All Episodes

When Niching Works: Marketing a niched business

Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses

Calm Collaboration and Connection with Rachel Posner

Captivating Stories To Transform Your Emails with Joanne Homestead

Curating Impactful Customer Journeys for Brand Loyalty

Navigate Change With Confidence with Joan Russell

Elevating Your Offer Through Web Design with Paige Aileen Design

Embodying Your Brand Visually with Megan Kranzler of Olive Ridley Studios

Reviewing your Verbal Brand Identity with Jillian Bright

Art vs Commerce with Author Cleo Childs

Making Authentic Video For Your Business with Andrea Stenberg

Building a marketing roadmap that improves your customer's journey

Pricing & Promotions: The options are endless

Before You Blame Marketing: Identifying problems and their solutions

The Post-Burnout Pause: Creating more ease in your marketing

Money Mindset in Business & Marketing with Rachelle Siebke

Improving the Everyday with Lea Durante

Four Routes for Profit Growth

Curiosity in Content with Emily Aborn

Understanding Self-Respect with Dr Katherine Iscoe

Routing your marketing action plan

Setting my focus and phrase of the year for 2024

Season 4 Starts Monday

Wrap Up: 2023 in review

Plotting the Course: Navigating new marketing hires

The Hiring Roadmap: the crucial path to finding your best marketing team

The Pre-Hire Puzzle: decisions you need to make before making a marketing hire

Brand Voice in the age of AI, automation and collaboration with Rachel Rennie of Frankly Write

Attracting the right-fit clients with Jolinda Anderson of Shapes & Colors by Jolinda

Customer Interviews: Conversations that shape marketing strategies with Kathryn McGarvey of The Meaningful Marketing Co

Crafting Connections: Word of mouth and relationship marketing with Rachel Andersen of Aurora Interiors

Exploring private podcasting and niche communities with Rosa Sarmento of Ideablossoms

Marketing a science backed brand with Chanel Clark of Arepa

Marketing a multi-hyphenate business with author Tasha L. Harrison

The Art of Progression: Evolving your business’ offer with Bec Cuzzillo

Behind the Seams: Marketing a slow fashion patternmaker business

Marketing a non-niche business through community and connection with Ms Anna Lee

Rebranding and streamlining with Meg McConnell of Due West Design

Social Media Trends, Original Concepts and Stealing Like An Artist

The Buddy System: Collaboration marketing strategies for small businesses

Marketing Metrics & Milestones: Setting realistic goals for sustainable business growth

A Retrospective - How Marketing Shifted In The Past 3 Years

Is it more marketing you need?

How to track the performance of each step in your marketing and sales funnel

If Elle and Vivian had a law firm: A marketing funnel in action

Are you missing a key step in your marketing funnel?

Taking the leap: minimum viable marketing

Is your 2023 marketing strategy resilient?

Season 3 Trailer

Finding your brand voice with Rachel Rennie

Marketing yarn and knitting pattern products with Heather Walpole

Money management and mindset with Ayana Campbell Smith

Marketing a physical and digital magazine with Kim Dow

Focusing on Local with Ellen Matis

Balancing producing and marketing with Lora DiFranco

Marketing an online dirndl store with Erika Neumayer Ehrat

Sustainable Web Design with Colleen Keith

Your Digital Marketing Options

Refining and marketing your niche with Hollie Arnett

Identifying Your Brand Values with India Jackson

Documenting the Process with Michelle Wintersteen

Creating experiences in retail with Emily Thompson

Making Better Financial Decisions with Kate Strathmann

Branding Your Business with Gabrielle Blades

Season Two Trailer

How to promote a subscription model business

How to promote a physical location dependant business online

How to convert blog readers into customers or clients

How to translate your branding across all of your online platforms

Using online video for your business

Goal setting for your year ahead

What's possible with Facebook Creator Studio

Your sitemap and Google Search Console

How to encourage people to share your business

How to sort out your Meta Titles and Descriptions

How to choose your Google Ad Keywords for the best result

What affects your organic search ranking and how to work on your ranking

Cold, Warm and Hot Audiences and how to market to them

How to get back in front of people who abandon a purchase

SEO for Online Stores

The lowdown on running Google Ads

How to use Email Marketing for Service businesses

How to promote your content constantly using Pinterest

Why you should consider outsourcing your digital marketing

How to use email marketing to drive sales for your online store

The 411 on Facebook Business Manager, the Pixel and Ads

Tips for creating your email opt-in and welcome sequence to grow your email list

How to use IG Live and IGTV to serve your audience

How to Engage with your Followers on Instagram Stories

7 Ways to Optimise Your Instagram Bio & Feed

How to deep dive into your Google Analytics eCommerce data

How to deep dive into your Google Analytics

Tracking your digital presence and how to spot areas to work on

Creating Your Digital Marketing Funnel

Your Online Content Marketing Options

Choosing your social platforms

Your website and how to use it to your best benefit

Defining your point of difference for your online business

Brand Building Content vs Sales Content for your digital marketing calendar

Introducing your host, Emma