PODCAST · business
From The Field
by Joe Knuppel and Josh Riekena
Building an Agency can feel like the loneliest job on earth, even when you're surrounded by people. "From The Field" exists to change that,. Hosted by Josh Riekena and Joe Knuppel, this show brings agency owners real conversations and strategies from people who actually live it. We dig into the systems that work, the trends shaping the industry, and the key strategies top performers use to scale and grow. But this isn't just the tactics show...it's about the whole picture...the human side of building something. We talk openly about about success and failure, the mental health toll of ownership, and what it actually takes to keep going when things get hard, Because no one builds a great agency completely alone, even if it feels that way some days. Welcome to where leadership and agency ownership perspectives meet! Welcome to the "From The Field" family!
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8
"Episode 6: Green Flags, Red Flags: Where To Find Your Next Great Hire"
Josh and Joe get real about hiring — the good, the bad, and the "how did I miss THAT" ugly. From how JR finds his best people to the sneaky AI trick candidates are pulling in interviews, this one's packed with hard-earned wisdom for anyone building a team.Chapters:0:00 – Intro0:51 – How Josh Finds His Best Hires — spoiler: it's rarely job ads3:12 – Characteristics of Great Employees — what "hardworking" actually means7:13 – Accountability and Coachability in Interviews — the pushback test10:52 – Financial Red Flags to Watch For — money habits don't stay at home13:05 – Pre-Work Assignments as a Hiring Signal — the ones who half-ass it, tell you everything14:57 – AI in the Interview Process — when candidates sound too polished on video17:54 – Trusting Your Gut and Learning from Bad Hires — plus a wild "ghosted after onboarding" story20:13 – Always Be Recruiting — even when you're not hiring22:45 – Hiring from a Position of Strength, Not Desperation — beware the "hiring beer goggles"24:54 – Closing Thoughts
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7
"Episode 7: Where Do I Spend My Time!? 1st Year Agency Owner"
New to the insurance game and drowning in "do everything at once" advice? Josh and Joe set the record straight — and it involves a lot less multitasking and a lot more picking one lane and flooring it.Summary: Sparked by a listener fresh out of corporate training, Joe and Josh dig into what actually matters for brand-new reps. Josh explains why trying to be "a little good at everything" is a trap, Joe shares his own "if I'm the expert in the room, we're in trouble" imposter-syndrome moment, and together they break down the 60/20/20 rule for splitting your time, the old-school "pending drawer" trick for never losing a future client, and why starting in a rough market might be the best thing that ever happens to your career.Chapters0:13 — Intro1:01 — Listener Question: What Should New Agents Focus On?1:37 — Pick One Thing and Go Full Speed3:44 — Beating Imposter Syndrome4:46 — Play the Game You're In, Not Someone Else's6:54 — Short-Tail vs Long-Tail Marketing8:10 — The 60/20/20 Time Split10:07 — The Old-School Pending Drawer System11:45 — What I'd Do Differently Starting Over13:17 — Know Your Competitive Advantages14:12 — People Are Willing to Help15:48 — Closing Advice: Start in Hard Times
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6
"Episode 5: Scale Up Or Run Solo? The Agency Owner's Real Decision
Should you keep it lean or build a real team? Josh and Joe throw down two agency owner archetypes — the solo minimalist vs. the scaler — and break down which one actually wins long term. They dig into the "free employee" every agency owner is sleeping on, why most hires fail (hint: it's not the hire), and why chasing results instead of process is setting you up to repeat the same mistakes forever.Timestamps:0:00 — Intro1:05 — Minimalist vs. Scaling Agency Owner3:44 — Independent vs. Captive Exit Strategy5:39 — Building an Anti-Fragile Agency7:33 — Scaling for Work-Life Flexibility9:44 — The Free Employee: Your ACR14:38 — Why Hiring Appointment Setters Fails18:23 — Process Over Results & KPIs21:21 — Closing Thoughts
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5
"Episode 4: The Hiring Mistake Most Agency Owners Make (Specialist vs Generalist)"
Joe and Josh dig into one of the biggest hiring headaches agency owners face: do you train up a jack-of-all-trades, or build a team of specialists? Spoiler — Josh used to be team generalist, then flipped hard once he saw what specialization actually does for onboarding speed, profit, and sanity when someone quits. They get into building SOPs so nobody's irreplaceable (in a bad way), how leaders should think about their own generalist/specialist balance, and drop a book rec for anyone ready to formalize their agency's playbook.Timestamps0:00 — Intro0:13 — The Generalist Hiring Trap3:04 — Why Specialization Wins5:54 — Reducing Turnover Stress with Defined Roles7:26 — Building SOPs and Operating Manuals8:09 — Should Leaders Be Generalists?11:53 — Specialization in Agency Ownership15:19 — Recommended Resources17:10 — Closing ThoughtsMentioned: The Power to Position Your Agency by Troy Korsgaden, and Korsgadens's Practice Management framework.Got thoughts on who to hire and what to hire them for? Drop 'em in the comments — Joe and Josh actually read this stuff.
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4
"Episode 3: Timeblocking: Don't Let The Day Control You"
osh and Joe get real about why your calendar is basically a mirror of your priorities — and why "I don't have enough time" is usually a lie you're telling yourself. They dig into Parkinson's Law, the big-rocks-first strategy, why email is quietly wrecking your day, and how ruthless meeting discipline can save you literal hours a week.Show Notes:Being an agency owner means you're constantly getting pulled in ten directions — but Josh and Joe argue the real problem isn't time, it's priorities (and distractions). They break down Cal Newport's research on time blocking, the classic "big rocks" jar exercise, and why treating email like a text message is killing your productivity. Plus: the case for building scalable, repeatable systems, why great meetings can transform a team, and why giving yourself a "carrot" at the end of the week matters more than you think.Timestamps:0:00 – Intro0:13 – Why Time Blocking Matters (Parkinson's Law)3:22 – Big Rocks First: Prioritizing Your Calendar6:53 – Staying Flexible Without Losing Structure6:53 – Building Repeatable, Scalable Processes12:26 – Taming Email and Communication16:43 – To-Do Lists vs. Time Blocking22:11 – Staffing, Scalability, and Client Expectations29:06 – The Power of Effective Team Meetings32:54 – Time as Your Most Valuable Resource36:33 – Closing ThoughtsKey takeaways:🪨 Big rocks first. Put your most important stuff on the calendar before the small stuff fills it up — otherwise there's no room left for what matters.📬 Email isn't a text message. Check it on your schedule, not every time it dings — most "urgent" things resolve themselves if you let them sit an hour.⏱️ Parkinson's Law is real. Work expands to fill the time you give it — so give tasks less time and watch how fast they get done.🤝 Meetings done right = trust + productivity. Weekly team check-ins are rare in this industry, but transformative when done consistently.🥕 Reward yourself. A little "carrot" (Friday afternoon off, anyone?) keeps you motivated to protect your time blocks.
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3
"Episode 2: Maybe It's Not The Rate: The Real Reason You're Losing "Disloyal" Clients"
Think your clients are ditching you for a cheaper rate? Think again. Joe and Josh dig into why "disloyal" clients might actually be a mirror pointed right back at you — and they're not holding back.They kick things off with some brutal stats: acquiring a new client costs 7-9x more than keeping one, and referred clients stick around WAY longer than everyone else. So why does it feel like loyalty is dead? Josh drops his now-famous "burning furniture to stay warm" line about agencies cutting their way into irrelevance post-COVID, and things get real about how AI is exposing agents who never brought much value in the first place (and supercharging the ones who do).Then it's confession time — Joe and Josh get into the small, dumb things agencies skip that quietly wreck client relationships: not calling after a claim, treating annual reviews like a checkbox, never saying an actual "thank you." Josh shares his "client concierge" system inspired by luxury hotel service, and they close it out with a gut-check on accountability: maybe the real reason clients leave isn't the rate — it's you.Chapters0:00 — Introduction0:35 — The Real Cost of Client Retention3:13 — Burning Furniture to Stay Warm6:56 — AI's Impact on Client Loyalty12:37 — Why Clients Really Leave15:58 — Building Loyalty Through Small Gestures21:25 — Retention Strategies That Backfire22:36 — Accountability and the Mirror
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2
"Episode 1: The 4 Reasons You Avoid Client Reviews And The Major Cost"
Josh and Joe rip apart the "old school" client annual review and rebuild it into something agents actually want to run — and clients actually want to sit through. Spoiler: it's not about the hour-and-a-half death march. It's a tight 20-30 minute checkup, a system for scheduling it on autopilot, and a hard truth about why some agents keep dodging it (hint: it's not the client).Timestamps:0:13 — Kickoff. Joe explains why he and Josh started the pod and why their 20-year friendship makes for good debate fuel.2:27 — The annual review's bad rap. Everyone remembers the brutal 90-minute "knowledge vomit" review — here's why that reputation is deserved but the concept isn't.4:30 — Can you really do it in 30 minutes? Yes. Josh breaks down the math on prep time vs. face time, and why clients crave the shorter version.1:39 — The retention math nobody talks about. Joe drops leadership-side data: clients don't leave because agents call too much — they leave because agents disappear.8:07 — New agents vs. veterans. Different excuses, same result. Why new agents are actually in the best seat, and why "I've never done it before" doesn't cut it for veterans either.15:07 — The onboarding system that fixes everything. Josh's alphabet-based review cadence (yes, the old-school Corz Garden trick) and how to set expectations from day one.21:32 — The real reason agents avoid reviews. Joe's theory: it's not laziness, it's a quiet belief that they don't have enough value to bring to the table.25:46 — Get better, fast. AI-powered mock reviews, the "5-5-5" training method, and squeezing years of reps into a single week.27:44 — Sit on their side of the desk. Ditching the "sell mode" mindset for genuine curiosity — plus a killer story about a 90/10 talk-ratio lesson learned the hard way.33:22 — Wrap-up. The tree-planting metaphor, a call for listener questions, and why "just get started" beats waiting for the perfect system.Drop your questions in the comments — Josh and Joe are already planning a follow-up on running reviews with a team. 🌱
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ABOUT THIS SHOW
Building an Agency can feel like the loneliest job on earth, even when you're surrounded by people. "From The Field" exists to change that,. Hosted by Josh Riekena and Joe Knuppel, this show brings agency owners real conversations and strategies from people who actually live it. We dig into the systems that work, the trends shaping the industry, and the key strategies top performers use to scale and grow. But this isn't just the tactics show...it's about the whole picture...the human side of building something. We talk openly about about success and failure, the mental health toll of ownership, and what it actually takes to keep going when things get hard, Because no one builds a great agency completely alone, even if it feels that way some days. Welcome to where leadership and agency ownership perspectives meet! Welcome to the "From The Field" family!
HOSTED BY
Joe Knuppel and Josh Riekena
CATEGORIES
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