PODCAST · business
Good Business
by Illana Burk: Business and Leadership Coach
Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
Episodes
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What's your bread and butter? | GB74
In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of...
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Time to pivot? Oof. I know. | GB73
In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current…
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How to decide where to put your energy | GB72
In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com. Good Business is hosted by Illana Burk,...
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The credibility conundrum | GB71
Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote...
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The case for enough | GB70
In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining…
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Why your offerings should reflect what's best for you | GB69
In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers...
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Working backwards to work forwards | GB68
Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards…
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Rage, rage against the dying of the light | GB67
Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the...
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Bad Idea Number Four: Everyone can own a business | GB66
This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but...
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Why we need to put our best stuff out for free | GB65
In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and...
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How to give feedback | GB64
I'm guessing you're here because you want to give feedback without being a jerk, right? Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that...
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How to ask for and take feedback | GB63
Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the...
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How to deal with business pauses | GB62
Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks,...
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The problem with having excellent plans | GB61
Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! For more details, visit illanaburk.com. Good...
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When to stick and when to bail | GB60
In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit. This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success. Learn a valuable framework to help you decide when to...
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You might not need a VA after all | GB59
In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter...
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The most important 15 minutes of any client relationship | GB58
In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear...
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Want better clients? Make more mistakes. | GB57
Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know....
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How to understand strengths and weaknesses | GB56
In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that. So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it,...
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The Gauntlet | GB55
How do you get through the toughest time in your business without quitting or going crazy? In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over...
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Asynchronous Income vs Passive Income | GB54
Asynchronous income. What IS that?! In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define...
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You don't have to be a commodity | GB53
How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I discuss what I mean by commodity, and what's the difference between being a commodity and not…
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Let's talk about ethical marketing | GB52
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do…
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Offer Design Part 5: Does your offer make the world better? | GB51
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it? In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about...
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What I do and why I do it | GB50
This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more. Join me. And thanks for listening.…
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Offer Design Part 4: What does done look like? | GB49
This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there? And are you even designing one with an ending? First, we will look at how you think about…
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Offer Design Part 3: Delivery on your terms | GB48
In part 3 of the Offer Design Series, we talk about delivery. How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with…
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Offer Design Part 2: Good scheduling is good leading | GB47
Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your...
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Offer Design Part 1: Know your promise | GB46
Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer...
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How to do AMAZING consults - Part 3 | GB45
Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing. The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults. For more details, visit illanaburk.com. Good Business is hosted by…
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How to do AMAZING consults - Part 2 | GB44
This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job...
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How to do AMAZING consults - Part 1 | GB43
This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job...
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How to be responsible with words that matter | GB42
In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to f-ing go. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic…
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But IS IT a revolution? Really? | GB41
In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. For more details, visit illanaburk.com. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor…
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Why nothing you do matters when nothing you do matters | GB40
In this episode, we're talking about impact. When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops people from doing impact-driven, social justice type work because it feels like a drop in the ocean....
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What does it feel like to lead with power? | GB39
This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it looks like, the kind of power…
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Making peace with wanting power | GB38
Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? In order to make a real impact,...
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Identifying your leadership values | GB37
This episode is all about identifying your leadership values. It might not sound sexy, but it's essential. This is not going to be the standard "what are your values?" And you say, "honesty," and then we move on. It's not what we're doing right now. First off, we're going to articulate the need....
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The future of leadership | GB36
Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in. Leadership is broken, like real broken. We don't actually know how to do this. And I want to talk about what to do about that and what the future might look like. So today I'm going to do a...
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What does leadership mean to you? | GB35
Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new. Today's episode is the starting line for 12 months of content where we're going to talk about leadership. What it is, what it isn't, what it means, and why it's important....
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The power of constraint | GB34
This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect users, buyers, and consumers differently, no matter what you do. For more details, visit...
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Be willing to tear it all down | GB33
Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we're going to touch on that a little bit too. But today is really...
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What is your work ACTUALLY worth? | GB32
I'm so excited to be back in the saddle and podcasting again, and coming to all of you with all kinds of fun, new stuff today. I want to jump right in and talk about something that's really, really important to me. And that is how we value our worth. I've been really amazed at how people talk…
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Why you shouldn't start a membership site | GB31
Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to...
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Four not shocking business disappointments | GB30
Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and…
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Be of service and don't be a sh*thead | GB29
Today's episode is all about how to not be a jerk in the middle of a crisis. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web…
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Avoid the piles of bricks. | GB28
Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative...
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When you're failing, learn how to ask the right questions | GB 27
Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn't totally tank your chances of actually...
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Freelance Files: Why over-delivery is the enemy of getting rehired | GB 26
Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative...
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Start where you are. Use what you have. Do what you can. | GB 25
Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to…
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ABOUT THIS SHOW
Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
HOSTED BY
Illana Burk: Business and Leadership Coach
CATEGORIES
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Frequently Asked Questions
How many episodes does Good Business have?
Good Business currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Good Business about?
Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without...
How often does Good Business release new episodes?
Good Business has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Good Business?
You can listen to Good Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Good Business?
Good Business is created and hosted by Illana Burk: Business and Leadership Coach.
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