Grow My Cleaning Company's Podcast

"Marketing Doesn't Work for Me" Mike and Jackson tackle one of the most common things cleaning company owners say when they're frustrated: "Marketing doesn't work for me." Maybe Facebook ads felt like a waste. Maybe Google leads seemed bad. Maybe mailers worked for a while and then suddenly slowed down. The problem is, most owners jump straight to blaming the marketing before they actually know what happened. Feelings Are Not Data Jackson points out that marketing has ups and downs. What worked in January might feel slower in April, but that doesn't automatically mean the whole strategy is broken. Mike brings it back to the real issue: if you're not tracking, you're not making decisions based on truth. You're making decisions based on stress, memory, and whatever felt bad that week. That's dangerous because a campaign can feel broken even when it's actually working. Track the Simple Stuff First The good news? Tracking doesn't have to be complicated. Jackson says owners just need a starting point. How many calls came in? How many leads? How many bids? How many became customers? Mike adds one more big number: how much did you spend? You don't need a giant fancy spreadsheet to start. You just need enough numbers to stop guessing. Stop Killing What Might Be Working A lot of cleaning company owners panic too early. They get a few bad calls, a slow week, or some leads that don't close, and suddenly they want to shut everything off. Mike and Jackson push back on that hard. Sometimes the problem isn't the lead source. It might be the offer, the follow-up speed, the sales process, the target audience, or just not enough time. If you don't have the numbers, you might kill something that was actually making you money. The Real Homework: Get the Data The big takeaway is simple: before you say your marketing failed, prove it. Track your spend, leads, bids, sales, and recurring revenue. Once you have the data, you can make real decisions. Without it, you're just guessing — and guessing is expensive. Marketing becomes way less scary when you can actually see what's happening. Podcast Show Notes In this episode, Mike Campion and Jackson Pinkoski break down why so many cleaning company owners feel like their marketing "isn't working." The real issue usually isn't Facebook, Google, mailers, or bad leads — it's that the owner isn't tracking enough to know what's actually happening. Mike and Jackson explain why feelings are not data, why owners panic too early, and what simple numbers every cleaning company should track before making marketing decisions. If you've ever wanted to shut off your ads, blame the lead source, or say "marketing doesn't work for me," this episode will help you slow down, look at the numbers, and stop guessing.  

Growing a cleaning company sounds great until the team gets bigger, cleaners are spread across different job sites, and you no longer personally know every person representing your company. In part two of Mike's conversation with Luke Embree, they talk about what changes when a cleaning company goes from $1M to $5M — especially around culture, values, and keeping the team aligned when the owner is not in the room every day. The Problem With Growth Nobody Talks About When Luke grew Commercial Cleaning with Commonwealth to around 65 team members, the challenge was not just getting more contracts or hiring more cleaners. The bigger question became: how do you keep the same culture when the company is no longer small enough for the owner to personally touch everything? At the beginning, culture is easy. You know everyone. Everyone knows you. Your values get passed around naturally because the team is close to you. But once cleaners are working across multiple locations, and some employees barely interact with you, culture needs more than good intentions. Core Values Cannot Just Live in the Interview Luke shares that one of the best decisions he made early on was building the company around short, clear values: show up, do good, make money, and empower others. Those values helped with hiring, retention, and client fit. But as the company grows, values can start to drift. Mike points out that core values become even more important as the company gets bigger, not less. It is easy to think values are "soft" compared to sales, hiring, and operations, but for seven-figure cleaning companies, values become part of the operating system. Weekly Meetings, Monthly Parties, Quarterly Reviews Mike gives Luke a simple rhythm for keeping culture alive: -Weekly meetings. -Monthly parties. -Quarterly reviews. The point is not to make the company feel corporate. The point is to create repeated moments where people hear the values, see them recognized, and understand what the company actually rewards. Weekly meetings should be short and mostly focused on core values, not endless admin. Monthly parties should feel like something people want to attend, not something they are pressured into. Quarterly reviews give the owner or leadership team a structured way to talk about values, attendance, feedback, performance, and fit. Build Culture Before You Need It One of the strongest ideas from this episode is that cleaning owners should not wait until they have a big team to build culture. Mike compares it to budgeting. You do not get rich first and then start budgeting. You build the habit first, and that helps create the result. Same with culture. You do not wait until you have a large team and then suddenly try to install values. You build the culture early so the team can grow into it. That is the part most owners miss. Culture is not something you fix after the company gets messy. It is something you build before the mess shows up. Give People Responsibility Earlier Mike also talks about giving cleaners more authority earlier than most owners are comfortable with. That means employees helping with group interviews, one-on-one interviews, working interviews, training, and even leading meetings when needed. The idea is not to dump responsibility on people randomly. It is to build a company where power is not trapped with the owner or one manager. When good people are trusted early, a lot of them rise. When everyone has to wait for the owner or supervisor to make every decision, the business just creates a new bottleneck. Supervisors Are Not Always Freedom One of Mike's stronger points is that a lot of owners think the answer is finding the perfect ops manager or supervisor. But that can just move the bottleneck. If the owner was the choke point before, and now the supervisor is the choke point, the business is not really free. It just depends on a different person. Mike's preference is decentralized power: a team where people understand the values, know how to do the work, and can make decisions without needing constant babysitting. Podcast Show Notes Growing your cleaning company sounds great. More cleaners. More job sites. More revenue. But what happens when the team gets bigger and the owner starts losing touch with the people actually doing the work? In part two of Mike's conversation with Luke Embree, they talk about how to grow a cleaning company without losing control of the culture. Luke has grown Commercial Cleaning with Commonwealth to around 65 team members and is looking toward the next stage: going from $1M to $5M. Mike breaks down why culture cannot just be something you mention during the interview, how weekly meetings and quarterly reviews help reinforce values, and why giving employees more responsibility earlier can actually create more freedom for the owner. This episode is for cleaning company owners who are growing, hiring, and realizing that a bigger team does not automatically mean more control.  

Most commercial cleaning owners think a bigger contract is automatically a win. Bigger account, bigger monthly revenue, bigger company. But in this episode, Mike Campion talks with Luke Embry of Commercial Cleaning with Commonwealth about the part most owners don't slow down to look at: margin, cost of goods sold, payment terms, and whether that "big opportunity" is actually making the business stronger — or just busier. Luke started his company in 2021, grew to around 65 team members, and hit his first million-dollar year in 2025, so this is a real scaling question from someone already in the game. Bigger Doesn't Automatically Mean Better Luke brings up a problem a lot of commercial cleaning owners eventually run into: as the contracts get bigger, the pressure to lower margins gets stronger. It feels reasonable at first. A larger client wants a better price, the contract is worth more money, and the owner starts thinking, "Maybe I can take a smaller percentage because the total pie is bigger." Mike's response is blunt: the math matters more than the excitement. A bigger contract with thin margins can create more risk, more payroll pressure, and more stress without creating much actual profit. The "Smaller Piece of a Bigger Pie" Trap The dangerous part is that "smaller piece of a bigger pie" sounds smart. But Mike points out that the details matter. If your cost of goods sold moves from 50% to 60%, 70%, or even 75%, you may not be taking a smaller piece of a bigger pie — you may be giving away the whole pie. That's the part a lot of owners miss. Revenue goes up, but payroll, overhead, risk, and payment delays go up too. If the margin disappears, the big client can become a liability instead of a win. Payment Terms Can Make a Bad Deal Worse Mike also digs into payment terms, especially for commercial cleaning companies. If you're paying cleaners before the client pays you, you're basically financing the client's cleaning service. That may not feel like a big deal on a small account. But on a large contract, one slow-paying client can put serious pressure on cash flow. Thin margins plus bad payment terms can turn a "great" contract into a business problem fast. Price Isn't the Only Thing You Can Negotiate One of the strongest takeaways from this conversation is that owners don't always have to negotiate price. They can negotiate scope.If a prospect has a smaller budget, that doesn't automatically mean you should discount the same level of service. It may mean offering a different package, a different scope, or a different level of result. That keeps the business from quietly absorbing the cost just to win the account. Know the Difference Between Revenue and Profit Luke shares that he once looked at a million-dollar contract that would have more than doubled the company's revenue, but after digging into the numbers, it would have meant working twice as hard for almost nothing. That's the real lesson of this episode: revenue is not the prize if the profit isn't there. Most cleaning owners don't need more big accounts. They need better accounts, better math, and the confidence to walk away when the numbers don't work. Podcast Show Notes A bigger commercial cleaning contract sounds like the dream. More revenue. Bigger client. Bigger company. But what happens when that big contract comes with smaller margins, slower payment terms, and way more risk? In this episode, Mike Campion talks with Luke Embree of Commercial Cleaning with Commonwealth about the hidden side of larger commercial contracts. Luke has grown his company to around 65 team members and hit his first million-dollar year, but now he's facing the next-level question: should bigger clients mean lower margins? Mike breaks down why "smaller margin on a bigger contract" can be dangerous, how cost of goods sold actually impacts profit, why payment terms matter, and why cleaning business owners need to stop celebrating revenue before they check the math. If you've ever looked at a big commercial account and wondered whether you should lower your price to win it, this episode is for you.

A lot of cleaning company owners are not stuck because they lack information. They have watched the videos, listened to the podcasts, taken notes, and probably already know a lot of the "right" things to do. The real issue is turning that knowledge into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about why owners stay stuck, how unclear goals create scattered action, and how the G.R.O.W. framework helps turn vision into real movement. Knowing What To Do Isn't the Same as Doing It Mike opens the conversation by making an important distinction: tactics feel good because they give owners more knowledge, but knowledge alone does not create results. Suzanne's role as a performance coach is helping owners actually apply what they know so it impacts their business and life. That is the big theme of this conversation: if you keep learning but nothing changes, the missing piece probably is not more information. It is clarity and action. The Goal Has to Be Real, Not Just Impressive Suzanne starts the G.R.O.W. framework with Goal. But she does not stop at simple business goals like revenue, employees, or customer retention. She pushes owners to ask why they want those things in the first place. Mike adds that many cleaning company owners say they want a million-dollar business, but when pressed, what they really want is profit, freedom, family time, travel, or a different life. If the goal is just "more revenue," it may not be strong enough to carry you through the uncomfortable actions required to grow.   Reality Means Data, Not Drama The second step is Reality. This is where Mike gets especially fired up because owners often confuse stories with facts. A cleaning owner might say, "Marketing doesn't work," but that is drama unless they can point to real numbers: how much they spent, how many leads came in, how many bids were given, and how many sales closed. The same applies to hiring, profit, time, or any other problem in the business. Reality is not the story you tell yourself. Reality is the data in front of you. Options Open Up When You Ask Better Questions The third step is Options. Once the goal is clear and the reality is honest, owners can start looking at possible paths forward. Mike explains that one of the best questions a coach can ask is, "Is that really true?" That question helps challenge limiting beliefs like "nobody wants to work," "marketing never works," or "I can't grow because I have too many responsibilities." Sometimes those obstacles are real, but they need to be looked at clearly instead of turned into a reason to stay stuck. The Way Forward Is a Choice The final step is Way Forward. This is where the owner chooses the next action and commits to it. But Suzanne adds an important caveat: choosing not to move forward right now is still a choice. If the cost of a goal is too high, it is better to be honest than to pretend you are committed while quietly avoiding the work. Mike expands on this by saying that business owners often skip straight to action without doing the deeper work of clarifying the goal, reality, and options first. That is why action fails. Podcast Show Notes Most cleaning company owners do not need more information. They already know plenty. The real problem is turning what they know into action. In this episode, Mike Campion talks with performance coach Suzanne Bandick about the G.R.O.W. framework and why cleaning business owners stay stuck even when they know what they should be doing. They discuss how to get clear on your real goals, why revenue is often the wrong target, how to separate data from drama, and why the right next step becomes easier when you stop guessing. If your cleaning business feels stuck, scattered, or like you keep learning without moving forward, this episode will help you slow down, get honest, and find the next move that actually matters.  

Training Won't Fix Cleaners Who Don't Care What do you do when your cleaners start getting too comfortable, moving too slowly, missing details, or acting like the job doesn't really matter anymore? Most cleaning company owners immediately think they need better SOPs, more training videos, or a thicker employee handbook. In this episode, Mike Campion talks with Noelle Nickerson about why that usually doesn't fix the real issue. The problem often isn't information. It's alignment, core values, and whether the cleaner actually wants to show up the right way. More Training Isn't Always the Answer When cleaners get sloppy, slow, or complacent, the first instinct is usually to train harder. Make another checklist. Record another video. Explain the job one more time. Mike pushes back on that idea. If someone doesn't care, more information won't suddenly make them care. Training can help the right person get better, but it won't turn the wrong person into the right fit. Before adding more systems, owners need to ask whether the cleaner is actually aligned with the company's values. Core Values Create Internal Pressure Mike explains the difference between external pressure and internal pressure. External pressure is when the owner tries to force a cleaner to behave a certain way. That usually leads to defensiveness, excuses, and resentment. Internal pressure is different. When the cleaner already shares the company's values, the conversation becomes less about "you did something wrong" and more about "is this how you really want to show up?" That kind of conversation gives the employee a chance to self-correct instead of just pushing back. Stop Judging and Start Getting Curious A huge part of the conversation is how to actually talk to a cleaner who is underperforming. Mike recommends coming in curious, not judgmental. Instead of saying, "You're too slow" or "You're doing a bad job," he shows how to connect the issue back to shared values. If the company values making money, helping out, being real, and having fun, then the conversation becomes about whether the behavior supports those values. This keeps the drama down and makes the cleaner part of the solution. Slow Cleaners Need the Same Conversation Noelle asks what to do when a cleaner has the right values but just moves too slowly. Mike walks through a role play where the cleaner is taking 30, 40, or 50 percent longer than everyone else. Instead of attacking her, he frames the conversation around reality. The job is taking too long. That affects profit. It affects the team. It affects the client experience. Then he gives the cleaner space to reflect. The goal isn't to shame them into moving faster. The goal is to find out if they're willing to own the issue and improve. The Right People Step Up or Self-Select Out One of the most useful takeaways is that these conversations force clarity. If the cleaner is aligned and wants to improve, they'll usually step up. If they aren't aligned, they'll usually reveal that too. Either way, the owner gets an answer. Mike explains that when you lead with values instead of blame, people often self-select. The right people take responsibility. The wrong people make it clear they aren't a fit. That means less drama, less guessing, and a healthier team. PODCAST SHOW NOTES In this episode, Mike Campion talks with Noelle Nickerson about how to handle slow, complacent, or inconsistent cleaners without immediately reaching for more SOPs and training videos. Noelle brings up a common problem cleaning company owners face: cleaners who get too comfortable, start missing details, rush through jobs, or move too slowly because they're bored. Mike explains why better training usually isn't the real fix and shows how core values create the internal pressure that actually changes behavior. He walks through how to have these conversations without judgment, how to stay curious, and how to help cleaners either step up or self-select out. If you've ever wondered how to deal with underperforming cleaners without more drama, this episode gives you a practical way to lead through values instead of frustration.  

Caitlin Fuessel started her cleaning company in Dallas at 18 years old in 2019, and in this episode she sits down with Mike Campion to talk about the hidden problem that kept her revenue flat even when her marketing and hiring were thriving. Mike breaks down exactly how they used her tracking data to spot the issue in minutes, make a hard personnel decision, and build the systems that needed to exist from the start. Caitlin shares the real emotional journey... from fear of calling her own clients to hitting her lowest churn month ever at just 3% in March. If you've ever felt like you're working hard but not growing, this episode will show you what might actually be going on.  

After 10 years helping thousands of cleaning company owners grow- I've seen the same pattern over and over: Most owners aren't stuck because of competition, the economy or even bad luck. They're stuck because they're solving the wrong problem. In this video, I break down the 3 true bottlenecks behind stalled cleaning businesses: Cash Capacity  Clients  If your cleaning business feels chaotic, overwhelming, or harder to grow than it should be, this quick survey will help you identify the real bottleneck and what to do to fix it Take the free Five Minute Find Your Bottleneck Survey here: http://growmycleaningcompany.com/ytbottleneck

👉 If you're doing $20,000+ per month and you're ready to stop being the bottleneck, click here https://growmycleaningcompany.com/yt to see if working together makes sense.

Stop wasting money on Facebook ads, Google ads & lead services that don't convert. You'll learn:  - How to create a "no duh" offer clients can't ignore  - How to qualify the right clients (and avoid nightmare jobs)  - The marketing math every cleaning business owner should know  - How to get referrals in bunches using strategic partnerships  - How to convert free cleans into long‑term recurring revenue   Want help building this into a system? Click here: http://growmycleaningcompany.com/yt

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

Learn how you can build a $100k/month remote cleaning business: https://growcleaningcompany.com/vsl24-7892

👇 TAKE ACTION: - Drop a comment with your biggest challenge - Wanna take it to the next level? Check out The 3- Step Path to Your Million Dollar Cleaning Company HERE- https://youtu.be/3rctDD-BblY?si=zWypdFsGaHRJ2ybZ

🔗 Ready to scale to 1/30/15 ($1M Revenue/ 30% profit working 5-15 hours/ week)? Check out the full Three Steps to a Million Dollar Cleaning Company Training- https://youtu.be/3rctDD-BblY?si=zWypdFsGaHRJ2ybZ

You'll learn: The invisible system sabotaging your growth Why "more cleaners" isn't the answer The real role of core values (and how to discover yours) How to build a company culture that solves problems without you Ready to take your cleaning company from chaos to freedom?

We made a simple Customer Profit Sheet to show you how to calculate which clients are worth keeping and which are quietly killing your business. 👉 Grab it free here: https://growcleaningcompany.com/cust-profit

Grab my pricing calculator + full guide here: https://growcleaningcompany.com/cust-profit

Want to Build a $1M Cleaning Business Working Just 15 Hours a Week?  https://growcleaningcompany.com/vsl2025 Learn the 3-step system to grow smarter, earn more, and finally get the freedom you deserve.

Whether you're stuck at $20K/month or scaling past $80K but drowning in chaos, this video will show you how to break the cycle. Hit subscribe for more actionable strategies, and download my free Ultimate Hiring Funnel Toolkit here https://growcleaningcompany.com/hiring-funnel-toolkit

✅ Want our Done-For-You Job Descriptions that show exactly who to hire, when to hire them, and what they should do? Just click here: https://growcleaningcompany.com/hiring-funnel-toolkit  🎥 For the full training on this 3-step system, grab the free masterclass here: https://www.youtube.com/watch?v=zktNKB-53fQ

Most cleaning company owners are trapped working in the business, not on it. If you're cleaning, scheduling, answering phones, and chasing clients:  you're playing the wrong role. In this video, I break down the EXACT 3-step path to scale your cleaning company beyond $1M in revenue while working less than 15 hours/week. Here's what you'll learn: The real job of the owner: Coach vs. Player When and how to add to your team without draining your profit The 5-6 ONLY hires you'll EVER need to run a world-class admin team How to STOP micromanaging and build systems that run without you ✅ Want our Done-For-You Job Descriptions that show exactly who to hire, when to hire them, and what they should do? Just click here: https://growcleaningcompany.com/hiring ... or comment HIRING and we'll DM you the link.

Tired of being the cleaner, the manager, the trainer, and the scheduler all at once? This audio is for cleaning company owners who are stuck doing everything themselves… not because they want to, but because no one ever taught them how to build a hiring system that works. In this step-by-step breakdown, I'll show you the exact system we've used to help thousands of cleaning company owners hire reliable, coachable cleaners on autopilot and FINALLY step out of the day-to-day grind. Click here to get the Toolkit free → https://growcleaningcompany.com/hiring-funnel-toolkit-340732 Don't keep hiring the hard way. This is your path to scaling with peace of mind.

You can get full system we helped John & Sammy implement,- "The 3-Step Path to Your Million-Dollar Cleaning Business" Right Here → https://www.youtube.com/watch?v=3rctDD-BblY

For more on what we do go to https://growcleaningcompany.com/opt-in

https://growcleaningcompany.com/opt-in

Libsyn: Sarah Landreman, owner of Emerson Cleaning Services, shares how shifting her focus from chasing sales to building real relationships led to a 30% revenue jump in just one year. She reveals why patience is key in commercial cleaning and how her "Dream 100" list keeps her top prospects engaged until they're ready to switch. From mailing squishy feet to memorable follow-ups, Sarah's marketing stands out in a crowded field. She also explains how keeping prices firm and trusting the process pays off—sometimes months later. Plus, Sarah talks about the systems and team culture that allow her to work less in the field while growing the business. If you want practical, creative ways to win better clients and keep them, this episode is packed with gold. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

For more on what we do go to https://growcleaningcompany.com/opt-in

In this episode, Mike Campion sits down with Luke Tucker, founder of ProClean, to talk about how he turned his cleaning business around — big time. Luke went from burning out with 12-hour days and plateaued revenue to a 277% increase in profit and a business that finally supports his life (instead of stealing it). He shares how mindset shifts, a solid hiring funnel, and raising his standards changed everything. If you're stuck, overwhelmed, or ready to throw in the towel, this one's for you. Get ready to learn what real freedom looks like in business.   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Should you go all-in on residential or commercial cleaning—or try to do both? In this fan-favorite episode, Mike Campion and mindset coach Tracy tackle the confusion that keeps cleaning business owners stuck. They unpack the fear behind saying "no" and explain how asking better questions can lead to better results. You'll learn why dabbling kills your growth, and why choosing one lane is the fastest way to success. If you've ever felt overwhelmed or scattered in your business, this episode is a must-listen. Listen now and start making clear, focused moves! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Tired of hiring, firing, and cleaning when you don't want to? In this episode, Mike Campion and Lindsay Bjorklund tackle the real reason cleaning businesses struggle to keep great people. Mike shares why you should always be hiring—even when you're fully staffed—and how to build a system you don't hate using. They dig into how culture, not just cash, keeps teams together, and why you need to stop promising perfection to clients. If you want a cleaning company full of people you actually like, this episode is for you. Tune in and learn how to finally break the cycle of employee burnout—for you and your team.   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Mike Campion and mindset coach Suzanne Bandick dive into the hidden fears that keep cleaning business owners stuck. It's not always about systems or strategy — fear of failure, rejection, or even success might be the real problem. They explore how to face these fears, flip the negative "what ifs," and focus on serving others. Suzanne shares a powerful mindset shift that helped her break through her own blocks. If you've ever felt stuck or held back, this episode will help you turn fear into freedom. Get ready for some real talk and practical inspiration! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Lindsay is joined by marketing expert Jackson Pinkoski to break down the must-have tool for cleaning business owners: CRMs (Customer Relationship Management systems). They talk about why CRMs aren't just for big companies and how they help you track leads, boost sales, and avoid sticky-note disasters. Whether you're running a small residential service or managing a few big commercial accounts, a CRM can save time, protect relationships, and grow your business. Jackson shares real-world examples and tips on getting started without overwhelm. They even explain how to outsource the setup if tech isn't your thing. If you've ever lost a lead or forgotten a follow-up, this is your wake-up call! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Mike Campion and Jenell Newell tackle the myth that cleaning business owners can (or should) do everything alone. They break down the three levels of dangerous thinking: not trusting a team, skipping mentorship, and avoiding community. You'll hear why holding on to pride might be costing you growth—and how to let go of control without letting go of quality. From hiring the right people to finding the right coach, this episode is packed with honest insights and real talk. If you're stuck doing it all yourself, this could be the mindset shift that changes everything. Tune in and learn how to stop surviving—and start scaling.   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this episode, Mike Campion and Jackson Pinkoski dive into the real reason most cleaning company marketing fails — and it's not what you think. Spoiler: it's all about data (or the lack of it). They unpack why guessing doesn't work, how to set real expectations, and what it takes to make your marketing "unreasonably" successful. You'll learn how to track what matters, test smarter, and stop blaming Facebook ads for bad results. If you want real marketing wins that last, this episode's for you. Let's stop hoping and start knowing what works!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Why do so many cleaning business owners get stuck between $10K–$25K/month? In this episode, Mike Campion breaks down the real reasons—and spoiler alert, it's not just about getting more clients. From fixing your financial foundation to simplifying your scheduling, Mike and Lindsay share the hard truths (and simple fixes) that help cleaning companies grow. They also tackle common mistakes like switching to commercial cleaning for the wrong reasons and waiting too long to raise prices. If you're ready to stop spinning your wheels, this one's for you. Listen now and get unstuck for good! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this episode, Mike Campion chats with Erin Broderick, founder of BG Custodial, who's built a commercial cleaning business that scrubs 250,000 square feet a day. Erin opens up about her journey from doing the cleaning herself to leading a growing team—and what it really takes to level up as a business owner. They dive into why she chose commercial over residential cleaning, how she thinks about hiring in a tough labor market, and why building a strong culture matters more than pay alone. Plus, Mike shares no-fluff advice on how to talk to clients about rising wages and pricing. It's real talk, full of laughs and leadership gold. If you're growing a cleaning company, you don't want to miss this one!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this powerful replay, Mike Campion sits down with Henry Johnson of Squeak & Soulz Floor Care Solutions to talk about how he turned his floor-cleaning skills into a full-blown business. Henry shares how he left his job at Georgia Tech and went all-in on entrepreneurship — no safety net, just hustle. Mike dives into why subcontracting can be a trap and breaks down the 50/30/20 rule every cleaning company owner needs to know. If you're tired of doing all the work and still feeling stuck, this episode is for you. Get ready to shift your mindset from floor tech to business owner. This one's packed with truth bombs and real talk!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Feeling stuck in your cleaning biz? In this episode, Mike Campion and Suzanne Bandick break down the real reasons you're spinning your wheels — and it's not what you think. From clashing goals to sneaky beliefs that hold you back, they'll help you spot what's really going on under the hood. You'll learn how to align your actions with your true goals, ditch habits that no longer serve you, and say no to distractions that steal your success. If you're ready to work less, earn more, and finally move forward, this episode is your jumpstart. Let's get you unstuck, Cleaning Nation!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this episode, Mike Campion and Tracey Thompson dive into the power of referrals—and how most cleaning business owners are doing it all wrong. They explain why referrals aren't about begging but about building real relationships that lead to long-term success. You'll learn how to shift your mindset, create a simple system, and start asking (and giving!) the right way. Plus, Mike shares why referrals alone won't grow your business—and what to do instead. Whether you're brand new or scaling fast, this episode is packed with real talk and practical steps to get better clients and even better team members. Tune in and steal their referral secrets!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this powerhouse episode, Mike Campion sits down with Alana and Cody Knox, owners of Knox Professional Cleaning, to talk about scaling a cleaning business the right way. They dive into the challenges of growing in a small town, why recurring revenue beats one-time jobs every time, and how niching down is the secret to real success. Mike doesn't sugarcoat anything—he gets real about pricing, mindset, and why trying to "do it all" is a recipe for burnout. If you're stuck juggling post-construction gigs or charging too little, this one's for you. Learn how to stop competing on price and start building a business that runs without you.   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

What does it really take to build a million-dollar cleaning company? In this episode, Mike Campion and Lindsay Bjorklund tackle real questions from real cleaning business owners and break down how successful companies think differently. From avoiding costly client cancellations to cracking the code on landing bank contracts, Mike shares systems and mindset shifts that scale. He also answers whether social media (like TikTok) is worth your time—and the answer may surprise you. If you're ready to stop thinking like a $10K-a-month business and start acting like a $100K-a-month pro, this episode is your roadmap. Tune in and take notes, Cleaning Nation! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Mike Campion chats with Shawn Allman, owner of Polished Home in Manhattan, Kansas. Shawn shares how she went from feeling stuck at 20 clients and drowning in stress to doubling her revenue while cutting her work hours in half. She reveals the mindset shifts, simple systems, and team support that helped her break through her self-imposed ceiling. If you've ever felt like the only way to grow is to hustle harder, this episode will prove otherwise. Shawn's story is proof that you don't have to do it all — and you definitely don't have to do it alone. Tune in for real talk, real results, and the freedom that comes with working smarter. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Mike Campion is joined by Suzanne Bandick to help you fix the parts of your cleaning business that just aren't working. Whether it's bad clients, sloppy cleaners, or feeling burned out, they walk through a simple 5-step process to take back control. You'll learn why ignoring problems never works, how to make a real decision to change, and the secret power of shifting your mindset. They also dig into why action without clarity leads to burnout—and how to avoid that trap. If you're ready to work less, feel better, and grow smarter, this one's a must-listen. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Struggling to grow your cleaning business or feeling overwhelmed with training and chaos? In this episode, Mike Campion and Lindsay Bjorklund dive into why SOPs (Standard Operating Procedures) are the secret sauce for systematizing and scaling your cleaning company. Learn simple, step-by-step strategies to create SOPs without overthinking it—no giant binders required. Discover how to use tools like Loom and ChatGPT to quickly build training guides that actually work. Plus, hear why letting your team improve the systems might be the smartest leadership move you make. If you're ready to stop repeating yourself and finally build a cleaning business that runs like a well-oiled machine, this episode is for you! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode, Mike Campion and marketing guru Jackson Pinkoski break down the real difference between making $100K a year and $100K a month in your cleaning business. Spoiler alert: it's not about fancier ads or flashier funnels—it's about getting profitable, knowing your numbers, and building boring but repeatable systems that work. They dive into why your business needs solid foundations before scaling and how chasing shiny objects can wreck your growth. Jackson shares real examples, tough love, and what actually works. If you want to grow without losing your mind, this is a must-listen. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode of the Grow My Cleaning Company Podcast, Mike Campion and Lindsay Bjorklund dive into how to grow your cleaning business with reviews and referrals — the right way. Discover why automated review requests often fall flat and how a personal, heartfelt ask can skyrocket your Google reviews. Learn Mike's top strategies for handling negative reviews without sounding defensive and how to turn upset customers into silent supporters. Plus, get expert tips on building strong referral partnerships with real estate agents and property managers to bring in more commercial and residential cleaning leads. Whether you're starting out or scaling up, this episode is packed with cleaning business marketing gold. Perfect for owners who want more clients, better reputation, and long-term growth! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

In this episode of the Grow My Cleaning Company podcast, Mike Campion chats with James about his journey from a failed real estate venture to building a thriving residential cleaning business. James shares how he turned coaching setbacks into success, growing his cleaning company to over $30K in monthly recurring revenue. Learn how the right business model, smart systems, and solid hiring transformed his stress-filled 50-hour weeks into a profitable, part-time lifestyle. If you're looking for real-world cleaning business tips, recurring income strategies, or inspiration from a fellow cleaning entrepreneur, this episode is for you. Discover how to scale your cleaning business and finally work less while earning more. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here For a deep dive on The Cleaning Company Blueprint episode, check out part 1 HERE  

In this episode, Mike Campion chats with James, a cleaning business owner who went from side hustle to scaling success in under a year. James shares how he launched his janitorial business, grew it to over $15K/month, and built a team of rockstar cleaners — all without ever picking up a mop himself. They dive into hiring tips, finding the right clients, and what it really takes to grow your cleaning company the smart way. If you're stuck doing it all and craving freedom, this episode is your roadmap. Learn how to stop working in your cleaning business and start leading it like a pro. Perfect for cleaning company owners ready to level up! Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Struggling with analysis paralysis in your cleaning business? In this episode, Mike Campion and Suzanne Bandick break down how indecision can slowly kill your momentum—and your profits. Learn why the most successful cleaning company owners make fast decisions, even without having all the facts. Discover simple mindset shifts and a 3-step strategy to stop overthinking and start growing. If you've ever wondered whether to hire, fire, raise prices, or invest in your business, this episode is a must-listen. Tune in to get unstuck and start leading your cleaning company with confidence. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here