Skip to content
PodParley
Digital Marketing ROWhy? podcast artwork

PODCAST · business

Digital Marketing ROWhy?

by Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners

Publisher-supplied feed metadata · PodParley refreshed Oct 8, 2026 · Source feed

Subscribe · 0 Bookmark

Episodes

  1. REPLAY: 37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

    37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business? In this episode, Shannon and Krystal break down exactly how AI decides which local...

  2. How to Track Marketing ROI Without a Point-of-Sale System Or Perfect Data

    Most business owners want to know their marketing ROI, but very few actually have the systems in place to measure it. On this episode of Digital Marketing ROWhy?, Shannon and Krystal break down what happens when a client doesn't have a point-of-sale system to tie sales back to marketing, and how...

  3. What Is Programmatic Audio and How Does It Work With Radio Ads?

    Programmatic audio is one of those terms that sounds more complicated than it is. In this episode of Digital Marketing ROWhy?, Shannon Allen and Krystal Vivian break down what programmatic audio actually means, how the buy works, and why it fits so naturally alongside the radio advertising...

  4. Digital Essentials: What Belongs In Your Digital Marketing Starting Lineup

    Digital marketing has gotten too big for one person to be the expert at all of it. Shannon Allen and Krystal Vivian introduce Digital Essentials, four digital products built to work alongside the marketing a business is already doing: digital audio, Live Sports CTV, AI Location Concierge, and...

  5. What Actually Changes When You Move Your Live Sports Ads From Cable to Streaming

    Football season is here, and the way local businesses buy ads on football games has changed more than most advertisers realize. In this episode, Shannon and Krystal break down the difference between buying spots on cable and buying impressions on streaming — and why that shift usually means...

  6. What Media Consolidation Means for Local Advertisers

    Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen and Krystal Vivian break down what the consolidation wave means for local advertisers, why audience...

  7. How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?

    The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go? In this episode, Shannon Allen and Krystal Vivian break down why broadcast TV no longer reaches...

  8. 37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

    37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business? In this episode, Shannon and Krystal break down exactly how AI decides which local...

  9. Mid-Year 2026 Marketing Check-In: What's Working and What's Changing for the Rest of the Year

    We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending. In this mid-year check-in, Shannon and Krystal walk through what's...

  10. Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

    Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them. In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what…

    more

  11. REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

    This is a replay of the podcast from Nov. 20, 2025. The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers…

    more

  12. AI Didn't Kill Paid Search. It Made It More Valuable.

    AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet. In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews...

  13. Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

    Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind. In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for nearly half of all television consumption, and the numbers…

    more

  14. How Your Business Listings Could Be Costing You $21,000 a Year

    Your business listings could be losing you $21,000 a year — and you might not even know it's wrong. In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about one of the most overlooked pieces of a business's digital...

  15. Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

    What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal sits down with FDS's own Location Intelligence specialist…

    more

  16. Live Sports Moved to Streaming (And Your Ad Budget Should Too)

    Live sports used to be the one thing keeping cable alive. Not anymore. In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college...

  17. The Great TV Shift: Why Cable & Broadcast Are Losing the War

    Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor. In this...

  18. AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead

    Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website. AI is answering questions directly on Google, ChatGPT, Claude, and other platforms. What does that mean for local businesses? In this episode, Shannon and Krystal dive deep into what's happening...

  19. Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

    The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets. Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over...

  20. 2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?

    The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and…

    more

  21. Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore

    Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's…

    more

  22. The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

    The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution...

  23. What Your Digital Marketing Agency Isn't Telling You About ROI Reporting

    This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove...

  24. Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience

    It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook...

  25. Planning Your 2026 Marketing Budget: Part 2

    Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget. If you've been hearing buzzwords like AI search, connected TV, and...

  26. Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program

    This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital...

  27. Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots

    Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital...

  28. Planning Your 2026 Marketing Budget: Part 1

    Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026. If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening...

  29. Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success

    Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on...

  30. Tip Tuesday: For Digital Marketing Reporting, Less Is More

    For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital...

  31. Tip Tuesday: How To Strategize Q4 For Results Going Into 2026

    Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year. Read Federated Digital Solutions' blog Federated Digital…

    more

  32. Know Your Numbers: The Missing Key to Digital Marketing ROI

    Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend. In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or...

  33. The Keys To Marketing Success In 2025

    This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter. Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. In this episode, Shannon and Derek discuss why advertising is an investment, not...

  34. Tip Tuesday: The Key Step Many Business Owners Miss On Social Media

    This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for...

  35. Tip Tuesday: The Real Value Of Cost Per Click In SEM

    This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See...

  36. The Success of Streaming TV For Advertisers

    This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads. This is a replay of an episode that originally published Sept. 12, 2024. Read...

  37. Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025

    Happy Tip Tuesday! This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See...

  38. Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting

    Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated...

  39. The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance

    In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth....

  40. Tip Tuesday: Why You MUST Meet Your Customers Where They Are

    Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital…

    more

  41. Tip Tuesday: The Best Digital Marketing Solution For Small Budgets

    Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions…

    more

  42. The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

    In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business...

  43. Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results

    For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook...

  44. Tip Tuesday: How To Brainstorm Effective Blog Topics

    Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on…

    more

  45. How To Create Streaming Video Ads That Drive Results

    This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating...

  46. Tip Tuesday: Service Industry Businesses Need A Video-First Approach

    For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn...

  47. Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

    This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See...

  48. How To Get The Social Media Algorithms To Work For You

    If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you! This week, Shannon Allen and Krystal Vivian dive deep into what matters to the social media algorithms, why your content isn't showing up and...

  49. Tip Tuesday: The Key To Effectively Using AI To Work Smarter

    Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions…

    more

  50. Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

    For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn...

View all 100 episodes →

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners

HOSTED BY

Federated Digital Solutions

Produced by Krystal Vivian

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Digital Marketing ROWhy? have?

Digital Marketing ROWhy? currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Digital Marketing ROWhy? about?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital...

How often does Digital Marketing ROWhy? release new episodes?

Digital Marketing ROWhy? has 100 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Digital Marketing ROWhy??

You can listen to Digital Marketing ROWhy? on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Digital Marketing ROWhy??

Digital Marketing ROWhy? is created and hosted by Federated Digital Solutions.
URL copied to clipboard!