Digital Marketing ROWhy? cover art

All Episodes

Digital Marketing ROWhy? — 101 episodes

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Title
1

REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

2

AI Didn't Kill Paid Search. It Made It More Valuable.

3

Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

4

How Your Business Listings Could Be Costing You $21,000 a Year

5

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

6

Live Sports Moved to Streaming (And Your Ad Budget Should Too)

7

The Great TV Shift: Why Cable & Broadcast Are Losing the War

8

AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead

9

Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

10

2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?

11

Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore

12

The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

13

What Your Digital Marketing Agency Isn't Telling You About ROI Reporting

14

Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience

15

Planning Your 2026 Marketing Budget: Part 2

16

Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program

17

Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots

18

Planning Your 2026 Marketing Budget: Part 1

19

Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success

20

Tip Tuesday: For Digital Marketing Reporting, Less Is More

21

Tip Tuesday: How To Strategize Q4 For Results Going Into 2026

22

Know Your Numbers: The Missing Key to Digital Marketing ROI

23

The Keys To Marketing Success In 2025

24

Tip Tuesday: The Key Step Many Business Owners Miss On Social Media

25

Tip Tuesday: The Real Value Of Cost Per Click In SEM

26

The Success of Streaming TV For Advertisers

27

Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025

28

Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting

29

The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance

30

Tip Tuesday: Why You MUST Meet Your Customers Where They Are

31

Tip Tuesday: The Best Digital Marketing Solution For Small Budgets

32

The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

33

Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results

34

Tip Tuesday: How To Brainstorm Effective Blog Topics

35

How To Create Streaming Video Ads That Drive Results

36

Tip Tuesday: Service Industry Businesses Need A Video-First Approach

37

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

38

How To Get The Social Media Algorithms To Work For You

39

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

40

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

41

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

42

Celebrating 2 Years Of Digital Marketing ROWhy?

43

Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results)

44

Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM

45

Balancing Work And Motherhood With The FDS Team

46

Tip Tuesday: Improve Your Paid Search Ads With Bottom Funnel Keywords

47

Tip Tuesday: The Keys To Successful Social Media Videos

48

How AI Search Results Are Impacting Paid Search Ads

49

Tip Tuesday: Why The Research Stage Is So Important

50

Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior

51

Practical Uses For AI In Marketing and Business

52

Tip Tuesday: Blogs Are The Unsung Heroes Of The Research Phase

53

Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads

54

How Cannabis Brands Can Attract New Customers In 2025

55

Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media

56

Tip Tuesday: 3 Key Elements For Digital Marketing Success

57

Influencer Marketing For Local Businesses

58

Tip Tuesday: Make Sure Your Online Business Listings Are Accurate

59

Tip Tuesday: Optimize Your Online Presence For Voice Search

60

How To Create Engaging Content For Social Media

61

Tip Tuesday: The Power Of Data Visualization

62

Tip Tuesday: Less Is More On Social Media

63

Building Your Social Media Strategy For 2025

64

Tip Tuesday: The Key To Effective SEM Ad Copy

65

Tip Tuesday: This Is The Key To Effective Video Ads

66

We've Officially Reached The OTT Tipping Point

67

Tip Tuesday: Why The Consumer Should Be The Center Of Your Marketing Message

68

Tip Tuesday: The Importance Of Mapping Out Consumer Touchpoints

69

Tip Tuesday: Maximize Your ROI With Targeted Display Ads

70

Gordon Borrell Shares Advertising Trends For 2025

71

Tip Tuesday: Use This To Jumpstart Your Brainstorming Session

72

Tip Tuesday: Every Business Needs This In Their 2025 Digital Marketing Strategy

73

The Best Episodes of 2024

74

Tip Tuesday: Business Owners Need To Understand This In 2025

75

Tip Tuesday: How To Use Carousel Posts On Social Media

76

Tip Tuesday: How To Choose What Products Or Services To Focus On

77

How To Use AI In Your Business and Marketing In 2025

78

Tip Tuesday: Why Flexibility Is Important In Your Strategy

79

Tip Tuesday: The Key To Successful Creative

80

Preparing Your Business For The AI World

81

Tip Tuesday: The Importance of SEM Impression Share

82

Tip Tuesday: Follow Industry Trends To Increase Your ROI

83

The Election Is Over. Now What?

84

Tip Tuesday: The Secret To A Killer Geofencing Campaign

85

Tip Tuesday: How To Stand Out On Social Media During The Holiday Season

86

5 Things To Think About When Planning Your 2025 Marketing Strategy

87

Tip Tuesday: The Optimal Frequency For Your Campaigns

88

Tip Tuesday: Optimize Your SEM Budget With The Right Keywords

89

Preparing Your 2025 Marketing Budget: Part 3

90

Tip Tuesday: The Importance Of Industry Trends and Consumer Behavior

91

Tip Tuesday: What To Do With Extra Budget At The End Of 2024

92

Preparing Your 2025 Marketing Budget: Part 2

93

Tip Tuesday: The One Thing Every Social Media Post Needs

94

Tip Tuesday: Targeting Audiences Using Structured vs. Unstructured Data

95

Preparing Your 2025 Marketing Budget: Part 1

96

Tip Tuesday: Targeting Multiple Audiences To Drive ROI

97

Tip Tuesday: How To Get A Trackable ROI Out Of Your Mailing List

98

The Success of Streaming TV For Advertisers

99

Tip Tuesday: Why Consistency Matters With Blogs

100

Tip Tuesday: How To Use Geofencing To Target Consumers

101

How Radio Is Embracing Digital Opportunities For Advertisers