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All Episodes

Digital Marketing ROWhy? — 100 episodes

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Title
1

REPLAY: 37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

2

How to Track Marketing ROI Without a Point-of-Sale System Or Perfect Data

3

What Is Programmatic Audio and How Does It Work With Radio Ads?

4

Digital Essentials: What Belongs In Your Digital Marketing Starting Lineup

5

What Actually Changes When You Move Your Live Sports Ads From Cable to Streaming

6

What Media Consolidation Means for Local Advertisers

7

How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?

8

37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

9

Mid-Year 2026 Marketing Check-In: What's Working and What's Changing for the Rest of the Year

10

Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

11

REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

12

AI Didn't Kill Paid Search. It Made It More Valuable.

13

Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

14

How Your Business Listings Could Be Costing You $21,000 a Year

15

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

16

Live Sports Moved to Streaming (And Your Ad Budget Should Too)

17

The Great TV Shift: Why Cable & Broadcast Are Losing the War

18

AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead

19

Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

20

2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?

21

Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore

22

The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

23

What Your Digital Marketing Agency Isn't Telling You About ROI Reporting

24

Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience

25

Planning Your 2026 Marketing Budget: Part 2

26

Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program

27

Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots

28

Planning Your 2026 Marketing Budget: Part 1

29

Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success

30

Tip Tuesday: For Digital Marketing Reporting, Less Is More

31

Tip Tuesday: How To Strategize Q4 For Results Going Into 2026

32

Know Your Numbers: The Missing Key to Digital Marketing ROI

33

The Keys To Marketing Success In 2025

34

Tip Tuesday: The Key Step Many Business Owners Miss On Social Media

35

Tip Tuesday: The Real Value Of Cost Per Click In SEM

36

The Success of Streaming TV For Advertisers

37

Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025

38

Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting

39

The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance

40

Tip Tuesday: Why You MUST Meet Your Customers Where They Are

41

Tip Tuesday: The Best Digital Marketing Solution For Small Budgets

42

The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)

43

Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results

44

Tip Tuesday: How To Brainstorm Effective Blog Topics

45

How To Create Streaming Video Ads That Drive Results

46

Tip Tuesday: Service Industry Businesses Need A Video-First Approach

47

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

48

How To Get The Social Media Algorithms To Work For You

49

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

50

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

51

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

52

Celebrating 2 Years Of Digital Marketing ROWhy?

53

Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results)

54

Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM

55

Balancing Work And Motherhood With The FDS Team

56

Tip Tuesday: Improve Your Paid Search Ads With Bottom Funnel Keywords

57

Tip Tuesday: The Keys To Successful Social Media Videos

58

How AI Search Results Are Impacting Paid Search Ads

59

Tip Tuesday: Why The Research Stage Is So Important

60

Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior

61

Practical Uses For AI In Marketing and Business

62

Tip Tuesday: Blogs Are The Unsung Heroes Of The Research Phase

63

Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads

64

How Cannabis Brands Can Attract New Customers In 2025

65

Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media

66

Tip Tuesday: 3 Key Elements For Digital Marketing Success

67

Influencer Marketing For Local Businesses

68

Tip Tuesday: Make Sure Your Online Business Listings Are Accurate

69

Tip Tuesday: Optimize Your Online Presence For Voice Search

70

How To Create Engaging Content For Social Media

71

Tip Tuesday: The Power Of Data Visualization

72

Tip Tuesday: Less Is More On Social Media

73

Building Your Social Media Strategy For 2025

74

Tip Tuesday: The Key To Effective SEM Ad Copy

75

Tip Tuesday: This Is The Key To Effective Video Ads

76

We've Officially Reached The OTT Tipping Point

77

Tip Tuesday: Why The Consumer Should Be The Center Of Your Marketing Message

78

Tip Tuesday: The Importance Of Mapping Out Consumer Touchpoints

79

Tip Tuesday: Maximize Your ROI With Targeted Display Ads

80

Gordon Borrell Shares Advertising Trends For 2025

81

Tip Tuesday: Use This To Jumpstart Your Brainstorming Session

82

Tip Tuesday: Every Business Needs This In Their 2025 Digital Marketing Strategy

83

The Best Episodes of 2024

84

Tip Tuesday: Business Owners Need To Understand This In 2025

85

Tip Tuesday: How To Use Carousel Posts On Social Media

86

Tip Tuesday: How To Choose What Products Or Services To Focus On

87

How To Use AI In Your Business and Marketing In 2025

88

Tip Tuesday: Why Flexibility Is Important In Your Strategy

89

Tip Tuesday: The Key To Successful Creative

90

Preparing Your Business For The AI World

91

Tip Tuesday: The Importance of SEM Impression Share

92

Tip Tuesday: Follow Industry Trends To Increase Your ROI

93

The Election Is Over. Now What?

94

Tip Tuesday: The Secret To A Killer Geofencing Campaign

95

Tip Tuesday: How To Stand Out On Social Media During The Holiday Season

96

5 Things To Think About When Planning Your 2025 Marketing Strategy

97

Tip Tuesday: The Optimal Frequency For Your Campaigns

98

Tip Tuesday: Optimize Your SEM Budget With The Right Keywords

99

Preparing Your 2025 Marketing Budget: Part 3

100

Tip Tuesday: The Importance Of Industry Trends and Consumer Behavior