Go OFF w/ Josh Jay

This episode gets into why all three of these: People pleasing, mindset, and tolerating average, are quietly costing you more than you think, and what it actually looks like to leave them behind for good so you can spend the remaining 6 months of 2026 focusing on growth.Enjoyed this episode? Don't forget to leave me a review.You can also follow me on the socials: @joshjay.co 

What's normally mentally draining you from running a business can be addressed. We normally don't think about it or visualise it enough to make sense of it. But when you do, you'll get better at managing decision fatigue, overwhelm, and anxiety and I unpack 3 most common things I help my clients walk through so they can build better mental habits and awareness to reduce mental fatigue and can create a surplus of energy that can impact their creativity and productivity in positive ways.Enjoyed this episode? Don't forget to leave me a review.You can also follow me on the socials: @joshjay.co 

Your marketing is failing because it's too vague.In this episode, I break down why generic language is costing you clients, and why getting hyper-specific about who you want to work with is actually the fastest path to more money, better clients, and work that lights you up.If your marketing efforts feel like they're getting no return, this one's for you.Enjoyed this episode? Don't forget to leave me a review.You can also follow me on the socials: @joshjay.co 

Gen Z is no longer coming. They're here.The oldest Gen Z are 29. They're in the workforce. They're getting married. They're sitting in marketing teams making decisions about who gets hired. And over the next two to three years, they will become the majority of the buying market for creative service businesses.In this episode I talk about why that matters, what fundamentally changed about the way Gen Z build trust compared to millennials, and what you actually need to do about it right now if you want to stay relevant.We cover parasocial relationships and why they've replaced portfolio trust, the shift from marketing your final product to marketing the experience of working with you, why AI has made authenticity the most valuable thing you can show online, and why the timeline pressure in industries like weddings means you cannot afford to wait on this.This is not about ditching what's worked. It's about understanding where the market is headed and making smart moves now before you're two years behind.Enjoyed this episode? Don't forget to leave me a review.You can also follow me on the socials: @joshjay.co 

Most people treat business like a performance review. Every mistake feels personal. Every failure feels final.I break down why adopting a game-like mentality is one of the most powerful shifts I've made as a business owner, and what it actually looks like in practice.If you've been grinding through your business feeling like every post has to perform, every move has to be perfect, and every setback is proof you're failing, this one's for you.Enjoyed this episode? Don't forget to leave me a review.You can also follow me on the socials: @joshjay.co