eCom Experts

Brandon Dupsky, an eCommerce trailblazer with over 16 years’ experience originally building one of the largest companies selling on eBay back in the very early days. He’s won awards such as eCommerce Business Man of the Year, Forbes Best of the Web, and Fastest Growing Company. He joins Shawna to discuss his his new and exciting system the eCommerce Money for Nothing system and is successfully coaching new sellers with his system every day.

Partnering with Bloggers to Promote Your Online Store as Shawna follows up on a previous episode where she discussed How to Engage Bloggers to sell more of your products. We learn more about the process from their side with Renae Michalski, author of the Boots and Bows Blog.

Talking about the upcoming Ecom Chicago Conference and Shipping FAQs as Shawna welcomes back Mark Le Vine from Bubblefast. Plus, they go through a lot of shipping FAQs including when to offer free shipping as a samll business, box sizer tools, handling the holiday rush with the major shipping carriers and more.

Engaging Bloggers to Sell Products For You as Shawna welcomes Carolyn Kmet who is the Chief Marketing Officer for All Inclusive Marketing. Learn why should retailers work with bloggers? What role do bloggers play in the purchasing decision? Is it worth paying for placement? How do you continue to keep the blogger involved? and more.

Does Your Website Need a Little Spring Cleaning? April is here and we are so happy that winter is GONE! Now is usually the time we start doing a little spring cleaning. We open the windows and let fresh air in. We pull out the furniture to find all of the toys and socks that magically disappeared.We don't do the same for our website and yet... Our website is how we make enough money to buy those toys and socks. So today - let's talk about spring cleaning your website! Let's create a Spring Cleaning Checklist for your website!Related articles across the webSEO Site Reviews; SEO Tools Diagnosing Google Panda ProblemsBehavioral TargetingTop 5 Conversion Tips in Time For the Holidays10 Most Important Questions About BloggingFrequently Asked ECommerce QuestionsSales Down? 5 Tips to Help You Increase SalesCategory Metrics Driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again

Google Analytics for Your Yahoo Store as Google Analytics can be extremely intimidating. Its a bunch of numbers that are meaningless unless you know what to look for. Let us help you sort it all out with our special guest Morgan Jones, President of Power My Analytics.  Related articles across the webImportance of Setting Proper KPIs and GoalsHow To Ecommerce Questions AnsweredBiggest SEO Mistakes Online Retailers MakeWill Googles Newest Updates (Hummingbird, Penguin, Encrypted Search) Affect Your Holiday Sales?Yahoo Store Updates; Facebook Likes Are Good For SitesSocial Ecommerce and Last Minute Holiday Conversion Tips

Basics to Getting More Sales and Traffic to Your Site, from understanding html and css, to site testing to giving users a better overall user experience, Shawna offers some answers on SEO, usability, conversions and more to get you started.

How to Increase your Store Revenue with Email Marketing. Shawna welcomes  John McIntyre who is best known as The Autoresponder Guy! He helps eCommerce Store Owners increase their sales through Email Marketing. He discusses how can you boost revenue with a cart abandonment sequence? How do get people to sign up?  Should you use a pop-up? and How do store owners stay on top of sending holiday promotional emails?

Shawna answers some Frequently Asked ECommerce Questions, as she gives us her background on how she has gathered information throughout the years to help herself and others

Find ways to help you get more done in less time as  Shawna and Rene offer ways to work on helping you work smarter and not harder. Discover some tools that will help you get more done in less time. and will automate many things that you are doing on a regular basis. 

Determining Resolutions for YOUR Business It's a new year. It's a fresh start. We have our personal resolutions in hand but, what about for your business? It's time to look back at the previous year, celebrate our successes, learn from our mistakes, and reset our goals for the coming year.   

15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to  Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your sales this holiday season! Shawna and Rene share 15 quick and really easy ideas that you can implement today.

Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let's make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.   

Shawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales.  With the holiday season upon us, they follow up from their discussion from last week to help you increase your conversions.

Google Has Gone Dark - No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 1 Choice 4 Your Store Blog.

Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately and you need to take action now. Below are some of the questions we have been getting and I will be discussing this further. What are the changes and updates Google has been doing?Hummingbird - Announced on September 26thGoogle basically rewrote the search algorithm. This new search impacted 90 percent of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using. Penguin 2.1 - October 4th Googles Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way. Google Encrypting Search - No more keywords for youLast year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see Not Provided.

Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is...Most people dont know how to create the content.

Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results - HUGE changes. It is estimated that over 90 percent of the search results have been affected. We discuss the latest update with Chris Malta (Founder, CEO, and Chairman of the Board of Worldwide Brands). He discusses how to create quality content that helps you convert customers and gain search engine traffic.

Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.

Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.

How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers? Why VBMA can improve the quality of customer support and get customers on the phone, what else can phone calls do for e-commerce, assist in demand generation efforts and help generate revenue, but can it help reduce costs as well?

Ratings and Reviews = Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings?

Learn How Landing Pages Work for ‎Ecommerce‬ as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a Conversion Conference.

Part 2 of Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.

Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority.

Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?

Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?

Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases.

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?

Selling to Women - The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That's a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts.

Shawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011.

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014.

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants.

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect?

Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants? Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.

Big Changes at Google Shopping as we learn all about the changes to Google Shopping with Shailesh Humbad from Aten Software. Google has recently changed Google Shopping so that e-commerce companies must pay to be included in shopping results, so product listings are now ads.

From Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.

The Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website.

Learn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial.

What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners?

Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses.

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?