PODCAST · arts
Field Position
by Studio West
Sport is played on the field. But the future of sport is built far beyond it. Field Position explores the strategy, storytelling, media and business shaping sport from grassroots clubs to the professional game. Hosted by Dixie Crawford, communication strategist, storyteller, sports enthusiast and relentless camera woman, Field Position goes behind the scoreboard to examine how sporting organisations build brands people care about, grow audiences, create commercial value and turn supporters into genuine communities. We talk brand, content, social media, sponsorship, fan engagement, athlete profiles, leadership, community and sports media and challenge some of the old thinking about how sporting organisations communicate and grow. Because posting isn't a strategy, followers aren't necessarily fans, and attention isn't valuable until you know what to do with it. When done right, strategic content and storytelling build brand equi
Episodes
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Episode 8. The Kit Bag
Before you buy another camera, lens or piece of gear, ask yourself one question: what job are we trying to do? In Episode 8 of The Attention Game, Dixie breaks down what actually belongs in a tournament media kit and why more expensive equipment doesn't automatically create better content. This...
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Episode 7. The Carnival Content Workflow
Great tournament content might look creative from the outside. Behind it is something considerably less glamorous: logistics. In Episode 7 of The Attention Game, Dixie breaks down the production workflow required to turn raw footage into content that actually reaches your audience. This episode...
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Episode 6. Don’t Lose the Audience by Monday
The final whistle ends the tournament. It shouldn't end your media strategy. Tournament weekends can generate some of the biggest attention your team sees all year new followers, increased reach, player recognition and highly shareable content. But reach isn't retention, and a spike in attention...
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Episode 5. Would a Sponsor Invest in this?
Take your current sponsorship proposal and remove every logo placement. What’s left? In Episode 5 of The Attention Game, Dixie challenges sporting teams to rethink sponsorship as a commercial exchange, rather than simply asking businesses to help cover the costs of competing. This episode covers:...
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Episode 4. Your Tournament Media Machine
Tournament media gets chaotic quickly. Games run late. Players disappear. You’ve got hundreds of photos to sort, results to publish, interviews to capture and sponsor commitments to deliver all while trying to decide what content actually matters. In Episode 4 of The Attention Game, Dixie breaks...
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Episode 3. Give People a Reason to Choose Your Team
If someone knows nothing about your team, isn't from your town and isn't connected to a player why should they choose to follow you? In Episode 3 of The Attention Game, Dixie explores positioning and how sporting teams can become recognisable for something beyond their logo, jersey or results.…
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Episode 2. Your Players Bring Their Audiences With Them
Your team account isn't your entire audience. Every player arrives with connections to clubs, towns, families, communities, workplaces and sporting networks creating opportunities to reach people well beyond your existing followers. In Episode 2 of The Attention Game, Dixie explores how to…
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Episode 1. Your Carnival Starts 30 Days Before Kick-Off
Your tournament doesn't start when you arrive. Your campaign should start 30 days before kick-off. In Episode 1 of The Attention Game, Dixie breaks down how teams can use the lead-up to a tournament to build recognition, introduce their people and give audiences a reason to care before the first...
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Introduction — Why Field Position Exists
Field Position is the next iteration of Dixie Crawford's work across sport, storytelling, brand and business. A lifelong rugby league lover with a deep connection to the Koori Knockout, Dixie has spent years working across branding, communications, business development and strategy while...
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ABOUT THIS SHOW
Sport is played on the field. But the future of sport is built far beyond it.
Field Position explores the strategy, storytelling, media and business shaping sport from grassroots clubs to the professional game.
Hosted by Dixie Crawford, communication strategist, storyteller, sports enthusiast and relentless camera woman, Field Position goes behind the scoreboard to examine how sporting organisations build brands people care about, grow audiences, create commercial value and turn supporters into genuine communities.
We talk brand, content, social media, sponsorship, fan engagement, athlete profiles, leadership, community and sports media and challenge some of the old thinking about how sporting organisations communicate and grow.
Because posting isn't a strategy, followers aren't necessarily fans, and attention isn't valuable until you know what to do with it. When done right, strategic content and storytelling build brand equi
HOSTED BY
Studio West
CATEGORIES
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Frequently Asked Questions
How many episodes does Field Position have?
Field Position currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Field Position about?
Sport is played on the field. But the future of sport is built far beyond it. Field Position explores the strategy, storytelling, media and business shaping sport from grassroots clubs to the professional game. Hosted by Dixie Crawford, communication strategist, storyteller, sports enthusiast and...
How often does Field Position release new episodes?
Field Position has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Field Position?
You can listen to Field Position on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Field Position?
Field Position is created and hosted by Studio West.
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