PODCAST · business
EventUp
by Innovate Marketing Group
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
Episodes
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119. Reinventing Zoom Through Brand & Experiential Marketing with Omar Deacon
Omar Deacon, Global Experiential Marketing Lead at Zoom, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to talk about brand transformation, human connection, and the evolving role of experiential marketing in an AI-driven world. With more than 15 years of experience across P&G,...
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118. Beyond Marketing: How Brands Show Up for People with Genetta Robinson
Genetta Robinson, senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people. Genetta shares how brands can build meaningful consumer relationships through...
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117. Relationship Is the New ROI: Why Experiences Matter with Adrienne Fleming formerly with Zillow
Adrienne Fleming, experiential marketing and employer branding leader, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, community, and authentic brand connections....
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116. How Creators and Consumers Are Shaping the Future of Brand Marketing with Meghan Gerrity at Kenvue, Neutrogena Sun
Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing. Drawing from her experience across iconic brands including Neutrogena,...
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115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creating impactful live event experiences behind the...
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114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty
Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leader, event strategist, or marketer looking to...
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113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications
Bria Demetrius, Communications Marketing Manager at Cox Communications, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to explore how insight-led marketing drives real performance and stronger customer connections. Bria shares her journey from broadcast journalism to...
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112. Corporate Event Strategy That Drives ROI with Ashley Erickson
Ashley Erickson, Executive Experiential Strategy at Starbucks and Founder of AC Experiential, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to break down how large organizations build corporate event strategies that align with business goals and deliver measurable…
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STATE OF EXPERIENTIAL REPORT 2026: The Momentum Continues
Experiential marketing is evolving fast, and 2026 is shaping up to be one of the most intentional and human-centered years yet. In this episode of EventUp, Innovate Marketing Group CEO Amanda Ma and Director of Partnerships Sara Rosas unpack the State of Experiential 2026, sharing real-world...
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110. Turning Brand Moments Into Measurable Impact with Sara Rosas at Innovate Marketing Group
How do you transform events from memorable moments into measurable business impact? In this episode, Sara Rosas, Director of Partnerships at Innovate Marketing Group, breaks down why experiential ROI is so difficult to quantify and introduces a smarter, layered way to measure success. Sara shares...
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109. Redefining Brand Connection Through Events with Michelle Aragon
Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change....
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108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company
Al Nassar, Sr. Manager, Special Events at The Walt Disney Company, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how Disney crafts emotional connections, handles thousand-person hiccups, and stages before-dawn ceremonies at the castle. Learn practical tips on…
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107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway
Allie Galloway, Senior Director, Global Events and Experiential Marketing at Yahoo, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about designing memorable brand activations, leading inspired teams, and staying ahead in experiential marketing. Tune in now and get inspired…
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106. Turning Audiences into True Fandom with Keyana Kashfi from Spotify
Keyana Kashfi, Global Senior Director, Head of Experiential and Content Production at Spotify, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to share how Spotify turns audiences into true fans. From Spotify Wrapped to global activations, Keyana reveals how fandom, content, and...
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105. Turning Playful Creativity Into Brand Success with Jimmy Knowles at Canva
Jimmy Knowles, Global Head of Experiential at Canva, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how creativity and play fuel brand success. From bold ideas to community-driven events, Jimmy shares how experiential activations are transforming the way global brands...
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104. Essential Strategies Every Event Marketer Should Know with Alyson Strickler-Vasquez at Webflow
Alyson Strickler-Vazquez, Head of Strategic Events at Webflow, joins Amanda Ma, CEO and Founder at Innovate Marketing Group, to discuss her journey in event marketing and how she turns limited budgets into high-impact experiences. Listeners will learn: Smart ways to stretch budgets without losing...
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103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI
Glenn Chamoff, Head of Sales and Partnerships at HAI, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to share how milestone campaigns can drive brand growth through storytelling, strategy, and authentic connection. Tune in now! About the guest: Before joining HAI in October 2022…
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102. Taco Bell’s Winning Formula for Experiential Success with Suzette Ford-Duffus
Suzette Ford-Duffus, Head of Meeting and Events at Taco Bell joins Amanda Ma, CEO & Founder at Innovate Marketing Group, to discuss Taco Bell’s bold experiential strategy, viral brand moments, and how events can drive real cultural and business impact. About the guest: Suzette is an…
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101. Building Community Through Creator Development with Brooke Berry at Snapchat
Brooke Berry, Head of Creator Development at Snapchat joins Sara Rosas, Director of Partnerships at Innovate Marketing Group to discuss how Snapchat is reshaping their creator culture! Tune in now! About the guest: Brooke began her career in 2012 working with writers, directors, and producers in...
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EventUp 100: The Power of Experience – A Celebration of Moments That Moved Us
We made it—100 episodes of EventUp! Thank you for being part of this incredible journey. Whether you're a longtime listener or just discovering us, this special milestone episode is all about reflection, recognition, and reinspiration. Join host Amanda as we look back on unforgettable moments…
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99. Crafting Impactful Brand Strategy with Maria Chilewicz at Who Gives A Crap
Maria Chilewicz. VP, Head of Brand at Who Gives A Crap, joins Amanda Ma, CEO & Founder at Innovate Marketing Group to talk about turning bold ideas into brand love. This episode is packed with insights on how to break through the noise with purpose and personality. Listen now! About the guest:...
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98. Navigating Brand Building: From Global Icons to Craft Spirits with Anuj Chhabra at Pernod Ricard
Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now! About…
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97. How M&A is Transforming the Events Industry with Channing Hamlet at Objective
Channing Hamlet, Managing Director and Co-Founder of Objective, Investment Banking & Valuation, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the rising "flight to quality" in the event industry. Learn how consolidation is transforming the landscape — and how event...
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96. Leading the Conversation in Beauty & Fashion with Jill Manoff at Glossy and Modern Retail
Jill Manoff, Editor-in-Chief at Glossy and Modern Retail, joins Amanda Ma, CEO & Founder of Innovate Marketing Group in covering the future of fashion media, and elevating brand voices through editorial power. Tune in and get inspired! About the guest: Jill Manoff is the editor-in-chief of…
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95. Mastering Creator Management For Influencer Events
Join Amanda Ma, CEO & Founder and Jacqueline Ho, VP of Accounts of Innovate Marketing Group as they share 6 proven strategies to elevate your creator events. Learn how to pick the right creators, design content-worthy experiences, boost real-time engagement, and measure ROI. Perfect for marketers...
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94. Celebrating the Power of Women In Events - Leadership, Innovation and Impact
In celebration of International Women’s Month, we’re spotlighting the incredible women transforming the events industry. From redefining leadership to driving innovation, these trailblazers share their journeys, challenges, and the lessons that helped them break barriers. In this special episode,...
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93. Leveraging Live Events for Maximum Impact with Simona Ezell at Experian
Simona Ezell, Broadcast Marketing Lead at Experian, joins Amanda Ma, CEO & Founder of Innovate Marketing Group and learn how Experian leverages sponsorships with athletes and major events to craft compelling brand stories that resonate with audiences. Don't miss out! About the guest: Simona Ezell...
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92. Creating Iconic Event Experiences with Sacha Tani Ching at the LA Memorial Coliseum
Sacha Tani Ching, Director of Sales and Marketing at the LA Memorial Coliseum, joins Amanda Ma, CEO & Founder of Innovate Marketing Group as she shares her extensive experience in the event planning industry. Highlighting memorable events, challenges and innovations in event planning. Tune in…
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91. Building an Inclusive Future with Deidra Green at European Wax Center
Deidra Green, VP, Field Performance and Inclusion at European Wax Center, joins Sara Rosas, Revenue Director at Innovate Marketing Group to discover how intentionality, curiosity, and inclusivity can transform workplace culture, create meaningful relationships, and celebrate the diverse…
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90. 2025 Unveiling Insights to Elevate your Strategy
Join Amanda Ma, Founder & CEO, and Sara Rosas, Revenue Director of Innovate Marketing Group, to discover what’s driving experiential marketing this year: from AI personalization to the return of in-person events and the rise of authentic brand experiences. Tune in now on EventUp! Download our…
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89. The Power of Creator Economy with Shadi Nayyer formerly with TikTok
Shadi Nayyer, former Head of Creator Programs and Community at TikTok, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the evolution of creators and the future of creator marketing in 2025. Dont miss out! About the guest: Shadi Nayyer is a tenured leader in the creator space...
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88. Balancing Creativity and Strategy in Marketing with Amy Hills formerly with Mastercard
Amy Hills, former Vice President Product Marketing at Mastercard, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how marketers can balance bold creativity with strategic goals. Tune in now! About the guest: Amy Hills is a Marketing Executive with demonstrated success in...
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87. Driving Brand Success Through Creativity and Inclusivity with Lisa Lee formerly with Diageo
Lisa Lee, former Director of Smirnoff Pre-Mix and Lone River at Diageo, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover strategies for brand reinvention, cultural relevance, and inclusive marketing. Listen now! About the guest: Lisa is a Results-driven Marketing executive...
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86. Building Phenomenal Campaigns from Blockbusters to Pop Culture with Wendy Robino from Warner Bros
Wendy Robino, SVP of Marketing Events & Regional Publicity at Warner Bros. Joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the art of big events. Don't miss out! About the guest: Wendy Kupsis-Robino's expertise spans across several corners of the industry. Currently serving…
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85. The Art of Authentic Brand Storytelling with Jennifer Jasnoch at Sony Electronics
Jennifer Jasnoch, Senior Marketing Communications Manager at Sony Electronics, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how Sony’s Electronics crafts meaningful connections with their consumers. Listen now on EventUp! About the guest: Jennifer Jasnoch is the Senior...
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84. Insider Tips on Inclusive Beauty Marketing with Alex Wang at L’Oreal
Alex Wang, Director of Brand Marketing at L'Oréal Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how L'Oréal is disrupting beauty marketing. Tune in now on EventUp! About the guest: Alex Wang is a passionate advocate for inclusive marketing, currently shaping the...
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83. Tapping into the Power of Fandom through Live Experiences with Chris Schmicker at Shopify
Chris Schmicker, Director of Brand Marketing at Shopify, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how Shopify is using immersive experiences to engage fans in creative and impactful ways. Listen now on EventUp! Chris Schmicker is the Director of Brand Marketing at...
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82. Inside State Farm’s Marketing Mastery and Innovation with Alyson Griffin
Alyson Griffin, Head of Marketing at State Farm, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it takes to execute award-winning campaigns. Tune in now on EventUp! Alyson Griffin is a Fortune 50 marketing executive and thought leader with over 25 years of experience...
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81. Beyond the Brick with The LEGO Group's Creative Visionary Rudi Anggono
Rudi Anggono, Senior Creative Director at The LEGO Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss key elements to make any events resonate with both children and adults. Listen now on EventUp! Rudi has been leading, playing, and experimenting with a…
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80. Building Stronger Teams Through DEIB Strategies with Amanda Ma and Sara Rosas
Sara Rosas, Sales and Marketing Manager at Innovate Marketing Group, joins Amanda Ma to go behind the scenes of our DEIB Calendar's creation, exploring the inspiration, strategy, and goals that drove this project and how this calendar serves as a roadmap for diversity, equity, inclusion, and...
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79. From Ground Zero to Director, Expert Tips from DeLauren Everett of MKTG
DeLauren Everett, Director, Hospitality & Events at MKTG, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss essential skills for success in experiential marketing. Listen now on EventUp! DeLauren Everett, a lover of creating meaningful experiences, she is a 15-year strategic...
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78. Empowering Women Through FemTech Marketing with Ikram Guerd of Aspivix
Ikram Guerd, VP of Global Marketing – Managing Director US of Aspivix, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss marketing strategies in women's health. Tune in now on EventUp! About the guest: Ikram leads the US corporation and the global marketing strategy to raise...
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77. This is How TED Creates Unforgettable Event Experiences with Monique Ruff-Bell
Monique Ruff-Bell, Chief Program and Strategy Officer at TED, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss how TED creates unforgettable event experiences and more. Tune in now on EventUp! Monique Ruff-Bell oversees TED’s flagship global events and conferences, TEDx...
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76. Redefining Team Development Through Curiosity with Van Lai-DuMone from Worksmart Advantage
Van Lai-DuMone, Founder of WorksmART Advantage, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the transformative impact of curiosity-driven leadership. Tune in now on EventUp! About the guest: Van is the founder of Worksmart Advantage where she develops teams and leaders...
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75. Common Anniversary Project Pitfalls & The Anniversary Collective’s Mitigation Strategies
Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning…
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74. The Art and Science of a High-Profile Event Programing with Alia Aljunied from Fortune
Alia Aljunied, Executive Director of Event Programming at Fortune Media Group joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the art and science of high-profile event programming. Listen now on EventUp! Alia has worked across many industries from consulting, finance,...
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ANNIVERSARY EDITION: EventUp Turns 3
Celebrate with us our 3rd anniversary! Join us for a special episode packed with insights and wisdom from our amazing guests. We'll look back at some of the best moments, featuring diverse and trailblazing women from the events, PR, marketing, tech, and entertainment industries. Tune in for a mix...
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73. Unlocking the Power, Impact, and Influence of Asian-American Consumers with Genny Hom-Franzen from 3AF
Genny Hom-Franzen, Executive Director of Asian American Advertising Federation (3AF), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the Power of Asian American Consumers in advertising. Tune in now on EventUp! Genny Hom-Franzen is the Executive Director of the Asian...
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72. Turning setbacks into success with Jennifer Minzey from Kaiser Permanente
Jennifer Minzey, meeting planner at Kaiser Permanente, joins Amanda Ma, CEO and Founder of Innovate Marketing Group to discuss some of the most unforgettable events and share strategies behind every successful event. Tune in now at EventUp! "EventUp" is brought to you by Innovate Marketing Group....
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71. Crafting Inclusive Events & Navigating Accessibility with Amanda Ma & Cecilia Rideout
Join Amanda Ma, CEO of Innovate Marketing Group, in a conversation with Cecilia Rideout, Event Manager of Innovate Marketing Group, as they explore the importance of inclusivity and accessibility in event planning. From legal requirements to success stories and practical strategies, discover how…
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ABOUT THIS SHOW
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
HOSTED BY
Innovate Marketing Group
CATEGORIES
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Frequently Asked Questions
How many episodes does EventUp have?
EventUp currently has 120 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is EventUp about?
Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event...
How often does EventUp release new episodes?
EventUp publishes regularly with 120 episodes available. Check the episode list for the typical release schedule.
Where can I listen to EventUp?
You can listen to EventUp on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts EventUp?
EventUp is created and hosted by Innovate Marketing Group.
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