Growing In The Green Industry

After nearly six years, Brett and Skyler sign off with the final episode of the NALP Young Professionals Network podcast. Joined by Kim McCrossen, NALP’s Director of Education, they reflect on favorite moments, impactful guests, and the podcast's legacy. They discuss the value of NALP events, free contractor training, and leadership opportunities like the NALP Executive Leadership Program. While saying goodbye to the podcast, they invite listeners to stay engagedthrough NALP’s many resources, events, and upcoming Elevate conference. Thanks for listening—and see you at the next event!

In this replay episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which alignswith the industry's flexibility in pursuing various paths. Anita also touches on embracing discomfort for personal growth and engagement as well as balancing personal and professional team needs.  This episode is hosted byBrett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this episode of Growing in the Green Industry, we welcome our guest Lynette Cordero, Finance Manager with the Klausing Group.   Lynette shares the journey toward B Corp Certification and what it means for business sustainability and stakeholder value. Lynette shares her financial leadership approach, including how she simplifies complex financial data for teams and supports strategic forecasting. The conversation also covers the use of AI in financial analysis, team training challenges, new hires, and how the certification process has already sparked positive changes within their company.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard withLandCare.

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and aligning with a company's culture. Lastly, they shared their personal experiences and challenges, with a focus on leadership in a rapidly changing organization.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this episode of Growing in the Green Industry, we welcome our guest Michael Davie, Senior Account Manager with M.J. Design Associates, Inc.  Michael emphasizes the importance of investing in employees through continuous training and personal development, noting it drives company growth and shows genuine care. He discusses the valueof sharing knowledge gained from industry events and integrating key takeaways into daily operations. Michael also highlights the need to relate to young people in mentorship roles by being supportive and engaging, aiming to sparkcuriosity rather than just solve workforce shortages. He stresses promoting the industry's career viability to parents and educators, while he shares both challenges like the H-2B worker program and optimism about client understandingand future opportunities.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard withLandCare.

In this replay host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. They both share that quality of work is more important than quantity, and that it's satisfactory to do what needs to be done to a high standard, rather than being everywhere and doing everything.  They also touch on work-life balance and strategic time off.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and aligning with a company's culture. Lastly, they shared their personal experiences and challenges, with a focus on leadership in a rapidly changing organization.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this episode of Growing in the Green Industry, we welcome our guest Shaun Callaway, Vice President – Houston Market with Earthworks, Inc.   Shaun takes us through his journey, from studying landscape architecture to rising to the role of Vice President, sharing both the challenges and triumphs of launching a new business division. He also reflects on his experience attendingthe NALP Executive Leadership Program at the UVA Darden School of Business, where he gained valuable insights on leadership and networking with industry peers.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Angela Hieronimus, Director of Engagement and Success with Blades of Green Lawn Care.  Angela talks about the importance of having those hard conversations and how her experiences have helped her be successful in her HR role.  She talks about recruiting, team member retention and engagement. She shares how they keep their team members engaged throughout the year through benefits, team gatherings and conversations.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, we welcome our guest Josh Chalfant, Associate Director of Training and Development with his focus on in-house training for tasks like spring cleanup, edging, and mulching. He emphasized the importance of continuous learning and taking initiative for career advancement. Josh also discussed the benefits of in-house training over external resources, with Josh explaining how his program reduced accidents and improved safety. They also touched on the value of certifications like CLT for employees’ professional growth and safety. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Cate Deane with Ruppert Landscape.  Cate talks about finding your passion and being able to utilize the resources out there that are available to everyone.  Cate talks about finding the balance with training and mentoring and the importance of finding the best ways to keep your learners engaged.  She shares how important it is to have a safe space when it comes to learning and not assuming that the learner knows all – assume they do not know.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, we welcome our guest Jenn Myers, Executive Directorof the NALP Foundation and Senior Director of Workforce Development at NALP. With the National Collegiate Landscape Competition (NCLC) approaching Jenn, Brett andSkyler talked about their experiences and insights with their involvement in NCLC and its impact on their careers. They highlighted the importance of industry events, networking opportunities and fostering student growth and professionaldevelopment. They also talked about the evolution of NCLC, its significance in attracting and recruiting talent, and the need for continued support to ensure student participation and industry engagement.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP.  In this episode we also welcome our newest host, Skyler Westergard with LandCare.  Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to give back to those who give to the green industry.  Brandon also talks about his passion for transforming lives within his company and the power of investing and caring for your team as individuals.  He talks about representing yourself and company through recruiting, interviews and training and that you should be more than a company that gives just lip service but that invites people to bring a different part of themselves to work. Brandon, Skyler, and Brett also talk about the book,⁠Setting the Table⁠ by Danny Meyer and the six hospitality quotient characteristics and building in those characteristics into the interview process.  They also mention the books⁠Unreasonable Hospitality⁠ and⁠Winning on Purpose⁠. This episode is hosted by Brett Lemcke with R.M. Landscape and Skyler Westergard with LandCare. Listen here or on your favorite podcast app: https://podcasters.spotify.com/pod/show/nalp-young-professionals

In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals.  Jaden shares her journey of transitioning her marketing career into the landscape industry.  She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your marketingefforts. She also touches on utilizing AI tools for various tasks, the challenges of expanding a business into new markets, and the importance of strategic planning.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups.  Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures.  He also shares how networking can be intimidating but the importance of it.  This episode is hosted by SkylerWestergard with LandCare and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director of Autonomous Mowing with Reinhart Landscaping and Snow.  Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond the family business. Luke talks about his passion for business analytics, his transition from a management major, and the challenges of applying new knowledge in a business setting. Luke also touches on the role of autonomous mowing technology, environmental benefits, and labor shortages. He also talks about the importance of innovation, long-term thinking, and fostering strong relationships in business. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing.  In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership dependability and being able to lean on your team.  They discuss patience and how having the military mentality has helped them to learn and adapt to a new environment.  They also talk about being present to make an impact.  It’s an episode you won’t want to miss! Listen here or on your favorite podcast platform: https://anchor.fm/nalp-young-professionals.

In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice President of Sales and Marketing with Down to Earth Landscape and Irrigation.  Kayla shares her experience with career transitions and the importance of understanding the people business of the industry.  She discusses her new role and her focus on leadership and the challenges of adjusting her leadership style.  She also talks about empowering your team and retaining talent.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry.  He talks about early milestones that helped accelerate his career and shares his advice on never leaving anything on the table and taking a leap.  He talks about as a business owner; his focus is not as much on the plants but is more about embracing the people and how important that is to the business. This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season.  They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessing the impact of leadership training as it is influences by many factors such as mentorship, local associations, and trade shows.   This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design.  Chealsea shares her story on how she started in the green industry as a young professional in college.  She talks about the flexibility of her design company and how they have been able to utilize the opportunities of a hybrid working environment.  She also talks about AI and how it can revolutionize our industry.  Chelsea shares how it can help in your daily job and how this new technology is evolving and why you should be open to integrating this into your personal and professional world.  This episode is hosted by Brett Lemcke with R.M. Landscape and Skyler Westergard with LandCare. Listen here or on your favorite podcast app: https://podcasters.spotify.com/pod/show/nalp-young-professionals

In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company.  Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value of giving back through volunteering and sharing stories. She discusses her key career challenges—balancing motherhood while teaching and managing team development—which shaped her leadership style. She shares insights on the importance of resilience and learning from failure. She also highlights the significance of seeking mentorship and sponsorship for career growth, stressing the need for clear goals, external support, and strong networks to overcome barriers and succeed. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Kyle Narsavage, President with GreenSweep. As someone who started their business very young, Kyle shares advice on starting your own business.  Kyle also talks about his success being driven by his team.  He shares his mantra on GreenSweep’s Row the Boat concept, how it started and how it has defined his team and business.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, our hosts share their personal reflections on the past year. Skyler and Brett express their gratitude for the support of their industry and emphasized the importance of recharging and rethinking during the holiday season suggesting that they all need to find a balance between work and leisure. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome our guest, Jack Pohutsky, Assistant Project Manager and Site Supervisor at R.P. Marzilli & Co.  Jack shares his thoughts on pushing for your career and being authentic.  He talks about his 5 to 10-year goals and how his company is helping him achieve those goals.  He also talks about being an advocate for yourself and your professional development as well as the industry.  Jack also talks about the secret sauce and tips for what helps him with time management. This episode is hosted by Brett Lemcke with R.M. Landscape and Skyler Westergard with LandCare. Listen here or on your favorite podcast app: https://podcasters.spotify.com/pod/show/nalp-young-professionals

In this episode of Growing in the Green Industry, we welcome our guest Angela Cornish with Virginia Green. Angela discussed insights on HR and leadership, with topics including planning for the next year, training and development, succession planning, and compensation and benefits. They also explored the challenges and opportunities in the green industry, the importance of training and development, and strategies for planning and development in their respective organizations. Angela also emphasized the importance of continuous learning and development within an organization, open communication, and aligning personal and professional goals with the organization's vision. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing.  In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership dependability and being able to lean on your team.  They discuss patience and how having the military mentality has helped them to learn and adapt to a new environment.  They also talk about being present to make an impact.  It’s an episode you won’t want to miss! Listen here or on your favorite podcast platform: https://anchor.fm/nalp-young-professionals.

In this episode of Growing in the Green Industry, we welcome our guest Andrew Bray, Senior Vice President of Government Relations and Membership at NALP.  Andrew shares the recent changes in the political landscape and the impact on our industry. He also discussed the challenges and opportunities that arise with the new administration. Despite some concerns, Andrew acknowledges that the new administration presents both opportunities and obstacles for our industry. Andrew also shares his strategies for maintaining relationships with elected officials and staying informed, emphasizing the value of creating and maintaining relationships. This episode is hosted by Brett Lemcke of R.M. Landscape.

In this replay episode of Growing in the Green Industry, our hosts talk about filling the gaps with new hires and some of the challenges they face when bringing on new team members - how to measure and quantify what we have asked them to achieve and how fast that should happen.  They also discuss knowing where you are as an organization and the balance of flexibility.  They talk about employee satisfaction and how our employees feel at our organizations but what’s most important is being willing to do something with that feedback. This episode is hosted by Brett Lemcke with RM Landscape and Skyler Westergard with LandCare. 

In this replay episode of Growing in the Green Industry, we welcome Erin Barr, HR Consulting with Erin Barr Consulting.  Erin talks about some of the struggles that the green industry has been facing when it comes to workforce.   Erin talks about strategies to make progress and how to approach your team with getting feedback.  She talks about the importance of making sure whatever you implement in your company, to make sure that you make it sustainable and buildable over a long period of time. This episode is hosted by Brett Lemcke with R.M. Landscape.

In this episode of Growing in the Green Industry, we welcome our guest Christianna Denelsbeck with Landscape Workshop. Christianna shares the importance of understanding and respecting different roles within an organization, the need for transparency and collaboration, and the significance of financial awareness and training.  She talks about building strong operations and accounting relationships and that it is crucial for smooth functioning of the organization.  She also highlighted the need to understand the needs of the operations team and how to support them, especially as a company grows.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape. Hope shares her story behind the Ultimate Experience Manager and talks about what the ultimate experience for Plants Creative is all about.  Hope talks about employee engagement and the one-on-one discussions she has with her team and how that helps build that employee trust.   She touches on the onboarding process, their core values and some of the benefits that they offers their team to include how they implemented their employee assistance program.  This episode is hosted by Brett Lemcke with R.M. Landscape. Listen here or on your favorite podcast app: https://podcasters.spotify.com/pod/show/nalp-young-professionals

In this episode of Growing in the Green Industry, we welcome our guest Bob Williamson with Cetane Associates.  Selling your company is a hot topic in our industry.  Bob shares how the conversation usually starts with wanting to sell your business.  He talks about many people not being ready to sell their company immediately, but Bob shares advice on the process of selling a business.  He talks about some of the risks and what buyers are looking for.  Even if you are not looking to sell your business, you should be thinking about the future.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In replay this episode of Growing in the Green Industry, we welcome Skyler Westergard with LandCare.  Skyler shares his story about how he ended up in learning and development and how he went about creating new opportunities.  He talks about different ways that people learn and retain information as well as how we assess learning.  He also talks about the importance of investing in your team.  This episode is hosted by Brett Lemcke with R.M. Landscape.

In this episode of Growing in the Green Industry, we welcome our guest CEO of the National Association Landscape Professionals, Britt Wood.  Britt shares his thoughts on our industries unique ability to network and share is like no other industry.  He talks about the value of attending educational events like ELEVATE and the new Executive Leadership Program with the University of Darden School of Business. Brett, Skylar and Britt all highlight the importance of building relationships and the energizing effect of such events. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP.  In this episode we also welcome our newest host, Skyler Westergard with LandCare.  Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to give back to those who give to the green industry.  Brandon also talks about his passion for transforming lives within his company and the power of investing and caring for your team as individuals.  He talks about representing yourself and company through recruiting, interviews and training and that you should be more than a company that gives just lip service but that invites people to bring a different part of themselves to work. Brandon, Skyler, and Brett also talk about the book, ⁠Setting the Table⁠ by Danny Meyer and the six hospitality quotient characteristics and building in those characteristics into the interview process.  They also mention the books ⁠Unreasonable Hospitality⁠ and ⁠Winning on Purpose⁠. This episode is hosted by Brett Lemcke with R.M. Landscape and Skyler Westergard with LandCare. Listen here or on your favorite podcast app: https://podcasters.spotify.com/pod/show/nalp-young-professionals

In this episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which aligns with the industry's flexibility in pursuing various paths. Anita also touches on embracing discomfort for personal growth and engagement as well as balancing personal and professional team needs.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

This replay episode of Growing in the Green Industry is presented by the Women in Landscape Network and hosted by Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management. In this episode they discuss how to get more women involved in the industry. They also discuss some of the challenges that women go through in a male dominated industry – from clothing to equipment. They touch on where to seek more female candidates and the different opportunities to add value to your career. Listen here or on your favorite podcast platform: https://anchor.fm/nalp-young-professionals.

In this episode of Growing in the Green Industry, we welcome our guest Brad Hill with Par 3. Brad shares his journey from a landscape business owner to his current role at Par 3 Landscape. He discusses the challenges and strategies involved in establishing a successful irrigation business, with Brad sharing his insights on leadership, technical expertise, and the importance of persistence. Brad also talks about the unique challenges and rewards of working in the irrigation industry. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Paul Fraynd, CEO of Sun Valley Landscaping. Paul talks about setting clear expectations and handling the many ideas that come your way. He also dives into the subject of mental health and the importance of checking in with your team and how personal success breathes business success. This episode is hosted by Miles Kuperus, Brett Lemcke with RM Landscape and Neal Glatt with GrowTheBench. Listen here or on your favorite podcast platform: https://anchor.fm/nalp-young-professionals

In this episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and aligning with a company's culture. Lastly, they shared their personal experiences and challenges, with a focus on leadership in a rapidly changing organization.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In replay this episode of Growing in the Green Industry, we welcome Doug McDuff, President and Co-owner of Landscape America. Doug shares his perspective on open book management focusing on teaching your team the next steps in growth and accountability and the importance of transparent communication. Doug talks about shifting your business and sticking to the plan when other opportunities may arise. This episode is hosted by Miles Kuperus and Brett Lemcke with RM Landscape.

In this episode of Growing in the Green Industry, our guest Daniel Hill with Piedmont Technical College. This episode is Daniel shares his journey into education and his perspective on the green industry, emphasizing the importance of bridging the gap between educators and industry professionals.  They also discuss the role of teachers and mentors in shaping the lives and careers of their students, the value of recruiting both traditional and non-traditional students, and the importance of promoting opportunities in the industry. This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.

In this replay episode of Growing in the Green Industry, we welcome Kristin Pontarelli, COO of Proscape Landcape Management Corp. Kristin was a Spanish teacher for over 25 years when she decided to start working for her husband’s company. During this episode, she shares her perspective on how having a Spanish speaker on staff in a management role has helped to bridge some of the gaps between staff members through her translating. She touches on cultural differences and how that factors into translations, helpful online translation tools, and creating a welcoming company culture that keeps employees coming back year after year. This episode is hosted by Miles Kuperus and Neal Glatt with GrowTheBench.

In this host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges of maintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. They both share that quality of work is more important than quantity, and that it's satisfactory to do what needs to be done to a high standard, rather than being everywhere and doing everything.  They also touch on work-life balance and strategic time off.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this replay episode of Growing in the Green Industry, our guest Richard Kuperus of the Farmside Landscape & Design discusses how he balances work, school, and family dynamics in business. Topics covered include how to navigate business relationships as a young professional, navigating shifting dynamics at work, and balancing ambition with humility. This episode is hosted by Neal Glatt of GrowTheBench, Miles Kuperusand Brett Lemcke of R.M. Landscape and Luke Melograno at Mariani Landscape.

In this episode of Growing in the Green Industry, we welcome Ed Furner with Mariani Landscape.  Ed shares his thoughts on challenges and strategies with handling difficult clients and the importance of seeing complaints as opportunities for education and relationship building rather than a threat.  He also talks about the importance of time management and having a hands-on approach. Ed emphasizes the importance of meticulous planning and time management to effectively handle client appointments and internal tasks.  He also shares suggestions for pre and post follow-up meetings with clients.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this replay episode of Growing in the Green Industry, we welcome Bob Grover, President of Pacific Landscape Management. A long-time contributor and participant on state and national association leadership teams, Bob shares thoughts about past experiences and goals for the future, as he stepped into the NALP Board of Directors President role. The group also explores work/life integration, how young professionals can step into leadership, and how sustainability should continue to be a primary focus for our industry. This episode is hosted by Neal Glatt of GrowTheBench, Miles Kuperus and Brett Lemcke at R.M. Landscape.

In this host episode of Growingn in the Green Industry, Brett and Skyler talk about the value of a degree in horticulture and the strengths and limitations.  They discuss building personal relationships and recruiting tactics along with touching on the importance of successful internships.  They also talk about what happens if you don’t have a connection to horticulture and the different techniques that can bring value to those individuals of all backgrounds.  This episode is hosted by Skyler Westergard with LandCare and Brett Lemcke with RM Landscape.

In this replay episode of Growing in the Green Industry, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware of who you are as well as knowing what to go after and being very specific. They touch on selling on value and always having a “plan B.”   This episode is hosted by Miles Kuperus at Include Software, Brett Lemcke with RM Landscape and Neal Glatt with GrowTheBench.