Evoke Greatness Podcast

Send us Fan Mail🎧 Ep: 218 Why High Performers Get Stuck: Strengths, Identity, and the Reinvention No One Talks About — with Laura G. Patac (Part 1)🎥 Now on video on Spotify & Apple PodcastWhat happens when the life you built no longer feels like yours? That is the question at the center of this conversation, and it is one most high performers never think to ask until they are already stuck.Laura G. Patac spent 25 years leading global initiatives across seven countries and five continents. From the outside, it looked like everything a successful career should look like. But inside, something very different was happening. The milestones were still there. The performance was still there. But the meaning behind them had quietly started to fade.That realization became the foundation of everything Laura now does. As a Gallup-Certified CliftonStrengths® coach and creator of the Strengths Velocity Lab™, she helps high performers see what most people miss: the strengths that got you here can quietly become the ceiling keeping you there. In Part 1, Laura and Sonnie pull back the curtain on why high performers get stuck at the exact moment they should be growing, and what it actually takes to break through.What You'll HearWhy high performers feel stuck even when everything looks successful Laura had the career, the titles, the global travel. And then one day she realized that achievement was no longer creating alignment. She describes it as emotionally flat: going through life but not enjoying it. That moment, she says, is not the end. It is often the very beginning of reinvention.How your greatest strength can quietly drive burnout Using her own top CliftonStrength, responsibility, as the example, Laura breaks down how a strength that goes uncalibrated under pressure becomes a trap. She was taking on responsibilities that were not hers to take, adding to everyone's plate including her own, and calling it drive. It looked like strength for years before she recognized the emotional cost hiding underneath it.The difference between success and significance External success and internal fulfillment are not automatically connected. Laura draws a clear line between the two and explains why so many high performers have built lives that look great on the outside while quietly struggling on the inside. The danger, she says, is not changing. The danger is continuing to live according to a definition of success that no longer belongs to you.Why silence is where your patterns get loudest When you are always running, you can ignore the disconnect. But when you finally stop, the patterns become impossible to miss: over-responsibility, people pleasing, perfectionism, difficulty asking for help, achievement tied to self-worth. Laura walks through how to create intentional white space to hear what your patterns are actually telling you, even inside a full life and a demanding career.The emotional loneliness of identity transition that no one talks about Moving away from a version of yourself that people recognize and validate comes with a specific kind of loneliness. You enter a space where your new direction is not fully clear yet. Laura describes that in-between season honestly and shares what she learned on the other side of it.Moments You Won't Want to Miss"Achievement was no longer creating alignment. The milestones were still there. But the meaning behind them started fading.""For years that pattern looked like strength. But I understood that there is an emotional cost behind that.""The danger is not changing. The danger is continuing to live according to a definition of success that no longer belongs to you.""If I take away the title and the job description, what am I really good at? What do I enjoy doing? What still brings me energy?""Growth begins when we stop trying to belong to a space we have already outgrown."This Episode Directly AnswersWhy do high performers feel stuck even when nothing is technically wrong?Can your strengths actually work against you?What is the difference between external success and internal fulfillment?How do you know when you are ready for a reinvention?What does an identity shift feel like from the inside?How do you get quiet enough to hear what your patterns are telling you?What causes high achievers to burn out even when they love what they do?Come Back Next Week for Part 2Part 1 named the problem. Part 2 gets into the work. Laura goes deeper into what an identity shift actually looks like in real time, how to use your strengths strategically instead of reactively, and the specific framework inside the Strengths Velocity Lab™ that helps high performers stop spinning and start moving with intention. If you have ever wondered whether reaching the next level requires becoming someone new and not just doing something new, you will not want to miss it.Subscribe now so you are the first to know when it drops.About Laura G. PatacGallup-Certified CliftonStrengths® coach, global leadership veteran, author, storyteller, and co-founder of EdgeCraft™. After a 25-year career spanning seven countries and five continents, Laura now helps high performers turn their lived experience and natural strengths into strategic advantage through her Strengths Velocity Lab™.📘 Whole, Not Perfect · 💼 LinkedInA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep: 217 What Great Parents Actually Do Differently and How to Start Today | Margot Machol Bisnow (Pt 2) 🎥 Now on video on Spotify & Apple PodcastPart 1 revealed what successful entrepreneurs had in common as kids. Part 2 gets into the moments that actually made the difference — the real, unglamorous decisions where parents either build something in their kids or quietly take it away without ever knowing it.This is where it gets personal. And practical.What You'll HearThe John Chu story that says it all The director of Wicked was in ninth grade, sneaking filmmaking videos on his laptop past bedtime, when his mom walked in and told him to put that nonsense away. He burst into tears. The next day she showed up with 10 library books on filmmaking and said: "If you want to do it, be the best." That one moment? That's the whole book.Entrepreneurship is caught, not taught Your kids aren't listening to your advice nearly as much as they're watching your behavior. When you question the default — when you do something differently just because it makes more sense — they're catching something you didn't even know you were teaching.The safety net every entrepreneur had — and it wasn't money Every single entrepreneur told Margot the same thing: "I always knew I could go home." That emotional safety net gave them the courage to take enormous risks. You don't have to fund their dreams. You just have to be there when it doesn't work.The Tony Hsieh / Summit story in full Zappos CEO Tony Hsieh asked Elliott: are there people here you wouldn't want to hang out with if they weren't successful? Elliott said yes. Tony said: never invite them back. That one conversation changed how Summit curated its entire community — and what it means to be intentional about who you let in the room.What to do when your kid seems joyless and you don't know why If your child is anxious, checked out, or just going through the motions — Margot's answer isn't a program or a framework. It's a conversation. "You don't seem like you're enjoying this. What would you want to try instead?" The kid just needs to know their answer is safe.Moments You Won't Want to Miss"She came back the next day with 10 filmmaking books and said — if you want to do it, be the best. That's the whole thing right there.""Every single one of them told me: I always knew I could go home. That gave them the courage to take the big risks.""It's caught, not taught. If you're taking risks and seeing things differently — your kids are catching that."This Episode AnswersHow do I show my kids resilience instead of just talking about it?What do I do when my child wants to quit something they were good at?How do I raise a kid who takes risks without being reckless?What does it mean to give your child a safe place to fail?How do successful entrepreneurs describe their parents?About Margot Former FTC Commissioner and White House adviser turned author and speaker. Her book Raising an Entrepreneur is based on interviews with 70 entrepreneurs and their families. Her son Elliott Bisnow founded Summit event series. Her son Austin fronts alt-band Magic Giant.📘 Book · 🌐 Website · 📸 @margotbisnow · 💼 LinkedInA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep: 216  What Successful Entrepreneurs Had in Common as Kids and How to Raise One | Margot Machol Bisnow  (Part 1)🎥 Now on video on Spotify & Apple Podcast Margot Machol Bisnow spent years sitting across from some of the most celebrated entrepreneurs of our time and kept asking the same question: "How did you become who you are?"They didn't all come from money. They didn't all go to elite schools. But they all said one version of the same thing:"Someone believed in me. Usually, it was my mom."That pattern became a decade of research, 70 families studied, and a book reshaping how parents think about raising kids. In Part 1, Margot and Sunny pull back the curtain on what those families actually did differently — and what most well-meaning parents are getting wrong.What You'll HearThe moment Margot knew parenting was her most important work Her son Elliott cold-called 18 young entrepreneurs and threw a gathering that became Summit. She realized: if she'd forced him to stay in college, that moment would have passed forever.What 70 families across every background had in common Rich, poor, single moms, immigrant families — Margot went in expecting diversity. What she found was a handful of things they all did exactly the same.How good parents accidentally crush their kids It's not the harsh parents who do the most damage. It's the ones who say "it wasn't your fault" — who make failure disappear instead of letting kids learn from it.Why your kid's passion outside of school is the whole point 30–40% of the entrepreneurs Margot studied had sports as their passion. None became professional athletes. But every one said those skills — grit, resilience, focus — were exactly what made them who they are.The attitude toward failure that changes everything The parents of the entrepreneurs in this book didn't protect their kids from failure. They asked two questions every time it happened: What did you learn? What would you do differently next time?Moments You Won't Want to Miss"If I had forced him to stay in college, the moment would have passed. Someone else would have done it. It's such a lesson.""The college admissions scandal parents were essentially telling their kids: if this school knew the real you, they wouldn't want you.""Kids are giving off hints of what they love non-stop. We just have to pay attention."This Episode AnswersHow do I raise a resilient child without being too hard on them?What do successful entrepreneurs have in common from their childhoods?How do I know what my child's passion is?What does healthy failure look like for kids?How do I raise a confident, fearless child?About MargotFormer FTC Commissioner and White House adviser turned author and speaker. Her book Raising an Entrepreneur is based on interviews with 70 entrepreneurs and their families. Her son Elliott Bisnow founded Summit event series. Her son Austin fronts alt-band Magic Giant.📘 Book · 🌐 Website · 📸 @margotbisnow · 💼 LinkedInPartnersMeraki Blue — Brain fog, cognitive clarity, mitochondrial health. Code EVOKEGREATNESS for 20% off. RHO Nutrition — Liposomal supplements for fatigue and inflammation. Code SONNIE15 for 15% off at rhonutrition.comIf this hit home, share it with a parent who needs to hear it. And if you haven't left a review yet — 30 seconds helps more bold leaders find this show.→ Part 2 drops July 21st. Don't miss it.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 215: Comfort Is a Trap — David Schnurman on Choosing the Hard Path On Purpose (Pt.2)Episode SummaryComfort feels safe. David Schnurman says that's exactly the problem.In part two of this conversation, David and Sonnie dig into the second year of his family's life abroad — the year that almost didn't happen. When summer camp got cancelled due to COVID, the Schnurmans didn't go home. Instead, they opened a map, picked a route through Spain and France with no real plan, and called it "Schnurman Summer Camp."This episode is a masterclass in choosing discomfort on purpose: a 1,800-mile road trip through Alaska to chase the Northern Lights at 21 degrees below zero, the "narrow river" mindset that helped David make peace with uncertainty, why your own family can be your biggest naysayer, and a full-circle story about meeting someone 20 years later who didn't even remember them. David closes with the one thing he'd want to leave the world if this were his last day on earth.In This Episode You'll Hear:The story behind "Schnurman Summer Camp" — how a cancelled camp turned into an unplanned, unforgettable road trip through Spain and FranceDavid's account of driving up a mountain in Alaska at 21°F below zero to chase the Northern Lights with his familyThe "kayak vs. cargo ship" story that reframed how David thinks about getting stuck in lifeWhy comfort and happiness are not the same thing — and why choosing the hard path on purpose is the throughline of David's lifeThe E + R = O formula for taking back control when you can't control the outcomeWhy your family and friends are often your biggest naysayers, and how to tell real feedback from fearThe "B to an A" problem: why getting from good to great takes ten times the effort of getting from average to goodA full-circle story from Sevilla, twenty years in the making, about the seeds we don't realize we're planting in other people's livesDavid's answer to the question: if this were your last day, what's the one thing you'd want to leave the world with?Where to find David, connect with him, and grab a copy of Eleven SuitcasesKey Quotes"Comfort is not happiness. I can give you time after time of examples of why comfort is not happiness." — David Schnurman"Going from a C to a B takes 10% of effort, but going from a B to an A takes 10x that." — David Schnurman"You don't realize you're planting seeds. You might plant a seed with one person, and twenty years later, that person might come back with nine other people to thank you for it." — David Schnurman"If someone's going to be a naysayer, make sure they've actually done what you're about to do — so they're giving you feedback from experience, not fear." — David Schnurman"The purpose of our life is to narrow the gap between who we are and who we want to be. You'll never fully get there, and that's the journey." — David Schnurman"Our unlock was traveling together and doing the hard things as a family. Life experiences outlast everything else — they get passed down." — David SchnurmanResources & Links📘 Eleven Suitcases: How Moving Abroad Changed a Family Forever → 11suitcases.com📘 The Fast Forward Mindset: How to Be Fearless & Focused to Accelerate Your Success → Amazon🌐 Lawline → lawline.com💼 Connect with David on LinkedIn → linkedin.com/in/davidschnurmanA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 214: How to Stop Playing It Safe and Start Living the Life You Want with David Schnurman (Pt. 1)What does it look like to stop waiting on someday? In this rich, deeply human conversation, Sonnie sits down with David Schnurman — entrepreneur, two-time author, TEDx speaker, and CEO of Lawline — to unpack what it really takes to trade comfort for the life you actually want.David shares the winding, non-linear path that took him from Brooklyn to law school to building one of the leading legal education companies in the country — and eventually to packing his family of five into eleven suitcases and moving to Barcelona with no guarantees. What followed was equal parts adventure and chaos, including being locked inside an apartment for 52 days during Europe's strictest COVID lockdown with three kids and no way home.This episode is part one of a two-part conversation. Come ready to think differently about how you label your setbacks, how long your "someday" has been waiting, and what it truly means to live without regrets.In This Episode You'll Hear:The "Good Thing, Bad Thing, Who Knows" mindset framework David lives by — and how it started with getting thrown out of an attorney's officeHow a podcast David started in law school in 2006 became the seed of everything he's built sinceWhy it took four years to turn the Barcelona dream from a kitchen table idea into a plane ticket — and what finally made it realThe conversation David had with his 10-year-old daughter one month into living abroad that said it allWhat life looked like inside Europe's strictest COVID lockdown — 52 days, three kids, one terrace, and the clapping neighbors who kept them goingWhy vulnerability is the new currency of leadershipThe powerful connection between the regrets David hears from people in their final days and why his family made the leap they didHow Sonnie's 20+ years as a hospice nurse shaped her "show me how good it can get" philosophy — and David's real-time curiosity about itKey Quotes"We tend to label a situation bad ten times more than we label it good. And as soon as we label it bad, we experience it as bad." — David Schnurman"Being comfortable and being happy are not the same thing." — David Schnurman"They didn't have a choice whether they went or not. They chose how they showed up." — David Schnurman, on his kids walking into an international school in Barcelona"Vulnerability is the new currency." — David Schnurman"We function in our lives not out of what we want — but out of what we think other people expect of us. And your life can get lost in that." — SonnieResources & Links📘 Eleven Suitcases: How Moving Abroad Changed a Family Forever → elevensuitcases.com📘 The Fast Forward Mindset: How to Be Fearless & Focused to Accelerate Your Success → Amazon🌐 Lawline → lawline.com💼 Connect with David on LinkedIn → linkedin.com/in/davidschnurmanA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 213: How to Rewire Your Brain for Peak Performance and Lead at Your Best When It Matters Most | Dr. Izzy Justice (Pt. 2)What if everything you thought you knew about peak performance, stress, and confidence was missing the one thing that actually matters?In Part 2 of this conversation, neuroscientist and performance expert Dr. Izzy Justice is back — and this time, we're getting practical. We're talking about what's actually happening in your brain in the seconds before you choke, freeze, or fall short of your best. And more importantly, what you can do about it in 10 seconds or less.This episode will change how you understand yourself — and how you show up in every moment that matters.If you haven't listened to Part 1 yet, go back and start there. Then come right back here.In This Episode, You'll Learn:💡 Why peak performance has almost nothing to do with talent — and everything to do with brain access💡 What actually happens in your brain milliseconds before you choke under pressure💡 The difference between micro trauma and big trauma — and how both silently sabotage your performance💡 What neurohacks are and why they work when yoga, meditation, and mindfulness can't💡 The 10-10 neurohack you can do in 20 seconds that delivers the cognitive equivalent of up to 20 minutes of meditation💡 The Nano Climbers exercise — and why you can do it under a desk in the middle of a board meeting without anyone knowing💡 Why kindness — not gratitude — is the ultimate neurohack (and why the science backs it up)💡 How getting to 10 hertz improves your memory access by up to 40% and your learning capacity by up to 20%💡 Why "stress" isn't real — and what it actually is.🔗 Connect with Dr. Izzy:Website: drizzyjustice.comApp: Neuro580 — available to download, approximately $8/monthYouTube: Search Neuro580 for episodes on sleep, kindness, performance, and moreResources & Links Mentioned📚 Life Explained: Chasing 10 Hertz by Dr. Izzy Justice — available at drizzyjustice.com📱 Neuro580 App — 30+ neurohacks available on demandA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep 212: What Your Brain Does Before Greatness | Dr. Izzy Justice on Flow, Fear & Peak Performance (Part 1)There is a moment right before the swing, before the speech, before the decision that changes everything. And in those seconds, your brain is either working for you — or against you.Dr. Izzy Justice has spent his career studying exactly that moment.As Chief Neuroscience Officer at Neuro580 and one of the world's leading sports neuroscientists, Dr. Izzy has conducted over 18,000 EEG brain scans during live performance, certified 300+ coaches worldwide, and worked with elite athletes who have gone on to win Olympic medals and major championships. He's also coached more than 30 CEOs — because it turns out the neuroscience of a golfer about to sink a putt and a leader about to make a high-stakes decision look remarkably similar.In Part 1 of this two-part conversation, we go deep into the science of peak performance — and what's really happening in your brain in the moments that matter most.What You'll Learn in This Episode:The 10 Hz discovery — Why the brain's "sweet spot" for peak performance is closer to sleep than to excitement, and what that means for how you train your mindWhy "confidence" isn't real — Dr. Izzy breaks down what confidence, flow, and focus actually are neurologically (and why our language around performance is holding us back)Sensory amplification & access — The two things that happen in your brain at 10 Hz that explain why elite performers "see the basket bigger" and "remember exactly the right thing" under pressureThe trauma-performance connection — Why our brain is biased toward storing negative experiences, and how unresolved trauma is silently capping your performance ceilingThe NASCAR driver case study — A vivid real-world example of how a single traumatic event rewired a champion's brain for two years — and what it took to reverse itFlow vs. fear on an EEG — Can you actually see the neurological difference? (Yes. And the answer will surprise you.)Why the brain prioritizes negative memories — It's not a flaw. It's a survival design. But in the modern world, it may be your biggest performance liability.About Dr. Izzy Justice:Dr. Izzy Justice is the Chief Neuroscience Officer at Neuro580 and a pioneer in the field of sports neuroscience. He has conducted over 18,000 EEG brain scans during live athletic performance, certified more than 300 coaches worldwide, and coached elite athletes across multiple sports — many of whom have gone on to win championships and Olympic medals. He is the creator of Neurohacks, rapid science-backed techniques designed to remove mental distractions and access flow in real time. Beyond sports, Dr. Izzy has worked with 30+ CEOs and dozens of Chief People Officers. He is the author of 10 books, including his most recent bestseller Life Explained.🔗 Connect with Dr. Izzy Justice: https://drizzyjustice.com/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 211 How to Organize Your Life, Protect Your Energy and Put Yourself Back on the List | Lisa Woodruff (Pt. 2)You started Part 1 understanding the weight you've been carrying. Now it's time to put it down.In Part 2 of this conversation, Lisa Woodruff is back and we are going deeper. We're talking about the practical, no-excuses systems that will change how your home runs — and how you show up everywhere else because of it. We're talking about the invisible projects piling up in your corners, your closets, and your mind. And we're talking about something most women never do: organizing their own room first.If you haven't listened to Part 1 yet, go back and start there. Then come right back.In This Episode, You'll Learn:💡 Why your disorganized home is creating a quiet fraud complex at work — and how to fix it💡 The generational conversation you need to have about stuff — and how to make it land with love💡 Why it's always easier to organize someone else's space than your own (and what that's really telling you)💡 Lisa's 24-hour rule that will stop half-finished projects from taking over your life💡 The permission slip you didn't know you needed: abandon what you're no longer going to do💡 Why organizing your own bedroom first is one of the most powerful acts of self-leadership💡 What Lisa's upcoming book Escaping Quicksand gives women that they haven't been able to give themselves✨ Pull Quotes"I am successful at work. Put me in the board meeting, I can do it. And I come home and I don't even want to go home.""When you're at work and somebody needs information, it's — call mom in the middle of a meeting.""Ladies, go organize your own bedroom. We spend every weekend doing it for our kids and guess what we have to do next weekend? Their rooms again.""Just do it. No one is going to stop you, and no one is going to give you permission."🔗 Connect with Lisa:Website: organize365.comPodcast: Organize 365Instagram: @organized365Resources & Links Mentioned📚 The Mindset of Organization by Lisa Woodruff📚 Escaping Quicksand by Lisa Woodruff (coming soon)A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 210 How to Stop Drowning in Clutter and Reclaim Your Mental Clarity | Lisa Woodruff (Pt. 1)📝 Show NotesWhat does the pile of paper on your counter have to do with your capacity to lead? More than you think.Lisa Woodruff is the founder of Organize 365 and author of the upcoming book Escaping Quicksand. She has spent decades helping women build functional systems for their homes and lives. And she is quick to say: organization is not about color-coded bins. It is about reclaiming the mental capacity you have been quietly losing one postponed decision at a time.In Part 1, Lisa and Sonnie dig into why the most capable women are often the most buried at home, why decluttering alone keeps you stuck in a cycle, and the identity work that has to happen before any system can stick.🔍 In This Episode We Cover:Why high-achieving women often sink the fastest into organizational overwhelmThe difference between decluttering and organizing, and why confusing them keeps you stuckHow identity and emotion get wrapped around our stuffWhat decision fatigue and executive function have to do with a messy homeWhy Pinterest-perfect organization often makes the real problem worseThe 3-step starter system for any room when you don't know where to begin🔑 Key Takeaways:Quicksand accumulates one postponed decision at a time. It is not a reflection of your intelligence or your worthDecluttering is a tool, not a solution. Used alone, it creates a cycle of purge and reaccumulateFunctional organization always beats aesthetic organization. A system no one can use is not a systemGetting organized in a new season requires new skills. What worked before may not serve where you are going🔗 Resources:Book pre-order + bonus book club:EscapingQuicksand.comWebsite:Organize365.comA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 209: Dominance vs. Prestige, Human Skills, and the Science of Leadership Influence | Dr. Benjamin Granger (Pt. 2)📝 Show NotesWhat does evolutionary biology have to do with your leadership style?More than you think.In Part 2 of this conversation, Sonnie and Dr. Benjamin Granger go deeper into the science of leadership, from the two paths humans use to gain social status, to why your physical environment shapes behavior in ways you never see coming.Benjamin unpacks the difference between dominance and prestige as competing leadership strategies, and makes a compelling case for why prestige-based leadership is not just the ethical choice, it is the most effective one for navigating the future of work.They explore why humans are far more susceptible to their environments than they want to believe, why negative feedback is actually a sign of a healthy team, and what science says about the direct and indirect ways leaders shape behavior every single day.One concept from this episode will stop you cold: choice architecture. Every leader is designing the decision environment around their team whether they know it or not. The question is whether they are doing it intentionally.Benjamin closes with a final piece of wisdom from Stephen Hawking that will stay with you long after the episode ends.🔍 In This Episode We Cover:The two evolutionary paths to social status and what they reveal about your leadership styleWhy dominance-based leadership is still alive in modern organizations and what it costsHow environments shape behavior gradually, and why no leader is immuneWhy negative feedback from your team is actually good newsThe body language habits that silently signal whether people feel heardWhy human skills and metacognitive skills are the most critical leadership capabilities in the age of AIWhat choice architecture means and how every leader is using it whether they realize it or notWhy the physical environment of your workplace sends a message louder than your values statement🔑 Key Takeaways:Leaders who earn followership through prestige outperform those who rely on dominance, especially in times of uncertainty and changeNo one is immune to their environment. The most self-aware leaders ask: is this environment healthy for me?Negative feedback means your team trusts you. Silence should concern you far moreHard skills are being commoditized. The ability to learn, adapt, and lead through ambiguity is what differentiates the best leaders nowEvery policy, artifact, and physical space in your organization is a form of leadership communicationMankind's greatest achievements have come about by talking. Its greatest failures by not talking. (Stephen Hawking)🔗 Connect with Dr. Benjamin Granger:LinkedIn: https://www.linkedin.com/in/benjamin-granger-7147991b/Website: https://benjamingranger.comA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 208: Becoming a Leader Worth Following | Dr. Benjamin Granger (Part 1)📝 Show NotesWhat separates a leader people genuinely want to follow from one they simply tolerate?In Part 1 of this two-part conversation, Sonnie sits down with Dr. Benjamin Granger, organizational psychologist and author of A Leader Worth Following, to explore the human side of leadership that most managers never learn in a training room.Benjamin traces how a lifelong curiosity about human behavior led him into organizational psychology, and why that same curiosity is the single most underrated skill in any leader's toolkit.Together, they unpack how leaders shape organizational culture every single day, not through big speeches or annual reviews, but through presence, communication style, and the micro-environments they create in every meeting, conversation, and decision.From meeting dynamics to psychological safety in the workplace, this episode breaks down why talented team members stay silent, and what high-performing leaders do differently to unlock trust, contribution, and better collective thinking.The core insight of this episode: leadership effectiveness isn't about being the loudest voice in the room. It's about creating the conditions for others to use theirs.🔍 In This Episode We Cover:What organizational psychology reveals about effective leadershipWhy employees stay silent in meetings and what it signals about cultureHow leadership behaviors shape team culture in everyday interactionsHow to build psychological safety on your team and why it drives performanceThe power of asking better leadership questionsWhy nonverbal communication and body language often speak louder than words🔑 Key Takeaways:Curiosity is one of the most critical and most overlooked leadership skillsLeaders influence organizational culture through daily micro-interactions, not just big momentsSilence in team meetings is almost always a leadership signal, not an employee problemThe best leaders ask intentional questions, then actually listen to the answersPsychological safety in the workplace is a performance driver, not a soft skillNonverbal cues shape how your message lands, often more than the words themselves🔗 Connect with Dr. Benjamin Granger:LinkedIn: https://www.linkedin.com/in/benjamin-granger-7147991b/Website: https://benjamingranger.com/Book: A Leader Worth FollowingA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 207: How to Find Your Voice at Work and Stop Playing Small, with Minda Harts (Part 2)What is staying quiet at work actually costing you?Not just the missed moment…But the opportunity, the growth, the confidence, and the standard you’re setting for what you’re willing to tolerate.In Part 1 of this conversation, I sit down with Minda Harts to unpack the hidden cost of silence… and why so many high-performing leaders find themselves navigating environments where speaking up feels risky.From early career experiences of inequity and internal conflict… to the realization that silence carries a cost just as real as speaking up… this conversation will challenge how you think about your voice, your agency, and your responsibility in the rooms you’re in.Because staying quiet doesn’t keep things neutral… it shapes everything.We explore:The real cost of staying silent at work and how it impacts your career growth, confidence, and leadership presenceHow to speak up with confidence in high-stakes workplace conversations without damaging relationships or credibilityWhy trust issues at work are often communication breakdowns and how unmet expectations quietly erode performance and cultureThe power of self-advocacy and personal agency in leadership, especially for women navigating visibility, influence, and growthHow using your voice creates permission for others, shaping team culture, trust, and psychological safety🔑 Key takeaways:Staying quiet doesn’t protect you… it positions you exactly where you areThe conversations you avoid are often the ones that unlock your next levelTrust is built or broken in the smallest moments… not the biggest onesYou don’t need permission to advocate for yourself… but you do need courageEvery time you stay silent, you reinforce the standard you’re willing to acceptQuotes to remember:“If I don’t say anything, that’s a cost. If I do say something, that’s a cost too.”“My voice is tied to someone else’s freedom.”“We have more power than we think we do.”“Silence doesn’t keep things neutral… it shapes everything.”“The standard you accept becomes the culture you experience.”🔗 Connect with Minda:Website: www.mindaharts.comInstagram: www.instagram.com/mindahartsLinkedIn: https://www.linkedin.com/in/mindaharts/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 206: Why Speaking Up at Work Is Harder for Some Leaders, with Minda Harts Part 1What is staying quiet at work actually costing you?Not just the missed moment… But the opportunity, the growth, the confidence, and the standard you’re setting for what you’re willing to tolerate.In Part 1 of this conversation, I sit down with Minda Harts, Author of Talk to Me Nice: The Seven Trust Languages for a Better Workplace, to unpack the hidden cost of silence, and why so many high-performing leaders find themselves navigating environments where speaking up feels risky.From early career experiences of inequity and internal conflict, to the realization that silence carries a cost just as real as speaking up, this conversation will challenge how you think about your voice, your agency, and your responsibility in the rooms you’re in.Because staying quiet doesn’t keep things neutral… it shapes everything.We explore:The real cost of staying silent at work and how it impacts your career growth, confidence, and leadership presence How to speak up with confidence in high-stakes workplace conversations without damaging relationships or credibilityWhy trust issues at work are often communication breakdowns and how unmet expectations quietly erode performance and culture The power of self-advocacy and personal agency in leadership, especially for women navigating visibility, influence, and growthHow using your voice creates permission for others, shaping team culture, trust, and psychological safety 🔑 Key takeaways:Staying quiet doesn’t protect you… it positions you exactly where you areThe conversations you avoid are often the ones that unlock your next levelTrust is built or broken in the smallest moments… not the biggest onesYou don’t need permission to advocate for yourself… but you do need courageEvery time you stay silent, you reinforce the standard you’re willing to acceptQuotes to remember:“If I don’t say anything, that’s a cost. If I do say something, that’s a cost too.” “My voice is tied to someone else’s freedom.” “We have more power than we think we do.” “Silence doesn’t keep things neutral… it shapes everything.”“The standard you accept becomes the culture you experience.”🔗 Connect with Minda:Website: www.mindaharts.comInstagram: www.instagram.com/mindahartsLinkedIn: https://www.linkedin.com/in/mindaharts/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 205  The Leadership Trap Nobody Warns You About (and How to Break Out of It)  | Sonnie LinebargerAre you feeling stuck at your current level in business or leadership… even though you’re working harder than ever?In this episode, we break down leadership growth, decision-making, and the psychology behind why high performers plateau, and what it actually takes to reach the next level.🔥 EPISODE OVERVIEWIn this episode of Evoke Greatness, Sonnie Linebarger dives into one of the most overlooked truths in business and leadership… what made you successful early on may be the very thing holding you back today.This episode goes beyond surface-level strategy and into the real work of leadership… the decisions you’re avoiding, the habits that no longer serve you, and the psychology that shapes how you show up under pressure.If you’re building, leading, and carrying the weight of real decisions, this conversation will challenge how you think, lead, and execute.💡 WHAT YOU’LL LEARNWhy leadership growth requires letting go, not just doing moreHow decision fatigue and cognitive load impact leadership performanceThe psychology behind avoidance and delayed decision-makingWhy what you tolerate becomes your culture in business and leadershipHow to shift from operator to CEO-level thinking and ownershipThe leadership habits that become bottlenecks as you scale🧠 KEY INSIGHTYou don’t rise to the level of your goals… you fall to the level of your conditioning.🔑 POWERFUL MOMENTS / QUOTES“What gets you here won’t keep you here.”“Growth is not just about adding more… it’s about letting go of what no longer serves you.”“Your business will only grow as much as you do.”“What you tolerate becomes your culture.”“You become a CEO the moment you take full ownership.”🎯 YOUR CHALLENGEWhat is the one decision you already know you need to make?Not five things. Not a full overhaul.One.Act on it within the next 24 hours.👤 WHO THIS EPISODE IS FORCEOs, founders, and executives navigating growth and leadership pressureLeaders experiencing decision fatigue or feeling stuck at the next levelHigh performers ready to elevate their mindset, execution, and resultsAnyone serious about taking ownership of their business, career, or life🚀 FINAL THOUGHTBetter business doesn’t come from more strategy…It comes from becoming the leader your next level requires.🔎 KEYWORDSLeadership development, executive leadership, business leadership, leadership mindset, high performance habits, decision-making, CEO mindset, emotional intelligence, leadership psychology, business growth, scaling leadership, personal development for leadersA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 204: How to Build Unshakeable Credibility as a Leader, with Heather Hansen Part 2In Part 2 of this powerful conversation, Sonnie continues her discussion with Heather Hansen, credibility expert, leadership strategist, and author of The Elegant Warrior: How To Win Life's Trials Without Losing Yourself.After unpacking the foundations of credibility in Part 1, this episode explores how those principles play out in the real world…especially when leaders are navigating conflict, uncertainty, and pressure.Heather explains why our nervous system often hijacks our communication in difficult conversations and shares practical techniques leaders can use to stay grounded and respond thoughtfully instead of reacting emotionally. New Episode 392026, 102513 PMThe conversation also explores how credibility has evolved in the digital era, why influence on social media doesn’t always equal expertise, and how leaders can communicate with authenticity in a world full of curated highlight reels. New Episode 392026, 102513 PMHeather also offers powerful insights for women navigating executive leadership, explaining why belief, evidence, and inner confidence shape the way others perceive authority and presence. New Episode 392026, 102513 PMThis episode is filled with practical leadership wisdom for anyone who wants to communicate with conviction, build trust that lasts, and lead with credibility in moments that matter most.Key Takeaways from This Episode✨ Your nervous system influences your leadership.In tense moments, leaders often fall into fight, flight, freeze, or fawn responses unless they intentionally calm their nervous system. New Episode 392026, 102513 PM✨ Three simple ways to ground yourself in conflict.Heather shares three techniques leaders can use to regain control during difficult conversations:• Breathing patterns that calm the nervous system• Adjusting body posture• Simple physical grounding techniques like hand pressure holds. New Episode 392026, 102513 PM✨ Influence on social media doesn’t always equal credibility.People often trust voices that understand their pain, even if those voices lack expertise…which creates both opportunity and risk in the digital age. New Episode 392026, 102513 PM✨ Stories need evidence to be credible.Persuasive storytelling must be supported by facts and evidence, or trust begins to erode. New Episode 392026, 102513 PM✨ Confidence begins with belief.Your tone of voice reflects your internal beliefs, which means executive presence begins with building genuine belief in yourself and your preparation. New Episode 392026, 102513 PM✨ Collect evidence that you belong in the room.When self-doubt creeps in, act like the attorney arguing your own case…gather evidence that supports your capability and readiness.A Few Moments That Stand Out• Heather explains the four instinctive reactions leaders have in conflict and why most organizations fall into either avoidance or aggression.• Sonnie and Heather discuss how social media influencers sometimes gain more credibility than experts because they connect emotionally with their audience.• Heather shares a practical framework for building belief and strengthening executive presence, especially for women advancing in leadership roles.• The episode closes with a powerful insight:You cannot prove something until you believe it first.About Heather HansenHeather Hansen is a former trial lawyer, credibility expert, keynote speaker, and author of The Elegant Warrior: How To Win Life's Trials Without Losing Yourself.Through her company Belief Builders, Heather teaches leaders how to A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 203:  Why Credibility Beats Charisma Every Time, with Heather Hansen Part 1Welcome back to Evoke Greatness, the podcast for bold leaders and big dreamers who refuse to settle.In this thought-provoking conversation, Sonnie sits down with Heather Hansen, a former trial lawyer turned internationally recognized speaker, credibility expert, and author of The Elegant Warrior: How To Win Life's Trials Without Losing Yourself.Heather spent decades in courtrooms where persuasion isn't about being flashy or charismatic…it's about being believed. Through years of watching juries decide whose story they trust, she discovered a truth that applies far beyond the courtroom:Credibility is the foundation of influence.Together, Sonnie and Heather unpack how leaders unknowingly weaken their credibility, why credentials alone don’t earn trust, and how curiosity, listening, and empathy shape the way others perceive our leadership.Heather also introduces the Belief Triangle, a powerful framework for understanding how trust is built…or broken…in leadership, communication, and conflict.This conversation is packed with insights for anyone who wants to lead with authenticity, influence without force, and communicate in a way that truly resonates.Key Takeaways from This Episode✨ Credibility beats charisma.Charisma may capture attention, but credibility is what makes people believe you and follow your lead.✨ Credentials are not the same as credibility.Degrees, titles, and experience matter…but the most important factor is whether people believe you can actually help them.✨ The Belief Triangle drives trust.For someone to see you as credible, they must:• Believe in you• Believe you• Believe you can help them✨ Power can quietly erode empathy.Research shows that as leaders gain power, they can lose the cognitive empathy needed to see things from others’ perspectives.✨ Curiosity is a leadership superpower.Leaders who ask questions and genuinely seek understanding uncover insights others miss.✨ Listening creates influence.The most powerful leaders don’t dominate conversations…they create space to understand the people they lead.About Heather HansenHeather Hansen is a former trial lawyer, keynote speaker, credibility expert, and the author of The Elegant Warrior: How To Win Life's Trials Without Losing Yourself.Through her company Belief Builders, Heather teaches leaders how to communicate with credibility, compassion, and clarity so they can influence outcomes and build lasting trust.🔗 Learn more:https://www.beliefbuilders.com/📸 Instagram:https://www.instagram.com/anelegantwarrior/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 202  How to Rewire Your Mindset and Lead with Full Permission, with Tricia Stover Part 2In Part 2 of this candid and practical conversation, leadership and mindset expert Tricia Stover moves from inspiration to execution.We unpack what really separates managers from leaders… why business growth will always mirror personal growth… and how ego quietly erodes trust, culture, and retention.This is not surface-level motivation. This is the deep work.If you’ve ever wondered why your business feels chaotic… why your team isn’t fully bought in… or why success still feels heavy instead of freeing… this episode will challenge you to look inward first.Because as Tricia says, if you want to grow your business, you first need to work on yourself. We explore:Why business stages are predictable… and so are the failuresThe misconception of overnight successHow personal growth and professional growth run in parallelWhy leaders struggle to slow down long enough to examine how they’re thinkingThe difference between leadership and managementWhy mindset is not just positive thinking… it’s ownershipConfidence vs. clarity… and where ego sneaks inSubtle signs you’re leading from ego or fearWhy “directive” leadership erodes trustHow clarity removes chaos and creates momentumBreaking destructive patterns before they cost you your teamWhy defining your values is the ultimate starting point🔑 Key Takeaways:Your business will only grow as much as you doChaos often signals misalignment, not incompetenceEgo blocks trust… and trust drives performanceLeadership requires empathy without depletionMost retention problems are leadership problemsClarity reduces overwhelm and accelerates executionValues are the foundation of fulfillment and succession💡 Quotes to Remember:“In the failure is where I found I have refined myself… and I embrace it.” “When your business is failing, it’s probably because you have not been working on yourself.” “You have to go in there with big ears.” “Your personal growth goes right alongside your professional growth.” 📚 Resources Mentioned:✨ Learn more about Tricia and Performance Masters:https://performance-masters.com/📲 Connect with Tricia: LinkedIn https://www.linkedin.com/in/tricia-stover-bfa/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 201  Stop Waiting for Permission: How to Lead Without Limits, with Tricia Stover Part 1In Part 1 of this powerful and deeply human conversation, leadership and mindset expert Tricia Stover shares the story that shaped everything.After losing her husband unexpectedly at 35 while raising three young children, Tricia was forced to rebuild her life from the ground up. What began as a personal assistant role evolved into a decades-long journey of growth, mentorship, and ultimately founding Performance Masters. But none of it happened because someone handed her permission.It happened the moment she stopped asking for it.We talk about grief, resilience, reinvention, and the quiet ways high achievers limit themselves without realizing it. This episode is for the leader who looks successful on paper but knows there’s another level available… and is ready to access it.We explore:How tragedy reshaped Tricia’s identity and leadershipThe unseen weight of leading while navigating griefWhen resilience becomes a limitationThe danger of waiting for permission in business and lifeWhy failure must be part of the planBoundaries, alignment, and outgrowing relationshipsMoving from mentee to mentor with purpose🔑 Key Takeaways:No one is coming to save you… and that realization is empoweringWaiting for permission is often self-imposedFailure refines you, even when it humbles youAlignment with your values makes hard decisions clearerRemoving limitations creates space for freedom and purpose💡 Quotes to Remember:“You just have to learn that there really are no limitations.”“I waited for so many years for permission… and when I decided I was done asking, no one was telling me no.”“Failure is part of my plan. I know it’s going to happen.”📚 Resources:✨ Learn more about Tricia and Performance Masters:https://performance-masters.com/📲 Connect with Tricia:LinkedIn – http://linkedin.com/in/tricia-stover-bfa🎙️ Coming Up in Part 2In Part 2, we go deeper into fear of failure, the loneliness of leadership, delegation, boundaries, and how high-performing women can release control without losing excellence.Because on the other side of fear… is freedom.And we’re just getting started.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Ep. 200: 200 Conversations Later: The Leadership Lessons That Changed Everything with Sonnie LinebargerThis is not just another episode.This is Episode 200…and a reflection on what happens when you keep showing up long after the excitement fades.Four years ago, I pressed record for the very first time absolutely terrified…not of the technology, but of being heard. I questioned whether my voice belonged, whether anyone was listening, and whether this work would truly matter.Two hundred episodes later, Evoke Greatness has been listened to in 96 countries and has become one of the greatest teachers of my life.In this milestone episode, I invite you into the journey…from those early, uncomfortable beginnings to the lessons that only come from consistency, honesty, and growth done out loud.In this episode, we explore:• What it really looks like to grow when no one is clapping • Why the “boring middle” is where greatness is actually built • How leadership is formed through presence, not perfection • The patterns I couldn’t unsee after 200 conversations • Why confidence follows clarity, not talent • A powerful leadership lesson inspired by a young musician playing to five people in the Nashville airport • Why we must be willing to be bad at something long enough to get better • Gratitude for my family, my faith, my guests, and the listeners who have walked this journey with meYou’ll also hear voices from listeners and past guests answering one simple question:What does Evoke Greatness mean to you?This episode isn’t a highlight reel. It’s a reminder.That growth is not a race…it’s a relationship you build with yourself over time.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 199: Leading Across Generations: How to Close the Gap at Work, with Giselle Sandy Phillips Part 2In Part 2 of this important continuation, Giselle Sandy Phillips and I move from understanding the gap… into what leaders must actually do differently to close it.This episode is about the future of work…and the responsibility leaders carry to evolve with it.We dig into what meaningful work really looks like to Gen Z, why tenure is shrinking across all generations, and how culture, communication, and belonging are now the true drivers of retention.Giselle challenges leaders to rethink outdated systems, performance models, and assumptions…and to recognize that Gen Z isn’t breaking the workplace.They’re exposing what was already broken.Together, we explore how leadership must adapt in a multigenerational workforce, how clarity and development replace perks, and why the leaders who fail to evolve will continue to lose talent.Giselle offers insights on:• What meaningful work actually means to Gen Z • Why clarity, growth paths, and feedback matter more than compensation alone • How shrinking tenure is impacting every generation, not just Gen Z • Why culture is now the deciding factor in whether people stay or leave • The role of mid-level leaders in shaping daily experience and engagement • How training, upskilling, and micro-learning drive retention • Why belonging is the missing link in today’s workplaces • How leadership must evolve to support a multigenerational workforce🔑 Key takeaways:Meaningful work starts with being seen, heard, and developedRetention issues are cultural before they are generationalClarity beats perks every timeBelonging drives engagement across all agesLeadership must evolve or risk becoming irrelevant💡 Quotes to remember:“Gen Z wants clarity, not confusion.”“People don’t leave jobs… they leave cultures.”“Belonging is no longer optional in the modern workplace.”“If leaders don’t adapt, talent will simply move on.”If you’re leading teams across generations…If you’re watching tenure shrink and engagement drop…If you want to build a workplace where people choose to stay…This episode will challenge how you think about leadership, culture, and the future of work.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 198:  What Gen Z Actually Needs from Leaders Right Now, with Giselle Sandy Phillips Part 1In Part 1 of this timely conversation, Giselle Sandy Phillips and I step into a conversation every leader needs to hear… but few are willing to have.This episode sits at the intersection of leadership, culture, and the next generation already reshaping the modern workplace.Giselle, author of Thriving in the Modern Age, challenges the narrative around Gen Z and reframes what’s really driving disengagement, burnout, and turnover.This is not a conversation about entitlement or work ethic.It’s about the growing human gap between expectations and experience…and how outdated leadership models are failing to keep up with a rapidly changing workforce.Together, we explore what Gen Z is actually asking for, what leaders are missing, and how organizations can build environments where people don’t just work… they thrive.Giselle offers insights on:• Why Gen Z is widely misunderstood in the workplace • The leadership and communication gap driving disengagement and turnover • How miscommunication between generations creates friction and burnout • Why mid-level leaders sit at the most critical bridge of change • The myth that Gen Z doesn’t want to work…and what they truly value instead • How social media and short-form communication shape expectations • Why clarity, feedback, and belonging matter more than perks or titles • How Gen Z is exposing outdated leadership playbooks still in use🔑 Key takeaways:Gen Z isn’t difficult to lead… they’re different to leadMiscommunication, not motivation, is the real retention problemClarity and feedback are foundational, not optionalLeadership must evolve across all generations, not just oneModern workplaces require modern leadership💡 Quotes to remember:“Gen Z isn’t asking for less accountability… they’re asking for better leadership.”“They’re not disengaged because they don’t care… they’re disengaged because they don’t feel connected.”“Mid-level leaders are standing at the bridge… and that’s where most of the friction lives.”“If leaders don’t learn to speak their language… they’ll simply leave.”If you lead people…If you’re navigating generational tension at work…If you’re trying to retain talent without losing your culture…This episode will challenge assumptions and invite you to lead differently.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 197:  Designing a Life You Actually Want to Live, with Chelsea Clarke (Part 2) In Part 2 of this empowering conversation, Chelsea Clarke and I move from foundation into execution…from who you’re becoming into how you actually start designing a life, business, and future on purpose.This episode is about stepping fully into ownership. Not waiting for clarity, permission, or perfect timing…but actively scripting the life you want and then aligning your actions to support it.Chelsea breaks down what it truly means to become the creative director of your own life…and why reinvention isn’t about wishing or manifesting alone, but about combining vision with disciplined, aligned action.Together, we explore how creativity, money mindset, and self-reliance intersect…especially for women building something meaningful without a traditional roadmap.Chelsea offers insights on:• Why scripting your future is a powerful first step to getting out of a setback • How writing your life “as if it’s already done” reshapes belief and behavior • Using creativity and tools like AI to expand vision and unlock new possibilities • Building digital income streams and treating online businesses as real assets • Why having an offer, an email list, and focused platforms matter more than perfection • The biggest mindset blocks that keep people stuck during reinvention • Why you don’t need to follow anyone else’s rules to succeed…you get to create your own • Habits that actually move the needle when building new wealth • Making room for fun, curiosity, and joy as part of sustainable success🔑 Key takeaways:You don’t need fancy tools to redesign your life…just clarity and commitmentScripting creates belief, belief fuels action, and action creates resultsWealth is built through skills, systems, and consistency…not noiseYou are allowed to design success in a way that fits your lifeFollowing what excites you often leads to opportunities you couldn’t plan💡 Quotes to remember:“You are on your own rescue mission.”“Scripting is designing a future timeline you’re willing to step into.”“If no one is doing what you want to do…you might be the one meant to create it.”“Chase what feels fun…that’s usually where the magic lives.”If you’re tired of waiting for the right moment…If you’re ready to stop consuming inspiration and start creating momentum…If you want to design a life that feels aligned, energizing, and truly yours…This episode will remind you that you already have more control than you think.Part 2 is where vision becomes action… and where you step fully into the role of creative director of your life.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 196:  How to Take Creative Control of Your Own Life, with Chelsea Clarke (Part 1) In Part 1 of this grounded and honest conversation, I’m joined by digital entrepreneur, investor, and author Chelsea Clarke for a real look at what reinvention actually requires…not in theory, but in real life.Chelsea takes us back to the early chapter of her story…graduating from university without a plan, working multiple jobs just to get by, feeling discouraged about money, and trying to find her footing in a season that felt anything but clear. When pregnancy became the moment that forced her to take a hard look at her future, everything shifted.This episode isn’t about overnight success or a perfectly packaged glow-up. It’s about the slow, intentional work of shedding old habits, releasing shame around past versions of yourself, and building trust with yourself one choice at a time.Together, we explore how identity-based change creates lasting transformation…and why habits, mindset, and self-belief are the true foundation of growth.Chelsea shares insights on:• Why failure isn’t something to avoid…but something to learn from • How habit stacking creates momentum without overwhelm • Letting go of old versions of yourself with compassion, not criticism • The power of identity-based change versus relying on willpower alone • How small, consistent habits quietly reshape confidence and self-trust • Why honoring who you were is just as important as becoming who you’re meant to be🔑 Key takeaways:Reinvention happens through repetition, not perfectionHabits shape identity…and identity shapes outcomesSelf-trust is built by keeping small promises to yourselfFailure is a teacher, not a verdictGrowth begins when you stop shaming the past and start honoring it💡 Quotes to remember:“Failure isn’t a dead end…it’s a learning opportunity.”“You don’t need to hate who you were to become who you’re meant to be.”“Small habits, repeated consistently, change everything.”If you’re in a season of transition…If you’re quietly questioning whether the life you’re living still fits…If you know you’re meant for more but aren’t sure where to begin…This episode will remind you that reinvention doesn’t require a dramatic leap…just the courage to take the next honest step.Part 1 lays the foundation. Part 2 is where we step fully into self-reliance, wealth mindset, and becoming the creative director of your own life.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 195: How to Find Meaning After Success Breaks You Open, with Josh Kosnick (Part 2) In Part 2 of this deeply reflective conversation, I welcome back leadership coach, speaker, and author Josh Kosnick to explore the bridges most leaders avoid until life forces their hand…legacy, alignment, energy, relationships, and the truth about how we actually want to be remembered.Building on the foundation of identity and faith from Part 1, this episode moves into the present-tense work of leadership. The kind that isn’t about titles, accolades, or someday success…but about the daily choices that either close the gap between who we are and who we’re becoming…or quietly widen it.Together, we unpack what it means to live with intention now, informed by Josh’s work with high-performing leaders and my own lived experience walking alongside people at the very end of life, where unfinished business becomes painfully clear.He offers insights on:• Why legacy is not something you leave behind, but something you leave in others • The two biggest myths leaders believe about legacy…and why both are dangerous • What people truly regret at the end of life…and what they don’t • Why “good” and “great” can become enemies of what’s actually possible • How energy leaks reveal misalignment before burnout ever shows up • Why work-life balance is a myth…and what maximization really looks like • How your calendar tells the truth about your priorities • Simple practices like clarity breaks and gratitude that restore perspective and presence🔑 Key takeaways:Legacy is built daily, not someday Alignment matters more than achievement Energy is an early warning system for misalignment Presence creates more impact than performance alone Living intentionally now prevents regret later💡 Quotes to remember:“Legacy isn’t what you leave behind…it’s what you leave in people.”“Good and great are often the enemies of what’s actually possible.”“If there’s a gap between how you want to be remembered and how you’re living, the work is closing that gap.”If you’ve checked the boxes but still feel an internal tension you can’t quite name… If you want success that feels whole, not hollow… If you’re ready to stop postponing meaning and start living aligned now…This episode will meet you where you are…and call you forward.Part 2 is where legacy becomes present tense and alignment becomes a daily practice.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 194:  What High Achievement Can Cost You and How to Rebuild, with Josh Kosnick (Part 1) What happens when everything you’ve worked for disappears… and you’re forced to confront who you are without the title?In Part 1 of this powerful conversation, Sonnie Linebarger sits down with leadership coach, speaker, and author Josh Kosnick to unpack the season that changed everything. After building and leading a multi-billion-dollar financial firm, Josh experienced an unexpected and painful exit that dismantled the identity he had built around achievement, ownership, and success.What followed was grief… a loss of identity… and ultimately, a deep internal reckoning that led to the creation of The Kairos Code and his transformational Five Bridges Framework.In this episode, Josh vulnerably shares:What it feels like to lose a business that once defined youWhy grief shows up after both “good” and “bad” exitsThe identity he had to dismantle when success was stripped awayWhy spirituality must come before performanceHow misaligned success leads to burnout, broken relationships, and regretWhy most leaders skip the inner work and rush to external fixesHow faith, identity, and purpose form the foundation for sustainable leadershipThis conversation is for the leader who looks successful on paper but feels restless, tired, or disconnected inside. It’s for the achiever who senses there has to be more than grinding, producing, and providing… and is ready to rebuild from the inside out.✨ If you’ve ever tied your worth to your role… ✨ If you’ve experienced loss, transition, or identity confusion… ✨ If you’re craving success that doesn’t cost you your health, faith, or family…This episode will meet you right where you are.🎧 Part 2 dives deeper into the remaining bridges, relationships, environment, and legacy… so be sure to subscribe and stay tuned.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 193: How the Best Leaders Keep Growing When It Gets Hard, with Laurie Maddalena (Part 2)In this powerful continuation of my conversation with leadership expert, executive coach, and author Laurie Maddalena, we move from insight to application. Part Two is where leadership gets practical.Laurie shares how leaders can break free from reactive cycles, lead through uncertainty with confidence, and create sustainable impact without burning themselves out. This episode dives deep into confident coaching, intentional focus, and the leadership behaviors that quietly determine whether teams merely function or truly flourish.She offers insights on:How to create space for constructive conflict without shutting it down Why lack of focus and lack of delegation quietly sabotage leadership effectiveness How leaders can move from reactive to intentional in demanding environments What confident coaching really looks like during uncertainty Why promoting technical skill over leadership readiness keeps organizations stuck🔑 Key takeaways:Constructive conflict strengthens teams when leaders normalize it Intentional focus is a leadership discipline, not a personality trait Delegation is essential to elevate both leaders and teams Coaching requires curiosity more than certainty Great leadership is sustainable when priorities are placed on purpose💡 Quotes to remember: “Leadership becomes unsustainable when everything feels urgent.” “Moving from fixer to facilitator can change your leadership and your life.”If you’re leading a team, a company, or a growing vision and feel pulled into constant reaction, this episode offers practical tools to help you lead with clarity, confidence, and intention.This episode builds directly on Part One and brings the conversation full circle.Connect with Laurie Maddalena: Website: https://www.lauriemaddalena.com/ LinkedIn: https://www.linkedin.com/in/lauriemaddalena/ Instagram: https://www.instagram.com/lauriemaddalena/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 192:  What Self-Awareness Has to Do with Real Leadership, with Laurie Maddalena (Part 1) In this powerful episode of Evoke Greatness, I welcome leadership expert, executive coach, and author Laurie Maddalena. Laurie shares the pivotal moments in her own leadership journey that revealed why traditional leadership models often fall short and where the real work of leadership truly begins. Together, we explore what it means to move from fixing and managing to leading with intention, awareness, and influence.She offers insights on:Recognizing the moment when doing more no longer creates better results Why leaders default to fixing instead of facilitating growth The internal shifts required to elevate leadership effectiveness How intentional leadership begins internally before it ever shows up externally The quiet leadership saboteurs that limit even high-performing leaders🔑 Key takeaways:Leadership evolution begins with self-awareness, not control Fixing problems can unintentionally limit growth in others Intentional leadership requires slowing down to lead more effectively Sustainable influence starts with mindset before skillset Elevated leadership creates space for people to rise, not depend💡 Quotes to remember: “Leadership stops working when we rely solely on performance instead of presence.” “Elevated leadership isn’t about doing more. It’s about becoming more.”If you’ve ever felt successful on paper but stretched, reactive, or disconnected in practice, this episode will meet you where you are and invite you into a deeper way of leading.Part Two goes even deeper into confident coaching, navigating tough conversations, and elevating culture without burning out.Connect with Laurie Maddalena: Website: https://www.lauriemaddalena.com/ LinkedIn: https://www.linkedin.com/in/lauriemaddalena/ Instagram: https://www.instagram.com/lauriemaddalena/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧Ep 191:  How to Have Hard Conversations Without Blowing Up the Relationship In this leadership-deepening episode of Evoke Greatness, Sonnie breaks down one of the most avoided and most essential skills in leadership: how to navigate hard conversations with courage, compassion, and clarity.Sonnie shares why avoiding hard conversations doesn’t protect anyone… it actually deepens discomfort and robs people of the chance to grow. She takes listeners through a step-by-step framework for delivering honest feedback, redirecting defensiveness, creating psychological safety, and leading with confidence even when the moment feels uncomfortable. You’ll learn:Why the “feedback sandwich” weakens trust and confuses the messageHow to open tough conversations with honesty and congruenceWhat to do when someone gets defensive, minimizes, blames, or derailsHow to use silence as a powerful leadership toolHow to create psychological safety while keeping accountability highHow to close the conversation in a way that builds trust and clarity🔑 Key takeaways:Avoiding hard conversations deepens discomfort and erodes trustClarity is kindness… and ambiguity is crueltyThe feedback sandwich confuses people and signals fearSilence is a strategic tool that promotes reflection and accountabilitySafety doesn’t mean comfort — it means respectLeaders grow courage by having the conversation, not thinking about itTough conversations done well strengthen teams, trust, and leadership maturity💬 Quotes to remember:“Avoiding hard conversations is actually unkind.”“Clarity is kindness. Ambiguity is cruelty.”“Defensiveness isn’t disrespect — it’s protection.”“Hard conversations don’t get easier… you get stronger.”🚀 If you’re a leader craving clarity, courage, and the ability to have conversations that actually transform performance, this episode gives you the roadmap.Listener Challenge:Think of the one conversation you’ve been avoiding...the one that knots your stomach, the one you keep pushing off. Have that conversation within the next 24 hours.Then go to EvokeGreatness.com → Contact Me → Orange Button and leave a voicemail (anonymous or named). Sonnie wants to hear:What conversation you hadHow it wentWhat shifted afterwardYour courage builds the movement.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 190: 5 Secrets to Break into the C-Suite with Katy McFee In this inspiring episode of Evoke Greatness, I welcome Katy McFee, Founder of Insights to Action. Katy shares her journey from corporate frustration to executive success and how she's now dedicated to closing the gender gap in senior leadership. She offers insights on:Navigating the corporate ladder from director to EVPOvercoming challenges and misconceptions in leadership rolesThe power of authenticity and kindness in executive positionsCreating supportive communities for women leadersStrategies for career growth and overcoming plateaus🔑 Key takeaways:Finding a supportive peer group is crucial for leadership growthBalancing ambition with authenticity in male-dominated environmentsThe importance of self-reflection and awareness in career developmentHow to create structured networking opportunities for meaningful connectionsActionable steps for women feeling stuck in their careers💡 Quotes to remember: "More women in leadership is the solution to so many of the challenges we face." - Katy McFee "You can do the hard thing... and still be kind." - Katy McFeeIf you're a woman looking to advance in your career or seeking to make a bigger impact in leadership, this episode offers valuable insights and strategies for breaking through the glass ceiling.Connect with Katie:Course Information: https://insightstoactioncc.com/coursesignup/LinkedIn: https://www.linkedin.com/in/katy-mcfee-3880b4a/Instagram: @insights_to_actionSign up for Katy's weekly newsletter for in-depth insights and advice: https://insightstoactioncc.com/#WomenInLeadership #CareerGrowth #GenderEquality #ExecutiveCoaching #EvokenGreatness #GlassCeiling #WomenEmpowermentA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 189: The Inside Story of the Rise of the Self-Help Empire: Sex, Power, and Transformation with Marcia Martin (Pt. 2)In this episode of Evoke Greatness, we continue our powerful conversation with Marcia Martin, a pioneering force in personal development and one of the original architects of the Human Potential Movement.In Part 2, Marcia takes us even deeper behind the curtain — into the patterns that shaped her leadership, the dynamics of power as a woman in male-dominated rooms, and the hard-won wisdom that comes from decades of reinvention, influence, breakdowns, and breakthroughs.We dive deep into: • How childhood patterns shape our leadership and relationships as adults • Navigating ego, authority, and credibility as a woman in male-dominated spaces • The difference between demanding respect and attracting it • How high-achieving women claim their voice without shrinking their power • Why leadership is an action, not a title, and how to speak reality into existence • Understanding language as the bridge between intention and outcomes • Fame, power, and blind spots — and how leaders can stay grounded • The necessity of facing your “shadow” to become who you’re meant to be • Reinvention, resilience, and evolving publicly without apologizing for your growth • Why centering yourself before you act transforms your decisions and your life🔑 Key takeaways: 1 Leadership isn’t a title — it’s the capacity to move things forward through presence, language, and intentional action. 2 Reinvention requires courage, humility, and a willingness to confront the truth of “what is,” not what you wish it to be. 3 Every experience — even the storm — is part of the “how” that shapes who you are becoming.💬 Memorable quotes: • “Looking back now, I see it was also my first lesson in the intoxicating power of absolute certainty… a force that would eventually transform thousands of lives while destroying others.” • “You have to be careful that you don’t allow them to give you your answer.” • “There’s an edge there… there’s light and dark.” • “People are thrown to being right, looking good, and needing to know the answer.”📚 Connect with Marcia Martin: Website: marciamartin.com Book: Sex, Power, and Transformation Membership & Resources: marciamartintransform.comIf this episode challenged you, moved you, or lit a fire in your soul — share it with someone who’s ready to rise.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 188: The Inside Story of the Rise of the Self-Help Empire — Sex, Power, and Transformation with Marcia Martin (Pt. 1)In this episode of Evoke Greatness, I welcome Marcia Martin, a true icon in the personal-development industry and one of the original architects of the Human Potential Movement.Before stadiums filled for Tony Robbins or The Secret became a global phenomenon, there was est (Erhard Seminars Training)—and behind its meteoric rise was Marcia Martin. As a founding member and Vice President of est (now Landmark Worldwide), she helped bring transformational education to millions, co-created the Transformational Leadership Council with Jack Canfield, and trained more than 300,000 people across the globe.Her new memoir, Sex, Power, and Transformation: The Inside Story of the Rise of the Self-Help Empire, pulls back the curtain on the creation of a $48 billion industry and the personal cost of living at the intersection of influence, ego, and authentic power.We dive deep into: • The cultural movement that made millions hungry for transformation • How a small San Francisco seminar grew into a worldwide phenomenon • The intoxicating pull of absolute certainty—and how to guard yourself from it • Where influence ends and manipulation begins • How to recognize when “guidance” crosses into control • Why pretending to have it all together keeps you from becoming who you really are • The difference between performing transformation and truly living it • What it means to reclaim your own voice and lead from authenticity • How to build movements that liberate instead of control🔑 Key takeaways: 1 True transformation doesn’t come from someone else’s certainty—it comes from your own. 2 The person you’re pretending to be is already who you truly are; courage removes the fear in front of it. 3 Influence without integrity becomes control—stay grounded in truth and self-awareness.💬 Memorable quotes: • “Looking back now, I see it was also my first lesson in the intoxicating power of absolute certainty… a force that would eventually transform thousands of lives while destroying others.” • “You have to be careful that you don’t allow them to give you your answer.” • “There’s an edge there… there’s light and dark.” • “People are thrown to being right, looking good, and needing to know the answer.”📚 Connect with Marcia Martin: Website: www.marciamartin.com Book: Sex, Power, and TransformationIf this episode challenged you, moved you, or lit a fire in your soul—share it with someone who’s ready to rise. Leave a review to help more bold leaders find this show, because Evoke Greatness isn’t just a podcast…it’s a movement.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 187: The Power of Your Story — How to Turn Life Lessons into Lasting Influence (Part 2)In Part 2 of this powerful conversation, Bill Blankschaen — master storyteller, brand strategist, and founder of StoryBuilders — returns to go even deeper into the inner side of storytelling.Because before you can tell your story to the world, you have to change the story you’re telling yourself.Bill and I unpack the “confidence trap,” that quiet belief that everyone else’s story is more significant than our own, and how comparison keeps us from showing up in the fullness of who we’re called to be. We talk about reshaping those inner narratives, standing firm in your chapter instead of comparing it to someone else’s, and recognizing that your story still has power — no matter what chapter you’re in.If Part 1 was about discovering the structure of storytelling, this one is about discovering the soul behind it.We explore:✨ The “confidence trap” — why we tend to deify others and diminish ourselves ✨ How to stop comparing your chapter 3 to someone else’s chapter 20 ✨ Why every story matters — and the freedom that truth brings ✨ How to rewrite the story you’re telling yourself to reclaim confidence and purpose ✨ The role of emotion in crafting stories that connect and stick ✨ How storytelling builds trust, vulnerability, and authentic connection in leadership ✨ The ripple effect — how believing in your own story can change the trajectory of others ✨ Why your story isn’t over yet… and how to live like itThis episode is a reminder that you don’t need a perfect story — you just need the courage to tell it. When you lean into your story, you not only change how you lead… you change how you live.Connect with Bill :📲 Connect with Bill: Company Website: https://mystorybuilders.com/Instagram: https://www.instagram.com/my_storybuilders?igsh=MTdlb25vY2h2anp2dQ==A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail 🎧 Episode 186: The Power of Your Story: How to Turn Life Lessons into Lasting Influence (Part 1) In Part 1 of this insightful and inspiring conversation, author, storyteller, and creative strategist Bill Blankschaen joins me to unpack how your personal story can become your greatest advantage—in business, leadership, and life.Bill shares wisdom from his new book, Your Story Advantage, revealing how the moments that shaped you—both the wins and the wounds—can be the most powerful tools you have to connect, influence, and lead authentically.If you’ve ever wondered how to share your story with confidence or struggled to see your past as purpose, this episode is for you.We explore:Why your story is your most powerful brand assetHow to uncover the defining moments that built your characterThe surprising connection between vulnerability and credibilityWhy authenticity outperforms perfection every single timeThe framework for turning life experiences into meaningful influenceWhy the world doesn’t need your highlight reel—it needs your human story🔑 Key takeaways:Your story isn’t random—it’s your roadmap to impactConnection always precedes influenceThe best leaders tell stories that reveal who they are, not just what they knowPeople don’t follow perfection—they follow purpose💡 Quotes to remember:“Your story is the bridge between your experience and someone else’s transformation.”“The stories we tell shape the stories we live.”“Your scars can become someone else’s survival guide. ✨ Learn more about Bill’s book Your Story Advantage: Your Story Advantage on Amazon📲 Connect with Bill: Company Website: https://mystorybuilders.com/ Bill's LI: https://www.linkedin.com/in/billblankschaen/ A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 185: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 2)What happens after the dream starts coming true?In Part 2 of this powerful conversation, Destin George Bell returns to share what most founders don’t talk about: the emotional toll of rapid growth, rebuilding after betrayal, and the deeper leadership required when you're the one carrying the vision.If you’ve ever felt unqualified, too late, or stuck in the unknown — this episode is a wake-up call. Because the truth is: you don’t rise to the level of your dreams… you rise to the level of your mindset.We explore:How Destin navigated a painful co-founder breakupWhat it takes to rebuild your team — and your confidenceWhy Shark Tank wasn’t the finish line, it was the start of the pressureThe difference between confidence and convictionWhy clarity and emotional discipline are essential for leadersWhat happens when you don’t deal with the pain of the pastThe message Destin would leave behind if today was his last day🔑 Key takeaways:Big moments require bigger mindsets.Leadership is less about hype — and more about healing.You are always becoming the person your vision needs.Your pain doesn’t disqualify you… it refines you.💬 Quotes to remember:“I used to think leadership was about motivating people. Now I realize it’s about helping them grow.” “When people feel seen, they perform different.” “God knew I wasn’t ready for what I was asking for… so He gave me the growth first.”📲 Resources & links:Follow Destin on IG: @gfortune_500Explore Card.io: www.cardioapp.iohttps://www.destingeorgebell.com/🎧 Missed Part 1? Go back and listen to where it all started — from $2K and zero tech background… to a Shark Tank deal and a vision that changed lives. It’s proof that anything is possible when you bet on yourself.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 184: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 1)What does it take to go from $2,000 and no industry connections to landing a deal on Shark Tank and building a fitness movement?In Part 1 of this two-part episode, I sit down with Destin George Bell — founder of Card.io, the gamified running app turning neighborhoods into turf wars — to unpack the mindset, grit, and wild belief it takes to turn an idea into a national spotlight moment.Destin didn’t come from privilege or a deep tech background. He taught himself product design, cold-DM’d over 400 engineers, and raised nearly a million dollars to build the dream. And he did it while refusing to wait for permission or play by anyone else’s rules.This conversation is raw, real, and overflowing with lessons for entrepreneurs, leaders, and anyone sitting on a vision they’re scared to pursue.We explore:Why belief must come before the big breakWhat it means to lead with influence, not just titleHow curiosity became his unfair advantageThe true moment on Shark Tank that changed him most (and brought his mom to tears)Why great leaders multiply other leaders — not just followersHow he builds culture, trust, and conviction in a high-stakes startupWhat most people get wrong about betting on themselves🔑 Key takeaways:You don’t need a blueprint. You need belief and bold execution.Radical curiosity will open more doors than credentials ever could.Leadership isn’t about barking orders. It’s about creating leaders who create leaders.If you're waiting to feel “ready,” you're already behind.💡 Quotes to remember:“I didn’t come from the tech world. I didn’t come from the running world. I just radically believed in what was possible.” “If your business can’t run without you, you don’t own a business — you own a job.” “Great leadership looks like multiplying leaders who grow beyond you.” You only get so many hours in a day. Why you spend them matters.”📲 Resources + Links:https://www.destingeorgebell.com/Connect with Destin on LinkedIn: Https://www.linkedin.com/in/destinbell/IG: @gfortune_500Learn more about the Card.io app: https://www.cardioapp.ioA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 183: The Dance of Head and Heart: Recalibrating Your Leadership VisionLeadership is a reflection… but what happens when the image looking back at you is distorted? In this episode, I explore how vision gets skewed, the red flags to watch for, and what it takes to recalibrate when you’ve drifted off course. Through personal stories, psychology insights, and practical recalibration tools, I unpack how great leaders balance both the head and the heart to stay aligned with their vision—and inspire their teams to do the same.We explore:The subtle ways vision gets distorted: tunnel vision, echo chambers, busyness disguised as progress, and external pressuresA personal story of when I had the vision and the people… but the numbers weren’t there—and the hard leadership calls that followedFour red flags that signal your leadership reflection may be warpedThe psychology behind why leaders miss distortion: confirmation bias, Dunning-Kruger, and availability heuristicHow imposter syndrome skews your personal reflection and bleeds into how you show up as a leaderPractical ways to recalibrate: stepping back, returning to values, inviting honest mirrors, redefining success, and practicing radical reflection🔑 Key takeaways:Distorted vision doesn’t scream at you—it whispers, until suddenly you’re miles off course.Great leadership is a dance between the head and the heart: too much on the business and you lose people, too much on the people and you lose results.You are worthy of where you are, and worthy of where you dream to be—but you must unpack the internal doubts or they will resurface in damaging ways.Good leaders notice something is off. Great leaders recalibrate quickly, transparently, and courageously.A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 182: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 2)In Part 2 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee goes deeper into the wisdom and practices that help us lead with clarity and integrity in a world that often demands speed and urgency.Aubrey shares why slowing down can actually accelerate transformation, how the “goo” of metamorphosis mirrors our own growth, and why rewilding and clearing our lives of mental pollution are essential for living with joy and purpose. She also gives us a glimpse into her upcoming book Our Beloved Futures, which calls us to remember our role as powerful co-creators of what’s next.We explore:Why slowing down is the key to deeper clarity and better leadershipThe butterfly and the goo—what transformation really requires of usPractical ways to rewild your daily life when you feel stuck or disconnectedHow clearing “mental pollution” creates integrity, joy, and freedomAubrey’s coaching programs—Chrysalis and Interbeing—designed for people in transitionThe non-negotiable morning rituals that keep her grounded and creativeWhat swimming with wild dolphins taught her about presence and wonderThe single piece of wisdom she would leave with the world🔑 Key takeaways:Urgency requires us to slow down—not speed upTransformation often looks messy before it looks beautifulClearing mental and emotional clutter opens space for new possibilitiesLeadership rooted in integrity and presence ripples outward💡 Quotes to remember: “Times are urgent… we must slow down.” “The goo is the only way through.” “Integrity brings joy—when you’re clear, you’re free.” “We are co-creators of our beloved futures.”📚 Resources mentioned: ✨ Learn more about Aubrey’s work:www.ourbelovedfutures.com📲 Connect with Aubrey: Instagram – @aubrey.morgan.yee Podcast – Beloved FuturesA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 181: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 1) In Part 1 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee shares her journey from reluctant entrepreneur to rewilding advocate and narrative-shaping leader.Aubrey opens up about the breakdowns that became breakthroughs, what she discovered when she stopped numbing, and how ancestral wisdom and rewilding practices can transform the way we live and lead. Her insights invite us to slow down, reconnect, and remember what we’ve forgotten in a world that desperately needs more grounded leadership.We explore:The pivotal “gut punch” moment that shifted her path foreverWhy breakdowns often hold the seeds of our biggest breakthroughsHow numbing keeps us from both deep pain and deep joyWhat rewilding looks like in nature, relationships, and leadershipThe Hawaiian wisdom of pono and aloha as frameworks for self-awareness and alignmentThe role of story and ritual in transforming culture and leadership🔑 Key takeaways:You can’t feel the big joy without facing the hard emotionsLeadership starts with recalibrating yourself before guiding othersStory isn’t just entertainment—it’s the blueprint for culture and changeThe future of leadership is deeply human, grounded, and interconnected💡 Quotes to remember:“Breakdowns are often the birthplace of breakthroughs.” “If you can’t feel the hard stuff, you also can’t feel the big joy.” “Leadership is an inside job—alignment has to start within.” “We are always storying the world into being.”📚 Resources mentioned:✨ Learn more about Aubrey’s work: www.ourbelovedfutures.com📲 Connect with Aubrey:LinkedIn – Aubrey Morgan YeeInstagram – @aubrey.morgan.yee Beloved Futures PodcastA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 180: The AI-Ready Customer Experience Playbook with Ty Givens (Part 2)In Part 2 of this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, goes deeper into the human side of customer experience leadership—where imposter syndrome, self-trust, and resilience collide with the demands of scaling in the age of AI.Ty shares openly about her own battles with feeling “not ready,” what it really takes to trust yourself as a leader, and why sometimes the best CX strategy isn’t about speed or automation—it’s about empathy and meeting customers where they are.We explore:The emotional cost of being promoted before you’re ready—and how to overcome imposter syndromePractical strategies to build self-trust and resilience as a CX leaderHow to balance metrics like efficiency and speed with empathy and well-beingThe most common help desk “patchwork” problems—and the simplest fix to stop losing ticketsThe evolving skill set CX leaders need to thrive in 2025 and beyondThe truth no one talks about: there’s no single “right” way to do CXTy’s one piece of wisdom for leaders everywhere: you’re enough🔑 Key takeaways:Self-doubt doesn’t disqualify you—it can fuel growth if you let itTrust is built not by being perfect, but by being transparent about mistakesThe best customer experience is the one that fits your company, not someone else’s modelGreat CX leadership today requires mastering processes, knowledge management, and AI—not just people management💡 Quotes to remember:“I only make mistakes on days that end with Y.” “The best customer experience is the one that’s right for your business.” “You’re enough.” “Efficiency without empathy isn’t customer experience—it’s customer neglect.”📚 Resources mentioned:✨ Learn more about Ty’s work:www.cxcollective.comwww.cxcollectiveadvantage.com📲 Connect with Ty: LinkedIn – Ty Givens YouTube – CX Collective Advantage ChannelA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 179: The AI-Ready Customer Experience Playbook with Ty Givens (Part 1)In this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, shares her journey from corporate leader to entrepreneur, and how she’s helping companies transform customer chaos into streamlined, scalable operations.With more than 25 years of experience leading customer support teams at See’s Candies, Thrive Causemetics, Shoedazzle, and Herbalife, Ty has seen firsthand what it takes to balance operational wins with the very human side of leadership. She opens up about the reality of scaling with AI, the emotional cost of self-doubt, and the frameworks she’s built to help leaders rise with clarity and confidence.We explore:Why “AI doesn’t solve chaos, it scales it”… and what to fix before automatingHow Thrive Causemetics cut resolution times from 10 hours to 4 minutesThe LOOP Method, and how leaders can turn concepts into actionable playbooksThe emotional toll of being promoted before you feel readyHow to build self-trust and combat imposter syndrome in leadershipWhy meeting people where they are matters more than pushing shiny techThe overlooked role of empathy in scaling customer experience🔑 Key takeaways:Broken systems can’t be automated into excellence, fix the foundation firstEfficiency without empathy is a short-term win but a long-term lossSelf-doubt is part of growth, it’s what you do with it that mattersGreat leadership is equal parts process and people💡 Quotes to remember:“AI doesn’t solve chaos. It scales it.” “You can’t make people fit the technology, you make the technology fit the people.” “Self-doubt isn’t a disqualifier. Inaction is.” “Every great leader was once unprepared for their first big role.”📚 Resources mentioned:✨ Learn more about Ty’s work:www.cxcollective.comwww.cxcollectiveadvantage.com📲 Connect with Ty: LinkedIn – Ty GivensA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 178: Coaching Yourself – 5 Questions to Unlock the Next Level of Your PotentialIn this solo episode, I share the five most powerful coaching questions you can ask yourself to move beyond your current limitations and step into the leader you’re meant to be.If you’re a director aiming for VP, or a VP preparing to step into the C-Suite, these questions will help you break through self-imposed barriers, sharpen your mindset, and embody the presence required to lead at the next level.I talk honestly about the stories that hold us back, why mediocrity creeps in so quietly, and the bold moves that too many leaders avoid. You’ll also hear neuroscience-backed insights on rewiring your thinking and practical reflection prompts you can use immediately.If you’ve ever felt like you’re capable of more but don’t know what’s standing in your way, this conversation will give you clarity, courage, and a clear path forward.We explore:Why your greatest obstacle is usually yourselfHow to rewrite the stories you’ve been telling yourselfThe simple visualization technique that rewires your brain for the role you wantWhere mediocrity hides in your leadership, and how to eliminate itHow to embody executive presence that attracts opportunityWhy bold moves and fear always travel togetherA weekly framework to self-coach and accelerate your growth🔑 Key takeaways:Your thoughts shape your reality, challenge them before they limit youActing “as if” rewires your brain to lead from your future identityWhat you tolerate, you endorse, raise your standards first in yourselfOpportunities are attracted to who you’re becoming, not just what you knowThe bold move you’re avoiding is usually the breakthrough you need💡 Quotes to remember:“Your next level isn’t waiting for permission, it’s waiting for you to start asking better questions.”“Growth and fear always travel together.”📚 Resources mentioned:📕 Download the free Listener Workbook Journal Prompts: Coaching Yourself Workbook PDFA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 177: How to Rise, Lead & Heal After Workplace Toxicity with Kaitlyn Rios (Part 2)In Part 2 of this heartfelt and transformative conversation, Faced With Grace founder Kaitlyn Rios returns to explore the role of mental wellness in overcoming workplace adversity, why asking for help can be the scariest step, and how to build a future of healthier, more inclusive workplace cultures.We talk openly about the stigma surrounding mental health, the shame that often keeps women silent, and why advocacy, both for yourself and for others, is non-negotiable. Kaitlyn also shares her long-term vision for equipping the next generation of female leaders with the tools, awareness, and confidence to recognize and avoid toxic environments before they begin their careers.If you’ve ever felt unseen, unheard, or unsupported at work, this conversation will challenge and inspire you to take action, starting with yourself.We explore:Why asking for help is often the hardest and most pivotal stepThe hidden cost of ignoring mental health at workHow generational stigma still impacts conversations around therapy and wellnessPractical ways leaders can create safe spaces for vulnerability without becoming a therapistThe Grit and Grace Collective: Kaitlyn’s vision for mentoring young women before they enter the workforceHow to be a “luminous leader” and make a difference where you are right nowWhy leaving a toxic job isn’t always the only solutionKaitlyn’s most surprising lesson since launching Faced With GraceThe one piece of wisdom she would share if it were her last day on earth🔑 Key takeaways:You are not alone in your struggles, support exists if you’re willing to reach for itMental wellness is as critical as physical health and should be addressed openlyLeaders have the power to reduce stigma by creating space for honest conversationsPreparation and self-awareness can help the next generation avoid toxicity altogetherAdvocacy for yourself is not selfish, it’s essential💡 Quotes to remember:“Never stop advocating for yourself, because you matter.”“If your gut says something isn’t right, it probably isn’t.”“Your journey with mental wellness doesn’t end, it evolves.”📚 Resources mentioned: ✨ Learn more about Faced With Grace: www.facedwithgrace.org 📧 Email Kaitlyn: [email protected] 🎟️ Register for the August 25th Virtual Speaker Summit: Event Page📲 Connect with Kaitlyn: LinkedIn – Kaitlyn RiosA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 176: How to Rise, Lead & Heal After Workplace Toxicity with Kaitlyn Rios (Part 1)In Part 1 of this powerful conversation, Faced With Grace founder Kaitlyn Rios shares her deeply personal journey from surviving a toxic work environment to building a mission-driven organization that empowers women to rise above adversity with confidence, poise, and purpose.We dive into the signs of workplace toxicity, how to recognize them early, and the first small but impactful steps you can take to protect your mental and emotional well-being. Kaitlyn also reveals why purpose is the core value that anchors her mission and the tools she uses to help women transform pain into power.If you’ve ever questioned your worth because of a toxic workplace—or wondered how to turn hardship into meaningful change—this episode will resonate deeply.We explore:The moment that sparked Kaitlyn’s mission to create Faced With GraceHow past workplace trauma can unknowingly follow you into new rolesPractical ways to spot toxicity before it escalatesThe role of mentorship and coaching in navigating and healing from adversityHow to prevent support spaces from becoming complaint sessionsThe five core values that guide Faced With GraceSmall, actionable steps to lead positively—no matter your title🔑 Key takeaways:Toxicity has many faces—learning to spot it early is key to self-preservationPurpose can transform even the lowest moments into a catalyst for changeMentorship provides validation, perspective, and a roadmap forwardLeadership isn’t about titles, it’s about the example you set daily💡 Quotes to remember:“You are not alone. You have a support system here built in.”“Purpose is the anchor that keeps me moving forward, even when it’s hard.”“We can’t always erase trauma—but we can use it to create something better.”📚 Resources mentioned: ✨ Learn more about Faced With Grace: www.facedwithgrace.org📲 Connect with Kaitlyn: LinkedIn – Kaitlyn RiosA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 175: Passing the Baton – Becoming the You That You Were Meant to BeWhat if your old self wasn’t meant to come with you into your next season?In this powerful solo episode, Sonnie unpacks the concept of passing the baton—the idea that we must honor the version of ourselves that got us this far… but also recognize when it’s time to let her go.This isn’t about becoming someone else. It’s about remembering who you’ve always been, underneath the layers of fear, pressure, people-pleasing, and pain.If you’ve been stuck, restless, or quietly craving a new level of yourself—this is your moment.We explore:Why your old self deserves gratitude, not judgmentA live exercise to reconnect with the version of you who was on fireWhat’s keeping your greatness buried (and how to release it)The patterns that keep you on autopilot and how to interrupt themHow to shift from surviving to creatingWhy your 2.0 self isn’t a fantasy, it’s your truest self waiting to rise🔑 Key takeaways:The version of you that felt brilliant, bold, and confident is still youYour next level requires a new identity...not new credentialsShedding the old isn’t a loss, it’s a returnYou don’t have to hustle for your worthinessIt’s time to say yes to the version of you that’s been waiting💡 Quotes to remember:“Your old self got you this far. Thank her—and then pass the baton.”“You are not behind. You are not too late. You are ready.”“Stop dragging your old identity into a future that wasn’t built for her.”“Don’t let this be a slow burn. Let it be a blaze.”A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 174: How to Build Executive Presence, Resilience, and Real Influence with Whitney Faires (Part 2)In Part 2 of this high-impact conversation, executive coach and leadership expert Whitney Faires returns to unpack the deeper barriers holding leaders back—and how to break through them with clarity, confidence, and courage.We dive into the real cost of unchecked ambition, how to coach even the most resistant high performers, and what it takes to develop executive presence in a noisy, distracted world.If you’ve ever struggled to slow down, stay present, or shift from proving to truly leading—this episode will hit home.We explore:How to redefine executive presence in the age of Zoom, distraction, and burnoutWhy imposter syndrome is more common at the top than you thinkThe keys to coaching high performers who are stuck in ego, resistance, or exhaustionHow ambition can sabotage your impact if left uncheckedWhy mid-level leaders are the most overlooked (and most important) tier in every companyOne daily gut-check Whitney uses to help leaders align with their valuesThe most powerful advice Whitney would give if it were her last day on earth🔑 Key takeaways:Executive presence starts with internal clarity—not external polishResistance isn’t a personality trait, it’s often unprocessed fearAmbition without awareness can hurt your leadership brandYou don’t need a title to lead, but you do need intention💡 Quotes to remember:“If you’re not feeling imposter syndrome, you’re probably not pushing yourself hard enough.” “Sometimes the greatest things we do are the ones only we believe we can do.” “Development doesn’t have to be expensive—it just has to be intentional.” “We’re not here to drift toward greatness. We have to choose it.”📚 Resources mentioned:✨ Learn more about Whitney’s work and coaching: www.whitneyfaires.com📲 Connect with Whitney: Instagram – @whitney_faires LinkedIn – Whitney FairesA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 173: How to Build Executive Presence, Resilience, and Real Influence with Whitney Faires (Part 1)In Part 1 of this conversation, Whitney Faires shares her journey from collegiate athlete to executive leader to globally recognized coach—and the self-doubt, grit, and intentionality that shaped her path along the way.With two decades of experience leading high-performing teams in healthcare, Whitney opens up about the mindset shifts that transformed her leadership—and how she now helps others do the same through her Courageous Leader Roadmap and Excellence Equation frameworks.We explore:The identity crisis that came with becoming a working mom—and how Whitney redefined what success looked likeThe most overlooked but critical step in her Excellence Equation frameworkHow to perform a “readiness reality” check before a big leapWhitney’s personal battle with self-doubt—and how mentors and mindset helped her riseThe truth about managing negative thought spirals (and why mindset mastery is like going to the gym)How to separate emotion from action in moments of adversityThe 5 components of courageous leadership—and why fearless communication is a skill, not a personality trait🔑 Key takeaways:Leadership isn’t about titles—it’s about showing up with courage and convictionYou don’t need to feel ready to be readySelf-doubt doesn’t disqualify you—inaction doesResilience isn’t about avoiding emotion, it’s about channeling it into forward motion💡 Quotes to remember:“Courage and belief will ultimately fuel your success.” “Sometimes our minds just tell us lies.” “Don’t wait for the title. You can lead from wherever you are.” “Fearless communication isn’t about saying anything—it’s about saying the right thing in a way that can be heard.”📚 Resources mentioned:✨ Learn more about Whitney’s work and coaching: www.whitneyfaires.com📲 Connect with Whitney: Instagram – @whitney_faires LinkedIn – Whitney FairesA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 172: Change Your Mindset, Change Your Life If statistics were the deciding factor in my life… I’d be a nobody.I came from a broken home, raised by a single mom who worked three jobs just to keep the lights on. I didn’t graduate high school. By all accounts, I wasn’t supposed to become a CEO, start a business, or lead anything of significance.But statistics don’t determine your destiny, your mindset does.In this episode, I’m pulling back the curtain on how your beliefs are building your life ...whether you realize it or not. I share my own journey of breaking free from a fixed mindset and how I rewired the limiting stories I used to tell myself. I also unpack the science of neuroplasticity and how you can start training your brain to believe something better.This one’s for anyone who’s been playing small, shrinking to fit, or wondering if it’s too late to go after something bigger.Here’s what I dive into:Why most people don’t fail from lack of skill, they fail because they feel unworthyThe mindset that kept me stuck for 30+ yearsWhat neuroplasticity is and how it proves you’re never too old to changeHow I went from CNA to CEO...and why I’m just getting started at 47How to audit your self-talk and write a new narrativeWhat to do when shame, fear, or past trauma tries to keep you in your cageAnd why it’s time to walk out of the jail cell that’s been wide open all along🔑 Here’s what I want you to take away:You are not broken. You’re not behind. You’re not too late.You can rewrite your story...starting now.Your brain will believe whatever you train it to.The same voice telling you “you can’t”… can be trained to say “let’s go.”💡 A few things I said that I hope you carry with you:“The thoughts we think and the stories we tell ourselves… become the limits of our lives.” “If the door’s not open, kick it down. If that doesn’t work, find a window. There's always another way.” “You are worthy. You are capable. You are just getting started.” “You don’t need permission. You need belief.”A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 171: Wealthy, Well-Known & Wildly Intentional with AJ Vaden (Part 2)In Part 2 of our powerful conversation, AJ Vaden returns to share what happens after the breakdown, how she redefined identity, rebuilt her priorities, and found peace on the other side of losing everything.From re-centering faith and family to redefining success through obedience and clarity, AJ opens up about the deeper message behind Wealthy and Well-Known and why your past might just be the key to your purpose.We explore:How AJ unraveled the lie that her identity was tied to workWhat obedience looked like after her “super firing”The moment that shifted her question from “Why is this happening?” to “What do you want to teach me?”How she and Rory restructured their life, marriage, and business from the ground upWhy being seen in the struggle creates real connectionThe principle behind her most quoted line: “You are most powerfully positioned to serve the person you once were”What she hopes every reader takes away from Wealthy and Well-Known🔑 Key takeaways:Your identity is not your titlePeace starts when purpose takes the leadReal leadership begins in the valleys not the mountaintopsYou don’t need more platforms, you need more alignment💡 Quotes to remember:“Work doesn’t come first anymore. It’s not who we are. It’s what we do.”“Real relationships are found in the struggle.”“You are most powerfully positioned to serve the person you once were.”📚 Resources mentioned:✨ Order Wealthy and Well-Known: www.wealthyandwellknown.com🎧 Get the audiobook for FREE: freebrandaudiobook.com/aj📲 Follow AJ on Instagram: @aj_vadenA rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 170: Wealthy, Well-Known, and Wildly Intentional — Redefining Success with AJ Vaden (Part 1)In Part 1 of this two-part series, Sonnie sits down with personal branding powerhouse AJ Vaden—co-founder of Brand Builders Group and co-author of the brand-new book Wealthy and Well-Known (pre-order by July 1 for $350.00 in amazing bonuses!).AJ shares her incredible story of reinvention after being “super fired,” losing everything she had built—and the unexpected opportunity that followed with Lewis Howes. This episode is a masterclass in redefining success, reclaiming peace, and building a brand rooted in purpose.We explore:The true meaning of being wealthy (hint: it’s not money or time)Why being well-known is more about alignment than audience sizeHow hustle culture leads to burnout and distractionThe core philosophy behind Brand Builders Group: “Diluted focus gets diluted results”The myth of multiple income streams—and the surprising truth about growthHow AJ and Rory’s lowest point became the launchpad for their life’s workWhy trust and reputation—not followers—are your greatest assetsWhat it really means to be a “mission-driven messenger”🔑 Key takeaways:Peace is the new profit—and it’s available nowYou already have a personal brand… but is it the one you want?Focus is a growth strategy—not a limitationYour greatest influence happens offline, in real relationships💡 Quotes to remember:“You don’t have to have a lot of money or time to have peace… but you do have to live in your purpose to find it.”“Reputation precedes revenue. Value precedes transaction.”📚 Resources mentioned:✨ Pre-order Wealthy and Well-Known by July 1st and claim $350 in free bonuses: https://www.wealthyandwellknown.com/Learn more about AJ’s work at Brand Builders Group: https://www.brandbuildersgroup.com/AJ's Instagram:https://www.instagram.com/aj_vaden/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness

Send us Fan Mail🎧 Episode 169: Stop Micromanaging, Start Leading — Building Unbreakable Trust & Navigating Tough Conversations with Ashley Cox (Part 2) In Part 2, Sonnie and Ashley go beyond delegation—straight into the art (and science) of trust. This episode is packed with real talk about what it takes to build a team you can rely on, how to let go of micromanagement for good, and the not-so-obvious reason your toughest conversations are often the most powerful.We explore:Ashley’s “Triangle of Trust” framework—and why most leaders get trust backwardsHow micromanagement destroys trust (and how to fix it)Why your fear of being outshined is holding everyone backHow to balance compassion and assertiveness (even in hard conversations)“Help me understand…”: The 3 words that transform every difficult conversationWhy your team’s “bad boss baggage” is sabotaging success (and what to do about it)The simple mindset shift that turns feedback into fuel for growthWhy real leadership is about love, not control🔑 Key takeaways:You hired smart people—now get out of their wayTrust starts with YOU (and how you show up)Difficult conversations are a muscle—start training it nowCompassion and assertiveness are not opposites; together, they’re unstoppable💡 Quotes to remember:“Love others. See the humanity in each other—it makes all the difference.”📚 Resources mentioned:Ashley Cox’s Empowered Leader Experience: https://ashleycox.co/Connect with Ashley on:LinkedIn: https://www.linkedin.com/in/ashley-cox-phr-shrm-cp-30565017/Instagram: https://www.instagram.com/ashleycox.co/A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥Rho Discount Code: https://rhonutrition.com/SONNIE15Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESSCheck out my website: www.evokegreatness.comFollow me on: https://www.linkedin.com/in/sonnie-linebarger-899b9a52/https://www.instagram.com/evoke.greatness/https://www.tiktok.com/@evoke.greatnesshttp://www.youtube.com/@evokegreatness