PODCAST · business
Geronimo Unfiltered
by Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while
Episodes
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Why Some Fitness Studios Grow 14x Faster Than the Industry
👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call. Everyone keeps telling...
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Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)
👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework 👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call ------ Everyone tells you your...
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3 Steps to Building a Team That Cares as Much as You Do
👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template 👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your...
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The First 3 Days Decide Whether They Become a Member
There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book…
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Double Your Profit Without Selling a Single Extra Membership
If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with…
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Stop Running Your Studio on Vibes Before It's Too Late
Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck. Follow the show: Spotify…
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Why 100 Hour Weeks Keep Your Studio’s Revenue Flat
Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business…
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How a Mum of 7 Built a 7-Figure Gym (and you can too)
If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram Sophie sits down with Shell, who...
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Your Business Is Stuck Because You Are
I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right now. Follow the show: Spotify Apple Podcasts YouTube Instagram I had a heart attack. Four weeks ago…
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Never Chase Clients Again With This Million Dollar Studio Hack
Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot. And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two months and you know there's more in you, book a discovery call and let's find out what's actually...
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Back Yourself Before You’re Ready (to build a $1M studio)
Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you. 👉 Grab Annelise's workbook and write the shit down as you listen:...
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The 3 Systems You Need To Go from Reactive to $115k Months
Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next…
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The Studio Growth Playbooks that Took a Dog Training Business from $50k-$100k/mo
Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business:...
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The Forcing Function: From Backwards for a Year to Best Month in a Decade
If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for...
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How She Went from 9k to 41k By Getting Off the Floor
Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full...
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How To Leave The Floor Without Your Gym Falling Apart
Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor…
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How to go from $17k to $55k Per Month Without Running Every Shift
Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month.…
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The System That Builds Powerhouse Pilates Instructors for You
Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here…
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The Playbook System That Grows Your Business While You Rest
How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT…
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Deep Dive into Ads: Create the right ads and get more members without losing money
👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win...
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The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps)
Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to…
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The Conversation Every Business Partnership Needs
👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one…
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Bricks and Clicks: How to turn your studio into a 7 figure media business | Danny Kennedy
You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on...
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The AI Playbook for Studio Owners (Without Breaking Your Business)
Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot...
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The Real Reason Your Team Isn't All-In (It's Not the Money)
Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number…
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Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem
Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the...
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STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero
No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy...
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F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio
"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ————————————...
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Unf*ck Your Sales in 3 Steps
You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio...
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Unf*ck Your Offer in 3 Steps
You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the...
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Unf*ck your Marketing in 3 Steps
Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting,...
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Use Your Business to Make $20M
This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. For the first time, we're sharing it with the...
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The $1M Golden Cage: Why Successful Studios Still Can’t Scale
If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps. We get it ... on paper, your studio looks successful. Revenue is solid. Members love the experience. Your community is strong. Being stuck in the Golden Cage is…
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From $300K Profit to $20M: What To Do With Your Gym’s Money (So It Actually Builds Wealth)
Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series. Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH This is the episode where the money...
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The Decisions That Finally Get Studio & Gym Owners Paid
Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them. You’ve got awareness (Episode 1). You’ve got rhythm (Episode 2). Now it’s: what decisions...
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From Money Surprises to Systems: How Studio Owners Take Control
Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook ALL FINANCE FEBRUARY Episodes Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises. If...
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Why Most Studio Profits Die Before the End of the Month
Download your workbook here → https://bit.ly/p-finance-in-february-workbook For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business. If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will…
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How to Turn Ads Into Consistent Members for Your Studio (With our Ads Man, Pete)
Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - https://www.instagram.com/hey.doza 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In…
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Why Most Studio Owners Are Killing Their Own Sales
Want the exact sales script used in this episode? Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram If sales feel harder than they should… it’s probably not the market. In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and…
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How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days
Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible. In this episode, Doza sits down...
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From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the…
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This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your...
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Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark,...
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Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan…
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How to Beat The 3 Devils Every Business Owner Faces
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat...
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Team Buy-In: How We Built a Crew That Would Fight for the Vision
In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a…
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MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this...
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How to Know When You’ve Outgrown Your Circle
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to...
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How to 10x Your Life Using the Achievement Roadmap Framework
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners are stuck building a life they need a holiday from, not one they designed on purpose. This episode breaks down the Achievement Roadmap - the exact…
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The Retention Revolution: What the Top 1% of Studios Are Doing Differently
Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention. In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates...
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ABOUT THIS SHOW
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while
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Geronimo Unfiltered
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Frequently Asked Questions
How many episodes does Geronimo Unfiltered have?
Geronimo Unfiltered currently has 182 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Geronimo Unfiltered about?
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get...
How often does Geronimo Unfiltered release new episodes?
Geronimo Unfiltered publishes regularly with 182 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Geronimo Unfiltered?
You can listen to Geronimo Unfiltered on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Geronimo Unfiltered?
Geronimo Unfiltered is created and hosted by Geronimo Unfiltered.
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