PODCAST · business
eCommerce Made Simple with Jérôme de Guigné
by e-Comas
Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.
Episodes
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Leveraging Amazon Ads for global expansion, with b.box
e-Comas CEO Jérôme de Guigné sat down with Jason Mullen from b.box in Amazon Ads’ Partner Content Studio at Amazon Accelerate 2025.In this session, they chat about the story of b.box for kids, the founders and how the brand has been leveraging the different Amazon Ads capabilities to grow brand...
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Amazon Accelerate 2025: Highlights and Takeaways
Jérôme de Guigné chats to Juan Andres Perez Blanco from our partner AVASK about their highlights from Amazon Accelerate 2025 held in Seattle.If you couldn’t make it or want a round-up of insights, this is the webinar for you! They look back at Amazon's biggest seller event, bringing you key...
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Series 2 - Episode 8 - How To Avoid Returns in Q4
A low Amazon return rate is crucial for your reputation and profitability. But how can you reduce returns and minimise losses? Find out by listening to our podcast with Rachel Go from MyFBAPrep! We cover all the essentials you need to know about product returns and how to prevent them during...
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Series 2, Episode 7 - Amazon unBoxed 2024: Review & Key Insights
In this episode of eCommerce Made Simple, Jérôme de Guigné dives into the key takeaways from Amazon Ads unBoxed 2024 held in Austin, with special guests: Lawrence Taylor, CEO, Retail 4 Brands François Costa de Beauregard, Co-founder, m19 Tarik Berrada Hmima, Co-founder, m19. The panel shares...
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Series 2 - Episode 6 - Leveraging Amazon Ads to Grow Globally
Couldn’t make it to unBoxed 2024? Don't worry, you can still learn from the event with Amazon Ads' hosted podcasts! In his role as Amazon Ads Ambassador, our CEO Jérôme de Guigné chats with Tarik Berrada Hmima and François Costa de Beauregard, from our partners m19, about how brands can grow...
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Series 2 - Episode 5 - Amazon Advertising: Long-Term Growth Strategies for Global Success
In this session, e-Comas and m19 delve into sustainable long-term strategies for expanding brand recognition and optimising your advertising efforts on Amazon. Key points we cover: Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research…
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Series 2 Episode 4 - Insights for Q2 and beyond!
In this episode, we’re joined by George Eteen-Bliss from award-winning British kid's potty training brand Kiddi (My Carry Potty). We delve into key learnings from busy periods in the Amazon calendar, covering strategies that worked well (and not so well!), what we’ve learnt from the complexities…
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Series 2 Episode 3 - unBoxed releases and updates from unBoxed on Tour London - with Jeff Cohen, Tech Evangelist at Amazon Ads
Amazon Advertising has announced many new game-changing features and services during Amazon unBoxed in New York and unBoxed On Tour in London. Join e-Comas CEO Jérôme de Guigné as he talks to Jeff Cohen, Amazon Ads’ Tech Evangelist, about all these new releases and what they mean for brands. Link...
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Series 2 - Episode 2 - Use Technology to Simply PIM Related Tasks
Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty. Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy...
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Series 2 - Episode 1 - Leverage Content for Brand Awareness
For our opening episode of season 2, we dive deep into the Secrets Of Brands! Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness. Join us to learn more about the importance of content, effective content types, and tips on how to use it…
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Episode 42 - Understanding EPR & VAT
Alexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses. We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop...
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Episode 41 - Logistics of Expanding Globally on Amazon
Selling internationally through Amazon presents a huge opportunity but also a unique set of logistics challenges for Sellers. Join us as Mari-Louise Boshoff from Zee takes us through some of these challenges and how best to overcome them. We’ll cover the key considerations for sending your…
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Episode 40 - Expanding to Amazon Japan
Amazon Japan presents a huge opportunity for brands looking to scale internationally. Join us as Ritu Java from PPC Ninja discusses some of the key considerations for expanding to Amazon Japan. We’ll cover Japanese consumer preferences, special customs and compliance rules. Plus, Ritu will share...
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Episode 39 - New legislation and selling in the UK & EU
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Staying compliant with the relevant regulations should be a number one priority for Amazon Sellers. But keeping up with changing legislation is not always straightforward. Join us as Ellie Hanson from AVASK gives us a high-level overview of...
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Episode 38 - Diversifying Amazon Advertising for Success
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Diversifying Amazon Advertising for Success With Liz Downing, Marketing Manager at Teikametrics To be successful on Amazon, understanding the different advertising types and when best to use them is crucial. Join us as we talk to Liz…
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Episode 37 - How to create a winning strategy for the USA
Welcome to eCommerce Made Simple with Jérôme de Guigné. Looking to conquer the largest economic market in the world: the USA? An effective go-to-market strategy is crucial! Join us as we talk to Rhonda Johnson and Anthony Eagelton from MPG about how to create and execute a winning strategy when...
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Episode 36 - Amazon DSP: The Impact on Total Sales with Max Hofmann, BidX
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Amazon’s demand-side platform (DSP) has incredible reach and power to drive brand awareness and sales. But what’s the impact on total sales? Join us as we talk to Max Hofmann from BidX about the importance of understanding your DSP…
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Episode 35 - Strategy for Amazon Advertising Success
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Save time and increase market share by automating your Amazon advertising. Join us as we talk to Adam Hutchinson, Head of Marketing at Pacvue, about why automation is a must for modern advertising and how the right tool can make all the...
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Episode 34 - Ranking Using Amazon PPC
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Join us as Danny McMillan from Databrill takes through details of Amazon’s A9 algorithm using the science literature and content from the A9 team. He’ll show you how to target the right keywords, the problems with high-velocity keywords and...
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Episode 33 - Content Syndication & EU Marketplace Expansion
How can you turn data into actionable insights to grow your business? Looking to expand your presence on a global market and sell on multiple channels, including Amazon? Product content syndication keeps your content updated, accurate and consistent – no matter the retail channel. We talk to…
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Episode 32 - Use Data to Optimise Amazon
Welcome to eCommerce Made Simple with Jérôme de Guigné. How can you turn data into actionable insights to grow your business? Join us as we talk to Andrew Pearl from Profitero about how you can make the best use of your data to exceed customer expectations and improve your sales. We’ll cover the...
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Episode 31 - Capital Advance for Larger eCommerce Sellers
Welcome to eCommerce Made Simple with Jérôme de Guigné. Resolving working capital issues can be difficult for eCommerce brands. But they can be fixed with a Capital Advance Loan. Join us as we talk to Tom Meek from Payoneer about how capital advance can provide a solution for your longer-term...
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Episode 30 - Winning Sales with Dynamic Pricing
Welcome to eCommerce Made Simple with Jérôme de Guigné. Adjusting your prices based on market demand is key to succeeding on competitive marketplaces like Amazon. We talk to Ludivine Leidgens from SellerLogic about how to create the right pricing strategy for your Amazon brand. We’ll cover the…
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Episode 29 - How to Livestream on Amazon
Welcome to eCommerce Made Simple with Jérôme de Guigné. Amazon Live is one of the latest features for sellers to get their products in front of hundreds of millions of shoppers. But how do you get started? Join us as Cecilia Tsai and Alessandro Cereda, Co-Founders of the premium baby carrier…
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Episode 28 - How to launch an eCommerce brand
Welcome to eCommerce Made Simple with Jérôme de Guigné. Developing an effective launch strategy is key to successfully establishing your brand on Amazon - and that includes advertising! Join us as we talk to Destaney Wishon, BetterAMS CEO and Co-Founder, about the best practices for launching a...
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Episode 27 - Choose the Right Funding Solution for Your Brand
Welcome to eCommerce Made Simple with Jérôme de Guigné. Ready to expand your Amazon business but don’t have the funds? There are many financing options out there to help, but knowing which is right for you can be a challenge. Join us as Costas Anastassiadis from Storfund walks us through loans…
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Episode 26 - How to Build Your Brand Story to Grow Your eCommerce Business
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as we talk to specialist copywriter Sacha Gorelik about how to build your brand story for eCommerce success. An authentic brand story helps you build trust, stand out from competitors, and connect with your audience. But how exactly…
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Episode 25 - Amazon Translating to Success: How to Localise Your Business on Amazon
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Listen as Jana Krekic of YLT Translations and e-Comas's Jérôme de Guigné discuss how to maximise sales on different Amazon marketplaces. Welcome to eCommerce Made Simple, with Jérôme de Guigné. Selling on Amazon in a different country...
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Episode 24 - How to Expand on Amazon in Europe
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme de Guigné joins Gary Huang, Founder of the 7 Figure Seller Summit, to reveal his top tips on expanding on Amazon Europe. One of the key ways to scale your business is to expand it into new marketplaces. This way, you can take your...
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Episode 23 - Live Commerce: 5 Best Practices to Get Started
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Join us as we talk to Antoine Leclercq, CEO at Caast.TV, about how streaming is transforming shopping habits and top tips on how you can get started with live commerce. Combine live video streaming with eCommerce and you get live commerce!...
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Episode 22 - Amazon DSP: When’s the right time?
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Mark Pettit - Founder and CEO of Skye High Media. Amazon's Demand-Side Platform (DSP) enables you to target Amazon customers on and off Amazon properties. We talk to Mark Pettit from Skye High Media about...
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Episode 21 - How to Drive External Traffic (And Why You Should)
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Lazar Zepinic, Founder at Sellers Alley Off-Amazon traffic complements organic Amazon traffic perfectly for brands looking to grow on the marketplace. Join us as we talk to Lazar Zepinic from Sellers Alley...
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Episode 20 - Mastering Your Ads Strategy For Success.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Dr. Florian Nottorf, Co-CEO at Adference A clever advertising strategy is essential for Amazon brands looking to grow their sales. Dr. Florian Nottorf takes us through Amazon ads and some of the best practices you can…
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Episode 19 - How to Make the Most of Streaming.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme for this episode is Matt Anderson, MD at marketplace amp As one of the leading over-the-top (OTT) platforms, Amazon’s Fire TV presents a huge advertising opportunity for Amazon brands. We talk to Matt Anderson about…
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Episode 18 - Enhancing Listings For Success On Amazon.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Prateek Haralalka, Customer Success Manager from DataHawk. Imagine making Amazon sales without paying for ads - with the right SEO strategy you can! Join us as we talk to Prateek Haralalka from DataHawk about everything…
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Episode 17 - Content That Converts.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Mert Bürian, Account Director at eBusiness Institute Find out how high-quality content can improve conversions and sales on Amazon. We’ll be talking to Mert about the importance of great product content, including...
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Episode 16 - How To Grow Your Business With Helium 10.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Karyn Thomas, Brand Evangelist at Helium 10 Powerful Amazon selling tools are key to long-term success on the marketplace. Join us as Karyn tells us all about the all-in-one Amazon software, Helium 10, and how it can help...
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Episode 15 - Optimising Your Amazon Reviews Strategy.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Colleen Quattlebaum, Marketing Manager at eComEngine. Find out how Amazon seller feedback and product reviews can help accelerate your brand’s growth. We’ll be talking to Colleen about ways to get more reviews on Amazon…
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Episode 14 - Managing Multi-Marketplace Catalogues.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Joining Jérôme is Rovaira Dasig, EMEA Growth Lead at Salsify. Extending across multiple marketplaces is the next step for any Amazon brand wanting to grow sales and exceed business goals. But brands rarely do this alone. Join us to learn…
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Episode 13 - All About Amazon Fees.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme speaks with Yoni Mazor from GETIDA Knowing how to minimise Amazon fees from cutting into your bottom line is key to succeeding on the online marketplace. Learn about the different types of fees Amazon sellers face, and how you can...
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Episode 12 - Manage Working Capital to Grow Business.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme is joined by Daniel Marsland from Payoneer. Improving efficiencies in working capital processes is key to business success. We explore sustainably increasing available working capital and top tips for effectively managing working...
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Episode 11 - Growth: How Service Providers Can Help.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme talks with Kristina Mertens from Sermondo. Working with service providers gives you access to the expertise to help you grow your Amazon brand. We chat about the benefits of working with industry experts and how she helps Sellers…
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Episode 10 - Amazon Pricing Fundamentals.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme’s guest is Paulina Masson of Shopkeeper Pricing can be a tricky business. Too low, you don’t make enough money. Too high, you might not sell enough of your products. So, what's the best line to take? This week’s podcast could have…
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Episode 9 - All About Compas.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme is joined by e-Comas' own Claudiu Clement. Sometimes, it doesn’t help to hide your light under a bushel, and so this week’s podcast is dedicated to our own auditing tool, Compas! Compas from e-Comas reveals where your company is…
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Episode 8 - Get the Best From AVS.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. This week, ex-Amazonian Christian Fischer talks with Jérôme. They chat about how to make the most out of Amazon Vendor Services - what it is, how it works, who it benefits and how. If you’re serious about success on Amazon, subscribe to...
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Episode 7 - Automate Your Business.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme and Christopher Khoo of KhooCommerce explore the benefits from automating the back end of your Amazon account. If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and...
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Episode 6 - UK-EU sales and the new Customs Border.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme guest is Andy Hooper, CEO of Global E-commerce Experts. They talk you through what has changed for Sellers and Vendors, how to approach your UK and EU strategy, and additional resources you might need, and why you need them. Join our...
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Episode 5 - Amazon Japan: Why and How!
Welcome to eCommerce Made Simple, with Jérôme de Guigné. John Cant from Rising Sun Commerce tells Jérôme how you can establish your brand on this huge marketplace. Amazon Japan represents a massive, if daunting, opportunity for sellers in Europe and the US. We aim to help you become more…
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Episode 4 - Amazon.se: Grow in Sweden.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme's guest is Amazon advisor Anna Nordlander. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade! Whether you're an Amazon novice or the biggest brand on the platform, we always have...
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Episode 3 - Expanding into France.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Jérôme talks to Lawrence Taylor, founder of Retail 4 Brands. They chat about the unique eCommerce market of France, and how to succeed in it. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce...
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ABOUT THIS SHOW
Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.
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e-Comas
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Frequently Asked Questions
How many episodes does eCommerce Made Simple with Jérôme de Guigné have?
eCommerce Made Simple with Jérôme de Guigné currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is eCommerce Made Simple with Jérôme de Guigné about?
Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.
How often does eCommerce Made Simple with Jérôme de Guigné release new episodes?
eCommerce Made Simple with Jérôme de Guigné has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to eCommerce Made Simple with Jérôme de Guigné?
You can listen to eCommerce Made Simple with Jérôme de Guigné on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts eCommerce Made Simple with Jérôme de Guigné?
eCommerce Made Simple with Jérôme de Guigné is created and hosted by e-Comas.
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