PODCAST · business
Heartland Presents- Let's Talk Tanning
by Heartland Tanning Distribution
Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"
Episodes
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Heartland Shorts- What's Next For The Tanning Industry with Kylie Sinclair
The salon of the future is about more than a tan. New Sunshine’s Kylie Sinclair explains why wellness, year-round services, and stronger client relationships are reshaping the industry - and what salon owners can do now to keep up. Host Kristin sits down with Kylie to look beyond the product...
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Would Clients Describe Your Salon the Way Your Website Does?
A new logo won’t make your tanning salon a wellness brand. Your clients’ experience will. Tori Quanstrom explains why the gap between what you promise and what clients actually experience can quietly undermine trust, loyalty, and growth. If your website talks about personalized care but the first...
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Why Salon Retail Success Depends on Staff Training, Not Just Great Products
Tanning salon owners: the right retail products can do more than boost a sale—they can extend results, solve customer problems, and open new revenue streams. Gracie from Devoted Creations shares what’s selling now, what deserves more shelf space, and how trained staff turn product knowledge into...
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A Sauna’s Most Surprising Stress Benefit: You Can’t Scroll Your Phone
A sauna can be more than a warm place to unwind: it maysupport heart health, recovery, stress relief, and more. Tori Quanstrom shares five reasons regular sauna sessions have become her favorite wellness reset, plus how to start without overdoing the heat. From the rise in heart rate and...
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Navigating Employee Termination with Joe Schuster
Insights on handling difficult staff decisions in small businesses In this episode of Heartland Presents, Kristin Jackson and Joe Schuster tackle the challenging topic of employee termination. It’s a conversation many avoid, yet it’s essential for any small business owner. The Importance of Clear...
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*Re-release* -Tech Talk With Dimitra Theodoridis Parts Expert
In this episode of "Heartland Presents - Let's Talk Tanning," we're joined by tanning bed technician expert Dimitra Theodoridis to share invaluable advice and general information for salon owners. Dimitra takes us behind the scenes of maintaining and optimizing tanning beds, offering tips on...
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Why “Used” Tanning Beds Could Be Your Salon’s Best Investment
An expensive equipment purchase is not automatically the smartest investment for your salon. For owners facing unreliable beds, peak-season breakdowns, or limited cash flow, professionally refurbished equipment may deliver the performance you need while leaving more capital available for growth....
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Are Lamp Changes Costing Your Money Or Customers?
Most salon owners replace tanning lamps too late and lose customers, or too early and throw away profit. Tori Quanstrom breaks down the smarter way to know exactly when your lamps are costing you results, revenue, and credibility. If your clients are saying they are not getting as dark, their…
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The Affordable Skincare Line Built for Tanners, Wellness users, and Spray Tans
Kristin Jackson welcomes Cole Johnson, founder of Haute & Co, for a conversation that moves from advocacy in Washington, DC to the future of skin and fragrance products designed for real-life clients with sensitive skin. You’ll discover: What Cole saw firsthand while meeting with ASA...
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The Wellness Booth That Turned a Spray Tan into Full-Body Skincare
August is wellness month, and salons that treat it like amarketing holiday are missing the bigger opportunity. Courtney Fredericks of Innove Beauty and Wellness reveals how to turn wellness into a habit-building, revenue-driving experience that keeps clients coming back - and why the future of...
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Why Clear Expectations Create Better Goals
Most salon commission plans fail for one simple reason: they make success harder to understand, not easier to achieve. If you lead a salon team, this episode shows why clarity beats complexity every time and how to build goals people can actually follow. Tori Quanstrom breaks down the leadership...
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Unlock the Secrets to Building a Successful Sunless Tanning Business with Ivy Potter
Discover how decades of scientific research and real-world experience can transform your career and boost your confidence. Imagine turning your passion for tanning into a thriving business without the guesswork. Ivy Potter, a seasoned spray tan artist and educator with over 20 years in the...
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Why PEMF Therapy Is the Surprising Key to Recurrent Client Visits
Most tanning salons are transforming into full-blownwellness destinations—and PEMF therapy is one of the secret weapons fueling that shift. If your business is ready to stand out in a crowded market, this episode reveals how pulse electromagnetic fields are redefining recovery, relaxation,and...
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Simple Marketing Upgrades For Your Salon
Join Kristin and Tori as they discuss simple yet effective steps you can take in your marketing to get more exposure and make your digital branding work better for you.
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Mind Your Business 2026 Recap: From Small Gatherings to Lifelong Friendships
Join Kristin Jackson, Tori Quanstrom, and Jessica Stone as they discuss some of the highlights of the recent Mind Your Business Retreat.
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Accountability In Action: Driving Results Without Driving Your Team Away
Most salon owners and managers mistakenly believeaccountability is about cracking the whip. But what if true leadership is about creating clarity—without confrontation? In this explosive episode, Jessica Stone shatters the mythsaround accountability and reveals how to drive results with kindness,...
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The Secret Science Behind Red Light and Why It Actually Works
Are you ready to transform your approach to skincare, healing, and wellness? Join us as Jerry Deveney reveals the secrets behind POLY, the science of red-light therapy, and how this game-changing technology is reshaping salons, clinics, and everyday lives. Prepare for a passionate, deep dive into…
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How Tan Track’s Software Simplifies Your Salon’s Growth
Most tanning salon owners underestimate the game-changing power of the right software — until disaster strikes. Jeff Oakes from TanTrack reveals how his system’s cutting-edge tech, backed by 27 years of innovation, can transform your salon’s safety, efficiency, and profitability. When your...
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From No to Go: Turning Objections Into Opportunities
Are objections in your salon holding you back? Jessica Stone dives deep into transforming "no" into "yes" with bold strategies that empower you to handle every client concern with confidence. This isn’t just about sales; it’s about shifting your mindset and mastering a powerful framework that…
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The Insanely Simple Tool That Reveals Opportunities You Never Saw
Master Your Business with a SWOT Analysis - Unlock YourTrue Potential Are you feeling stuck or overwhelmed in your businessjourney? It’s time to go back to the basics—embrace the power of a simple yet transformative tool: the SWOT analysis. In this episode, we dive deep into how identifying your...
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Training Trilogy Part 3: Mastering the Art of Hiring & Retaining Salon Staff
Are you tired of the endless struggle to find good help? Wondering why talented candidates often turn into disappointments? This episode cuts through the noise — revealing real, raw truths about hiring, attitude, and that elusive quality of pride in work. If you’re ready for your salon to thrive...
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Blogcast Special: Why Ignoring KPIs Is Holding Your Salon Back From Explosive Growth
Most salons overlook the ONE thing that separates thriving businesses from those stuck in the same spot — and it’s all about knowing how to read your numbers. Tori Quanstrom reveals the hidden power of KPIs — the secret scorecard that can transform your salon from just “busy” to wildly…
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The Surprising Difference Between Certification and Training — Why It Matters
Most salon owners think training is just about salestechniques or styling tips. But Joe Schuster drops a truth bomb: without proper certification and comprehensive protocols, you're risking everything. Imagine knowing exactly what safety steps to take during emergencies or how to prevent staff…
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The Hidden Danger of Skipping Certification Every Salon Owner Must Know
Most salon owners underestimate the power of proper training and certification — until a simple mistake costs them customers, trust, and reputation. Joe Schuster exposes the shocking truth about what really happens when staff isn't adequately prepared and how it directly impacts your business’s...
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Blogcast Bonus: The Secret to Transforming Your Salon with Wellness
Uncover the powerful shift happening in the tanningindustry—where wellness, education, and trust are rewriting the rules. If your salon still relies on transactional service and quick sales, you're missing out on a transformation that can elevate your brand, deepen loyalty, and future-proof your...
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Why Salt Therapy Is the Missing Piece in Your Wellness-Oriented Salon Strategy
Imagine transforming your salon into a wellness destination that stands out and skyrockets your revenue. Halo Saunas, blending infrared heat with powerful salt and red-light therapy, isn’t just another amenity; it's the game-changer your business needs right now. If you want to attract...
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UV, Sunless, & Wellness Summit Download with Jessica Snider
Most industry pros are so busy chasing trends that theyforget the power of slowing down and strengthening their foundation. JessicaSnyder from New Sunshine shares the behind-the-scenes insights from this year’sUV Sunless and Wellness Summit — including how to pace your growth, fosterauthentic...
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Outselling Diversion
Unlock the secret weapon that protects your salon's sales and builds unbreakable trust with your clients. Diversion, counterfeit products, online price shopping — these threats are evolving, but the real defense isn’t policies or fear. It’s the power of genuine relationships. In this episode,...
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Productivity in Salons: Strategies for Growth and Success
Join Jessica Stone in this insightful episode of the "Let's Talk Tanning" podcast as she delves into the essence of productivity within the salon industry. Discover how the letter 'P' can transform your business, from People and Policies to Pricing and Products. Jessica shares her hands-on...
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Gina Jaeger on Red Light Revolution and Salon Success
Join Kristin Jackson as she sits down with the dynamic Gina Jaeger, the face of Sun Evolutions, to explore the evolving world of salons and wellness. From the excitement of new product launches to the importance of quality red light treatments, this episode dives into the trends shaping the...
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Fearless Selling: Breaking Barriers in the Tanning Industry
In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales. Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning...
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From Tanning to Wellness: A New Era
Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing...
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Pre Season Chat with Devoted Creations
Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.
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Sip & Spill: Sneak Peeks with Kylie Sinclair
Grab your coffee and join us for a caffeinated chat with Kylie Sinclair from New Sunshine Brands! In this episode, we try to coax out clues about the highly anticipated 2026 product lineup from tanning titans Australian Gold, Swedish Beauty, California Tan, and Designer Skin. Will she spill the...
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Quick Tips with Jessica Stone
In this Bonus episode, learn solid tips to strengthen your team's sales abilities.
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Episode Title: Mastering Fall Salon Strategies and Planning
In this episode, we dive into the art of preparing your salon for the bustling fall season. Discover essential strategies to attract new clients, optimize your service offerings, and create a warm, inviting atmosphere. From marketing tips to staff training, we cover everything you need to ensure...
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Sustainable Skincare Solutions for Tanning Enthusiasts
In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the...
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Norvell University- What It's Really Like In A Class
Join us in this exciting episode of "Let's Talk Tanning" as Kristin Jackson sits down with Jacob Hale from InnoVe, the company behind Norvell and Sunless Inc. Discover the vibrant energy and hands-on learning that took place at the recent Norvell University training, where 24 participants got...
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7 Customer Service Wins for Your Salon (with Joe Schuster)
Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning, we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client…
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Mind Your Business 5 Recap with Devoted Creations
Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.
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Fail Forward: Staying the Course When Business Gets Tough
In this powerful and inspiring episode, Kristin sits down with industry veteran Joe Schuster to talk about one of the toughest topics in business—failure. From Thomas Edison to Walt Disney, we explore the stories of famous figures who faced setback after setback before achieving greatness, and…
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Meet Our Newest Marketing Girlie- Tori Smith
In this episode, join Kristin and Tori for an inside look at how Heartland goes beyond product distribution to truly support tanning salon owners. From customized marketing tools to business-building strategies, we’re sharing how Heartland partners with salons to help them grow, thrive, and stand...
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Reaching Success with Joe Schuster
Join us as we visit with industry veteran Joe Schuster to discuss what it takes to reach your goals and define what success looks like for you. This inspirational episode will show you what it takes to succeed in your business in a new light, and ready to take action.
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What's In A Brand- With Joe Schuster
Building a strong brand is more than just a pretty logo. Find out more in our part 2 series with Joe Schuster on how to take your branding and expand it throughout your professional salon business.
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3 Sides of Service: Defining Remarkable Customer Experiences in Tanning
In this dynamic episode of Heartland Presents: Let’s Talk Tanning, host Kristin Jackson is joined by Jessica Stone, Director of Sales, and Tammy Reed, Vice President of Distribution, for a candid and insightful conversation about what great customer service truly looks like in the tanning...
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The Foundation of Strong Business Relationships with Joe Schuster
Business isn’t just about sales—it’s about relationships. In this first episode of our three-part series with industry veteran Joe Schuster, we dive into the foundation of building strong, lasting relationships in the tanning industry. Joe shares real-world insights from decades in the tanning...
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Turn Up the Heat: Mastering Tingle Lotions in Your Salon
Tingle lotions—some love them, some fear them, but one thing’s for sure: they spark curiosity! In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving deep into the science, benefits, and best-selling strategies behind tingle tanning lotions. We’ll break down: How tingle lotions...
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The “Easy Button” for Tanning Salons – Why EFTs Are a Game Changer
In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving into one of the easiest ways to boost salon revenue and keep customers coming back—EFT memberships! Remember the old "Easy Button" commercials? While there may not be a magic button for business success, electronic funds...
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Beyond the Promo: How to Create Social Media That Sells WITHOUT Selling
In this episode, we're diving deep into the world of social media content creation for tanning salons! Are you tired of posting the same promotions over and over with little engagement? It’s time to switch things up! Join us as we explore how to create social media that connects, entertains, and...
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Training with a Twist: Making Staff Development Fun with Jessica Stone
In this episode of Heartland Presents – Let’s Talk Tanning, we’re joined by industry expert Jessica Stone to explore how to elevate staff training from a chore to an enjoyable and engaging experience. Jessica shares creative strategies for making training sessions interactive, memorable, and...
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ABOUT THIS SHOW
Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"
HOSTED BY
Heartland Tanning Distribution
CATEGORIES
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Frequently Asked Questions
How many episodes does Heartland Presents- Let's Talk Tanning have?
Heartland Presents- Let's Talk Tanning currently has 66 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Heartland Presents- Let's Talk Tanning about?
Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry...
How often does Heartland Presents- Let's Talk Tanning release new episodes?
Heartland Presents- Let's Talk Tanning has 66 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Heartland Presents- Let's Talk Tanning?
You can listen to Heartland Presents- Let's Talk Tanning on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Heartland Presents- Let's Talk Tanning?
Heartland Presents- Let's Talk Tanning is created and hosted by Heartland Tanning Distribution.
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