PODCAST · business
Grit and Grace with Tracy
by Tracy Schira-Parker, CPA, CMA, ACC
If you are looking for some curious conversation mixed with real-talk about life, business, parenting, and the challenges of being a entrepreneur, you are in the right place. Each episode is designed to ignite a spark of possibility and expansion with the listener. If transformation out of status quo is what you are after, I hope that this is the place you come for inspiration. Tracy is a small town, farm living CPA, mother of 4, entrepreneur, speaker/facilitator, and it is her mission to help women live a purpose driven aligned life, filled with joy, adventure, and bravery so that they can live life on their terms filled with magical moments that take their breath away.
Episodes
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12: How Small Business Partnerships Can Help You Win Bigger Projects
What if growing your business didn't require hiring more employees? In this episode of The Rural Way Podcast, Tracy Schira-Parker discusses how collaboration and strategic partnerships can help small business owners increase capacity, take on larger projects, and create new revenue opportunities....
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11: How to Get More Customers Into Your Small Business
Why should someone stop at your business instead of buying online? In this episode of The Rural Way Podcast, Tracy Schira-Parker explores how customer behavior has changed and why small businesses need to rethink the way they market their products and services. She shares practical ideas for...
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10: Why Customers Can't Find Your Small Business (And How to Fix It)
How easy is it for someone to find your business when they need what you offer? In this episode of The Rural Way Podcast, Tracy Schira-Parker discusses why visibility has become one of the biggest marketing challenges for small businesses. From social media and websites to Google Business…
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09: Stop Winging It: The secret to getting more done on the farm | Seeding Series #3
Why do so many farm projects get pushed to next year? In this episode of the Seeding Series, Tracy Schira-Parker discusses a simple project management approach that can help farm families move projects from the idea stage to completion. Whether it's fencing, building bins, fixing infrastructure…
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08: The Mental Load of Farming | Seeding Series #2
Seeding season doesn't just test your equipment. It tests your mind. In this episode of the Seeding Series, Tracy Schira-Parker discusses the mental load farmers carry during one of the most demanding times of the year. From financial pressure and uncertainty to long hours alone with your…
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07: The Simple Farm Tool That Could Save You Thousands | Seeding Series #1
Welcome to the first episode of the Seeding Series, a short-form series focused on the challenges and opportunities that show up throughout the farming season. In this episode, Tracy Schira-Parker discusses the value of having a written production plan and why it should be more than something...
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06: The Art of Conversations
Have we forgotten how to have a real conversation? In this episode of The Rural Way, Tracy Schira-Parker reflects on the growing decline of meaningful communication and why curiosity may be one of the most underrated skills in business and life. Drawing from personal experiences, leadership...
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05: My stance on AI tools (at this time)
What happens when AI starts replacing the people behind the content? In this episode of The Rural Way, Tracy Schira-Parker shares her honest thoughts on AI, authenticity, and the growing pressure for creators and business owners to automate everything. This conversation explores the balance…
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04: The Mental Load Women Carry
"Manic May" is what Tracy Schira-Parker used to call the season where everything collided at once — kids' sports, long drives, farm life, business responsibilities, housework, exhaustion, and the constant mental load of trying to keep everything running. In this episode of The Rural Way, Tracy...
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03: Why Rural? | The Niche Everyone Told Me Not to Choose
Why rural—and why build something around it when most people tell you to go broader? In Episode 3 of The Rural Way, Tracy Schira-Parker shares the real reason she chose to focus on rural communities. This isn't about limiting yourself—it's about speaking to people whose reality is often…
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02: The Way We Roll | Our House Rules and Boundaries
What kind of conversations are we really having here? In Episode 2 of The Rural Way, Tracy Schira-Parker sets the foundation for the podcast outlining the boundaries, expectations, and principles behind the platform. This episode is all about clarity defining how conversations will be approached,...
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01: Welcome to The Rural Way | Why Rural Businesses Need Their Own Voice
What does it really take to build a business in a rural community? In this first episode of The Rural Way, Tracy Schira-Parker introduces a new podcast dedicated to rural entrepreneurs, small-town businesses, and life outside the city. She shares her personal journey into consulting and business,...
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The Last Episode of Grit & Grace
This is the very last episode of Grit and Grace with Tracy. Inside this episode I share why this show had to come to an end, and I give you a bit of a peak about what is coming next. Thank you so much to everyone who has tuned in over the years. I have learned so much, and it's been such a great...
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E62 Experience vs Wisdom
Have you ever met someone wise beyond their years and wondered how they got there? If you are the kind of person that likes to extract the lessons learned and wisdom from the circumstances in your life, then you will appreciate this episode. If someone you know is going through a hard season…
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E61 Leader? or Control Freak?
Being a leader can be hard. It's impossible to keep everyone happy, and often women don't own their roles. They will diminish thier roles, and not own their position. In this conversation I explore the difference and what differenciates being a leader vs a control freak.
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E60 Finding Calm in the Storm
Life for many right now feels like you are in the middle of the storm. Your nervous system is in fight or flight, your hope molecules are dwindling, and you struggle to see the positive. In this episode you will take a look at how we are impacted by the storms that are within our control and the...
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E59 Competing Promises
In this episode I share how I went from a promise is a promise to no episodes for 6 months. I share the impact of making changes in our lives and how sometimes our new habits and patterns create conflict and our promises we make to ourselves compete with one another. If you have ever promised to...
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E58 A promise is a promise
This is a short episode that I recorded on the fly, because I promised myself I would. When we keep our promises to ourselves for the small things, it builds self-trust and confidence as we navigate the bigger things. At the end of the day it's about doing the reps - showing up when we don't want...
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E57 You have Changed!
Life is about change, and most of the time change requires us to show up in a different way. Our habits, patterns, and priorities shape who we are, what we do and how we show up. When we have big goals and dreams we have to transform our thoughts, beliefs, habits, and priorities. There is someone...
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Health & Wellness Episode: Colloidal Silver
In this first health and wellness episode, I am happy to share how we use colloidal silver. This is not medical advice, I am simply sharing how and when/why I use this with my family. Colloidal silver is one of those things that I always have around because it's so vertsitile. If you have any...
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E55 The myths and facts of Bankruptcy vs Insolvency
In recent weeks we have heard of a number of big companies that have abruptly announced that they will be closing their doors. After working with businesses that are navigating challenging financial situations for the last 20+ years, I wanted to share some facts and myths around bankruptcy and...
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E54 Why i am including health and wellness into the podcast
In this episode I share my 'why' behind adding health and wellness information into the podcast. It's a short one, but will help you understand the shifts in this show.
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E53 Detaching from the opinion of others
One of the greatest regrets of the dying is that they didn't live life on their terms because they were afraid of what others would think. Detaching from the opinion of others is an action item, not a 'one and done' scenario. We must detach and align over and over again so we stay on course to…
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E52 Design your next 365 days
Do you approach a year with with a hope and a prayer that the year will be better? Or do you invest the time to design your year? In this episode we explore the 5 aspects to designing your year so that it is what you wanted it to be. You deserve to have the life you are proud to call yours. This...
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E51 Bookend your year
If you prioritize goal setting and personal development, you will also want to start implementing a book end or summary to your year. Capturing your lessons learned and other aspects of the year helps you to extract the wisdom from even the most challenging experiences. If you are looking to...
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E50 Consistency
Showing up with consistency is a challenge most of us face. It is the one thing that holds most people back from getting the results they want and making the changes they desire in their lives. What will it take for you to remain consistent in busy seasons? Have a listen and see if it helps you...
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E49 Why all small town businesses need an email list
If you are an entrepreneur in small town, chances are you don't have direct access to your customers via an email list. In this episode I share how and why you need an email list and how it will impact your business an relationships with your customers.
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E48 Why I decided not to end my podcast & why I'm back
This podcast has been active and dormant so many times. I was ready to say that's it - I'm done with it. I needed some time to decide what to do. In this episode I share what I have decided and why. Sometimes, we just need to step back to see it all clearly. Hope you enjoy
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E47 Endings & Beginnings
We had our last minor hockey game with our son on Sunday. It left me feeling like someone punched me in the gut. It made me get curious and dig deep about what was really going on. I've also had one of my kids going through endings of a job/clients and also a move with a lot of beginnings -...
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E46 Let's Talk Agriculture
A bit of a shift in focus for this podcast, but moving forward I will be weaving in agriculture based topics and conversations. I have been working with farmers and farm families over the last 20 years as a consultant and I know I need to start sharing more about the industry. After the last 5...
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E45 It's been a year
It has been a year away from the podcast and for a good part of that year, it was on the chopping block. I wasn't sure if it still had a place in my business that aligned with my goals. I'm happy to say that it's back! I promised myself that on March 1st, I was bringing her back to life,..and…
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Moving the needle
If you have struggled with perfectionism, feeling overwhelmed, and you freeze as you face your long to do list. You waste more time than you would like to admit, and your are craving more order and control over the small moments of your day. If this resonates, then this episode has been shared…
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3 Keys to begin a high impact leader
I believe we are all put into a leadership role at some point in our lives. We all start into leadreship roles with the intention to do a good jobe and achieve something significatn. The challenge is that as a leader, there are people you are leading that are unpredictable and dynamic. I have…
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Using intuition in your business
Have you ever got yourself into a corner in business or had a deal fall apart, and you found yourself saying 'I knew it!'? Have you stayed too long in an arrangement because your ego wanted you to stay? When in fact your intuition was whispering for you to leave? We have been conditioned to think...
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Celebrating options in health and wellness
When I started in the health and wellness industry 25 years ago, things were very different. Options and choice was limited and the access to information and resources was much harder to come by. This episode is a celebration of the options and choices that we have. I recently started with a...
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Building your vertical relationship
In this episode I share a lesson that I learned during some difficult times that made me take a step back and question everything. This episode share the contrast between your vertical (spiritual) relationships and your horizontal relationships. In the hardest of times, we are forced to dig deep...
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I'm not wired that way
When's the last time you said "I'm not wired that way' as you pushed up against something you just don't do? How do you defire yourself? What thougths do you have about what you do, what you have to do, and how you navigate your day? 95% of your thoughts are the same - day by day - over and over...
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Get Healthy in 2023
Are you determined to start your 2023 summer feeling excited about getting into your cute summer clothes that you only get to wear for a few months? I know I am! For so many years I look forrward to summer, but dread pulling out my summer clothes. Many times I don't even wear my summer dresses...
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Awakening your purpose
For years I have worked with women who have lost their sense of passion for their dreams and desires. They have silenced the whispers of their soul as they focused on their roles of wife, mother, employee, business owner, volunteer, or whatever role we have assumed. So what happens when the roles...
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2022 top 10 highlights & lessons learned
2022 was a year filled with life lessons. Most of the time life lessons are packaged with challenges and hard seasons. 2022 gave me plenty of opportunities to learn about myself, others, and how to stand strong in the storm. Some listeners won't relate, and that's ok. We are all here to learn our...
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E35 2023 A New year - what I do to plan for a new year
I love a brand new calendar year. It has always been the time that I step back and evaluate what I have learned, what went right, what went wrong, and most importantly, what I want for the year ahead. We all get 8760 hours. Time is the one thing that we can't trade, sell, buy, or barter. It's…
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E34 Christmas Baking
If you are a mom with a busy life, you know the pressure that comes at Christmas to do it all. When I first got married I remember people asking me - are you done your Christmas baking? I remember thinking,...is that a requirement now that I'm married? Over the years with 4 kids, business and...
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E33 The words you use matter
When you are not feeling well, what words do you use? I learned many years ago that the words that we use when we are not feeling well has a huge impact on how we approach health, wellness, and recovery. In this episode I share my experience in the holistic world and how people have given away...
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E32 The power of doing the basics and the power of preparation
The small things that you do on a daily basis, creates habit. You can either have habits that support your life, or you can have habits that don't. In this episode I talk about the power of the mind, the preparation we do, and creating a foundation that supports us when times are hard. In this...
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E31 Top 10 Podcasts I'm listening to
I'm a podcast and audio book junkie. I always have one or the other playing, and it drives my family crazy. This means that I have a passion for it, and I'm always talking about the podcasts I'm listenting to. I get asked a lot, which podcasts I recommend and which are my favorit. So, I decided…
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E30 Don't let your dreams die on the farm
I have met with so many farm families over the years, and when I ask about their background, I find so many educated, ambitious women on the farm. I ask them about their story, their dreams, what they aspired to do/be. Many share goals and dreams that they once had, but that had gone silent over...
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E29 It's just a part
Sometimes in life, the most profound lessons are the simplest. This week we said goodbye to a young man who never let a good time go to waste and approached all set backs with the philosophy and belief that 'it's just a part'. I don't know why it has stirred something within me, but it's all I…
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E 28 Consistency vs Alignment
This episode is capturing some questions I have been asking over the last few months about when to allow space (a pause - like I talked about last episode), and when to push hard and get it done to stay consistent. When does an athlete get better results by pushing hard and working through…
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E27 Clarity in the pause
If you are an entrepreneur you have likely needed to take a pause. In this episode I shared the perspective I received while taking a pause and I share some of the awareness pieces I discovered during this reset. There is a ton of wisdom to be gained when we take away numbing, distractions, and...
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Crazy Busy Moms in Spring
In this episode I share my wisdom of how to get through crazy busy seasons to avoid overwhelm. I used to dread May. With 4 kids playing competitive softball, and also on house league - we would have 8 teams to manage and hundreds of miles per week for travel. Living on a farm, May and June are…
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ABOUT THIS SHOW
If you are looking for some curious conversation mixed with real-talk about life, business, parenting, and the challenges of being a entrepreneur, you are in the right place. Each episode is designed to ignite a spark of possibility and expansion with the listener. If transformation out of status quo is what you are after, I hope that this is the place you come for inspiration. Tracy is a small town, farm living CPA, mother of 4, entrepreneur, speaker/facilitator, and it is her mission to help women live a purpose driven aligned life, filled with joy, adventure, and bravery so that they can live life on their terms filled with magical moments that take their breath away.
HOSTED BY
Tracy Schira-Parker, CPA, CMA, ACC
CATEGORIES
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