EARN THE RIGHT with Trevor Young

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ WHERE DOES PR FIT IN THE OVERALL SCHEME OF THINGS -- LET'S BREAK IT DOWN In this episode I unpack what I call my 'Marketing Communications Pyramid'.  This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can, in turn, isolate the PR elements and where they sit in the broader picture. CHECK OUT THE PYRAMID - CLICK HERE __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

In today’s sea of AI-generated noise, real authority comes from genuine conversations 👉 Podcast guesting isn’t just a marketing tool, it’s how credibility and trust are earned, sustainable, over time. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ In This Episode: Podcast guesting is more than a visibility game - done right, it’s one of the most powerful ways for experts and leaders to earn authority, transfer trust, and cut through a noisy AI-saturated world. Tom Schwab, founder of Interview Valet and a trailblazer in podcast interview marketing, joins Trevor Young to break down how intentional podcast guesting can transform your business and reputation. Key Takeaways: Conversations over funnels: Tom debunks the myth that sales start with automation, arguing that “you’re just one conversation away” from your next big client, partner, or team member.Podcasting in 2026: Discover how the podcast medium has evolved - blurring lines with video, on-demand content, and new distribution platforms.Strategy first: Why throwing yourself at every podcast is pointless - Tom shares the smart way to pick shows, pitch yourself, and show up with value.Be a magnet, not a megaphone: Attract your perfect clients and repel the wrong ones. Learn how a focused guesting strategy works better than chasing fame or big-name shows.Master the pitch: No copy-paste emails! How to introduce yourself as a human, offer a killer topic, and make it easy for hosts to say yes.Collaboration wins: The best podcast experiences come from guests who treat appearances as relationships, not transactions.Leverage your appearance: Don’t “set and forget” - promote your interviews, repurpose content, and use each appearance as an authority-building asset.The ultimate authority transfer: Why third-party endorsement from trusted hosts builds trust faster than any self-promotion ever could. Action Steps: Get intentional: Decide who you want to reach and why.Do your homework: Research, engage, and pitch with care.Be professional: Show up, add value, and always promote the show afterwards.Build your digital footprint: Hosts (and AI) are watching! Useful Links: Interview Valet Welcome Page for EARN THE RIGHT: Templates, free resources, and more from Tom Schwab. Don’t forget: The best opportunities come from showing up, offering value, and earning the right to be heard. Subscribe, share, and leave a review - and start earning your authority today! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building reputation-based authority, mastering PR, and transforming credibility into career-defining opportunities. In today’s “In the Arena” episode, Trevor Young takes a deep dive into authority branding - what it is, who it’s for, and how you can leverage it to become not just respected, but recognised and sought out in your field. In a noisy world crowded with influencers, growth hackers, and short-lived tactics, seasoned professionals often find their hard-won expertise overshadowed. This episode unpacks why being the best isn’t enough - today, you have to be known, trusted, and top of mind. We’ll break down the essential components of authority branding, explore who should invest in it, share hypothetical examples, and highlight the pitfalls to avoid. Whether you’re a consultant, coach, founder, or seasoned expert ready to step out of obscurity and lead the conversation in your industry, this episode will give you practical tools and ideas to ensure your personal brand truly reflects your expertise. Let’s get into it, because the market doesn’t reward the best; it rewards the best known. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right newsletter  P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ This episode dives straight into the revolution happening in search and reputation - where discovery, validation, and authority-building are being transformed by GenAI. Host Trevor Young - along with expert guests Darryl Sparey and Simon Murphy - take listeners into the trenches of PR, communications, and AI, unpacking how leaders, experts and brands can earn their presence in the generative AI landscape. What’s covered: Why traditional SEO strategies aren’t enough, and what “Generative Engine Optimisation” really means.The rise of GenAI as the go-to for deep questions, synthesised answers, and (personal) brand credibility.Why B2B decision-makers and consumers are moving to GenAI - and what it means for your visibility, reputation, and commercial impact.How AI platforms like ChatGPT, Perplexity, Gemini, Copilot, and Claude have different rules and partnerships that influence what gets surfaced.The critical role of earned media, owned media, and structured content - plus, why regularly updating your 'About' page is now mission-critical.Actionable advice for leaders, founders, and experts: how to proactively audit, create, and position content that gets recognized and cited by AI.The new “authority stack” – structured web content, consistent entity presence (LinkedIn, Wikipedia, directories), and meaningful earned media mentions in both small and big outlets. Key takeaways: Does your brand really exist if GenAI doesn’t recognise it - proactivity is key!The right kind of content and citations matter more than ever - depth beats breadth.Freshness and consistency trump old-school “set-and-forget” SEO techniques.Smaller, niche players can leverage agility to outpace bigger brands in GenAI-driven discovery. Who should listen? PR pros, marketers, founders, thought leaders, and anyone serious about reputation and authority in the age of AI. Connect with the experts: Darryl Sparey: hardnumbers.co.uk, LinkedInSimon Murphy: LinkedIn, indigomurphy.com Ready to earn your right to be discovered? Tune in and set your strategy for the AI-powered future of reputation! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread'! This is part 2 of this particular topic - see episode 316 for part 1. As a business owner, if you can get clarity and focus on the things you SHOULD be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!). When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly.  __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

*** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being interviewed. This episode is a replay of a conversation Trevor had with Tom Schwab on the The Podcast Interview Marketing Show (you can find the original interview here). Let's get into it! __________________ EPISODE OVERVIEW: Forget fireworks, build momentum! Trevor Young and Tom Schwab, founder of Interview Valet, unpack Trevor's Rolling Thunder Strategy - a blueprint for growing credibility, authority, and a brand that actually lasts. What you’ll learn: Why one big publicity moment isn’t as powerful as consistent, niche exposureHow to play the long game in branding and earned mediaThe crucial difference between earned authority and manufactured influenceHow AI is changing how people find and trust youSteps to becoming the go-to expert in your industry Notable highlights: Don’t chase tier one media exposure -start with niche podcasts and industry blogsBuild trust with the right people, not just big audiencesAI is now doing your research; credibility online = credibility in its resultsReputation creators vs indie content creators - focus on impact, not vanity metricsConsistent effort creates “Rolling Thunder”: start small, grow big, amplify everything Action steps: Pick your niche and own your voiceCreate one owned media channel (blog, newsletter, podcast, or YouTube)Secure guest spots or articles in specialised industry spacesKeep a log of your media, amplify it on socials, build your authority wallFocus on credibility before conversions - earning trust is earning future business Subscribe & connect: Get more wisdom: Earn the Right newsletter on Substack (earntheright.co)Follow Trevor Young and Tom Schwab on LinkedInCheck out Tom's podcast - The Podcast Interview Marketing Show

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world. But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand. There are a few differences between PR and marketing, with no shortage of crossover between the two. Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What’s the real difference between your personal brand and your reputation - and why does it matter? In this solo episode, Trevor cuts through the hype to break down why chasing a flashy personal brand without a foundation of reputation is a recipe for disaster. He unpacks: Why some people gain massive online followings but can’t sustain long-term influenceThe crucial distinction between personal brand (the story you tell the world) and reputation (the story others tell about you)How over-investing in branding before building credibility leads to “substance signal inversion”Why reputation is built on evidence, not spin, and why it always outlasts flashy marketing tricksSmart, actionable steps for strengthening your reputation and syncing it with your personal brandThe power of earned authority and how to leverage third-party validation to amplify your messageWhy longevity, trust, and congruence make up the secret sauce for sustainable success Whether you’re in the trenches of entrepreneurship or just starting to think strategically about your own professional presence, this episode delivers hard-won wisdom and practical insight on how to mesh brand and reputation for the long game. Listen now and make sure your personal brand stands on the solid ground of real reputation. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ EPISODE OVERVIEW: Getting media coverage isn’t about clever subject lines or perfectly polished press releases. It’s about becoming someone journalists trust. In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source. Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts. In this episode, you’ll learn: What today’s shrinking, time-poor newsrooms mean for founders seeking coverageWhy most pitches fail before they’re even openedHow to bridge the “empathy gap” between experts and journalistsThe power of sharp, well-formed opinions in a sea of bland commentaryWhy relationships outperform mass pitching every timeHow to think in angles and trends, not product announcementsPractical ways to become a trusted, repeat source, even without a PR teamWhere hybrid, niche and industry media create overlooked opportunity Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time. Connect with Hunter Stuart: Find him on LinkedIn or at Big Game PR. Tune in now and start earning your spot in the media! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Forget the flashy, big-ticket PR moments; in this solo episode, Trevor turns his attention to the small, intentional actions that truly move the needle over time. He calls 'Micro Acts of PR'. These are the daily habits and generous gestures that deepen relationships, create connection, and build reputational capital over time. From leaving a thoughtful comment to publicly lifting up peers, every touchpoint counts in the body of work that defines your authority. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game). In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business. Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise. Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense. Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business! What you'll learn: The true definition of PR (and why most of what you've heard is wrong)Why reputation and relationships are the keys to long-term business successHow to sustainably grow your audience and become your own PR machineBusting persistent PR myths and misconceptionsActionable tactics to build bridges and amplify positive word of mouth Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. __________________ How do you build an authentic, credible business or personal brand in today’s hyper-competitive, AI-driven, digital-first world—without getting lost in the algorithm trap or shouting into the void? Host Trevor Young sits down with brand and PR pros Andrés López-Varela (ALV) and Bec Sands, a dynamic husband-wife team, for a lively, honest conversation packed with real-world reputation and authority-building insights. In this episode: The real definition of “PR” today - and why authentic perception and strong communities matter more than everWhy performative rage-bait and dancing reels aren’t a shortcut to credibility (and why you shouldn’t let the algorithm erode your identity)Personal branding for good: advice for experts, thought leaders, and entrepreneurs who want to share genuine value, not just noiseThe power of owned media (newsletters, podcasts, websites, private communities) and how to strategically select your home base beyond social mediaSharp debate: Is paid media the new starting point for small businesses? Or can you still grow organically by tapping your existing network?Earned media secrets: How to get invited into other people’s rooms, from niche podcasts to industry panels—with practical examples you can start todayWhy building deep connections (not just going viral) should be your top focusThe compounding value of credibility markers and how social proof works in B2B and B2CWhat’s working for Bec and Andres right now - and their take on the evolving role of AI in marketing strategy If you’re a consultant, creative, marketer, entrepreneur, or aspiring authority ready to make your reputation matter (without selling your soul to the algorithm gods), this episode is your goldmine. Find our guests online: Bec SandsAndrés López-Varela Tune in, earn the right, and start turning credibility into recognition and opportunity—on your terms! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What does it really take to build authority and a lasting reputation in today's digital-first landscape? In this solo episode, Trevor breaks down the "Broadway vs. Off-Broadway" approach to personal brand PR and communications, revealing why the most trusted voices are often found on the smallest stages. Key takeaways: Big Stage vs. Small Stage: Why chasing mainstream "Broadway" platforms (LinkedIn, tier 1 media, viral moments etc) gets you visibility, but not always credibility.The Power of Off-Broadway: Discover how authority is forged on niche podcasts, in professional associations, newsletters, and boutique conferences - where trust, engagement, and real relationships flourish.Going Off Off Broadway: Dive into the hidden world of hyper-niche communities, private masterminds, local grassroots events, and spontaneous opportunities that spark deep, memorable connections.Strategy Unlocked: Learn why balancing the big and small stages - visibility AND intimacy - is the secret to building a reputation that lasts.Action Question: Where is your personal brand currently playing? Are you leveraging the powerful "hidden stages" where true authority is built? Tune in to discover the hidden stages where credible voices are made. It's time to take your brand Off-Broadway! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace. From battling social media algorithms to overspending on ads that don’t cut through, Trevor explains why building and nurturing your own audience is the key to lasting PR and brand impact. Key Highlights: Why relying solely on paid ads isn’t sustainable anymoreThe power of growing and owning your audience for long-term resultsBecoming your own media network -no more renting someone else’s platformThe importance of a holistic, ongoing strategy (not just quick campaigns!)Humanising your brand: moving beyond faceless business communicationEngaging clients, influencers, and partners for real resonance Tune in for practical insights to help you build real connections, communicate with purpose, and stay top-of-mind in your industry. The lesson for today? Start growing an audience you can connect with - and do it as a human, not a logo. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. ----------------------- Today's guest is Karen Ansen - founder of Ignite HR and Employment Law, and Ignite Your Purpose. Join us for a raw, inspiring conversation on weaving compliance, compassion, and personal purpose into a business (and life) you love. Karen shares her remarkable journey: from two decades in government, to studying law in her 40s while juggling work and motherhood, to boldly launching her own boutique firm at 52. She gets candid about the fear and tears, the setbacks and breakthroughs, and why sometimes you just have to get out of your own way. You’ll discover: Why Karen left a “safe” government job and took a nine-year journey to become a lawyerHow she bootstrapped her first business, without a single client lined upWhy Karen believes you should start with what you have (and worry about the website later)The power of niching down, and why complexity can be your business superpowerHow Karen melds legal expertise with leadership coaching and trauma-informed retreats in her Ignite Your Purpose passion projectLessons learned scaling up to seven employees, then intentionally downsizing for freedom, balance, and impactThe impact of AI and remote work in reshaping Karen’s business model for a new era Plus: Karen’s honest take on motherhood guilt, building a values-led workplace, and crafting a “retirement” of meaning, travel, and giving back. Are you a multi-skilled professional with passions that don’t fit the usual box? This episode is packed with practical wisdom for blending your talents, overcoming your doubts, and earning the right to build a fulfilling, purpose-driven business. Connect with Karen Ansen: Ignite HR & Employment Law Karen's LinkedIn Like what you heard? Please rate and subscribe to EARN THE RIGHT for more inspiring conversations.

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ In today’s episode, Trevor dives into the critical difference between being an expert and being recognised as an authority in your field. Drawing from his own journey and insights, he unpacks why even the most skilled professionals can remain invisible, missing out on opportunities, if they're not seen as leaders in their space. Trevor covers practical steps for crossing the "perception bridge", from codifying your expertise and owning your point of view, to building a communications platform and showing up in the right rooms. If you’re ready to move from being the best-kept secret to a sought-after authority, this episode will help get you started! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ Today's ever-evolving marketplace presents some serious challenges for business owners. We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers. KEY MESSAGE: We need to be pragmatic — what’s worked in the past probably won’t work now (although there are some truisms that carry through e.g. human stories, helpfulness, thought provocation, openness and transparency etc - these will be themes we touch on throughout this series). Onwards! ~ Trevor __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. In this encore episode, host Trevor Young sits down with creative director and self-confessed corporate troublemaker, Stanley Johnson, for an inspiring conversation about creativity, curiosity, and the art of staying relevant in today's fast-changing world. From humble beginnings as the child of factory workers in the UK to leading successful ventures both in agencies and his own consultancy, Stanley shares how his journey through trades, advertising, and entrepreneurship has shaped his approach to work and life. He offers honest reflections on navigating career pivots, lessons learned from unlikely experiences, and the invaluable returns of long-term professional relationships. The episode offers a candid look at the importance of curiosity, not just in creative industries, but in all facets of business and personal growth.  Stanley and Trevor unpack strategies for replenishing your creative toolbox, challenging yourself to explore new perspectives, and resisting the comfort of routine. They explore the role of pop culture, social media, and technology in keeping ideas fresh and meaningful, touching on topics like echo chambers, algorithmic influence, and the value of serendipity in inspiration. The discussion is packed with practical insights for anyone seeking to stay sharp and relevant, especially in the “third chapter” of their professional lives. Hear about Stanley’s day-to-day work at his consultancy, the importance of writing and brevity in sharpening thought, and the routines that keep his creative fires burning. Whether you’re a seasoned professional, solopreneur, or someone looking to reignite your passion and curiosity, this episode delivers actionable takeaways on how to keep learning, questioning, and making a meaningful impact well into your career journey. Connect with Stanley on LinkedIn - https://www.linkedin.com/in/branddna/

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and inspiration in your pocket. Subscribe to EARN THE RIGHT today so you don't miss subsequent micro-coaching episodes as they're published. ___________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

Welcome to the first episode of this podcast - rebranded as Earn the Right, and reimagined as an integrated audio channel. In this relaunch episode, host Trevor Young lays out why being brilliant at what you do just isn’t enough anymore - you have to earn attention, trust, and the opportunity to make an impact. This podcast is your guide to building reputation-based authority and turning credibility into real-world recognition. Discover: Why earning the right matters in today’s noisy, digital-first worldThe four signature tracks of the show: Crank the Third, Pocket PR Essentials, In the Arena, and From the TrenchesHow to build trust, recognition, and authority with integrity - no hype, no shortcuts, no chasing the latest fleeting trendsWhat makes Earn the Right more than a podcast: it’s a learning platform for credible founders, experts, and solo practitioners If you’re ready to go deeper, do the work, and amplify your voice with clarity and purpose, this is the show for you! Ready to earn your seat at the table? Hit subscribe, and let’s get started! Find the newsletter and more at EarnTheRight.co

Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth? In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life. Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you. With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable. Key insights from the conversation: The power of grace and self-compassion in professional lifeWhy energy management trumps time managementThe role of AI and automation in creating space for creativity and restThe importance of movement and play in maintaining mental agilityHow to navigate work-life balance with wisdom gained from decades of experience Jen's approach challenges conventional notions of hustle culture, offering a more sustainable path to success. She emphasises the value of "working out loud" - sharing your journey transparently - and how this practice can build trust and connections in your professional network. Practical takeaways: Strategies for using AI and automation to streamline work processesTips for incorporating movement and creativity into daily routinesInsights on balancing global work commitments with personal well-beingThe importance of acknowledging and nurturing supportive relationships Whether you're an entrepreneur, a corporate leader, or someone looking to optimise their professional life, this conversation offers valuable insights on thriving in today's fast-paced world without sacrificing personal well-being. "Grace removes the grind." - Dr. Jen Frahm Join us for a thought-provoking discussion that will inspire you to reassess your approach to work, success, and life balance. It's time to embrace a more holistic view of productivity - one that values both professional achievement and personal fulfillment.

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself. In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy. Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design. Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life. Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce. Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience. ______________ Key Takeaways from the Episode: 🟢 Embrace the Zigzags Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map. 🟢 Find (& Live) Your Values Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours? 🟢 Reclaim Your Voice After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.” 🟢 Building a One-Person Movement From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs. 🟢 Why Connection (and Community) Matters Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs. Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!

Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone! In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind. Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan. Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape. Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life. Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.

In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond. Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable personal brand in the so-called “third chapter” of their careers. Judy shares her powerful personal story - from facing depression and feeling out of place as a young woman, to discovering her purpose through creativity, business, and brand strategy. Together, Trevor and Judy unpack the importance of embracing your unique twist, reconnecting with your values, and getting comfortable with being a “unicorn”—someone who dares to be different in a world that often rewards blending in. You’ll get practical tips on how to bring out your individuality, what it means to infuse your brand with real soul, and why your past experiences are the raw material for your finest work. Judy also pulls back the curtain on her process for helping clients get braver and bolder, whether you’re building a team, scaling your business, or preparing for a big-stage moment like a TEDx talk. If you’re ready to stop playing small, own your story, and amplify your impact, this conversation is packed with wisdom, humour, and actionable steps. Let’s get started! QUOTABLE QUOTE FROM JUDY: “No one speaks quite like you. No one articulates quite like you. No one sees your industry quite like you, nor do they have the experience. So… just being you—that's so fabulous.” ____________ Visit Judy's website - https://unforgettablebrands.com/ Connect with Trevor on LinkedIn - https://www.linkedin.com/in/trevoryoung

Welcome to Season 10 of the CRANK THE 3RD podcast! In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50. As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career. Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals. Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life. From exploring advisory and board roles, consulting, and mentoring, to actionable strategies for staying visible, relevant, and resilient, this episode is packed with actionable tips for designing a work life on your terms. If you’re ready to take control of your professional future and craft a career that matches your values, flexibility, and ambition - especially after 50 - this conversation will give you both the confidence and ideas to get started. For more from Wendy, connect with her on LinkedIn or explore her insights through her website - www.yourexecutivebrand.com

As someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career? In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story. Carmen shares her journey from being a shy child to a trained actor to now, where she is helping individuals transform high-stakes presentations into unforgettable performances. Key Discussion Points: Carmen’s Background: She talks about her early career in retail leadership and her formal training in acting, which helped her excel in speaking and coaching roles.Professional Speaking Landscape: Carmen and Trevor explore the shifting dynamics in professional speaking post-pandemic, emphasising the blend of in-person, virtual, and hybrid events.The Role of AI: Carmen discusses how AI can generate speeches but emphasises the irreplaceable nature of human connection and quality in speaking engagements.Strategies for Engaging Speaking: - Moving from information-based presentations to creating immersive experiences. - Focusing on authenticity over aspiration, highlighting the importance of genuine connection and vulnerability. - Creating meaning in messages rather than simply conveying matter.Illuminated Story Method: Carmen shares her approach to transforming presentations by focusing on both script content and engaging delivery techniques to create a memorable impact.Advice for Aspiring Speakers: Reflect on personal experiences, think about the message you want to share, and understand your audience to craft a unique speaking approach. Practical Tips: Utilise sound and video strategically to enhance presentations.Engage with audiences through storytelling and interactive elements.Rehearse thoroughly to ensure a seamless and impactful delivery. Carmen's advice? Ditch the PowerPoint, tell a story: "You are so much more interesting than your PowerPoint." Carmen’s Contact Information: Visit Illuminated Story for more insights and access to a masterclass on improving public speaking skills. Conclusion: This episode is a deep dive into mastering the art of professional speaking, blending theatrical techniques with authentic storytelling to create lasting impressions.

In this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast. Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more fulfilling lives. Throughout their conversation, Paul shares insights into his personal journey of self-discovery and how it led to the creation of his podcast. He discusses the lack of resources available for men during the midlife transition and how the Middle Man podcast aims to fill that gap by covering topics such as mental health, physical wellness, and modern masculinity. Trevor and Paul dive into the importance of understanding one's purpose and passion, especially in midlife. Paul reflects on overcoming depression and the feeling of being directionless, leading him to start the podcast as an experiment. The episode also touches on how societal changes and the redefinition of masculinity impact men today. Paul emphasises the importance of building a movement to support midlife men by creating a platform for open dialogue and sharing experiences. Whether you're exploring a new phase of life or seeking ways to connect with your own passions, this episode provides valuable perspectives and practical advice for anyone navigating midlife transitions. Tune in to hear more about Paul's journey, the inspiration behind Middle Man, and the lessons he's learned along the way. Likewise, if you're interested in starting a podcast as a sideline 'passion play', Paul also shares some great tips and insights on this front as well. CHECK OUT THE MIDDLE MAN PODCAST - https://middlemanpodcast.com/

In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals. But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities? This is the theme of this fascinating conversation with Mark Schaefer, a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World. Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape. At the heart of Mark's philosophy is the concept of being audacious. But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work. Mark defines audacity as "something that creates a moment of awe in your life." It's about doing something that makes people sit up and take notice, something that sparks curiosity and connection. In a world where AI can churn out competent work at lightning speed, it's these human touches that truly set us apart. Also touched on during this conversation is Mark's own journey, how he started blogging at age 49 and how it changed his life immeasurably. Inspiring stuff! Here are a few quotes from Mark: "You can't outsmart AI. You have to out human AI.""What's a little thing we can do to add awe to someone's day? To just create that spark of an emotional connection between us.""The great mindset today is to do something so interesting, so generous, so unmissable that other people can't wait to talk about it, because those are the great storytellers and that is what is believed." VISIT MARK'S WEBSITE - https://businessesgrow.com/ If you like what you hear on the podcast, I'd love it if you could rate and review the show via your podcast app (especially if you're on Apple Podcasts) - thank you!

Are you feeling stuck in your corporate career, yearning for a change that aligns with your passions? Karen Muldoon's journey from tech executive to functional nutrition practitioner might just be the inspiration you need! In this episode, I sit down with Karen to explore her transition from a successful 30-year career in the corporate world to launching her own business focused on helping professional women navigate menopause. We discuss the challenges, triumphs, and valuable lessons learned along the way. Embracing a new path Karen shares insights on: The moment she realised it was time for a career changeHow her personal health journey sparked a new passionThe importance of continuous learning and investing in yourself Building a business from scratch We delve into: The process of choosing the right educational programStrategies for launching an online business, including the use of social media advertisingThe power of community and creating a safe space for clients Overcoming challenges and self-doubt Karen offers advice on: Dealing with the fear of putting yourself 'out there' onlineThe importance of perseverance in the face of setbacksHow to leverage your existing skills in a new industry Whether you're contemplating a career change or looking to start your own business, this conversation offers valuable insights and practical tips. Karen's story demonstrates that it's never too late to pursue your passions and make a meaningful impact in the world. Key takeaways: The value of investing in coaching and education when starting a new ventureHow to build an online presence and attract clients through various platformsThe importance of giving yourself time to grow and evolve in your new role If you're ready to explore new possibilities and take control of your professional future, this episode is a must-listen. Karen's journey proves that with passion, determination, and the right support, it's possible to create a fulfilling career change while in your 50s. Connect with Karen on LinkedIn

Are you struggling to articulate your unique value proposition after decades of professional experience? You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly. In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals. We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape. Unlocking the Power of Clarity Mitchell shares insights on: The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 wordsWhy casting a wide net in business often backfires, and the benefits of "picking a lane"Strategies for aligning your business offerings with your personal brand Building Credibility in the Digital Age We also explore: The 10 core values of credibility and why integrity is the cornerstoneHow authenticity and vulnerability contribute to your professional reputationPractical tips for leveraging LinkedIn to showcase your expertise Embracing Lifelong Learning And finally, Mitchell emphasises the importance of continuous growth, sharing: His approach to running multiple businesses while staying professionally relevant and up to dateThe value of surrounding yourself with diverse perspectives, including younger generationsWhy attending conferences and pursuing certifications can spark new ideas and opportunities Whether you're looking to refine your personal brand, boost your credibility, or navigate the next phase of your career, this conversation offers valuable insights for professionals at any stage. Tune in to gain clarity on your unique value proposition and learn how to communicate it effectively in today's competitive marketplace. CONNECT WITH MITCHELL - https://mitchelllevy.com/

Are you a seasoned professional feeling the pressure to stay relevant in today's rapidly changing business landscape? You're not alone. As someone with decades of experience under your belt, you've accumulated a wealth of knowledge, skills, and wisdom. But in a world where technology evolves at breakneck speed and AI is reshaping industries, how do you leverage your expertise while staying current? ___________________ This episode is a little different. The key message is the importance for business owners and professionals aged 50 and over to stay relevant by keeping up with technology, particularly AI. To bring this idea to life, I've created a recap of a previous interview with Valerie Khoo, who I've dubbed the 'Queen of Reinvention'. This recap, generated by Google NotebookLM, will really bring home to you the power of AI in action, as it pertains to content creation. In addition, you get to listen to key take-outs from my chat with Valerie (episode 288 - What successful professional reinvention looks like in practice) - this has been Crank The 3rd's most popular episode thus far. So, whether you're considering a career pivot, launching a new venture, or simply want to stay relevant in your field, this episode offers valuable insights for professionals at any stage. Tune in to gain inspiration and practical tips for navigating the exciting road ahead in your business, career, and lifestyle design. Oh, and don't forget to keep abreast of what's happening in the world of AI - use it to your advantage!

This episode is for anyone who's closing in on 50 years of age, or maybe you're older but your professional purpose still eludes you. Perhaps you've been running a business for ages but you want to extend your entrepreneurial boundaries and pivot into doing something different, something that is more interesting and meaningful than what you're doing currently? If so, you're going to love this conversation with Mark Masters, founder of You Are The Media, as we discuss his journey of discovering purpose through continuous effort. Mark's story is a testament to the power of persistence, as he shares how a side project evolved into a thriving community-driven business. Mark takes us through his transformation from running a small but traditional marketing and advertising agency to building a fully sustainable marketing learning community called You Are The Media. He emphasises the importance of finding your voice and choosing yourself, rather than waiting for opportunities to come knocking. Evolution of a side project We discuss how Mark's newsletter, which began in 2013, gradually grew into a multifaceted platform including: A paid membership spaceLive events across the UKEducational initiatives Mark highlights the challenges and rewards of nurturing a side project into a full-fledged business, stressing the value of patience and persistence. Building a community-centric business A key theme of our conversation is the shift from a "me-centric" to a "we-centric" approach in business. Mark shares insights on: Creating opportunities for community members to step up and leadFostering a culture of mutual support and learningThe importance of trust in delegating responsibilities Finding purpose and staying relevant For professionals in their third decade of business, Mark offers valuable advice on: Aligning your values with your workThe power of continuous learning and adaptationEmbracing new challenges to maintain relevance We also touch on the loneliness of entrepreneurship and how joining communities can combat isolation and fuel personal growth. Key takeaways for aspiring community builders Mark provides practical tips for those looking to start their own communities: Choose a medium you're passionate about and can consistently produceAlign your project with your core valuesFocus on participation and engagement, not just content creationBe patient and prepared for the long haulJoin other communities to learn and grow This conversation is a must-listen for anyone looking to find their purpose, build a community-driven business, or stay relevant in an ever-changing professional landscape. QUOTABLE QUOTES FROM MARK "I realized that the strength is when you feel a part of a community with everybody, with everyone else on your side. Community is central to what I do." "I am an example of how a community became the business and that's really empowering." "Side projects can be risky, but they can also create the most joy and reward that we've ever stepped into." "I'm with my heroes now and that's a liberating place to be." CONNECT WITH MARK WebsiteLinkedIn

Transitioning from a corporate career to entrepreneurship can be daunting, especially when you're in your early 50s and have been handed a 'pink slip' from your employer of two decades. But for Graham White, this leap became an opportunity to reinvent his professional life and create a thriving solo communications consulting practice.. In this episode, Graham shares his journey from being a seasoned PR executive to launching his own business at 53. He offers valuable insights for professionals considering a similar path, emphasising the importance of self-belief, strategic planning, and leveraging decades of experience. Key takeaways from Graham's entrepreneurial journey: Embrace change: Sometimes, unexpected career shifts can lead to new opportunities for growth and fulfillment.Leverage your network: Tap into professional relationships built over the years to find clients and collaborators.Start lean: Keep overheads low and focus on delivering value to clients from day one.Find your niche: Specialise in areas where you have deep expertise to differentiate yourself in the market.Maintain work-life balance: Structure your business to allow for personal time and pursuits outside of work. Graham also discusses the emotional journey of leaving a long-term corporate role, the importance of having a supportive family, and how to navigate the initial challenges of solo entrepreneurship. Practical advice for aspiring entrepreneurs: Assess market opportunities before making the leapSecure a good accountant for financial guidanceBuild a network of fellow entrepreneurs for support and adviceBe prepared to handle all aspects of the business yourselfStay open to collaboration and new opportunities Whether you're contemplating a career change or simply curious about the realities of starting a business later in life, Graham's story offers both inspiration and practical wisdom for navigating this exciting transition. CONNECT WITH GRAHAM ON LINKEDIN

Thank you for listening to CRANK THE 3RD - in this quick solo edition, I recap the episodes published since relaunching the podcast, previously known as 'Reputation Revolution'. Catch you in the next episode!

Look up the word 'eclectic' in the dictionary and there will be a picture there of this week's guest - her name is Valerie Khoo, and when it comes to professional evolution, Valerie is the Queen of Reinvention! Valerie has who has successfully navigated careers in accounting, PR, journalism, public speaking, entrepreneurship, and the visual arts. She’s a published author and the founder of the Australian Writers' Centre, which has trained over 100,000 students worldwide since opening its doors in 2005. Valerie also hosts the popular podcast - So You Want to be a Writer - which has over three million downloads - and, if that wasn’t enough, she was for several years the curator of Sydney's Lunar Festival, which is one of the city's major arts and cultural events. Valerie’s creative journey took an unexpected turn when she picked up a paintbrush and discovered her passion for visual art. If you’re keen to better understand what it takes to reinvent yourself professionally - perhaps you’re keen to get out of corporate and do something new, or take on a different project outside of the business you run - if building a portfolio career is on your radar - then you will love this inspiring conversation with Valerie Khoo! CONCLUSION: Valerie's story is a testament to the power of curiosity and adaptability in forging a fulfilling and creative career. Her journey encourages us to explore new avenues, embrace lifelong learning, and challenge conventional career paths for personal and professional growth. VALERIE'S QUOTABLE QUOTES: “Always give in to your curiosity because for sure it’s leading you somewhere that you’re actually meant to go.” “It’s never too late. It’s just never too late.” “Embracing new things and learning new things is so important for your health.” “I think mentors are really important, and that was something I discovered way too late in life.” “You can leap. You don’t have to ladder climb.” CONNECT WITH VALERIE ON INSTAGRAM - https://www.instagram.com/valeriekhoo

Welcome to the belief and conviction episode of Crank The 3rd! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be. Or, in the words of this week's guest, they're not living a "10 out of 10 life". So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers! Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues. Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!). Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets and food for thought, all delivered at pace! Across the course of the conversation, Richard: Discusses overcoming fears of mediocrity and societal pressures, urging listeners to challenge limiting beliefs and embrace risks for growth. Emphasises authenticity, particularly for those over 50.Explores the link between happiness and service to others, drawing on research in positive psychology.Shares insights from Ralph Kelly’s Stay Kind organisation, and James Clear’s “Atomic Habits,” emphasising daily acts of kindness and continuous improvement. Addresses the challenge of forming connections, particularly in workplace settings, and how small gestures can improve relationships. As the oldest contestant on the TV's Married at First Sight (Australia), Richard reflects on his experience of being on the show and the personal growth it prompted, especially after being diagnosed with ADHD at 63. This revelation, he says, reshaped his understanding of his life, marriage, and career, leading him to advocate for increased awareness of adult ADHD. Richard plans to write a book to educate others about ADHD and its misconceptions, using writing as a therapeutic outlet. Strap yourselves in folks, this conversation is high energy! ___________________ QUOTABLE QUOTES FROM RICHARD: “So if you like waiting for some day or one day to be a 10, you might not get the chance.” “A lot of people are not fulfilled and happy and satisfied in the way they want to be, despite and in the face of their successes.” “Don’t delay. Don’t wait for tomorrow. Don’t wait for the next day or next week.” “Stop trying to be right ... just choose to be happy.” “You can change the world in your way through those little small acts.” “Tiny steps, small actions.” ___________________

In this episode, I chat with Jackie Goddard, founder of Power to Speak, a coaching business focused on helping individuals, particularly authors and entrepreneurs, communicate confidently and effectively. Jackie emphasises the importance of owning one’s story and voice, overcoming fears of public speaking, and the transformative power of storytelling. Through her experiences, she illustrates how vulnerability and authenticity can enhance connection and engagement in both personal and professional realms. Jackie highlights the value of experimentation, risk-taking, and continuous learning in building a successful business and personal brand. She also embraces change, and discusses the significance of stepping out of comfort zones, trying new things, and adapting to changing circumstances. QUOTABLE QUOTES: “If you don’t believe it, the audience won’t believe it either.”- JACKIE “There is no failure, only feedback.”- JACKIE  “Done is better than perfect.”- JACKIE “If you don’t believe what you’re doing, then the audience won’t believe it either.”- JACKIE  “We are all our own unique selling point, and it’s those stories that make us unique because we all have had a different journey.”- JACKIE Connect with Jackie on LinkedIn.

Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance.  Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges. The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging. He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments. Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity. KEY TIME-STAMPED MOMENTS: 02:06 The role of a creative director 07:11 From weights and measures to creativity 10:11 Curiosity as a key to creativity 14:07 Navigating social media and digital trends 19:00 The impact of blogging 22:14 Staying tech savvy 26:31 Taking risks in creativity 29:30 Judgment without context 31:00 The creative journey: embracing change 32:40 Finding home in the hills 35:01 A day in the life of a creative consultant 44:09 Staying relevant in your third chapter 49:02 The value of experience and risk ABOUT STANLEY: Stanley Johnson is a seasoned creative director and co-founder of the creative consultancy stan/lee, based in Melbourne, Australia. With several decades' experience in the industry, he has led innovative campaigns for major brands, including a transformative role at major tech company, MYOB. Known for his strategic insight and storytelling prowess, Stanley is also an advocate for nurturing young talent in the creative field. QUOTABLE QUOTES: “If I worry about what people are going to think, then I’ll never do anything interesting.” “You’re as old as you think you are and it’s as simple as that.”

Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD! In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on. About the 'new' podcast: CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it! You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking: “What next?” ... Do I continue with, sell, or downsize my business?Do I pivot my career so I can focus on doing something more meaningful?Do I adopt a portfolio approach to my work and build out numerous streams of income?Do I wind back my workload and develop a side-hustle around one of my passions?Do I take the plunge and move to another country altogether and work from there?Do I write that book I’ve always wanted to do, or start a YouTube channel and become a full-time ‘content creator’? Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years’ worth of practical knowledge and vocational expertise, not to mention we’re a lot more sure of ourselves and confident in our own abilities. But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance. No matter how savvy, experienced and connected we are, certain challenges remain. But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented! The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE) Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show. Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders. Be inspired and learn more from Anne in this episode of the Reputation Revolution show! LEARN MORE ABOUT ANNE: WebsiteTwitterYoutube show

Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy!  What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming less and less relevant in a world that’s moving at warp speed. Today’s topic is large and unwieldy and messy and oh so relevant and important for many of us. Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who’s been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.! His name is DR JOHN TICKELL. - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world.   Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide. His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse. This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion. I hope you enjoy it!

Most business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker.  He helps solopreneurs and small business owners generate and convert leads organically on social media. In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way. Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship. Key takeaways : **Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success. **Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths. **Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it. **Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation. **Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content. Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin. #ActionOverEverything CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/ Chris's business website - https://www.chris-james.co/

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace. But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work! Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business. 👇 His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage.  HERE IS WHAT'S COVERED IN THIS EPISODE: 1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact. 2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters. 3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus). 4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events. 5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry. 6. **Types of Speakers**: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity. 7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations. 8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery. 9 .**Inspiring Speaker Story**: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking. 10 .**Effective Speaking vs Building Business as Speaker**: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts. If you're thinking about embarking on a speaking career that pays, this episode is a great place to start! Connect with Carson on Linkedin - https://www.linkedin.com/in/carsonpwhite/

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Grow Your Brand With Impact, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”. Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts. These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace. This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings. This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly. In this wide-ranging conversation, we touch on: **Back story**  - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business. **Common pain-points**  - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur. **Overcoming challenges** - Strategies for effectively presenting unique offerings and selling oneself in today's market. **The changing work landscape** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends. **Understanding 'offer'** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts. **Articulating unique value proposition:** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one’s unique factors that set them apart. **Defining offer essence** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience! If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start! FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/

In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia’s journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time **The Power of Automation**: Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing. **Profit Generation through Automation**: Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually). **Examples & Key Areas for Automation**: Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff. **Marketing Focus Points**: Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis). **Effective Lead Generation Strategies**: Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time. **Content Strategy & Marketing Automation Tips:** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well. This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention. FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com CONNECT WITH ALYCIA: Website - https://www.alyciaedgar.com/LinkedIn - https://www.linkedin.com/in/alyciaedgar/Instagram - https://www.instagram.com/alycia_edgar/

You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish and grow your own one-person service-based business! The brilliant thing today is it's never been easier to start a business. And here's the kicker: one-person enterprises need not remain tiny revenue-wise, with the owner/operator eking out a small income. Thanks to technology, support services ecosystems and removal of geographic barriers, many one-person service-based businesses can become wildly profitable despite not having an office and staff. The key is to design such a business around yourself. Or, as my guest for this episode likes to say: "I believe that designing a one-person business around yourself is the answer to finding work that lights you up, lets you reach your earning potential and can be done entirely on your own terms." London-based Ellen Donnelly runs a coaching business called The Ask, which specialises in helping entrepreneurial professionals turn their expertise into a profitable one person business in five months. Ellen recently published a 5-step guide on this very topic (access your copy here) - it's designed to help you package up what you know into a marketable service that clients will pay you for, again and again. In this episode, Ellen walks us through (and elaborates on) the five steps of her guide. Some key talking points covered in this conversation include: Ellen shares her journey from headhunting tech talent in corporate London to running a thriving business coaching practice called 'The Ask.'Ellen unpacks what she calls 'Your Unique Contribution: this is the truest expression of the work you were put on this earth to do and is an underrated business- building strategy.Defining Uniqueness: Tips on how to define what sets you apart in terms of abilities, personality traits or life experiences which shapes how you conduct business differently than anyone else even within similar industries.Articulating uniqueness effectively: Challenges faced while articulating our inherent uniqueness into marketable packages due to overlooking obvious aspects about ourselves thinking they're too simple.Personal authenticity and audience resonance: Importance of identifying what resonates with your audience while staying true to yourself is emphasised upon.Overcoming comparison trap and indecision: Strategies shared on overcoming comparison with others and focusing on what suits them best when deciding the type of work they want to do based on their insights.Promotion platforms and niche selection : Discussion around numerous options available for marketing efforts such as podcasting or other platforms and challenges in niche selection. This is a deep-dive chat about designing a one-person service-based business around yourself. If this sounds like you, I'm confident you'll find the conversation relevant and illuminating! CONNECT WITH ELLEN: NewsletterWebsiteLinkedIn

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message. Key points covered: Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.How teaching drama led her towards coaching adults which inspired her business, Power to Speak.The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.Importance and challenges around articulating what you do when building a business around your expertise.The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering. We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name. Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner. If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard! CONNECT WITH JACKIE: InstagramLinkedInFacebook

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace. The business side of personal branding However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one’s personal brand assets for commercial gain. In other words, the business side of personal branding - capitalising on the profile and reputation we've built in the marketplace. It’s a meaty topic, and we'll be looking at both sides of the ‘creator coin’, with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand. But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today. Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation. My goal is to ‘build a bridge’ between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that. When it comes to topics we've previously covered on the show i.e. owned media (content creation in all its various forms),social media (including all the platforms),media and influencer relations (earned media),reputation management,community building,book publishing,networking and public speaking, etc ... I've established a new podcast - BECOME YOUR OWN PR MACHINE - to cover these. (Become Your Own PR Machine is available now from your podcast app of choice) So, my two podcasts are essentially bookends: Become Your Own PR Machine - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand. Reputation Revolution - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful. I hope you enjoy either - or both shows! Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY

In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. Featured expert guest is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away". We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation. QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?” Check out Greg's website, or connect with him on LinkedIn.

In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today. He shares in detail his content strategy across owned, earned and social media channels. Oscar touches on a range of topics. He explains: how he came to the realisation he was an expert at listening.how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution”how podcast guest interviews result in real business benefits Oscar also unpacks how he generates his income. QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways” Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended! CONNECT WITH OSCAR: LinkedInTwitter (Details re Oscar's new book here)