Grow Your Clinic
by The Clinic Mastery Team
Want to know how to Grow Your Clinic? In this podcast, the Clinic Mastery team share the stories and strategies of successful clinic owners so that you can confidently grow your clinic too. Check out clinicmastery.com to access the growth resources mentioned in the podcast.
Episodes
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How Much Money Are Your Missed Calls Costing You? | GYC Podcast 389
Is an AI receptionist worth it for your clinic? First month FREE : https://www.aevaai.com/?fpr=clinic-mastery PhysioWest took a quick snapshot of their phones and found they were missing around 10 calls a day where the patient didn’t leave a voicemail. So how much money are your missed calls...
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“The Ethical Ick”: Connecting Practitioner Pay to Rebooking Rates | GYC Podcast 388
New grad physio @thecuriousphysioproject posted a reel saying commission-based pay structures and rebooking rates as KPIs give her the ethical ick - and it got over a hundred comments from allied health pros! So we’ve sat down to unpack it. If your pay is tied to how many times you rebook a…
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Don’t Lose Your Clinic’s Culture As You Grow! | GYC Podcast 387
Culture doesn’t just disappear overnight - but if you’re not actively protecting it as you grow, you might look up one day and not recognise the team you’ve built. In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O’Brien dig into one of the most common concerns they hear from...
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Why a Cup of Tea Makes You a Better Clinician | GYC Podcast 386
What if the secret to standing out in a crowded clinic market had nothing to do with your clinical skills - and everything to do with a cup of tea? In this episode of the Grow Your Clinic podcast, Jack O'Brien and Bec Clare are joined by Clinic Mastery co-founder Daniel Gibbs for a conversation...
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Why Your Content Gets Likes But No Patients | GYC Podcast 385
The content that goes viral is rarely the content that fills your books - and in this episode, Jack and Mic make a compelling case for why that's actually good news for clinic owners. In this episode of the Grow Your Clinic podcast, Jack O'Brien and Mic Rizk cover a lot of ground - from why Alex...
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How This Physio Built a Clinic Before He Even Opened One | GYC Podcast 384
Fifteen years as a physio, seven of them in the public hospital system, a side hustle online course, and a Coke can business at school - Caleb is not your average clinic owner. In this episode of the Grow Your Clinic podcast, Jack O'Brien sits down with Caleb Gray, founder of Click Physiotherapy…
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The Million Dollar Conversation You Need to Have | GYC Podcast 383
What does it actually mean to take a risk in your clinic - and how do you know if the risk you're avoiding is actually the bigger danger? In this episode of the Grow Your Clinic podcast, Ben Lynch, Mic Rizk and Jack O'Brien continue the thread from episode 381 - Is Owning A Clinic Still Worth It?…
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Why Your Clinic Needs a Second Brain | GYC Podcast 382
Every clinic owner has systems somewhere - scattered across drives, buried in inboxes, or still living in their head. The real problem isn't creating them. It's getting your team to actually use them. In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack...
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Is Owning A Clinic Still Worth It? | GYC Podcast 381
Every clinic owner asks it at some point - sometimes quietly, sometimes in a full-blown crisis. Is this actually still worth it? In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Mic Rizk and Jack O'Brien to tackle one of the most important and most honest questions in...
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Taking a Holiday Without Your Clinic Falling Apart | GYC Podcast 380
Six weeks overseas, three resignations while away, and a team of 30 holding the fort - Bec Clare is back on the pod and she's got a lot to share. In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack what it actually takes to step away from...
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How Much Are Clinic's Spending To Get New Clients? | GYC Podcast 379
How much should you actually be spending to get a new client - and how does your clinic compare? In this episode of the Grow Your Clinic podcast, Ben and J.O.B dive into clinic marketing benchmarks using data from real clinics. They break down the median cost per new patient across physiotherapy,...
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Are You Wasting Time Chasing Practitioners to Do the Little Things? | GYC Podcast 378
Your practitioners know what they should be doing - so why aren't they doing it? The answer usually starts long before they ever walk through your door. In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk - owner of iMove Physio and the Private Practice...
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The Quickest Way To Get Control Of Your Clinic Costs | GYC Podcast 377
Every clinic owner feels the financial squeeze at some point. The ones who get through it fastest are the ones who know exactly where to look - and what to do about it. In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O'Brien unpack the patterns they see play out every year...
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Are You Under-Servicing Your Patients? | GYC Podcast 376
Nine out of ten practitioners will switch off the moment you mention PVA. So how do you fill your books, reduce white space, and get great client outcomes - without the numbers talk killing your culture? In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk to dig...
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Jack's Clinic Exit: The Deal, the Drama, and the Lessons | GYC Podcast 375
What happens when your clinic sale falls over 48 hours before settlement - because your own team decides they're not on board? In this episode of Grow Your Clinic, Jack takes us inside his real experience selling his physio clinic - from fielding four very different buyers with four very…
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Team Retreats That Change How Your Clinic Works | GYC Podcast 374
Imagine leaving your next team retreat with a crew that's more connected, more motivated, and pulling in the same direction - that's exactly what we're unpacking today. We're joined by Bec Clare, director at PhysioWest, who shares how she plans retreats around a single focus word that shapes…
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Is Your Practitioner Mentoring Boosting Utilisation Fast Enough? | GYC Podcast 373
Are your mentoring sessions actually developing your team - or are they just another meeting nobody looks forward to? In this episode of the Grow Your Clinic podcast, we break down how to transform the way you support and develop your practitioners, starting with one simple but powerful shift:...
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Want To Be More Profitable? Use This Budget Plan! | GYC Podcast 372
Do you actually have a budget for your clinic - and if not, do you even know where to start? In this episode of the Grow Your Clinic podcast, we break down why a budget is one of the most powerful tools a clinic owner can have, and how to build one that actually drives profitability. We unpack…
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Want More Time Freedom From Your Clinic? Make These 5 Changes | GYC Podcast 371
What does freedom actually mean for you as a clinic owner - and what is it costing you to get it? In this episode of the Grow Your Clinic podcast, we challenge the most common misconception in business ownership: that freedom means more time off. We unpack why having Fridays free doesn't mean…
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What Should You Pay Your Practitioners In 2026? | GYC Podcast 370
Are you paying your practitioners fairly - or just paying them? In this episode of the Grow Your Clinic podcast, we sit down with Sara Siami, founder of The People Plugin, to tackle one of the most avoided conversations in clinic ownership: practitioner pay. We break down how to build a clear pay...
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How to Double Your New Patients in 90 Days | GYC Podcast 369
Struggling to consistently attract new clients to your clinic, even though you know the demand is there? In this episode of the Grow Your Clinic podcast, we break down the exact strategies clinics can use to double new clients in the next 90 days. We unpack how to optimise the foundations first -...
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The Fastest Way to Get More Time Back in Your Clinic | GYC Podcast 368
Feeling like you’re constantly putting out fires in your clinic, with no time to actually work on growth? In this episode of the Grow Your Clinic podcast, we unpack practical strategies to help clinic owners regain control of their time, reduce overwhelm, and focus on the high-impact activities...
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Are You Overspending On Your Clinic Admin Team? | GYC Podcast 367
Is your admin team helping your clinic grow - or quietly holding it back? In this episode of the Grow Your Clinic podcast, Ben Lynch, Bec Clare and Jack O’Brien unpack how to assess the true effectiveness of your admin team and turn reception into a key driver of profitability, retention and…
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How I Run a Full Clinic With Zero Admin Team | GYC Podcast 366
Do you really need an admin team to run a profitable, high-performing clinic? Mic Rizk, founder of iMove Physiotherapy, joins us in this episode of the Grow Your Clinic podcast to share how he’s successfully operated his clinic for more than 13 years without an in-house admin team. We unpack how...
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Want To Be More Profitable Next Financial Year? Do These 5 Things | GYC Podcast 365
Still getting hit with surprise tax bills, or wondering if your accountant is actually helping your clinic grow? In this episode of the Grow Your Clinic podcast, we unpack what a proactive accountant relationship should really look like - and why it can make or break your clinic’s financial…
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Leading Your NDIS Clinic Through Uncertainty | GYC Podcast 364
Feeling uncertain about what the upcoming NDIS changes mean for your clinic’s future? In this episode of the Grow Your Clinic podcast, we explore what it really takes to build a financially sustainable NDIS clinic in a shifting funding landscape. We unpack why understanding your true costs per...
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How to Recruit Practitioners Without Posting a Job Ad | GYC Podcast 363
What if your Instagram could become your most powerful recruitment tool? In this episode of the Grow Your Clinic podcast, we unpack a smarter, proactive approach to hiring that goes beyond traditional job ads. We dive into the power of a simple weekly recruitment time block and how adopting an...
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How Clinic Owners Waste Money On Paid Marketing | GYC Podcast 362
Struggling to make paid ads actually work for your clinic? In this episode we’re joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money’. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a...
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Content That Attracts Patients AND Therapists | GYC Podcast 361
From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy. In this episode we’re joined by Michael Rizk (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos…
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Why Great Leaders Choose Clarity Over Comfort | GYC Podcast 360
Avoiding tough conversations to keep the peace in your clinic? We’re joined by Andrew Daubney, who expands on his CM Summit talk, “Building Your Leadership Team,” to unpack why great leaders choose clarity and avoid a comfort culture. We dive into the shift from seeing leadership as a reward to...
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From 8 to 18 Clinics in 9 Months... Here's What Nearly Broke Us! | GYC Podcast 359
Scaling too fast and feeling the cracks start to show? In this episode of the Grow Your Clinic podcast, we’re joined by Marcio, CEO of Move Beyond, who unpacks lessons from his CM Summit talk, “What clinics get wrong when they grow too fast,” and his experience scaling from 8 to 18 clinics in…
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Fill Your Books Without Chasing New Patients | GYC Podcast 358
Confused about what your patient visit numbers really mean - and how they impact care quality? In this episode of the Grow Your Clinic podcast, we dive deep into Patient Visit Average (PVA) and why it’s far more than a statistic. We break down how tracking the average number of patient visits can...
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How Top Clinics Predict Profit Before It Happens | GYC Podcast 357
Feeling uncertain about your clinic’s finances and how to plan for growth in 2026? In this episode of the Grow Your Clinic podcast, we dive into how clinic owners can establish clear financial goals and take control of profitability - even in unpredictable times. We break down how to define…
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Handling A Clinic Crisis That Made It On The News | GYC Podcast 356
What would you do if your clinic was suddenly in a negative news story? Hannah Dunn shares how she navigated this high-pressure moment at her OT clinic using her four-part “What Now Framework,” presented at the 2026 Grow Your Clinic Summit. She walks through managing emotions, understanding the...
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The Clinic Leadership Talk That Blew Our Socks Off! | GYC Podcast 355
GYC 2027 Summit Tickets On Sale Now! The 2026 Grow Your Clinic Summit was an incredible two days with 300+ clinic owners and team members in the room. Join us as we debrief and dive into the power of community and shared experiences from the Summit. Hear how clinic owners found support,...
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The 1% Improvements That Grow Clinics | GYC Podcast 354
Are the smallest moments in your clinic costing you the biggest opportunities? In this episode of the Grow Your Clinic podcast, we unpack the power of “1% improvements” - the small, intentional changes that compound into major results over time. From refining phone scripts and improving email...
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Why Most CPD Doesn’t Change Clinic Performance | GYC Podcast 353
Spending thousands on CPD but not seeing real change in your clinic? In this episode of the Grow Your Clinic podcast, we unpack how to turn continuing professional development into a strategic growth tool - not just a budget line or box-ticking exercise. We explore how clinic owners can help...
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Get Off The Front Desk? The Practice Manager Dilemma | GYC Podcast 352
Feeling stretched between the front desk and the bigger-picture work your clinic needs to grow? In this episode of the Grow Your Clinic podcast, we’re joined again by Bec Clare - mum, clinic owner, leadership mentor and host of the Practice Leaders Program. Bec now supports around 190 practice...
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From Employee to Owner: The Shareholder Buy-In Story | GYC Podcast 351
What if your next leadership hire isn’t a hire at all - but an owner? In this episode of the Grow Your Clinic podcast, Hannah pulls back the curtain on her journey of inviting a team member to become a shareholder in her OT clinic at D.O.T.S - and everything that came with it. From valuing the...
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The 4-Part Framework That Turns People Problems Into Performance | GYC Podcast 350
What if your clinic doesn’t have a culture problem - but a standards problem? Culture isn’t what you preach. It’s what you permit. In this episode of the Grow Your Clinic podcast, we sit down with Sara Siami - founder of The People Plugin - to unpack what culture really means inside a clinic.…
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What Is Your Clinic Actually Worth? | GYC Podcast 349
If someone offered to buy your clinic tomorrow, would you know what it’s worth? In this episode of the Grow Your Clinic podcast, we sit down with Andy Wang from Clarico - accountant and clinic valuation specialist - to demystify the entire valuation process. We walk through what really happens...
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Why Focusing on Results Alone Won’t Fix Team Performance | GYC Podcast 348
Struggling with team tension, missed standards, or feeling like accountability always falls on your shoulders? In this episode of the Grow Your Clinic podcast, we unpack why trust is the true foundation of high-performing teams, drawing on Patrick Lencioni’s pyramid from The Five Dysfunctions of…
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Why Growing Your Clinic Might Require Shrinking First | GYC Podcast 347
Are you obsessing over utilisation numbers but still wondering why your clinic isn’t as profitable as it should be? In this episode of the Grow Your Clinic podcast, we unpack the truth about utilisation and why time-based metrics alone can give clinic owners a false sense of security. We break…
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The $600k Decision That Made My Husband Quit His Job for the Clinic | GYC Podcast 346
Thinking about working with your spouse in the clinic… but worried it could blur boundaries or disrupt the team? Tune in for Hannah Dunn’s real-world experience of bringing her husband into her OT clinic D.O.T.S. We're diving into how to set clear boundaries with your spouse, define roles with...
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Running a Clinic With Your Spouse: Mistakes, Headaches, and Breakthroughs | GYC Podcast 345
Running your clinic with your partner - but feeling out of sync, stuck talking about work nonstop, or quietly building resentment? In this episode of the Grow Your Clinic podcast, we unpack what actually makes working with your spouse work. We dive into the power of regular check-ins, clear…
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From New Grad to Profitable Practitioner - Fix Your Onboarding | GYC Podcast 344
Hiring new graduates but finding they lack confidence or struggle with accountability? In this episode of the Grow Your Clinic podcast, we break down how to set clear, elevated expectations for new graduates from day one - without burning them out. We unpack what “success” should look like early…
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How To Find More Money And Time To Build Your Dream Clinic | GYC Podcast 343
Struggling to find momentum after the holiday break - and wondering where to focus first in your clinic? In this episode of the GYC podcast, we break down how to create real momentum in the early new year by mastering your time, money, and priorities. We unpack practical strategies for cleaning…
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Clinic Location: The Growth Lever We Underestimated | GYC Podcast 342
Thinking about moving or expanding your clinic - but unsure if the location, timing, or cost will really pay off? In this episode of the Grow Your Clinic podcast, Ben sits down with Bec Claire to break down what actually goes into a successful clinic relocation and new location launch. Drawing…
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Every Clinic Has an Onboarding Gap... And It’s Personal! | GYC Podcast 341
Struggling to turn new hires into fully engaged team members? In this episode of the Grow Your Clinic podcast, Ben and Jack O’Brien unpack why onboarding in clinics is less about processes and more about personal connection. They explore how intentional first impressions, the right questions, and…
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When You’re ‘Working on the Business’, Focus on These 3 Outcomes | GYC Podcast 340
Trying to grow your clinic but feeling stretched, stuck, or unsure where to focus next? In our first episode back for 2026, we break down the three areas that drive real clinic growth: your team, your cash flow, and how you fill your books. We unpack why growing your team should be your number…
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About this show
Want to know how to Grow Your Clinic? In this podcast, the Clinic Mastery team share the stories and strategies of successful clinic owners so that you can confidently grow your clinic too. Check out clinicmastery.com to access the growth resources mentioned in the podcast.
Hosted by
The Clinic Mastery Team
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