Growth Minded Contractor Show Starring Ryan Groth
by Ryan Groth
Join us for SEASON 3 of the Growth Minded Contractor Show podcast where we discuss running a contractor business in today's marketplace, self development, and transformative topics. Hosted by Ryan Groth and David Reed.For more information, visit: www.salestransformationgroup.com
Episodes
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Meet NETIC: The AI Engine Powering Growth for Contractors and Service Companies
AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa...
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The Roofing Party: NRCA CEO McKay Daniels on Immigration, Insurance & The Future of Roofing
In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), for one of the most important conversations happening in the roofing industry today.McKay brings 25+ years of political and government...
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$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AI
If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took...
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How AI Is Changing Roofing: Alivo x STG Partnership with Michael Gogan
In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with longtime industry leader Michael Gogan (formerly of CompanyCam, now with Alivo.ai) to talk about how AI agents are transforming the roofing and trades industries.Michael introduces Alivo’s four AI agents—Lily, Evan,...
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From $5M to $50M: Building A+ Sales Teams (w/ Steve Huber—Billion Dollar Contractor)
Home services growth isn’t a silver bullet — it’s a system. In this Growth Minded Contractor episode, Ryan Groth sits down with Steve Huber of Billion Dollar Contractor, a sales leader behind $2B-plus in solar, roofing, HVAC, and windows and doors revenue. Steve explains how he helped scale...
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From Corporate Exec to Roofing Entrepreneur | Michael Malone on PE & Faith in Business
In this episode of The Growth Minded Contractor Show, Ryan Groth sits down with Michael Malone of Bluff City Exteriors and Endeavor Equity Partners.Michael shares his journey from a 13-year career at Owens Corning and national accounts leadership to taking the leap into entrepreneurship—buying…
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Profit per Sales Hour & Intent Marketing for Roofers w/ Paul Parnell
On this Growth-Minded Contractor episode, Ryan Groth (STG) sits down with Paul Parnell (LVLUP Marketing) to break down a practical framework for scaling leads and revenue—without wasting sales hours.What you’ll learnProfit per Sales Hour (PPSH): How to score each lead source and fund only what...
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Recruiting A-Players: How Contractors Attract & Hire Top Sales Talent w/ Andrew Henke
On this Growth-Minded Contractor episode, Ryan Groth (STG) talks with Andrew Henke, Senior Managing Partner at Brix Recruiting (with an “X”), about building a recruiting engine that consistently lands high-performing sales and leadership talent.What you’ll learnOld-school headhunting vs job…
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Stuck or Stretched? How a Fractional COO Scales $5–30M Contractors | Andy Brown (LULO Coaching)
If your contracting company feels stuck at the same revenue… or stretched by fast growth, this episode is your playbook. Ryan Groth sits down with Andy Brown, founder of LULO Coaching and former COO of a rapidly scaling commercial roofing company, to break down how a fractional COO tightens...
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Construction Cashflow Secrets: Avoiding MCA Traps & Funding Jobs the Right Way | Scott Peper
Cashflow is the #1 killer of contracting businesses. Most subcontractors and GCs aren’t financed by banks—they’re financed by their own payroll, material costs, and equipment. And when growth outpaces systems, cash problems show up fast.In this episode of the Growth Minded Contractor Show, Ryan...
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Persevering Through Hardship with Raymond Little
In this podcast episode, host Ryan Groth interviews Raymond Little, who shares his incredible journey from a troubled past involving crime and addiction to becoming a successful entrepreneur in the roofing industry. Raymond discusses the pivotal moments in his life, including the birth of his…
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Navigating Digital Marketing for Contractors With Mike Benitez
In this episode of the Growth-Minded Contractor Show, Ryan Groth sits down with Mike Benitez, Chief Experience Officer at Rhino Strategic Solutions. Mike shares insights on the evolution of digital marketing in the home services industry. He discusses common mistakes contractors make, the...
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Building a Roofing Empire: Anisa Westfall's Journey
In this conversation with Ryan Groth and Anisa Westfall, Chief Marketing Officer of Westfall Roofing, Anisa shares her journey in transforming a family-owned roofing business into a top contender in the industry. She discusses the importance of company culture, effective marketing strategies, and...
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Legacy in the Making: Zach Wallick's Rise in Roofing and Business
In this episode, Zach Wallick shares his journey from being a third-generation roofing contractor to founding his own company, Kairos Roofing. He discusses the influence of his family legacy, the importance of sales strategies, and building a strong company culture. Zach reflects on his growth in...
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Building Strong Men: Faith, Mental Health, and Masculinity with Johnny Rios
In this episode, Ryan interviews Johnny Rios, a licensed psychotherapist and founder of Primal Virtues, focusing on mental health, masculinity, and personal development. They discuss the challenges of performance anxiety faced by athletes and businessmen, strategies for overcoming fear and…
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Building a Roofing Empire: The Avco Story
In this conversation, Ryan, Heath, and Ronnie discuss the journey of Avco Roofing, exploring their personal backgrounds, the company's culture, and the importance of relationships in the roofing industry. They delve into marketing strategies, recruiting and training sales teams, and the structure...
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The Importance of Culture in Business with Chris Hoffman
In this conversation, Chris Hoffman shares insights from his journey in the family business, emphasizing the importance of culture, values, and strategic growth. He discusses the challenges of marketing, cost management, and the role of HR in fostering a high-performance culture. Chris highlights...
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Transform Your Life: The Power of Purpose with Coach JC
In this session during Transform '25, Coach JC shares his journey of personal growth and the importance of going 'all in' on oneself. He emphasizes the significance of having a strong purpose, vision, and the role of leadership in achieving success. Through personal anecdotes and motivational...
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Be the Funnel: Lance Bachman on Scaling, Selling, and Building Winning Teams
In this conversation, Lance Bachman shares his insights on business growth, emphasizing the importance of tracking metrics, personal branding, and effective marketing strategies. He discusses the concept of being 'the funnel' in business, the significance of scaling and selling companies, and the...
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Financing and Success in Roofing with Randy Hurtado
In this engaging conversation, Randy Hurtado shares his journey from IT security to becoming a successful roofing contractor and business owner. He discusses his family life, including his commitment to adoption, and the values that guide his work ethic. Randy also delves into the roofing...
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From Construction to Entrepreneurship: A Conversation with Josey Parks
In this conversation, Ryan and Josie discuss the journey of Josie Parks, from his humble beginnings in a construction family to becoming a successful entrepreneur. They explore themes of faith, resilience, and the importance of community in business. Josie shares insights on integrating faith…
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S03:E22 Sales Leader’s Playbook: From Lead Management to Accurate Team Forecasts
Summary In this episode, David Reed discusses effective sales strategies for contractors, focusing on managing new leads, conducting pipeline reviews, and accurate sales forecasting. He emphasizes the importance of timely lead engagement, understanding compelling reasons for customer inquiries…
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S03:E21 Phone Prospecting Secrets: Boosting Sales in the Commercial Roofing & HVAC
Summary In this episode, David Reed discusses effective outbound prospecting strategies for commercial contractors, focusing on cold calling techniques, the use of technology for targeted outreach, and building a robust outbound sales engine. He emphasizes the importance of establishing rapport,...
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S03:E20 RoofCon Rewind
Overview Welcome to the Growth-Minded Contractor Podcast, sponsored by Sales Transformation Group. In this episode, we’re rewinding back to RoofCon in Orlando, where industry leaders shared invaluable insights and strategies for contractors. We’ll dive into the highlights, including my talk,...
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S03:E19 Legacy Decks Sales Manager Nick Stevens
Summary In this conversation, David Reed and Nick discuss the growth and success of Legacy Decks and Outdoor Living. Nick shares insights into the company's structure, sales strategies, and the importance of personal development for employees. They also explore the significance of community...
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S03:E18 Cracking the Code: 3 Phases to Scale Your Contracting Business to 8 Figures
Summary: In this conversation, David Reed discusses the essential components for building an eight-figure sales team, focusing on pipeline management, effective sales processes, prospecting strategies, product diversification, recruiting, onboarding, forecasting, and employee retention. He...
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S03:E17 The Secret Weapon for Scaling: Mastering Your Sales Process
Take aways: • Milestone Methodology: Break your sales process into clear, measurable milestones. This ensures consistency and predictability at each stage, helping your team stay on track and move prospects efficiently through the funnel. • Common Mistakes: Rushing through the discovery phase,...
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S03:E16 Biggest Mistakes Contractors with First Sales Hire
Summary In this episode of the Growth Minded Contractors podcast, David Reed discusses the critical mistakes new business owners make when hiring their first salespeople. He emphasizes the importance of avoiding the law of compounding consequences by not hiring friends or family, setting clear...
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S03E15: Insights from a Private Equity Workshop
Summary In this conversation, David Reed discusses insights gained from a private equity workshop, focusing on key financial metrics such as EBITDA, revenue growth, customer acquisition costs, and the importance of diversifying client bases. He highlights the value adders and detractors that...
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S03E14: Interview w. Ryan Shantz former CEO of SumoQuote
Summary: In this conversation, David Reed interviews Ryan Shantz, former CEO of SumoQuote, about roofing technology and the importance of a structured sales presentation. They discuss the need for contractors to focus on the customer and their needs, rather than just selling themselves. Ryan...
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S03E13: Onboarding 30 60 90 Day Plan
Summary In this podcast episode, David Reed discusses the onboarding process and the first 30, 60, and 90 days for a new roofing salesman. He emphasizes the importance of establishing core values, understanding the company's history and vision, and aligning the salesperson's goals with the...
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S03EP12: Roof Warrior D2D Training Event Feedback
Summary In this episode, David Reed interviews Lance Ziegler, a growth consultant, about his experience working with small businesses in the contracting industry. They discuss the unique challenges contractors face when transitioning from a solo operation to running a full-fledged sales…
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S03EP11: How to recruiter-proof your roofing firm
Summary Luke McCormack, CEO of McCormack Partners, shares insights on recruiting and leading in the roofing industry. He emphasizes the importance of investing in employees and developing their skills and personal growth. Luke highlights the need for a strong cultural fit when hiring and suggests...
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S03EP10: How mirroring your customers maximize your results
Summary In this episode, David Reed interviews Andy Hobica from Hobica Services, a family-owned HVAC company in Phoenix, Arizona. Andy shares the history of his company and how they have expanded their services to include plumbing, electrical, and wine cellars. They discuss the importance of...
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S03EP09: Have you missed the next evolution of sales coaching
Summary In this episode, David Reed and Martin discuss the next evolution of sales and how technology can improve sales training and coaching. They highlight the importance of having the right characteristics, knowledge, and skills for successful selling. They also emphasize the value of…
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S03EP08: Onboarding Week One Pt2
Summary In this episode, David Reed discusses the second half of the week one onboarding process for sales professionals. He focuses on three primary areas: presentation, discovery process, and follow-up nurture strategy. He emphasizes the importance of establishing a large gap during the...
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S03EP07: Onboarding Playbook First Week Pt. 1
Overview • Introduction: Brief introduction to the company’s vision, goals, and key values. • Systems Setup: Instructions for logging into company systems and understanding the Perform Platform. • Initial Expectations: Overview of daily, weekly, and monthly expectations for new hires. • Mindset…
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S03EP06: Fair Labor Standards Act (FLSA) Update
In this episode of Growth Minded Contractor, hosted by David Reed, we delve into a crucial update regarding the Fair Labor Standards Act (FLSA) and the changes that have taken place as of March 11th 2024. Tune in as we explore the latest developments, implications, and how they impact businesses...
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S03EP05: Preparing for the Insurance Changes
In this episode, David Reed's got your back as he breaks down how to brace yourself for the upcoming insurance changes. Get ready to learn all about what you need to do. Let's get it!
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S03EP04: This Is Why You Should NOT Treat Your Employees Like Family...
Ask yourself this question: is the culture of your company family-like? Or is it like a professional sports team? Because trust us, there's a difference. In this episode, Ryan and David touch on the importance of company culture... and how it directly impacts business success. Believe us, you DO...
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S03EP03: Let's Talk Hostetler Roofing with Jake Faulkner
In this episode of Growth Minded Contractor, we delve into the world of roofing with a special focus on Hostetler Roofing, a leading name in the industry. Join Ryan as he sits down with Jake Faulkner, Residential Sales Manager, to uncover the secrets behind their success. From their humble...
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S03EP02: Everything You Need to Know About Objection Handling
In this episode, co-host David Reed is back with another insightful conversation. Join him in learning about all things objection handling. Objection handling is a crucial aspect of the sales process where a salesperson addresses a prospect's concerns regarding the product or service being…
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S03EP01: Commission: Navigating the Ins and Outs of Contractor Compensation
And... we're back! Happy New Year everyone. In this episode, we dive deep into the intricate world of commission structures for contractors. Co-host David Reed unravels the complexities, providing insights into effective commission models, common pitfalls to avoid, and strategies to motivate your...
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S2E18 - Let's Talk About RoofCon, and What Really Happens
Join us this week for a discussion on #RoofCon2023! Our co-host, Ryan Groth, was a keynote speaker this year and his experience was nothing short of incredible! Don't miss out on getting the behind the scenes scoop!
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S2E17 - Prospecting with David Reed, VP of Sales
Tune in this week as host David Reed delves into the intricacies of prospecting in the contracting world. Gain valuable insights and practical strategies to expand your client base, from mastering initial outreach to optimizing your online presence. David shares real-world examples and actionable...
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S2E16 - Leadership and Self Leadership... There's a Difference.
This week we've got another good one for you. Join David Reed as he runs you through the importance of not only leadership... but also SELF-leadership. You can thank us later.
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S2E15 - Let's Talk Roofing with Kyle Hoffman Owner of Roofing and More
This week our co-host David Reed is joined by Kyle Hoffman - Roofing and More. This candid conversation speaks for itself! Make sure you tune in.
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S2E14 - Stats & Standards. Enough Said.
This episode is all about Stats & Standards when selling. Join David Reed, our co-host and get all the information you need.
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S2E13 - Let's Talk About Baseline Selling and STG's Sales Methodology
This episode covers Sales Transformation Group's baseline selling methodology. If you're looking for a place to get all the tips and tricks... this is it. Stream it now!
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S2E12 - What You Need in Your New Hire Playbook
Hey and welcome back! This episode dishes on is everything you need in your new hire playbook. Join Ryan and David as they explain the importance of: Story, mission, core values The WHY Product knowledge What your inspection process is CRM process Sales process Post sales process Differentiators…
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About this show
Join us for SEASON 3 of the Growth Minded Contractor Show podcast where we discuss running a contractor business in today's marketplace, self development, and transformative topics. Hosted by Ryan Groth and David Reed.For more information, visit: www.salestransformationgroup.com
Hosted by
Ryan Groth
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