EARN THE RIGHT with Trevor Young cover art

All Episodes

EARN THE RIGHT with Trevor Young — 323 episodes

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Title
1

322: POCKET PR ESSENTIALS / Zooming out: Introducing my ‘Marketing Communications Pyramid’

2

321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab

3

320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

4

319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

5

318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

6

317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

7

316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

8

315: IN THE ARENA / Why personal branding has a reputation problem

9

314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

10

313: IN THE ARENA / How to build your reputation through Micro Acts of PR

11

312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

12

311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

13

310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made

14

309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message

15

308: CRANK THE 3RD / From fear to freedom: Making the midlife leap from security to possibility - with Karen Ansen

16

307: IN THE ARENA / Crossing the ‘perception bridge’ from expert to authority

17

306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today

18

305: CRANK THE 3RD / How this corporate troublemaker stays fresh, curious & relevant - with Stanley Johnson [ ENCORE EPISODE ]

19

304: POCKET PR ESSENTIALS / Introducing your audio playbook for PR, content & digital communications

20

303: Podcast relaunch: Turning credibility into opportunity (Introducing Earn the Right)

21

302: "How do you do so much?” The power of grace and imperfection - with Dr. Jen Frahm

22

301: Finding your way back to yourself: Rediscovering your voice and values - with Jet Swain

23

300: Career reinvention: A blueprint for board roles, consulting, and advisory success - with Andrew 'Billy' Baxter

24

299: From fit-in to stand-out: How midlife entrepreneurs can build a personal brand with soul - with Judy Winslow

25

298: Building a meaningful portfolio career in your 50s & 60s - with Wendy Pavey

26

297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino

27

296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton

28

295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer

29

294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner

30

293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy

31

292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]

32

291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters

33

290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White

34

289: Quick wrap-up of 2025 (what have you missed?)

35

288: What successful professional reinvention looks like in practice - with Valerie Khoo

36

287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman

37

286: Owning your voice, taking risks and putting yourself out there - with Jackie Goddard

38

285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson

39

284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50

40

283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host

41

282: Purpose, Passion, Principles + Profit with Dr John Tickell

42

281: How to win more clients using organic content with Chris James

43

280: The business of speaking: An insider's guide with Carson White

44

279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai

45

278: Automate your personal brand-based business with Alycia Edgar

46

277: Design your one-person service-based business with Ellen Donnelly, The Ask

47

276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise

48

275: Reputation = revenue: The business of personal branding

49

274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne

50

273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

51

272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode

52

271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode

53

270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior

54

269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward

55

268: The who, what and how of building strategic relationships with Nina Thomas

56

267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview

57

266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com

58

265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor

59

264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

60

263: How to leverage your time & resources while building your personal brand - interview with Kris Ward

61

262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution

62

261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand

63

260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand

64

259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur

65

258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

66

257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!

67

256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm

68

255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

69

254: Unlocking the LinkedIn algorithm with Richard van der Blom

70

253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)

71

252: The power of community with best-selling author, Mark Schaefer

72

251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

73

250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders

74

249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode

75

248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views

76

247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)

77

246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

78

245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)

79

244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]

80

243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)

81

242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media

82

241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)

83

240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack

84

239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)

85

238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands

86

237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ]

87

236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise

88

235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)

89

234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy

90

233: [RECAP] Trevor & Brendan dissect the Michelle J. Raymond interview (LinkedIn Company Pages)

91

232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.

92

231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content')

93

230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content

94

229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)

95

228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

96

227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview

97

226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

98

225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases

99

224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard

100

223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)

101

222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

102

221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh

103

220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?

104

219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy

105

218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

106

217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert

107

216: A look back at season 5: Lots of personal branding stories, ideas and insights - what did you miss?

108

215: A deep dive into strategic content repurposing with Sally A. Curtis

109

214: THE MINDSET EPISODE - Overcoming self-sabotage with Fiona Redding

110

213: An insider’s guide to generating quality media coverage with Chenoa Parr

111

212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)

112

211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK

113

210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann Ilunga

114

209: Building a reputation through blogging and media relations with Belinda White, Founder of Fierce Girl Finance

115

208: How thought leaders can tap into the growing 'Creator Economy'

116

207: Unleash your inner video star (using just your smartphone) with Julian Mather

117

206: How to land a book deal from someone who's done it - interview with entrepreneur-turned-author, Ian Whitworth

118

205: Playing the long game with Mark Masters, You Are The Media

119

204: Season 5 opener - here's what to expect! 💥

120

203: Season 4 Finale - Lots of personal branding gold, what did you miss?

121

202: Why leaders should stand up, stand out, and be social | Expert guest - Roger Christie, Propel Group

122

201: Magnifying your message in today's multi-channel world with Jane Tabachnick

123

200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector

124

199: How to commercialise your expertise with online business strategist, Susanna Reay

125

198: How to generate positive press coverage with veteran journalist & editor, Darren Slade

126

197: Creating change by building a movement with Jane Evans, from Uninvisibility

127

196: How to build your reputation through writing with Sarah Mitchell

128

195: How social media can make you a better leader with Damian Corbet

129

194: Unpacking Stephen Waddington's thought leader journey

130

193: How Mark Schaefer has evolved his personal brand over time (interview part 2)

131

192: How to build momentum for your ideas with best-selling author, Mark Schaefer

132

191: Thought leadership marketing & doing the 'deep work', with Lacy Boggs

133

190: How to use FOMO marketing to build your personal brand with May King Tsang

134

189: Unleashing the power of audio content, with podcasting expert Kellie Riordan

135

188: How to build your personal brand using video storytelling with Jonathan Creek

136

187: The building blocks of thought leadership marketing with Andy Crestodina

137

186: How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard

138

185: The business of influence with Gavin Heaton, InfluencerActive

139

184 Cement your authority: From brain to book in 90 days with Kath Walters

140

183 How to increase your professional value with Sarah Makris, leadership communications coach

141

182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful

142

181 Building a credible thought leader brand: why clarity, content, consistency & community matter

143

180 FROM THE VAULT: Building a unique, multi-faceted personal brand | CASE STUDY - Matt Desmier, Wise Old Uncle

144

179 FROM THE VAULT: How to find your unique voice | CASE STUDY - Anne Miles, Suits&Sneakers

145

178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media

146

177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial

147

176: Building an influential personal brand | CASE STUDY - Jen Bishop, Interiors Addict

148

175: SPECIAL EPISODE - Revisiting the 'Personal Branding Universe' | Takeaways & highlights from season 3

149

174: How to leverage connection and community to build your business with expert guest, Eli Trier

150

173: Building thought leadership through live streaming with Ian Anderson Gray

151

172: The power of authentic visibility with Julia May & Sarah Anderson

152

171: Build your personal brand through hustle and heart with Brook McCarthy

153

170: Putting the 'social' into social media with Mitch Jackson aka The Streaming Lawyer

154

169: Building an online presence with humanity & authenticity with Emily & Alan Braithwaite, founders of Yellow Tuxedo

155

168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle

156

167: Building a personal brand within a corporate environment with Yishan Chan

157

166: Don’t just stand out. STOMP out! Developing a 'statement piece’ personal brand with Hillary Weiss

158

165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly Irving

159

164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview Valet

160

163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate Ware

161

162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean

162

161: LinkedIn marketing in 20 minutes a day | Expert guest - Adam Franklin, Bluewire Media

163

160: | Unleash your rockstar personal brand | Expert guest - Jonathan George, the Human Hitmaker

164

159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist

165

158: What's stopping you from writing a book? | Expert guest - Bec Evans, writing productivity geek & co-founder of Prolifiko

166

157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff

167

156: How to generate media interest using Twitter | Interview with Dr Emma Beckett

168

155: What's your truth? The role values play in building a successful personal brand | Expert guest - Suzy Jacobs, Founder of Activator Academy

169

154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather

170

153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne Adele

171

152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White

172

151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker

173

150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The Media

174

149: Season 3 Launch | The Personal Branding Universe

175

148 The Authentic Leader (Bumper Episode)

176

147 Being seen and being heard as a thought leader with Mitchell Levy

177

146: Writing your first business book with Jaqui Lane

178

145 Evolving your story and message with Tristan White

179

144 Jeremy Krause on using video to build personal brand recognition and authority

180

143: Social media for thought leaders with Kate Ware

181

142 Taming imposter syndrome with Trisha Lewis, communication coach

182

141 Achieving a return on your intellect with Ronan Leonard

183

140 The thought leader advantage with Trevor Young

184

139: Commercialising your personal brand with Mary Henderson

185

138 From employee to entrepreneur with Steve Glaveski

186

137 The curious world of Matt Desmier: assets, people and networks

187

136 Belief, connection and leadership with Heath Evans, altMBA coach

188

135 Recapping all things social media + blogging, online video and podcasting

189

134 How Helen Blunden stays professionally relevant through digital experimentation

190

133 How to boost your expert profile in the media with Nic Hayes

191

132 Mastering your message with speaking and media trainer, Kim Skubris

192

131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault

193

130 Future-proofing your personal brand with Scarlett Vespa

194

129 Looking at content marketing through a PR lens with Trevor Young

195

128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a time

196

127 How to win at Facebook advertising with Myles Harris

197

126 How to use podcast interview marketing to build your brand and business, with Tom Schwab

198

125 Building a sustainable business around your thought leader brand with Tarran Deane

199

124 Get back an hour in every day with Les 'Timelord' Watson

200

123 LinkedIn marketing for thought leaders with Lucy Bingle

201

122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural

202

121 The importance of having a strong voice with Anne Miles

203

120 Owning a space that is yours with Mark Masters, You Are The Media

204

119 Building global influence with Adam Jacoby, Founder of MiVote

205

118 Podcast relaunch with Trevor Young aka 'The PR Warrior'

206

117 How to fast-track your book with Ultimate 48-hour Author, Natasa Denman

207

116 Educating your market profitably with Sarah Cordiner

208

115 The lowdown on Snapchat with digital storyteller, Suzanne Nguyen

209

114 Growing your visibility and influence with Tim Hughes, Digital Leadership Associates

210

113 Building a movement of like-minded people with Andrew O'Brien

211

112 Beginning your thought leader journey with the CXpert, Ben Motteram

212

111 Becoming a social media influencer in a tough industry with Wes Pinkston

213

110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell

214

109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content

215

108 An introduction to virtual summits with Nicole Holland

216

107 Building omnipresence in the marketplace (Part 3 - PROPULSION)

217

106 Building omnipresence in the marketplace Part 2 (PROGRAM)

218

105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)

219

104 How to capture people's attention with author and humourist, Jordana Borensztajn

220

103 How to grow a super-engaged audience on Facebook with Kerri Sackville

221

102 Authenticity and the power of opinion with creative director, Stanley Johnson

222

101 Preparing to write your first business book with Jaqui Lane

223

100c The authentic thought leader: Hand-picked tips from global experts

224

100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience

225

100a The authentic thought leader: Unleashing the power of purpose

226

099 - TLT - Create real-time content with these mobile apps

227

098 Storytelling for thought leaders with Shawn Callahan

228

097 TLT - Planning your content themes with the PR Warrior, Trevor Young

229

096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace

230

095 - TLT - The one advantage of blogging (that only bloggers are aware of)

231

094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew Griffiths

232

093 - TLT - Five ways to boost your professional profile in the marketplace

233

092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto

234

091 TLT - The awesome role thought leaders play in our community

235

090 The media comes calling ... now what? Interview with Simon Mossman

236

089 WE'RE BACK: Kickstarting or re-energising your thought leader journey

237

088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com

238

087 - TLT- Plans, scams & doing what works for you and your principles

239

086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer

240

085 TLT - Building out your 'Clusters of Influence'

241

084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR

242

083 TLT - How to ramp up your presence on LinkedIn

243

082 From blog to book with Mark Masters, founder of The ID Group

244

081 Do you need to create a website for your personal brand?

245

080 Positioning yourself as a thought leader in your industry or profession

246

079 Building an army of advocates for your personal brand with Adam Franklin

247

078 Podcasting for thought leadership with Donna Papacosta

248

077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit

249

076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth

250

075 How Jon Manning is carving out an international niche as a services pricing expert

251

074 Becoming the Google of your niche with Ryan Rhoten

252

073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project

253

072 Building influence through social connection with Dionne Lew, The Social Executive

254

071 Building habits and saving time with your social media efforts

255

070 Blogging smarter with Will Blunt, Blogger Sidekick

256

069 Why your network sucks with speaker and author, David J.P. Fisher

257

068 Boost your personal brand using these inbound marketing strategies with Mike Morgan.

258

067 Dissecting what it takes to become a global thought leader with Darren Woolley, TrinityP3

259

066 How Caroline Childerley is building her personal brand as 'The Gin Queen'

260

065 The power of owned and earned media in building your personal brand

261

064 Transforming your career (and personal brand) with Michelle Gallaher, The Social Science

262

063 From functioning to flourishing with Michelle McQuaid

263

062 Kickstarting your blog with Problogger Darren Rowse

264

061 Igniting your content online with Mark Schaefer

265

060 The social media 'triple threat' for aspiring thought leaders with Trevor Young

266

059 How to 'find your thing' and get famous for it with Lucy Whittington

267

058 Developing a unique personal brand narrative with leadership expert, Lisa Petrilli

268

057 The art of business ghostwriting with Derek Lewis

269

056 The power of community with sex educator Kate McCombs, MPH

270

055 Growing your professional influence using LinkedIn with David M. Hobson

271

054 Why generosity is the 'new black' in personal branding

272

053 Victoria Rose on why you're never too old for personal branding

273

052 Creating 'sticky content' with writer, trainer and mentor, Kath Walters

274

051 Showcasing your professional expertise for the media with Bec Derrington, SourceBottle.com

275

050 How Joe Pulizzi built a dominant global thought leadership positioning using content marketing

276

049 How best-selling author Mandy Johnson uses social media to grow her professional influence on a global scale

277

048 The thought leader journey with Servant of Chaos, Gavin Heaton

278

047 Maintaining a consistent authentic personal brand with Candice DeVille

279

046 Gaining clarity and purpose with Oscar Trimboli

280

045 Podcasting success tips with Suzi Dafnis, founder of the Australian Businesswomen's Network

281

044 How to use Twitter to grow your professional profile and influence

282

043 Using Facebook to build your personal brand with Loren Bartley

283

042 Content marketing for business professionals and aspiring thought leaders

284

041 How to build a strong personal brand in a conservative professional industry with Charles Badenach

285

040 Becoming an influential 'go-to resource' in your chosen field with Ed Charles

286

039 That's a wrap! Reputation Revolution 2014 in review

287

037 Goodbye Thought Leader with Sarah Mitchell, Global Copywriting

288

036 Useful tech tools and apps for thought leaders with Megan Iemma

289

035 Waking up the tiger within you with Richard Sauerman aka The Brand Guy

290

034 Building a global personal brand through blogging with Jeff Bullas

291

033 The power of writing with an ‘undiluted voice’ with Ann Handley

292

032 A World Gone Social with Ted Coiné and Mark Babbitt

293

031 Content creation, social networking and personal branding with author/speaker Valerie Khoo

294

030 How Sean Callanan built a reputation as a 'go-to guy' for all things sport and technology

295

029 Navigating the complex digital world of publishing with Suzanne Kiraly

296

028 What thought leaders can learn from Seth Godin: Do you want to be Bob Dylan or The Monkees?

297

027 Positioning your professional self in the marketplace with Joanne Jacobs

298

026 The Thought Leader Journey with Jason Berek-Lewis, Health Startups

299

025 Valuable lessons from 10 established thought leaders

300

024 The power of publishing your thoughts with Steve Sammartino

301

023 Author and micro-publisher Joanna Penn on living a creative entrepreneurial life

302

022 Why aspiring thought leaders should consider writing and publishing their own book, with Trevor Young

303

021 Overcoming the roadblock of 'putting yourself out there' with Trevor Young

304

020 From unknown to expert with Catriona Pollard

305

019 Building a 'sideline' thought leadership positioning with Tristan White

306

018 Building million dollar relationships with mentor and speaker, Danielle Storey

307

017 Building a unique brand in a highly specialised global niche with Nicole Matejic

308

016 Growing your digital footprint with Cat Matson

309

015 Your most potent personal branding weapon

310

014 Making Sense of SEO with Jim Stewart

311

013 How recruitment industry leader Greg Savage grew his Twitter following to 30,000+

312

012 Four Types Of Content Thought Leaders Need To Understand

313

011 Public speaking advice for thought leaders with Yvonne Adele

314

010 What Does The Media Look For In An Expert Commentator with Nic Hayes

315

009 How to pitch your story to the media (like the pros) with Trevor Young

316

008 Taking things up a notch on LinkedIn, with Des Walsh

317

007 Building your thought leadership brand, with Trevor Young

318

006 Deconstructing thought leadership, with Craig Badings

319

005 Building a Home Base for Your Content, with Trevor Young

320

004 How Ross Clennett leverages the power of blogging, Twitter and LinkedIn to flourish in a business-to-business niche

321

003 Developing a platform for your personal brand with Trevor Young

322

002 Leading the way with passion, purpose and strategic intent, with Dionne Lew

323

001 Introduction to Thought Leadership and Personal Branding