PODCAST · business
Flow State Business
by Ruby Lee
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get so
Episodes
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I audited my last 100 days. Here’s what I found.
So I did something this weekend that honestly blew me away. I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me the raw data. Every coaching call, every low ticket sale, every high ticket client. The lot. And wow. Nearly two years into this model and...
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The energy work behind consistent sales
Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up. Here's what came through for me in meditation this morning: it's not your strategy. You...
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How to trust your intuition and actually act on it with Jackie Gillies
You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks. I brought Jackie Gillies on for exactly this. She's a psychic medium, an original cast…
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We've dimmed our light and I'll be damned if we do nothing about this.
You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm. I see it in so many of…
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You don't need ads to sell (I haven't in months) - my organic strategy
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting. And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the...
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The warning flare I got from Instagram (and what I did)
Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened. I'm telling you…
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I'm different after the daily sales model. This is why
Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎 I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write it, I got a bit emotional at how far I've come. So I'm…
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The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket...
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Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking...
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A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales...
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$100K week debrief: what really made it happen
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience. Just one email, one Google Doc, and me responding to...
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This helped me coach my clients better
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles. But then something hit me...
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The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've…
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There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half. We went...
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How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business. I know some of you just went "nope…
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Creative block? You and I need to chat
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark. You know the feeling. When posting starts to feel like a chore and you're…
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“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in. And then one of my...
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How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's…
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How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍). I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is. The truth is I create them. I make the space, I send the signal, and...
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How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions. If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind...
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I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild. The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy. So I'm walking you through the whole thing in this…
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Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now. I...
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What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh… But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me. Come listen. I think this one’s going to stick with you 🥂 Let’s go with this ⬆️ 👉…
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What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts. This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually asking me in Voxer, Slack, and on our calls. If one of my...
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You're freaking good at what you do but nobody's buying (here's the actual problem)
I created six new offers in nine hours yesterday. Something is in the air. But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying. One of my clients hadn't sold anything in four months. Four months. Then we got ruthlessly specific…
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When the vision is clear but nothing's moving (what the gap is teaching you)
I've been journaling pages and pages lately. Something's shifting. The last month has been some of the best weeks in my business ever. And then everything slowed down. Two quiet days and I'm suddenly spiraling. In this episode, I'm talking about what happens after the high - when your nervous...
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Affirmations for daily sales (listen to this on repeat)
This one's different. It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works. Put this on while you're driving, lying down, making coffee. Let it wash over you. You don't need to think about strategy right now. Just receive. $1K days are your...
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The identity shift that turns a slow season into your biggest leap
Okay guys. I need to talk about what's actually going on underneath all of that quiet self-doubt. Because I think a lot of you are sitting in 2026 telling yourself a story that your business isn't working. And I want to pull that apart today. In this episode, I'm sharing two client stories that...
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I made $15K in 48 hours with a Google Doc (here's exactly what I did)
Okay guys, I need to talk to you about what just happened. I made $15K in 48 hours. From a Google Doc. Most of it happened from my phone while I was lying in bed or at the beach. In this episode, I'm breaking down what I actually did - the one-page thing I sent, why I barely said the word...
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From $100K launches to $27 daily sales
This one's special, guys. I'm reposting an interview I did on my best friend Megan Yelaney's podcast - The Business Not As Usual Podcast. Her and I met almost 10 years ago in a mastermind in Italy, and we've been business besties ever since. In this episode, Megan interviews me about my shift…
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I went networking alone and it was scary
Remember that networking event I was freaking out about a few episodes ago? I went. And honestly, it was awkward at first, but I'm so glad I didn't turn around and leave. In this episode, I'm walking you through what actually happened. The conversations that opened up new ideas I hadn't thought…
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The invisible work that made me $35K this week
This week I signed $35K in private coaching. And none of it came from some groundbreaking new strategy. It came from the invisible work. The boring stuff nobody posts about on Instagram because it won't get likes. In this episode, I'm breaking down what actually makes you money as a coach - the...
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Irrational Fears (how to self audit the drama)
Okay guys, we need to talk about the sneaky fears. The ones you dress up as strategy. The ones that feel responsible and safe but are actually just keeping your business tiny. In this episode, I'm getting raw about the fears I've been holding onto - the kind that sound tactical but are actually...
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You don't need a huge audience to make six figures (here's the math)
Okay guys, I have to just nip this at the bud. You do not need a huge audience to be successful with low ticket daily sales. I know a lot of you have this belief - I had it too for six years, which is why it took me so long to build out this model. In this episode, I'm breaking down the math.…
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Your website is leaking leads (and you don't even know it) with Vivian Yeung
Vivian came on the podcast and genuinely changed how I think about my website. We got into the stuff no one really talks about - why your website might be your most underused sales asset, why good SEO can land you on the first page of Google in days (not months), and the one tiny fix that most of...
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The end of an era for online coaches (and why it’s good news)
I’ve always stayed slightly out of the loop when it comes to the coaching industry, and it’s been one of the best decisions I’ve made. In this episode, I’m sharing some honest reflections on the shifts happening in online coaching right now, why big changes don’t automatically mean bad news, and...
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When the dream is big but the vibe feels meh
This is the episode I didn’t plan. I had a whole other topic lined up… but it just didn’t feel true in my body. So I sat down and recorded what’s actually here, this strange in-between energy of the year not quite starting, even though everything says it already has. We’re talking about the...
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How I connect low ticket to high ticket
If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you’ve been playing with low ticket, this episode shares how I connect the two without diluting the depth. I’m sharing how I now design low-ticket that leads directly into my highest level spaces. We’ll talk...
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Motivation isn't the key to a better 2026. This is.
If your internal world feels ready but your environment hasn’t caught up, you need to listen to this episode. We're talking about the kind of motivation that doesn’t rely on hype, big launches or green lights from the universe. I’m sharing how I built habits that now make showing up inevitable,...
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If you’ve been second-guessing your offer… this is for you
If you’ve been jumping between offers, changing your niche, or wondering what to sell next, this episode is your sign to ground in. I’m sharing how I created one signature offer that now brings in daily sales, why I stopped reworking my product suite, and what actually builds long-term momentum…
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Your business can make more money. This is how.
It’s 2026 and I’m starting the year by getting really honest about what’s working and what’s not. In this episode, I’m walking you through the seven areas I’ve looked at to unblock daily sales and recalibrate how I’m growing my business this year. We talk energy, messaging, money, leverage,...
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The Year I Rebuilt Everything
➡️ DM me what landed the most for you this year while listening to the podcast. Twelve months into the rebuild. In this episode, I’m wrapping 2025 with a full, honest download on what it’s taken to shift from high-ticket to daily sales, what actually worked, what flopped, and how I’ve built a...
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Doctor to Nomad: How She Turned Intuition Into Income - with Chelsea Turgeon
From medical residency to 58 countries and a wildly successful coaching business - Chelsea shares how she walked away from the “perfect” path to build a life that actually feels like hers. We talk intuition, money, building momentum in business, messaging, Substack, and letting your brand evolve…
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I've decided to close most my courses. Here's why.
We’re in December - the last turn of 2025 - and I’m leaning into closure, celebration and a soft reset. This year has been a chapter‑ending one: old business models retired, a fresh passive income + daily sales model born, and lots of inner work and growth. Today I’m reflecting on it all: from...
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Subtle Signs Your Business Is Being Guided
November has been wild. Symbolic, messy, confusing, and full of subtle shifts. In this episode, I’m leaning into the spiritual side of business (yes, the woo side) and sharing how I’ve been reconnecting with real stillness, meditations, signs from the universe, and a recalibration around…
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If your message has felt off… listen to this
Sharing the exact conversation that helped one of my clients go from spiralling into “should I just do more?” to seeing what was really keeping her stuck. If your message has felt off or your content’s just not landing, you need to hear this. 👉 Join me live in Monetize Your Message Support the show
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Designing 2026 Now
This episode is all about business planning for your next season, and why these annual planning days have become one of the most expansive rituals I do. I’m walking you through the exact process I use to reset, zoom out, and shape the next three months of my business with genuine intention and...
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How I Actually Manage Money as a CEO
This week I’m getting honest about financial fluency – the real kind. Not just income highs or headline months, but what’s actually happening behind the scenes with savings, taxes, debt, and structure. Whether you’re scaling to six figures or still finding your stride, this episode will shift the...
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The Gap Between Wanting and Receiving
You’ve done the work. You’ve shown up. You’ve journaled, manifested, created - and still, the results haven’t landed yet. This episode is for the ones sitting in that season. The gap. The space between calling it in… and actually seeing it land. I’m sharing how I hold this energy, how belief…
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How I’m Making Daily Sales From $5 Boosted Ads
➡️ Learn how to set up your own boosted ads - grab Boosting Basics here. I used to think boosting posts was a waste of money. Now it’s one of the smartest things I do in my business. In this episode, I’m sharing how I’m turning $5 ads into 200,000 views a month, daily sales, and a growing…
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ABOUT THIS SHOW
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.
This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.
I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.
Each week you get so
HOSTED BY
Ruby Lee
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Frequently Asked Questions
How many episodes does Flow State Business have?
Flow State Business currently has 481 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Flow State Business about?
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow...
How often does Flow State Business release new episodes?
Flow State Business publishes regularly with 481 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Flow State Business?
You can listen to Flow State Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Flow State Business?
Flow State Business is created and hosted by Ruby Lee.
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