PODCAST · arts
Find Your Focus
by Cole's Classroom
Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.
Episodes
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Ep 70: Setting Boundaries With Your Clients
Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers. We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to…
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Ep 69: IPS, Digital or Hybrid: Which One Suits Your Business?
Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality. Listeners can expect to hear valuable information about marketing, customer...
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Ep 68: Using Your Personality to Shape Your Sessions
Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an...
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Ep 67: Building a Client Closet: A Wardrobe for All Shapes and Sizes
Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s...
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Ep 66: Using TikTok & IG Reels to Grow Client Bookings
Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying...
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Ep 65: When Your Goal ISN’T To Go Full-Time with Mike Glatzer
Today, I'm talking to Mike Glatzer, a portrait photographer who helps creatives and brands tell their story. Mike joins us to discuss why it’s okay to keep your full-time job and do photography part-time. A full-time biomedical engineer and part-time photographer, he doesn't have any desire to…
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Ep 64: How to Tell an Impactful Story Through Your Images
Photographs have the ability to tell stories, and our guests today, Kirsten Lewis and Tyler Wirken, have got their photography storytelling techniques down to a fine (or not-so-fine) art. The special bond between these two blossomed out of a mentorship program, and has changed their lives for the...
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Ep 63: Finding Your Ideal Clients (Hint: Client Experience is Key)
From a part-time hobbyist landscape photographer to a full-time professional wedding photographer, our guest on today’s show has a lot of valuable knowledge to share around transitioning, holding onto your passion, and finding your ideal clients. Ara has two branches of her wedding photography...
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Ep 62: Avoiding Beginner Mistakes: What You Should Know Before Starting Your Business
Today’s episode is about mistakes the mistakes all photographers are prone to make—and how to avoid them! We speak with Vanessa Renae about the start of her wedding photography business, her work as an educator, and the lessons she’s learned along the way. Our host, Logan Fahey, chimes in with…
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Ep 61: Studio Shooting: Set-Up, Equipment, Light, Oh My!
Making the switch to studio photography can seem daunting after working with the ease and beauty of natural lighting, but as Jessica explains in today's conversation, it might not be as hard as you think. Jessica decided to dive into her passion for photography full-time after she became a…
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Ep 60: Using Insta Reels to Power Up Your Business
In today’s social media landscape, authenticity is one of the most important elements when creating an online presence for your business. Our guest today excels at this and is here to share some of her many insights on the topic. During our conversation with Neyssa Lee, we speak about how growing...
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Ep 59: Top Tools to Help You Book More Clients and Earn More Income
Being featured as a photographer on the first page of Google is no easy feat, but Valerie Clark knows how to do it! Born out of the need to move around a lot because of her husband's job, Valerie became a self-taught SEO expert, and she joins us on the show today to share some of her top tips. We...
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Ep 58: The Key to Setting Goals During Unknown Times with Katie Wussow
You can be the most flexible, adaptable, and spontaneous when you are starting with a plan. Uncertainty isn’t specific to a pandemic. Uncertainty is the environment that everyone is operating in, and believe it or not, you can be more flexible when you are starting with a plan, rather than just...
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Ep 57: High School Senior Photography: How to Create an Irresistible Senior Program with Maddie
Think back to when you were a senior in high school, or even where you find yourself today. What could be more amazing than a group of women connected by great memories and friendships? Having a community of girls who are going through the same thing as you are at the same time is so powerful!...
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Ep 56: Common Reasons You’re Not Booking Clients with Michelle Harris
So many photographers, at some point in their career, are likely to find that they are struggling to book clients. We’ve brought Michelle Harris on the show today to discuss some of the reasons that you may not be booking clients and to hear her ideas on ways that you can solve this problem. As…
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Ep 55: Taking the Leap: Exploring New Genres in Photography with Joe Dantone
Today’s guest is Joe Dantone, a wedding photographer and commercial photographer. When he decided to grow his business by adding commercial photography services, he discovered that it was very different from the other genres he had experience in. In this episode, Joe shares his experience of…
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Ep 54: Preserve The Past: Generate Income from Preserving Old Photos for Clients with Cathi Nelson
It’s one thing capturing moments on camera but preserving photographs can be a challenge in and of itself. That’s where Cathi Nelson comes in. Cathi offers white-glove services to clients that help them to preserve their most valuable photographic assets. Her company, The Photo Managers, also...
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Ep 53: Overcoming Obstacles: How To Grow Your Confidence and Build A Sustainable Business
Building confidence in your business is often not about measuring it against a set of predefined standards, but simply about revolving it around your unique superpower. Today’s guest is LaJune King, a portrait and branding photographer from Texas, and she joins us to talk about her journey toward...
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Ep 52: Breaking Into Adventure Elopement Photography
Elopement is a sacred and special day that ought to be captured and stored forever. Yet, being an elopement photographer is vastly different from the role of a wedding photographer. Today we speak with adventure elopement photographer Megan MacPhail about her industry and its nuances. We kick off...
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Ep 51: The Successful Photographer: What Success is and What it Looks Like
Success doesn’t mean having a fully-booked calendar or raking in huge amounts of cash every month. For senior photographer, adventure, and educator Tracy Moore, success means being able to live life on her own terms. Today we speak with Tracy about how listeners can find out what success means…
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Ep 50: How to Get Started with Underwater Photography with Elizabeth Blank
There are few photography settings on Earth that are as fascinating and rewarding to shoot as underwater. Today we speak with underwater photography expert Elizabeth Blank. To start, Elizabeth tells us about her history in photography, sharing details about her burnout and what led her to fall in...
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Ep 49: Surviving Photographer Burnout - Tangible Tips for When Busy Season Hits, with Vanessa Hicks
Burnout. For many photographers, this often becomes their reality, particularly during and after the busy season. Our guest today is Vanessa Hicks, a destination and wedding photographer based in San Diego. We begin our conversation with Vanessa by finding out what photography means to her, as…
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Ep 48: How One Photographer booked 33 Session in Her First 30 Days of Business with CC Seder
How you launch your business is what determines how quickly you book clients and earn a steady income. Today we speak with CC Seder, a full-time special needs teacher, and photographer who booked 33 mini-sessions in her first 30 days of business. As informative as it is inspiring, CC reveals her...
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Ep 47: Mini Session Challenge Day 5: Preparing Your Mini Sessions
Welcome back to our five-day mini-session challenge! This is the fifth and last segment of the challenge and the topic for today is logistics! That’s right, we will be talking all about preparing for your mini sessions, and you will hear a bunch of tips for organizing yourself and the client so...
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Ep 46: Mini Session Challenge Day 4: Targeted Marketing and Getting Booked
Welcome to day four of our five-day mini-session challenge. Today we will be talking about marketing your mini-sessions to get the best possible returns from them. It’s one challenge creating a mini-session, but it’s another trying to book them. We kick off the show by talking about one of the…
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Ep 45: Mini-Session Challenge Day 3: The Logistics of Planning
For Day 3 of our mini-session challenge, we talk about logistics and the tools that you can use to smoothly run your photography business. For starters, we talk about how you can get information about your mini-sessions to clients and then book them through email. After sharing how automated...
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Ep 44: Mini Session Challenge Day 2: Design Your Unique Packages
Welcome back to the five-day mini-session challenge. This challenge is designed to help you plan your mini-sessions for the year. By the end of the week, you will have all of the logistics planned out for minis, you will know what you want to charge, and how you plan to up-sell your galleries –…
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Ep 43: Mini-session Challenge Day 1: Choosing a Theme and Dates
Welcome to the five-day mini-session challenge! This challenge is designed to help you plan your mini-sessions for the year. By the end of the week, you will have gained a bunch of useful knowledge that’ll assist you in knowing what to charge, how to upsell your galleries, and much more. In…
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Ep 42: Let's Get Organized! Managing Content Calendars, Social Media Scheduling, and more! With Mandy Liz
Marketing ourselves on social media can feel overwhelming with many asking themselves — “where should I start, what should I post, and how can I drive engagement with my audience?” In today's episode, we chat to photographer and personal brand expert Mandy Liz about how you can get organized and...
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Ep 41: DSLRs vs. Mirrorless Cameras — Is it Worth the Switch? With Shalonda Chaddock
Special Offer for Podcast Listeners: https://cc.colesclassroom.com/cc-pro-trial-with-bonuses Many photographers are currently considering moving from their tried and trusty DSLR camera to a newer and shinier mirrorless model. If you are one of them, this is definitely the episode for you!…
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Ep 40: Avoiding Sparkly Object Syndrome: Top Investments for Your Business
As photographers, it is always easy to get excited about the latest and greatest piece of equipment and imagine how it will be improving our photos and upping our game. In this episode, we explore why this mindset can often be the wrong use of our resources and a few of the better applications of...
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Ep 39: Mentors and Masterminds in Photography with Jenni Maroney
Pivoting into education is not always the right move for everyone, and it is by no means a get- rich-quick scheme. You have to be passionate about helping others do the things that you have managed to do successfully in your business. Our guest today is Jenni Maroney, a photographer turned…
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Ep 38: How to Capture Emotion that Will Help You Stand Out From The Crowd
While it is necessary to focus on your niche, applying lessons from other photography genres can help you stand out from the crowd. Today we speak to Nikon ambassador Kristi Odo whose work capturing wildlife and their emotions has made her a better wedding photographer. We open our inspiring...
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Ep 37: Finding the Work-Life Balance with Morgan Williams
Creating a balance between your professional and private life can be a tricky task, especially if you’re a business owner. We sit with Morgan Williams, a photographer, business owner, and mother who has spent the last five years refining her business process. Today she shares her best tips and...
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Ep 36: 2000 Sessions. 12 Months. 1 Photographer — with Sarah Witherington
After working several jobs to stay afloat, Sarah Witherington burst into the photography scene with her first Groupon gig which earned her 2,000 clients. Today, we sit down with Sarah to discuss her journey as a photographer, beginning with how she got her start in the industry. Sarah tells us...
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Ep 35: How to Use Pinterest to Book Clients and Grow Your Photography Business with Sharee Davenport
Creating a profitable photography business can be a challenging task, but what if there was a way you could achieve your five-year plan in just one? Wedding photographer and Pinterest expert Sharee Davenport did just that. Today we talk to Sharee about how she leveraged her Pinterest account to...
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Ep 34: Setting Yourself Apart: The Importance of a Stellar Client Experience with Damien Carter
Damien Carter is a part-time photographer who always goes above and beyond for his clients. He shoots everything (except newborns!) from weddings to lifestyle brands and along with providing his clients with exquisite images, he specializes in curating personalized experiences for them. In this...
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Ep 33: Ready to Teach Photography – How to Maximize Your Impact with Emma Natter
If you have refined your skill to the point where it has led you to find success, you can add so much value to people’s lives and careers by teaching them what you have learned. Today we invite Emma Natter onto the show to talk about her process of condensing her branding expertise into a…
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Ep 32: How to Stay Creative and Inspired Long-Term with Roy Handy
For many of us, photography is the most inspiring and exciting pursuit. It can bring with it adventure, new perspectives, and even foster new connections, but what happens when the well of inspiration runs dry? Today’s guest is Roy Handy, a graphic designer from New Orleans with a strong…
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Ep 31: Design the Easy Way: Canva for Photographers with LaShonda Brown
Today’s guest is LaShonda Brown, an award-winning corporate film producer and Squarespace expert based in Virginia. LaShonda is also an expert on Canva, a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. In this episode,...
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Ep 30: Overcome All Your Photography Fears with Cole’s Classroom
Running a photography business isn’t always easy and can be stressful in pretty unexpected ways. In today’s episode, we dive straight into some of the most common fears that photographers have, tackle them head-on, and provide the best solutions for each. The first fear we bust is the idea that...
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Ep 29: Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman
Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open our conversation by talking about Rachel’s start in photography and the...
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Ep 28: Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott
Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out as a wedding photographer and noticed that the photography industry didn’t have anything out there to help IPS...
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Ep 27: Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace
In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses your brand identity. Today’s guest, Abby Grace, has 6 steps for establishing your brand...
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Ep 26: Setting Goals During a Pandemic: The Fool Proof Way to Keep Your Business on Track with Erin Youngren
It's important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be thinking, “How do I set goals when there is so much...
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Ep 25: Community Outreach: How One Non-Profit Helps Youth Find Their Passion in Photography with Sara Keith
Unlike many other art forms, photography is a field that is still largely inaccessible due to the high cost of equipment and the difficulty of finding people who are willing to teach. But our guest today, Sara Keith, and her business partner were determined to solve this problem by providing...
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Ep 24: Getting Your Life Back: Simple Systems To Save You Time In Your Business
Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia Orth, and today she joins us on the show to geek out about how they have changed her life and how she can use them to...
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Ep 23: Hacking the Algorithm with Facebook Groups
One of the things our guest today learned very early on was the power of social media and how it's not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps you need to take to really make it work and to help you…
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Ep 22: Community Over Competition — Making Your Business Stronger Than Ever with Natalie Franke
With half of small businesses closing down within their first five years, the odds are stacked against us. But you have an unlikely ally — your competition. Today we speak with Natalie Franke, the HoneyBook Head of Community and co-founder of the Rising Tide Society. As a pioneering voice of the...
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Ep 21: Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd
Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his social media marketing skills when he wanted to reach a...
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ABOUT THIS SHOW
Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.
HOSTED BY
Cole's Classroom
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Frequently Asked Questions
How many episodes does Find Your Focus have?
Find Your Focus currently has 70 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Find Your Focus about?
Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.
How often does Find Your Focus release new episodes?
Find Your Focus has 70 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Find Your Focus?
You can listen to Find Your Focus on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Find Your Focus?
Find Your Focus is created and hosted by Cole's Classroom.
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