphenate business with author Tasha L. Harrison
Tasha L. Harrison is a romance author and creator of the #20kin5Days writing challenge and host of the Wordmakers Writing Community where writers come together to do the writing work!
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The Art of Progression: Evolving your business’ offer with Bec Cuzzillo
Bec Cuzzillo is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses.
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Behind the Seams: Marketing a slow fashion patternmaker business
Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I really admire how much Alison has niched and how that best serves her and her clients.
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Marketing a non-niche business through community and connection with Ms Anna Lee
Todays guest is Anna Lee, she runs her business through three key brands, Ms. Anna Lee, Workerby and Ruby3 with a mix of design and creative work, creative guidance sessions, and human design. In the episode we talk about how Anna Lee manages all of this and how she got to where she is today with...
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Rebranding and streamlining with Meg McConnell of Due West Design
In this episode, we chat about rebranding from freelance to a business brand name, how Meg streamlined her services to grow the business, and delivering results in a few key areas. We also went through Meg’s marketing mix to chat about how she does things differently to suit her business.
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Social Media Trends, Original Concepts and Stealing Like An Artist
As we work in a space of so called viral marketing and trends, the route of unique content and new ideas is one of more friction than the alternative.
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The Buddy System: Collaboration marketing strategies for small businesses
Collaboration in marketing can be great for small businesses. By combining resources and expertise, you can create compelling or educational content that reaches a broader audience, generates more leads, and enhances your brand recognition.
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Marketing Metrics & Milestones: Setting realistic goals for sustainable business growth
Reviewing your marketing analytics can sometimes fill you with a sense of dread. Goal setting goes hand in hand with this, allowing you to set and work towards reasonable expectations. In this episode, I break down the types of goals, and the areas in your business and marketing you might set…
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A Retrospective - How Marketing Shifted In The Past 3 Years
Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and what other competition is added to each platform. Let’s breakdown how these past 3 years have impacted the online marketing space.
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Is it more marketing you need?
Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s break down the most common 10 problems that marketing won’t solve on its own.
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How to track the performance of each step in your marketing and sales funnel
Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each step into its own analytics, so you can check the performance, and improve wherever possible. In this episode, we’re finishing up this mini-series, by breaking down how each step can…
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If Elle and Vivian had a law firm: A marketing funnel in action
Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and Vivian of Legally Blonde.
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Are you missing a key step in your marketing funnel?
As someone has an experience with your brand, they move through these 11 steps, from first finding out about you to telling everyone about you. This same process happens in your online and offline marketing, and when you make sure you cover each step with content, marketing and experience, you're...
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Taking the leap: minimum viable marketing
Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in.
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Is your 2023 marketing strategy resilient?
Your marketing strategy isn’t just a combination of snappy tactics that change regularly. It’s a framework for all your marketing moves.
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Season 3 Trailer
I'm back! Subscribe to get new deep dives and interviews added to your feed.
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Finding your brand voice with Rachel Rennie
Emma speaks to Rachel Rennie of Frankly Write, a Brand + Copy Strategy Studio, created with a team of kind of funny writers.
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ABOUT THIS SHOW
Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
HOSTED BY
Honey Pot Digital
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Frequently Asked Questions
How many episodes does Digital Hive Podcast have?
Digital Hive Podcast currently has 101 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Hive Podcast about?
Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks...
How often does Digital Hive Podcast release new episodes?
Digital Hive Podcast publishes regularly with 101 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Digital Hive Podcast?
You can listen to Digital Hive Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Hive Podcast?
Digital Hive Podcast is created and hosted by Honey Pot Digital.
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