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PODCAST · business

Franchise Unfiltered

by Path 2 Freedom

How to Take Control of YOUR Life, and Create FREEDOM for Yourself, Through Business OwnershipTactics and Strategies to help you make moves to get into business for yourself

Publisher-supplied feed metadata · PodParley refreshed Sep 11, 2026 · Source feed

Episodes

  1. How to Choose a Franchise That Actually Fits Your Life

    Choosing the right franchise isn’t just about finding a great brand or a profitable concept. It’s about finding a business that actually fits your skills, goals, personality, and the life you want to build. In this episode, we break down what prospective franchise owners should really be looking...

  2. The Franchise Marketing Paradox: Why the Old Playbook Is Dead

    Franchise marketing has changed—and the old playbook of simply handing franchisees a standardized marketing plan and expecting it to work everywhere is no longer enough. In this episode of Franchise Unfiltered, Wes Barefoot sits down with Steve Buors, founder and CEO of Reshift Media, to unpack...

  3. Dave Ramsey vs. Franchising: The Missing Piece

    Dave Ramsey has some strong opinions about franchising—and some of his concerns are absolutely valid. But is he telling the whole story? In this episode of Franchise Unfiltered, we break down Dave Ramsey’s advice to a business owner considering franchising her company. We look at where Dave gets…

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  4. Matt Friedman Built Wing Zone in a Fraternity House...Here's What He Learned

    Matt Friedman started Wing Zone in a fraternity house kitchen with just $500—and eventually grew it to 140 locations across six countries. In this episode, Matt shares the lessons from his 27-year journey: the mistakes, the realities of scaling, why franchise growth shouldn't be rushed, and what...

  5. Why So Many People Get Franchising Wrong

    Most people have strong opinions about franchising—but how many of those opinions are actually true? In this episode of Franchise Unfiltered, Wes Barefoot reacts to a podcast criticizing franchising and breaks down where they make valid points... and where they completely miss the mark. We cover:...

  6. Young Entrepreneur Proves Age Doesn't Matter in Franchising

    Most people think franchise ownership is something you do later in life after climbing the corporate ladder. Brian Garvey proves otherwise. In this episode, Brian shares how he went from walking on at the University of Tennessee, to Enterprise Rent-A-Car, to becoming a franchise owner at just 25...

  7. The Land Investing Strategy Most People Overlook

    Most people think real estate investing starts with houses. Brent Bowers built his business by focusing on something most investors completely ignore: land. In this episode of Franchise Unfiltered, Brent shares how he went from serving in the military to building a land investing business that...

  8. Most People Think About Buying Businesses Backwards

    Most people think buying an existing business is the safer path. After all, why start from zero when you can buy something that already has revenue, employees, customers, and cash flow? But here’s the part many people miss: when you buy a profitable business, you’re often buying high. You’re…

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  9. Miserable at Her 'Dream Job' at 23 — Now She Owns 3 Franchise Brands

    She was 23, miserable in her "dream job," and had never run a business in her life. Today, Anna Dey is a multi-brand, multi-unit franchisee who has owned six different franchise systems — and retired her parents in their 50s along the way. In this episode of Franchise Unfiltered, Anna breaks down...

  10. Thinking About Multiple Franchise Locations? Watch This First

    Most people think committing to multiple franchise locations means opening all of them at once… and needing ALL the money upfront. That’s not how it works. In this video, we break down the truth about multi-unit franchising — including what actually happens when you commit to multiple locations,...

  11. Wellness Franchise Boom: Here's Why Pause Studio Stands Out

    The wellness industry isn’t just growing—it’s exploding into a trillion-dollar global market. In this episode of Franchise Unfiltered, Wes sits down with Jeff Ono (Co-Founder & President of Pause Studio) and Lisa Tengbom (Strategic Specialist) to break down what’s driving this surge—and how Pause...

  12. This Hot Pilates Concept Was Built From a Gap in the Market

    In this episode of Franchise Unfiltered, we sit down with Rosalie Black, founder and CEO of VibeHouse Hot Pilates, and Marisa Kochnover, Director of Franchise Development. Rosalie didn’t originally set out to start a fitness business. She was simply searching for a workout that didn’t exist —...

  13. Franchising Is Just a Vehicle...Are You Driving It Right?

    Franchising isn’t magic. It isn’t passive income. And it isn’t a shortcut. It’s a vehicle. Just like real estate. Just like the stock market. If you drive it correctly, it can take you exactly where you want to go. If you don’t? It won’t. In this episode of Franchise Unfiltered, Wes Barefoot sits...

  14. The Franchise That Solves a $40,000 Problem Overnight

    What if a single franchise could save homeowners months of chaos, prevent $40,000 kitchen replacements, and completely transform the disaster restoration industry? In today’s episode of Franchise Unfiltered, Wes sits down with Mike Pearce, Chief Development Officer of Renew Medic®, the…

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  15. They Reinvented Music Lessons — And Turned It Into a Killer Franchise

    If you've ever tried to find the right music teacher for your kids, you already know how overwhelming it can be. Musicologie fixes everything parents hate about traditional private lessons — with certified teachers, a warm community environment, and a proven system that helps kids (and adults!)...

  16. Why This Air Quality Franchise Is Poised to Explode in the U.S.

    Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer...

  17. How WOW WindowBoxes Turned a Simple Idea Into a $5 Million Booming Franchise

    Discover how WOW WindowBoxes grew from a simple idea in a garage to a multi-million-dollar franchise that’s transforming the home services industry. In this episode of Franchise Unfiltered, Wes sits down with Bret Schneider the founder and CEO of Wow Window Boxes, to talk about how a passion...

  18. The Home-Services Goldmine Hiding in Your Yard

    When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there’s massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down with Josh Malik, Founder and CEO of Joshua Tree Experts, to talk about…

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  19. Why Zoom Drain Might Be the Sexiest Franchise You’ve Never Considered

    Ever think the “sexiest” franchise would be… drains? In this Franchise Unfiltered episode, Wes sits down with Jim Foley, Brand President of Zoom Drain, to unpack a focused service model that’s creating massive opportunities in franchising. You’ll learn why Zoom Drain is thriving with B2B and B2C...

  20. Studio F: The Secret Weapon Franchisors Aren’t Using (Yet)

    Franchisors are drowning in stale Zooms, dead Facebook groups, and unread newsletters. Enter Studio F—our internal podcast model that turns franchise communication into binge-worthy, high-engagement episodes your system will actually consume. From peer-to-peer “masterclass” wins, to...

  21. Why He Chose Franchising Over Buying a Business (And Won Big)

    🚀 Burned out from corporate America, Ryan ditched banking layoffs and the acquisition rat race to take control of his future. Instead of buying a business, he chose a Cabinet IQ franchise — and the results have been incredible. In this episode, Ryan shares why franchising beat acquisitions, how…

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  22. Cleaning Crime Scenes & Changing Lives: The Franchise You’ve Never Heard Of

    Most people don’t know this franchise even exists—but it’s one of the most impactful and emotionally intense businesses you’ll ever hear about. BioOne franchisees clean up crime scenes, drug houses, and trauma sites with a mission-first mindset. In this episode, Wes sits down with Danessa Itaya…

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  23. Is This the Smartest Food Franchise Model in America?

    🍕 Is This the Smartest Food Franchise Model in America? Cascadia Pizza might just be the best-kept secret in franchising. In this episode, Thomas Reinhard, co-founder of Cascadia Pizza Co., breaks down how they turned a mobile wood-fired pizza truck into a booming franchise with brick-and-mortar...

  24. How a $20K Fitness Contest Launched Her Franchise Journey

    Raisa Zovklaya didn’t have the money to start a franchise—so she entered a $20K fitness contest. She lost… but kept going anyway. In this episode, Wes sits down with Raisa to unpack her bold leap from nursing into franchise ownership with Project Lean Nation, how she funded it, built community…

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  25. He Rebranded a Bug Business into a $31B Empire

    In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his...

  26. He Built a Multi-Million Dollar Franchise, Then Sold It — Here's How

    After 14 years of building one of the highest-performing ShelfGenie franchises, Alan Regala sold his business and stepped into a brand-new chapter of life. In this episode of Franchise Unfiltered, Alan shares how he went from mechanical engineer to successful franchise owner — and what it really...

  27. Why This Former Executive Bet Big on Dumpsters—and Won

    In this episode of the Franchise Unfiltered podcast, Wes Barefoot sits down with Larry Oglesby—a former corporate executive turned fast-scaling franchisee. Larry shares how he transitioned from a 30-year corporate career into owning two franchise businesses in just 18 months: Redbox Plus…

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  28. Meet the Fitness Franchise That’s Disrupting an Oversaturated Market

    Is boutique fitness oversaturated? Discover Strength doesn’t think so — because they’re doing it completely differently. In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it...

  29. This Franchise Is Saving Teen Lives — And It’s Just Getting Started 🚗

    In this episode of the Franchise Unfiltered Podcast, Wes sits down with franchise veteran Zach Beutler to talk about his latest venture: Jungle Driving — a groundbreaking driver’s education concept that's saving teen lives and reshaping what franchising looks like in the education space. We dive...

  30. Setback To CEO: The Jaw-Dropping Comeback Story of Tim Dougherty

    In this episode of Franchise Unfiltered, Wes sits down with Tim Dougherty, the founder and CEO of Project Lean Nation, for one of the most jaw-dropping comeback stories in franchising. In 2006, the FBI walked into Tim’s office and charged him with conspiracy to commit securities fraud. He served...

  31. From Teaching to Franchisee: How One Woman Built a Successful Franchise During the 2008 Recession

    In this episode of the Franchise Unfiltered Podcast, Wes Barefoot chats with Susan, a former teacher turned franchise owner, who started her Gotcha Covered window treatment business in the middle of the 2008 recession. Now, 17 years later, Susan shares how she created a successful and flexible...

  32. Modern Fundraising for Schools: Inside the Scalable Franchise Model of Fundraising U

    In this episode, Wes sits down with Mike Bahun, founder and CEO of Fundraising University, a fast-growing franchise that's transforming the way schools and sports teams raise money. Mike shares how he turned his coaching background and entrepreneurial drive into a scalable business model that’s...

  33. How Shideler Bennett Built a $12M Crumbl Franchise & SaaS Biz Before 30

    In this episode, I sit down with Shideler Bennett, a multi-unit Crumbl Cookies franchisee, SaaS founder, and business builder who scaled a $12 million portfolio by the age of 30. From cold-calling insurance agencies to building a 10-unit franchise empire and launching a software company that’s...

  34. The Franchise Blueprint: Scaling Your Business with Franchising

    🚀 Thinking about franchising your business? In this episode of Path to Freedom, I sit down with Tom DeFore, Founder & CEO of Big Sky Franchise Team, to uncover the essential steps to turning your business into a thriving franchise. 👉 We dive deep into: ✅ What makes a business franchisable ✅ The...

  35. How This Fitness Franchise Grew to 300+ Locations & Is Just Getting Started

    In this episode of The Path to Freedom Podcast, Wes sits down with Rick Mayo, the founder and CEO of Alloy Personal Training. They dive deep into Alloy’s explosive growth in the franchising space, hitting over 300+ awarded licenses and the strategies behind sustainable expansion. Rick shares...

  36. How to Scale Your Business with a Virtual CFO | Jody Grunden's Expert Strategies

    In this episode of The Path to Freedom Podcast, Wes is joined by Jody Grunden, the founder of Summit Virtual CFO by Anders. Jody pioneered the virtual CFO model over 20 years ago and has helped countless businesses optimize their financial strategies. They discuss: -The origins of Summit Virtual...

  37. The Profit Formula Every Business Owner MUST Know!

    Connect with Rocky Lalvani: Website: https://profitcomesfirst.com LinkedIn: https://www.linkedin.com/in/rocky-lalvani/ Podcast: https://profitcomesfirst.com/podcasts/ Episode Summary: In this episode of The Path to Freedom Podcast, Wes sits down with Rocky Lalvani, also known as the "Profit…

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  38. Housecall Pro: The Must-Have Software for Scaling Your Home Service Business!

    In this episode of Path to Freedom, host [Your Name] sits down with Roland Ligtenberg, co-founder of Housecall Pro, to discuss how their cutting-edge software is transforming the home service industry. From streamlining operations to leveraging AI for customer service and marketing, Roland shares...

  39. How to Buy, Scale, and Sell a Franchise for Millions – Insider Tips!

    In this episode of The Path to Freedom Podcast, I sit down with Boris Katsnelson, Managing Director at Black Iron Advisors, to uncover the real playbook for franchise success. Boris shares his unique experience from buying, scaling, and selling franchises for millions to advising franchisors and...

  40. Building a Monster Brand: The Rise of Monster Mini Golf

    Chris King, the dynamic CEO of Monster Mini Golf, joins us for an episode filled with exciting insights into the world of indoor family entertainment. Chris shares the innovative concept behind this monster-themed wonderland, where blacklight courses, animatronic creatures, and even a DJ booth...

  41. The Biggest Challenges of Scaling a Business (and How to Overcome Them)

    Struggling to grow your business? Feeling overwhelmed by hiring, financial challenges, and leadership shifts? In this episode, we dive deep into business scaling strategies, leadership growth, and financial management to help entrepreneurs like you take your business to the next level. Join Wes…

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  42. Creating Wealth Without Wall Street's Traditional Roadblocks w/ Russ Morgan

    Russ Morgan from Wealth Without Wall Street makes a compelling case for financial independence through non-traditional investing strategies. What if you could attain financial freedom not by stashing cash in a 401k but by building a passive income stream that exceeds your monthly expenses? We...

  43. Franchise Your Future: Doug Smith on Belfor’s Winning Formula for Aspiring Entrepreneurs

    Unlock the secrets to franchise success as we sit down with Doug Smith, Senior Vice President of Franchise Development at Belfor Franchise Group. Discover how Belfor's unique approach to franchising—entirely rooted in the home service sector—provides a winning formula for aspiring franchisees....

  44. Finding Freedom in Entrepreneurship with Leslie Hassler

    Leslie Hassler, the dynamic president of Your Biz Rules, joins us to unravel the complex journey of finding true freedom in entrepreneurship. Many start their businesses dreaming of autonomy, only to find themselves trapped in a self-made cage. Leslie shares invaluable strategies on how…

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  45. Embracing the Smart Home Revolution with Gavin Lantzy

    Gavin Lancey, a pivotal figure in the smart home technology arena, joins us to unravel the exciting possibilities of this burgeoning industry. From his humble beginnings in a house painting business to leading franchise sales at Daisy, Gavin's journey is nothing short of inspiring. We discuss the...

  46. Sweat 440's Unique Approach to Fitness Success

    Unlock the secrets to revolutionizing your fitness routine with Sweat 440, the game-changing boutique fitness concept founded by Matthew Miller and Cody Patrick. Discover how their innovative rolling class schedule, with sessions starting every 10 minutes, offers unparalleled flexibility for…

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  47. Transforming Business with AI: Strategies, Partnerships, and the Future

    Join us as we uncover the transformative potential of artificial intelligence in business with Mike Liu, founder and CEO of FreeFuse, and Alex Londo, founder and CEO of Klarissa AI. Mike and Alex share their expertise on how AI goes beyond mere buzzwords to become a crucial element in business...

  48. Evolution of Mosquito Nix Into a Franchise Success

    Join us for an enlightening conversation with Jen O'Neill, vice president of @MyMosquitoNix , as we explore the innovative approach this outdoor living brand takes to pest control. Discover how Mosquito Nix has transformed over the past two decades from a family business into a thriving franchise...

  49. Risk, Reward, and Real Estate Insights w/ Dr. Jason Williams

    Dr. Jason Williams, the innovative mind behind Ironclad Underwriting, shares his transformative journey from chemical engineering to the dynamic world of real estate investing. Join me as Dr. Jason unpacks his evolution from managing data systems to leveraging equity in multifamily properties,...

  50. Insights into the Restoration Franchise World w/ Stefan Figley of 1-800-Packouts

    Join us on the Path to Freedom Podcast as we uncover the niche business opportunity of 1-800-Packouts with Stefan Figley, the company's president. Stefan shares his insights on the packout business, an essential yet lesser-known segment of the restoration industry. This unique business…

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ABOUT THIS SHOW

How to Take Control of YOUR Life, and Create FREEDOM for Yourself, Through Business OwnershipTactics and Strategies to help you make moves to get into business for yourself

HOSTED BY

Path 2 Freedom

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Frequently Asked Questions

How many episodes does Franchise Unfiltered have?

Franchise Unfiltered currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Franchise Unfiltered about?

How to Take Control of YOUR Life, and Create FREEDOM for Yourself, Through Business OwnershipTactics and Strategies to help you make moves to get into business for yourself

How often does Franchise Unfiltered release new episodes?

Franchise Unfiltered has 100 episodes. Check the episode list to see recent publication dates and frequency.

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You can listen to Franchise Unfiltered on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Franchise Unfiltered?

Franchise Unfiltered is created and hosted by Path 2 Freedom.
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