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Enrollment Management Round Table Podcast

by Enrollment Resources

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email [email protected]

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Episodes

  1. The ROI Of Split Testing

    In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split...

  2. Podcast #52: How To Set Up Effective Remote Admissions Fast

    Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours virtually instead of over the phone ~ What you...

  3. Podcast #51: Where Marketing Meets Admissions

    In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn how using practical fixes for…

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  4. How Positioning Can Increase Market Share And Focus Your Efforts

    In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your internal…

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  5. How To Organize A Quality Remote Admissions Program Quickly

    In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link. For a more in-depth...

  6. Podcast #50: Strategies To Get The Regulators Off Your Back

    Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your...

  7. Podcast #49: The Anatomy Of A Rock Star DOA

    In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside…

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  8. Podcast #48: How To Optimize Enrollment Revenue With Lean Management

    In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated...

  9. Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing

    There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available here:...

  10. Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

    It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one...

  11. Podcast #45: The Anatomy Of A Rockstar Director of Admissions

    The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. You’ll learn...

  12. Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market

    Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment...

  13. Bite-Sized Big Idea - A Peek Around The Corner (extended)

    The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who…

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  14. Bite-Sized Big Idea - A Peek Around The Corner (brief)

    The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who…

    more

  15. Podcast #43: Lost Revenue Finder Live

    We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder We usually run this exercise...

  16. "A Child's Christmas In Wales" by Dylan Thomas, performed by Paul Bertorelli

    Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources. From everyone here at Enrollment Resources, we wish you…

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  17. Podcast #42: How to Create a Culture Of Innovation

    An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it's "how things have always been done"? 16 years ago, co-founders Shane Sparks and Gregg...

  18. Podcast #41: World-Class Enrollment Series pt. 5

    In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.

  19. Podcast #40: World-Class Enrollment Series pt. 4

    Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to listen to.

  20. Podcast #39: World-Class Enrollment Series pt. 3

    Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?” To set up a world-class enrollment process you need to create a great first...

  21. Podcast #38: World-Class Enrollment Series pt. 2

    It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be...

  22. Podcast #37: 24 Tips for World Class Enrollment pt. 1

    You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there. Join Velocify EDU leader Steve Davis as well as experts Shane Sparks…

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  23. Podcast #36: Is It Time To Fire Your Marketing Company?

    Hosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's time to fire your marketing company.

  24. Podcast #35: Reverse Engineering the Perfect Student

    Hosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques to identify the qualities you want to attract.

  25. Podcast #34: A Look Towards the Career Education Sector in 2017

    Shane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017. Featuring panelists: Lee Doubleday - Director of Operations at Imagine America Foundation/Career College Central Sally Samuels - Director of Compliance at FAME, Inc. Jennifer Flood -...

  26. Podcast #33: Motivating Your Admissions Team

    Panel discussion on how to motivate your admissions team.

  27. Podcast #32: Compliance Panel Discussion

    A panel discussion on what you can no longer say or do in education recruiting. Gregg Meiklejohn leads a discussion with Jennifer Flood, President and CEO of National Compliance Group; Chris DeLuca, founder of DeLuca Law LLC; and Tom King, Director of the Admissions Performance Institute at...

  28. Podcast #31: Why Google Is Not Your Friend

    Shane and Gregg discuss how the recent changes to Google's search results will drive up advertising costs and other implications for EDU marketers.

  29. Podcast #30: Seven Low Cost Tips To Increase Your Next Intake

    Gregg and Shane are joined by Terry Zaleski, Executive Director of the Coalition of New York State Career Schools on a fast-paced, information-packed discussion of low- and no-cost ways to increase enrollment.

  30. Podcast #29: Which Test Won - 8 Surprising Marketing A/B Test Results

    Shane & Gregg share eight test results from real school marketing campaigns and discuss the critical role of conversion rate optimization in marketing.

  31. Podcast #28: Marketing ROI - Low Cost, High Return Tactics To Grow Enrollment

    Wide ranging conversation on low cost, high return marketing tactics and how to think about return on investment in marketing.

  32. Podcast #27: Should Your School Become a B Corp?

    B Corp is a voluntary certification for "triple bottom-line" companies representing excellence in people, profits and the environment. Gregg interviews Dan Osusky, EDU Specialist with B Corporation on how Career Schools can benefit from this certification.

  33. Podcast #26: Elephant In The Room - How To Promote When On Gainful Employment Probation

    Gregg gives an overview of the upcoming Gainful Employment regulatory changes and how probation will effect marketing.

  34. Podcast #25: Systemizing Your Admissions Process With Guest Panel

    Gregg Meiklejohn facilitates a panel discussion on systemizing admissions processes. Guest panelist are Tash Uray, Senior Process Improvement Expert; Joe Girard, Director of the Admissions Performance Institute; and Jim Paris, Senior VP Admissions.

  35. Podcast #24: Give Your Admissions Team Some Love With Virtual Admissions Adviser

    An overview of the Virtual Admissions Adviser admissions automation software.

  36. Podcast #23: Actual Admissions Tactics Of Non-Profit And For-Profit Schools - New Research!

    Gregg Meiklejohn and Joe Girard of Enrollment Resources, and Martin Lind of Velocify, share new research on the Admissions tactics of Non-Profit and For-Profit Schools. Also available as a Video Webinar: https://vimeo.com/143765486

  37. Podcast #22: Better Recruiting To Save Your School

    Gregg Meiklejohn & Shane Sparks are joined by Martin Lind, EDU Vertical Manager at Velocify, to share new research on better recruiting strategies. This is also available as a video webinar at: https://vimeo.com/143561333

  38. Podcast #21: Recap Of APSCU 2014 & Overall State Of The Career College Sector

    The guys recap APSCU 2014 and the overall state of the for-profit Career College sector.

  39. Podcast #20: Turning Gainful Employment Regulation Lemons Into Lemonade

    Shane Sparks, Gregg Meiklejohn and guest Dr Rita Girondi, President of Training Masters talk about how to take regulatory constraints and turn the into a competitive advantage.

  40. Podcast #19: How To Improve Your Education Product

    Gregg & Shane lead a discussion on how schools can improve the student experience to delivery greater value. Guest panelists Richard Hansberger, VP Business Development, Nuts & Bolts; and Colin Wilson, National Sales Rep, Nuts & Bolts, share their unique perspective on how to improve the...

  41. Podcast #17: Disruptive Technology In Career Education Marketing & Admissions

    Gregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.

  42. Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords

    Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.

  43. Podcast #15: Slaughtering Marketing & Admissions Sacred Cows

    The guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.

  44. Podcast #14: How To Self-Generate Your Leads (Or How To Escape Aggregation Hell)

    Shane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.

  45. Podcast #13: Making Sense Of Social Media

    Gregg and Shane discuss "social media" and it's relevance to marketing.

  46. Podcast #12: Which Test Won? Three Surprising A:B Test Results

    Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.

  47. Podcast #11: Branding Versus Direct Response Advertising

    Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

  48. Podcast #10: The Marketing "Secret Sauce" Of Your School

    Shane Sparks & Gregg Meiklejohn discuss how core values define the basis for your schools "marketing secret sauce".

  49. Podcast #9: Debunking The Myths Around Internet Marketing

    Shane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.

  50. Podcast #8: Where the Leverage is in Your Admissions Department

    Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.

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ABOUT THIS SHOW

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email [email protected]

HOSTED BY

Enrollment Resources

CATEGORIES

business

Frequently Asked Questions

How many episodes does Enrollment Management Round Table Podcast have?

Enrollment Management Round Table Podcast currently has 57 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Enrollment Management Round Table Podcast about?

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions...

How often does Enrollment Management Round Table Podcast release new episodes?

Enrollment Management Round Table Podcast has 57 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts Enrollment Management Round Table Podcast?

Enrollment Management Round Table Podcast is created and hosted by Enrollment Resources.
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