PODCAST · business
Globally Speaking
by RWS
Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
Episodes
-
AI Dialogues: exploring the significance of training AI models
It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of...
-
The journey from translator to launching a language services provider. An insider’s view.
In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own language services agency, completing a full cycle of...
-
Over delivering at localization for Under Armour
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges? Is there a translation policy in place? What needs to be translated, and into which languages? Who is responsible for reporting and the communication around it?...
-
Unlocking the grid: the fascinating story of what3words' unique localization journey
‘Hurt. Soap. Blows.’ In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words would be like in French. Well, if we switch languages, it becomes ‘Gîte. Lavande. Aviron.’ There are...
-
AI Dialogues: humans vs. LLMs’ language learning
It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on earth, it explains why we tend to compare LLMs like GPT or PaLM (Bard) to humans, and even…
more -
Localization lead on Google's International Growth Team
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal...
-
Qualtrics - how to introduce empathy to your customer experience
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing. According to our latest research, 58% of global consumers now trust global brands with a localized online presence equally to...
-
Product localization in China: pitfalls and exciting trends
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their own language and impacting their customer journey in a culturally relevant way? In this episode…
more -
How can cultural savvy (or the lack of it) make or break a global campaign?
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be translated as ‘the invincible juggernaut’. Why? Because one size...
-
Language. The secret behind IKEA's success
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your product names – into local languages. But not always. Take IKEA as an example. The company’s…
more -
In Understanding We Trust
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers feel that brands must show their understanding and appreciation of national identity and culture –...
-
We’re humans. We want to connect.
It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to connect with them, according to research. But, to connect with consumers you need to build trust, communicate clearly and consistently – in their…
more -
Culture and context. Never overlook the basics.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled...
-
Understanding you, understanding me. How brands can unlock global understanding
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you…
more -
What is cosmolocalization and how does it impact the metaverse
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking,...
-
Rethink your globalization data strategy with VMware
In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging...
-
The Story Behind the Globalization Strategy Playbook
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest. Francesca tells us the story behind how twelve...
-
Is Language Operations the Future of Localization
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you...
-
Masterclass in SEO localization with TranslaStars
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on...
-
Realities of Implementing Continuous Localization at Dell
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the...
-
The Past, Present and Future of the Globalization and Localization Association (GALA)
In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to...
-
Tactics and Trends in SEO
In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools...
-
A New Way to Look at Quality
In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect...
-
Localization Leadership in the Tech Industry
In this episode of Globally Speaking Radio, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and…
more -
Hyper-personalization and Selling to Markets of One
In this episode of Globally Speaking Radio, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges,...
-
Getting a Handle on SEO
In this episode of the Globally Speaking Radio, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at...
-
Accessibility and the Future of Video Localization
In this episode of Globally Speaking Radio, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as…
more -
How Planet Word Museum in DC Celebrates Words and Language
In this episode of the Globally Speaking Radio, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages…
more -
How User Experience Drove Localization at a Start-up
In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer...
-
How Translation Reveals the History of a City
In episode 113 of Globally Speaking Radio, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the…
more -
Opening China to the Global Market
In this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in...
-
Tinder Takes Dating Worldwide
In this episode of Globally Speaking Radio, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets....
-
Choosing and Implementing a Translation Management System (TMS) at Slack
In this episode of Globally Speaking Radio, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered…
more -
Applying Google’s E-A-T Guidelines to Your SEO Program
In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web…
more -
The Importance of Terminology Work in Machine Translation and Search Engine Optimization
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he...
-
Employee Profiling for a Better World
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world....
-
How Video Localization Is All Wrong (and How to Fix It)
In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization,...
-
A CIO on Digital Transformation and Cultural Change
In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories…
more -
The Elements of a Strategic Localization Program
Alex Pereverzevs, Product Lead at [Lokalise](https://lokalise.com/) and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international companies employ to boost brand exposure and why thinking about localization sooner is better. He…
more -
Pinterest Has Localization Pinned Down
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine…
more -
Localization Technology Trends and Predictions
In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for [XTM International](https://xtm.cloud/) Alex Zekakis. Alex shares his experiences from an 11-year career in localization and how his IT background bolstered his current success in the industry. He...
-
Balancing Local and Global Internal Communications
Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intricacies of corporate relationships on a global scale. He also touches on key strategies from his...
-
Teaching, Learning and Growing in Localization Featuring Priscila Mello
In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importance of understanding language intricacies when creating open, effective lines of communication with...
-
A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more...
-
How Translators without Borders Is Fighting COVID-19
We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed...
-
Localization in the Evolving Entertainment Industry
In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of [Iyuno Media Group](https://www.iyunomg.com/), about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia...
-
Building Distributed Teams for Startups
In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team model. He explains best practices for sourcing and managing distributed teams, how to earn their trust...
-
From Startup to Localization Powerhouse
In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc...
-
Technology and Globalization at The Gap
In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also...
-
The Importance of Geoculture in Localization
In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
HOSTED BY
RWS
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Globally Speaking have?
Globally Speaking currently has 142 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Globally Speaking about?
Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
How often does Globally Speaking release new episodes?
Globally Speaking publishes regularly with 142 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Globally Speaking?
You can listen to Globally Speaking on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Globally Speaking?
Globally Speaking is created and hosted by RWS.
URL copied to clipboard!