All episodes

328: FROM THE TRENCHES / Stop trying to stand out: Discover what makes you distinct - with Jason Malouin

327: FROM THE TRENCHES / Turn your expertise into frameworks that build authority - with Susanna Reay

326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. Ebner

325: POCKET PR ESSENTIALS / Credibility before conversion - paving the way to a sale

324: FROM THE TRENCHES / One identity, many channels: Multi-Platform personal branding - with Courtney Kocak

323: IN THE ARENA / Want to master PR as an expert founder? Be like Jay!

322: POCKET PR ESSENTIALS / Zooming out: Introducing my ‘Marketing Communications Pyramid’

321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab

320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right

319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

318: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 2)

317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

316: POCKET PR ESSENTIALS / Marketing vs PR: The black, the white … and the grey (PART 1)

315: IN THE ARENA / Why personal branding has a reputation problem

314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

313: IN THE ARENA / How to build your reputation through Micro Acts of PR

312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made

309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message

308: CRANK THE 3RD / From fear to freedom: Making the midlife leap from security to possibility - with Karen Ansen

307: IN THE ARENA / Crossing the ‘perception bridge’ from expert to authority

306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today

305: CRANK THE 3RD / How this corporate troublemaker stays fresh, curious & relevant - with Stanley Johnson [ ENCORE EPISODE ]

304: POCKET PR ESSENTIALS / Introducing your audio playbook for PR, content & digital communications

303: Podcast relaunch: Turning credibility into opportunity (Introducing Earn the Right)

302: "How do you do so much?” The power of grace and imperfection - with Dr. Jen Frahm

301: Finding your way back to yourself: Rediscovering your voice and values - with Jet Swain

300: Career reinvention: A blueprint for board roles, consulting, and advisory success - with Andrew 'Billy' Baxter

299: From fit-in to stand-out: How midlife entrepreneurs can build a personal brand with soul - with Judy Winslow

298: Building a meaningful portfolio career in your 50s & 60s - with Wendy Pavey

297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen Sederino

296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul Sutton

295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer

294: Embracing change in your 50s - how Karen Muldoon made the leap from corporate sales to health practitioner

293: The power of clarity and credibility for over-50 entrepreneurs and professionals - with Mitchell Levy

292: Special episode - The importance of being AI-savvy in your 50s and beyond [ Incl. RECAP of Valerie Khoo's 'Reinvention' interview ]

291: Turning a side project into a flourishing enterprise (and discovering your purpose along the way) - with Mark Masters

290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White

289: Quick wrap-up of 2025 (what have you missed?)

288: What successful professional reinvention looks like in practice - with Valerie Khoo

287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman

286: Owning your voice, taking risks and putting yourself out there - with Jackie Goddard

285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson

284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50

283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host

282: Purpose, Passion, Principles + Profit with Dr John Tickell

281: How to win more clients using organic content with Chris James

280: The business of speaking: An insider's guide with Carson White

279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai

278: Automate your personal brand-based business with Alycia Edgar

277: Design your one-person service-based business with Ellen Donnelly, The Ask

276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise

275: Reputation = revenue: The business of personal branding

274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne

273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode

271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode

270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior

269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward

268: The who, what and how of building strategic relationships with Nina Thomas

267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview

266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com

265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor

264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

263: How to leverage your time & resources while building your personal brand - interview with Kris Ward

262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution

261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand

260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand

259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur

258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!

256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm

255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

254: Unlocking the LinkedIn algorithm with Richard van der Blom

253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)

252: The power of community with best-selling author, Mark Schaefer

251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders

249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode

248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views

247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)

246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)

244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]

243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)

242: Going small to make it BIG with earned media | Interview with Shelby Janner, Zilker Media

241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)

240: Developing a digital media mindset & experimenting with short-form video: Special guest - Ben Cusack

239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)

238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands

237: [RECAP] Trevor & Brendan dissect the Joyce Ong interview (Liberated on LinkedIn) ]

236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise

235: [RECAP] Trevor & Brendan dissect the Greg Burgoyne interview (productise your knowledge)

234: Productise your knowledge + scale your impact with Greg Burgoyne, Course Creators Academy

233: [RECAP] Trevor & Brendan dissect the Michelle J. Raymond interview (LinkedIn Company Pages)

232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.

231: [RECAP] Trevor & Brendan dissect the Sonja Nisson interview ('deep content')

230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content

229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)