Growing In The Green Industry
by NALP Young Professionals
The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals
Episodes
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A Bittersweet Goodbye: Thank You for Growing With Us!
After nearly six years, Brett and Skyler sign off with the final episode of the NALP Young Professionals Network podcast. Joined by Kim McCrossen, NALP’s Director of Education, they reflect on favorite moments, impactful guests, and the podcast's legacy. They discuss the value of NALP events…
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REPLAY: Organic Growth and Embracing Discomfort with Anita Palmer
In this replay episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping,...
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Driving Impact: B Corp Certification, Financial Leadership, and AI with Lynette Cordero
In this episode of Growing in the Green Industry, we welcome our guest Lynette Cordero, Finance Manager with the Klausing Group. Lynette shares the journey toward B Corp Certification and what it means for business sustainability and stakeholder value. Lynette shares her financial leadership...
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REPLAY: From Sales to Leadership with Jacob Hong
In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the...
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Investing in People, Sharing Knowledge, and Inspiring the Next Generation with Michael Davie
In this episode of Growing in the Green Industry, we welcome our guest Michael Davie, Senior Account Manager with M.J. Design Associates, Inc. Michael emphasizes the importance of investing in employees through continuous training and personal development, noting it drives company growth and…
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REPLAY: The Balance of Productivity and Summer Motivation
In this replay host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with...
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REPLAY: From Sales to Leadership with Jacob Hong
In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the...
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From Landscape Architecture to Leadership with Shaun Callaway
In this episode of Growing in the Green Industry, we welcome our guest Shaun Callaway, Vice President – Houston Market with Earthworks, Inc. Shaun takes us through his journey, from studying landscape architecture to rising to the role of Vice President, sharing both the challenges and triumphs…
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REPLAY: Candid Conversations with Angela Hieronimus
In this replay episode of Growing in the Green Industry, we welcome Angela Hieronimus, Director of Engagement and Success with Blades of Green Lawn Care. Angela talks about the importance of having those hard conversations and how her experiences have helped her be successful in her HR role. She...
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Mastering Training and Career Growth with Josh Chalfant
In this episode of Growing in the Green Industry, we welcome our guest Josh Chalfant, Associate Director of Training and Development with his focus on in-house training for tasks like spring cleanup, edging, and mulching. He emphasized the importance of continuous learning and taking initiative…
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REPLAY: Helping Your Team Find Their Path to Success with Cate Deane
In this replay episode of Growing in the Green Industry, we welcome Cate Deane with Ruppert Landscape. Cate talks about finding your passion and being able to utilize the resources out there that are available to everyone. Cate talks about finding the balance with training and mentoring and the...
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Empowering Future Leaders: NCLC, Industry Growth, and Professional Development with Jenn Myers
In this episode of Growing in the Green Industry, we welcome our guest Jenn Myers, Executive Directorof the NALP Foundation and Senior Director of Workforce Development at NALP. With the National Collegiate Landscape Competition (NCLC) approaching Jenn, Brett andSkyler talked about their...
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REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard
In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal…
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Strategy, AI, and Expanding Your Market with Jaden Miller
In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals. Jaden shares her journey of transitioning her marketing career into the landscape industry. She shares the challenges of marketing in a highly visual...
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REPLAY: Peer Groups with Joe Kujawa
In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups. Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share...
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Revolutionizing Landscaping with Luke Reinhart
In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director of Autonomous Mowing with Reinhart Landscaping and Snow. Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond...
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REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams
This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans…
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Navigating Career Transitions and Leadership with Kayla Lujan
In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice President of Sales and Marketing with Down to Earth Landscape and Irrigation. Kayla shares her experience with career transitions and the importance of understanding the people business of the industry. She...
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REPLAY: Never Leave Anything on the Table with Kohler Brafford
In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry. He talks about early milestones that helped accelerate his...
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Preparing for Winter and Measuring Leadership Impact
In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season. They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessing the impact…
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REPLAY: AI: Scratching the Surface with Chelsea Hartshorn
In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design. Chealsea shares her story on how she started in the green industry as a young professional in college. She talks about the flexibility of her design company...
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Overcoming Challenges and Building Leadership with Brigitte Orrick
In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company. Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value of giving back through...
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REPLAY: Row the Boat with Kyle Narsavage
In this replay episode of Growing in the Green Industry, we welcome Kyle Narsavage, President with GreenSweep. As someone who started their business very young, Kyle shares advice on starting your own business. Kyle also talks about his success being driven by his team. He shares his mantra on...
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Reflecting and Recharging
In this episode of Growing in the Green Industry, our hosts share their personal reflections on the past year. Skyler and Brett express their gratitude for the support of their industry and emphasized the importance of recharging and rethinking during the holiday season suggesting that they all...
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REPLAY: The “We” Industry with Jack Pohutsky
In this replay episode of Growing in the Green Industry, we welcome our guest, Jack Pohutsky, Assistant Project Manager and Site Supervisor at R.P. Marzilli & Co. Jack shares his thoughts on pushing for your career and being authentic. He talks about his 5 to 10-year goals and how his company is...
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Planning for Success: HR, Leadership, and Development in the Green Industry with Angela Cornish
In this episode of Growing in the Green Industry, we welcome our guest Angela Cornish with Virginia Green. Angela discussed insights on HR and leadership, with topics including planning for the next year, training and development, succession planning, and compensation and benefits. They also...
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REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams
This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans…
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A Political Overview with Andrew Bray
In this episode of Growing in the Green Industry, we welcome our guest Andrew Bray, Senior Vice President of Government Relations and Membership at NALP. Andrew shares the recent changes in the political landscape and the impact on our industry. He also discussed the challenges and opportunities...
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REPLAY: Get It, Want It, and the Capacity for It
In this replay episode of Growing in the Green Industry, our hosts talk about filling the gaps with new hires and some of the challenges they face when bringing on new team members - how to measure and quantify what we have asked them to achieve and how fast that should happen. They also discuss...
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REPLAY: Being Proactive with Your Team with Erin Barr
In this replay episode of Growing in the Green Industry, we welcome Erin Barr, HR Consulting with Erin Barr Consulting. Erin talks about some of the struggles that the green industry has been facing when it comes to workforce. Erin talks about strategies to make progress and how to approach your...
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Enhancing Collaboration and Financial Awareness with Christianna Denelsbeck
In this episode of Growing in the Green Industry, we welcome our guest Christianna Denelsbeck with Landscape Workshop. Christianna shares the importance of understanding and respecting different roles within an organization, the need for transparency and collaboration, and the significance of...
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REPLAY: The Ultimate Experience with Hope Smith
In this replay episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape. Hope shares her story behind the Ultimate Experience Manager and talks about what the ultimate experience for Plants Creative is all about. Hope talks about employee engagement and the...
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What Would It Look Like to Sell with Bob Williamson
In this episode of Growing in the Green Industry, we welcome our guest Bob Williamson with Cetane Associates. Selling your company is a hot topic in our industry. Bob shares how the conversation usually starts with wanting to sell your business. He talks about many people not being ready to sell...
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REPLAY: Growing Your People with Skyler Westergard
In replay this episode of Growing in the Green Industry, we welcome Skyler Westergard with LandCare. Skyler shares his story about how he ended up in learning and development and how he went about creating new opportunities. He talks about different ways that people learn and retain information…
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The Power of Connection with Britt Wood
In this episode of Growing in the Green Industry, we welcome our guest CEO of the National Association Landscape Professionals, Britt Wood. Britt shares his thoughts on our industries unique ability to network and share is like no other industry. He talks about the value of attending educational...
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REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard
In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal…
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Organic Growth and Embracing Discomfort with Anita Palmer
In this episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping…
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REPLAY: WILN Takeover with Hosts, Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management
This replay episode of Growing in the Green Industry is presented by the Women in Landscape Network and hosted by Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management. In this episode they discuss how to get more women involved...
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From Landscapes to Irrigation with Brad Hill
In this episode of Growing in the Green Industry, we welcome our guest Brad Hill with Par 3. Brad shares his journey from a landscape business owner to his current role at Par 3 Landscape. He discusses the challenges and strategies involved in establishing a successful irrigation business, with...
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REPLAY: A Touch on Mental Health with Paul Fraynd
In this replay episode of Growing in the Green Industry, we welcome Paul Fraynd, CEO of Sun Valley Landscaping. Paul talks about setting clear expectations and handling the many ideas that come your way. He also dives into the subject of mental health and the importance of checking in with your...
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From Sales to Leadership with Jacob Hong
In this episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance...
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REPLAY: Consistency is Key with Doug McDuff
In replay this episode of Growing in the Green Industry, we welcome Doug McDuff, President and Co-owner of Landscape America. Doug shares his perspective on open book management focusing on teaching your team the next steps in growth and accountability and the importance of transparent...
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Educating and Inspiring the Next Generation with Daniel Greenwell
In this episode of Growing in the Green Industry, our guest Daniel Hill with Piedmont Technical College. This episode is Daniel shares his journey into education and his perspective on the green industry, emphasizing the importance of bridging the gap between educators and industry professionals....
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REPLAY: The Importance of Translation with Kristin Pontarelli
In this replay episode of Growing in the Green Industry, we welcome Kristin Pontarelli, COO of Proscape Landcape Management Corp. Kristin was a Spanish teacher for over 25 years when she decided to start working for her husband’s company. During this episode, she shares her perspective on how...
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The Balance of Productivity and Summer Motivation
In this host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges of maintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with...
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REPLAY: The Challenge for Up-and-Coming Star Employees with Richard Kuperus
In this replay episode of Growing in the Green Industry, our guest Richard Kuperus of the Farmside Landscape & Design discusses how he balances work, school, and family dynamics in business. Topics covered include how to navigate business relationships as a young professional, navigating shifting...
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Mastering Client Relationships and Time Management with Ed Furner
In this episode of Growing in the Green Industry, we welcome Ed Furner with Mariani Landscape. Ed shares his thoughts on challenges and strategies with handling difficult clients and the importance of seeing complaints as opportunities for education and relationship building rather than a threat....
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REPLAY: Finding a Successful Work/Life Integration with Bob Grover
In this replay episode of Growing in the Green Industry, we welcome Bob Grover, President of Pacific Landscape Management. A long-time contributor and participant on state and national association leadership teams, Bob shares thoughts about past experiences and goals for the future, as he stepped...
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The Value of a Degree in Horticulture
In this host episode of Growingn in the Green Industry, Brett and Skyler talk about the value of a degree in horticulture and the strengths and limitations. They discuss building personal relationships and recruiting tactics along with touching on the importance of successful internships. They…
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REPLAY: Understanding Your Customer
In this replay episode of Growing in the Green Industry, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware of who you are as well as knowing what to go after and being very specific. They touch on selling on value and...
About this show
The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals
Hosted by
NALP Young Professionals