EARN THE RIGHT with Trevor Young
by Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rd Pocket PR Essentials In The Arena From The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
Episodes
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328: FROM THE TRENCHES / Stop trying to stand out: Discover what makes you distinct - with Jason Malouin
"If you’re able to communicate a shade different, just a bit more distinct or personal, you’re already ahead of the game." - Jason Malouin This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications,...
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327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay
"If you've got genuine authority, it's not about being noisy, it's about just holding your space and owning it." Susanna Reay This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and content...
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326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. Ebner
"Good thought leadership can grate against the norms. It can grate against what has always thought to be true." - David J. Ebner This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and…
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325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the grey....
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324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak
"The brand is me - everything I do feeds into my creative ecosystem." - Courtney Kocak This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and content creation. Hosted by Trevor Young, this...
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323: IN THE ARENA / Want to master PR as an expert founder? Be like Jay!
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building...
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322: POCKET PR ESSENTIALS / Zooming out: Introducing my ‘Marketing Communications Pyramid’
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ WHERE DOES PR FIT IN THE OVERALL SCHEME OF THINGS -- LET'S BREAK IT DOWN In this episode I unpack what I call…
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321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab
In today’s sea of AI-generated noise, real authority comes from genuine conversations 👉 Podcast guesting isn’t just a marketing tool, it’s how credibility and trust are earned, sustainable, over time. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced...
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320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building...
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319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy
If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of…
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318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread'!...
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317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab
*** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're...
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316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR...
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315: IN THE ARENA / Why personal branding has a reputation problem
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What’s the real difference between your personal brand and your...
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314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart
*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor...
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313: IN THE ARENA / How to build your reputation through Micro Acts of PR
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Forget the flashy, big-ticket PR moments; in this solo episode,...
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312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if…
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311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela
This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and...
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310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What does it really take to build authority and a lasting…
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309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a…
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308: CRANK THE 3RD / From fear to freedom: Making the midlife leap from security to possibility - with Karen Ansen
This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters.…
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307: IN THE ARENA / Crossing the ‘perception bridge’ from expert to authority
This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ In today’s episode, Trevor dives into the critical difference…
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306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ Today's ever-evolving marketplace presents some serious challenges for business owners. We live in a...
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305: CRANK THE 3RD / How this corporate troublemaker stays fresh, curious & relevant - with Stanley Johnson [ ENCORE EPISODE ]
This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. In this encore episode, host...
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304: POCKET PR ESSENTIALS / Introducing your audio playbook for PR, content & digital communications
This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and…
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303: Podcast relaunch: Turning credibility into opportunity (Introducing Earn the Right)
Welcome to the first episode of this podcast - rebranded as Earn the Right, and reimagined as an integrated audio channel. In this relaunch episode, host Trevor Young lays out why being brilliant at what you do just isn’t enough anymore - you have to earn attention, trust, and the opportunity to...
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302: "How do you do so much?” The power of grace and imperfection - with Dr. Jen Frahm
Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth? In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a...
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301: Finding your way back to yourself: Rediscovering your voice and values - with Jet Swain
The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself. In this episode, host Trevor Young sits down with Jet Swain - strategic advisor,...
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300: Career reinvention: A blueprint for board roles, consulting, and advisory success - with Andrew 'Billy' Baxter
Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone! In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful…
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299: From fit-in to stand-out: How midlife entrepreneurs can build a personal brand with soul - with Judy Winslow
In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond. Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable...
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298: Building a meaningful portfolio career in your 50s & 60s - with Wendy Pavey
Welcome to Season 10 of the CRANK THE 3RD podcast! In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50. As Trevor puts it, this one’s for anyone contemplating their “third...
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297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino
As someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career? In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story. Carmen...
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296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton
In this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast. Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more…
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295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer
In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals. But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing...
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294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner
Are you feeling stuck in your corporate career, yearning for a change that aligns with your passions? Karen Muldoon's journey from tech executive to functional nutrition practitioner might just be the inspiration you need! In this episode, I sit down with Karen to explore her transition from a...
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293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy
Are you struggling to articulate your unique value proposition after decades of professional experience? You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate...
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292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]
Are you a seasoned professional feeling the pressure to stay relevant in today's rapidly changing business landscape? You're not alone. As someone with decades of experience under your belt, you've accumulated a wealth of knowledge, skills, and wisdom. But in a world where technology evolves at...
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291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters
This episode is for anyone who's closing in on 50 years of age, or maybe you're older but your professional purpose still eludes you. Perhaps you've been running a business for ages but you want to extend your entrepreneurial boundaries and pivot into doing something different, something that is...
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290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White
Transitioning from a corporate career to entrepreneurship can be daunting, especially when you're in your early 50s and have been handed a 'pink slip' from your employer of two decades. But for Graham White, this leap became an opportunity to reinvent his professional life and create a thriving...
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289: Quick wrap-up of 2025 (what have you missed?)
Thank you for listening to CRANK THE 3RD - in this quick solo edition, I recap the episodes published since relaunching the podcast, previously known as 'Reputation Revolution'. Catch you in the next episode!
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288: What successful professional reinvention looks like in practice - with Valerie Khoo
Look up the word 'eclectic' in the dictionary and there will be a picture there of this week's guest - her name is Valerie Khoo, and when it comes to professional evolution, Valerie is the Queen of Reinvention! Valerie has who has successfully navigated careers in accounting, PR, journalism…
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287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman
Welcome to the belief and conviction episode of Crank The 3rd! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing…
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286: Owning your voice, taking risks and putting yourself out there - with Jackie Goddard
In this episode, I chat with Jackie Goddard, founder of Power to Speak, a coaching business focused on helping individuals, particularly authors and entrepreneurs, communicate confidently and effectively. Jackie emphasises the importance of owning one’s story and voice, overcoming fears of public...
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285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson
Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance. Reflecting on his journey from humble beginnings, Stanley highlights the role of...
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284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50
Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD! In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on. About the 'new' podcast: CRANK THE 3RD is the show for…
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283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster…
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282: Purpose, Passion, Principles + Profit with Dr John Tickell
Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! What is easy to get stuck in the same rut professionally and...
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281: How to win more clients using organic content with Chris James
Most business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. He helps solopreneurs and small business owners…
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280: The business of speaking: An insider's guide with Carson White
As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your...
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279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual...
About this show
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
Crank The 3rd
Pocket PR Essentials
In The Arena
From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
👇
1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
Hosted by
Trevor Young